Celsius Holdings Completes Acquisition of Alani Nu®
Celsius Holdings (CELH) has completed the acquisition of Alani Nutrition (Alani Nu) for $1.8 billion, with a net purchase price of $1.65 billion after accounting for $150 million in tax assets. The deal, structured through a mix of cash and stock, combines two functional beverage portfolios focused on zero-sugar alternatives.
The acquisition aims to strengthen Celsius's position in the energy drink category, targeting consumers seeking healthier alternatives to traditional sugary beverages. Alani Nu will operate within Celsius, with key leadership team members from Alani Nu's previous ownership continuing as advisors to ensure business continuity.
The merger brings together Alani Nu's established health and wellness lifestyle products with Celsius's existing portfolio, focusing on expanding market reach and product innovation while maintaining Alani Nu's reputation for great-tasting products.
Celsius Holdings (CELH) ha completato l'acquisizione di Alani Nutrition (Alani Nu) per 1,8 miliardi di dollari, con un prezzo di acquisto netto di 1,65 miliardi di dollari dopo aver considerato 150 milioni di dollari in beni fiscali. L'accordo, strutturato tramite una combinazione di contante e azioni, unisce due portafogli di bevande funzionali focalizzati su alternative senza zucchero.
L'acquisizione mira a rafforzare la posizione di Celsius nella categoria delle bevande energetiche, rivolgendo l'attenzione ai consumatori in cerca di alternative più sane rispetto alle tradizionali bevande zuccherate. Alani Nu opererà all'interno di Celsius, con membri chiave del team di leadership dell'ex proprietà di Alani Nu che continueranno come consulenti per garantire la continuità aziendale.
La fusione unisce i prodotti consolidati per la salute e il benessere di Alani Nu con il portafoglio esistente di Celsius, concentrandosi sull'espansione della portata di mercato e sull'innovazione dei prodotti, mantenendo al contempo la reputazione di Alani Nu per i prodotti dal gusto eccezionale.
Celsius Holdings (CELH) ha completado la adquisición de Alani Nutrition (Alani Nu) por 1.8 mil millones de dólares, con un precio de compra neto de 1.65 mil millones de dólares después de considerar 150 millones de dólares en activos fiscales. El acuerdo, estructurado a través de una combinación de efectivo y acciones, combina dos portafolios de bebidas funcionales enfocadas en alternativas sin azúcar.
La adquisición tiene como objetivo fortalecer la posición de Celsius en la categoría de bebidas energéticas, dirigiéndose a los consumidores que buscan alternativas más saludables a las bebidas azucaradas tradicionales. Alani Nu operará dentro de Celsius, con miembros clave del equipo de liderazgo de la anterior propiedad de Alani Nu que continuarán como asesores para garantizar la continuidad del negocio.
La fusión reúne los productos establecidos de salud y bienestar de Alani Nu con el portafolio existente de Celsius, enfocándose en expandir el alcance del mercado y la innovación de productos, mientras se mantiene la reputación de Alani Nu por sus productos de gran sabor.
Celsius Holdings (CELH)는 Alani Nutrition (Alani Nu)를 18억 달러에 인수했다고 발표했으며, 세금 자산 1억 5천만 달러를 고려한 후 순 구매 가격은 16억 5천만 달러입니다. 현금과 주식의 혼합으로 구조화된 이번 거래는 제로 설탕 대안에 중점을 둔 두 개의 기능성 음료 포트폴리오를 결합합니다.
이번 인수는 Celsius가 에너지 음료 카테고리에서의 입지를 강화하고, 전통적인 설탕 음료에 대한 더 건강한 대안을 찾는 소비자들을 겨냥하는 것을 목표로 하고 있습니다. Alani Nu는 Celsius 내에서 운영되며, Alani Nu의 이전 소유권에서 핵심 리더십 팀의 구성원들이 비즈니스 연속성을 보장하기 위해 고문으로 계속 활동합니다.
이번 합병은 Alani Nu의 건강 및 웰니스 라이프스타일 제품과 Celsius의 기존 포트폴리오를 결합하여 시장 접근성과 제품 혁신을 확장하고 Alani Nu의 맛있는 제품에 대한 명성을 유지하는 데 중점을 둡니다.
Celsius Holdings (CELH) a finalisé l'acquisition de Alani Nutrition (Alani Nu) pour 1,8 milliard de dollars, avec un prix d'achat net de 1,65 milliard de dollars après prise en compte de 150 millions de dollars d'actifs fiscaux. L'accord, structuré par une combinaison de liquidités et d'actions, combine deux portefeuilles de boissons fonctionnelles axés sur des alternatives sans sucre.
L'acquisition vise à renforcer la position de Celsius dans la catégorie des boissons énergétiques, en ciblant les consommateurs à la recherche d'alternatives plus saines aux boissons sucrées traditionnelles. Alani Nu fonctionnera au sein de Celsius, avec des membres clés de l'équipe de direction de l'ancienne propriété d'Alani Nu continuant en tant que conseillers pour garantir la continuité des affaires.
La fusion réunit les produits établis de santé et de bien-être d'Alani Nu avec le portefeuille existant de Celsius, en se concentrant sur l'expansion de la portée du marché et l'innovation des produits tout en maintenant la réputation d'Alani Nu pour ses produits au goût exceptionnel.
Celsius Holdings (CELH) hat die Übernahme von Alani Nutrition (Alani Nu) für 1,8 Milliarden Dollar abgeschlossen, mit einem Nettokaufpreis von 1,65 Milliarden Dollar nach Berücksichtigung von 150 Millionen Dollar an Steueraktiva. Der Deal, der durch eine Mischung aus Bargeld und Aktien strukturiert wurde, kombiniert zwei funktionale Getränkeportfolios, die sich auf zuckerfreie Alternativen konzentrieren.
Die Übernahme zielt darauf ab, die Position von Celsius im Bereich der Energydrinks zu stärken und richtet sich an Verbraucher, die gesündere Alternativen zu traditionellen zuckerhaltigen Getränken suchen. Alani Nu wird innerhalb von Celsius tätig sein, wobei wichtige Mitglieder des Führungsteams aus dem früheren Besitz von Alani Nu weiterhin als Berater tätig sein werden, um die Geschäftskontinuität sicherzustellen.
Die Fusion vereint die etablierten Gesundheits- und Wellnessprodukte von Alani Nu mit dem bestehenden Portfolio von Celsius und konzentriert sich darauf, die Marktreichweite und Produktinnovation zu erweitern, während die Reputation von Alani Nu für schmackhafte Produkte erhalten bleibt.
- Strategic acquisition valued at $1.8B strengthens market position in functional beverages
- Retention of key Alani Nu leadership ensures business continuity
- Expanded product portfolio reaches new consumer segments
- $150M in tax assets reduces effective acquisition cost
- Significant capital outlay of $1.65B net purchase price
- Integration risks between two distinct brands
- Potential dilution from stock component of acquisition
Insights
Celsius Holdings' $1.8 billion acquisition of Alani Nu represents a major strategic expansion, consuming approximately 21% of CELH's
This acquisition fundamentally transforms Celsius' competitive positioning in the functional beverage space. By absorbing a brand with strong consumer loyalty in the zero-sugar segment, CELH is executing a portfolio diversification strategy that reduces reliance on a single product line while maintaining focus on its core functional beverage expertise.
The retention of Alani Nu's leadership team as advisors indicates a thoughtful approach to integration, preserving brand equity and institutional knowledge. This approach typically minimizes disruption to existing customer relationships and distribution channels.
While specific revenue and profitability metrics for Alani Nu aren't disclosed, the substantial purchase price signals confidence in its growth trajectory. The transaction creates immediate scale advantages in purchasing, manufacturing, and distribution networks that should enhance operational efficiency. The complementary consumer bases mentioned in the release suggest minimal cannibalization risk and opportunities for cross-selling across both customer segments.
Investors should watch for integration execution, particularly maintaining the distinct brand identities while leveraging combined resources. The successful implementation of this acquisition could position Celsius as a dominant player in the functional beverage category beyond its current market position.
This acquisition creates a powerhouse in the functional beverage space at precisely the right market moment. Consumer preferences have decisively shifted toward sugar-free alternatives with functional benefits, and combining these two brands creates a portfolio that addresses multiple consumer need states and demographics.
Alani Nu brings a distinct consumer base that complements Celsius' existing customer profile. While Celsius has traditionally appealed to fitness enthusiasts with its thermogenic properties, Alani Nu has cultivated a following among wellness-oriented consumers, particularly women, through strategic influencer partnerships and lifestyle positioning. This complementary consumer targeting reduces cannibalization risk while expanding the combined company's total addressable market.
The transaction addresses a critical strategic challenge in the beverage industry: shelf space consolidation. With retail display capacity, major retailers increasingly prefer partners with diverse product portfolios that drive higher sales per square foot. This combined entity will have enhanced negotiating leverage with retailers and distributors.
Maintaining Alani Nu as a distinct operating unit with founder involvement preserves its authentic brand voice – critical for maintaining consumer trust in the wellness space. The acquisition allows for cross-pollination of product development expertise while keeping distinct brand identities that consumers connect with.
The deal's emphasis on "reaching more consumers who seek zero-sugar alternatives" directly aligns with accelerating consumer preferences. With
Acquisition creates a leading functional beverage portfolio, reaching more consumers who seek zero-sugar alternatives
“The closing of this transaction further strengthens our ability to grow the energy drink category and reach new consumers who seek better-for-you, functional beverages as a healthier alternative to traditional, sugary energy drinks,” said Celsius Chairman and CEO John Fieldly. “The Alani Nu founders and team have built a leading portfolio of health and wellness lifestyle products enjoyed by a large and loyal consumer base. We expect to continue creating the same great-tasting products Alani Nu is known for and innovating even more great flavors and collaborations to reach more people, in more places, more often.”
As previously announced, Alani Nu will operate within Celsius, and key leadership team members of Alani Nu’s prior owners have agreed to continue as advisors to Celsius to help ensure continued business momentum.
“Alani Nu has built a strong brand and a differentiated consumer base, which we believe will thrive and grow within the Celsius family,” said Alani Nu co-founder Max Clemons. “Thank you to the many Alani Nu employees and partners who have helped inspire and support our customers in their pursuit of active, wellness lifestyles. I look forward to working with the Celsius team to make Alani Nu products available to many more people and to continue creating great-tasting, functional products aligned with today’s wellness lifestyles.”
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH) is a functional beverage company and the owner of energy drink brand CELSIUS®, hydration brand CELSIUS HYDRATIONTM and health and wellness brand Alani Nu®. Born in fitness and pioneering the rapidly growing, better-for-you, functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit www.celsiusholdingsinc.com.
Forward-Looking Statements
This press release contains statements by Celsius Holdings, Inc. (“Celsius”, “we”, “us”, “our” or the “Company”) that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may address, among other things, our prospects, plans, business strategy and expected financial and operational results. You can identify these statements by the use of words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would”, ”could”, ”project”, ”plan”, “potential”, ”designed”, “seek”, “target”, variations of these terms, the negatives of such terms and similar expressions. These statements are based on certain assumptions that we have made in light of our experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate in these circumstances. These forward-looking statements are based on our current expectations and beliefs concerning future developments and their potential effect on us. You should not rely on forward-looking statements because our actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: changes to our commercial agreements with PepsiCo, Inc.; management’s plans and objectives for international expansion and global operations; general economic and business conditions; our business strategy for expanding our presence in our industry; our expectations of revenue; operating costs and profitability; our expectations regarding our strategy and investments; our ability to successfully integrate business that we have acquired, including Alani Nu, or that we may acquire; our ability to achieve the benefits that we expect to realize as a result of our acquisitions, including Alani Nu; the potential negative impact on our financial condition and results of operations if we fail to achieve the benefits that we expect to realize as a result of our business acquisitions, including Alani Nu; liabilities of the businesses that we acquire that are not known to us; our expectations regarding our business, including market opportunity, consumer demand and our competitive advantage; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; the Company’s ability to comply with the rules and regulations of the Securities and Exchange Commission (the “SEC”); and those other risks and uncertainties discussed in the reports we have filed with the SEC, such as our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-looking statements speak only as of the date the statements were made. We do not undertake any obligation to update forward-looking information, except to the extent required by applicable law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250401253612/en/
Paul Wiseman
investorrelations@celsius.com
Source: Celsius Holdings, Inc.
FAQ
How much did Celsius Holdings (CELH) pay for Alani Nu acquisition?
What happens to Alani Nu's operations after the CELH acquisition?
What is the strategic rationale behind CELH's Alani Nu acquisition?
Will Alani Nu's products change following the CELH acquisition?
