Celsius Holdings Appoints Eric Hanson as President and Chief Operating Officer
Celsius Holdings (CELH) has appointed Eric Hanson as President and Chief Operating Officer, effective March 24, 2025. Hanson, who brings nearly three decades of food and beverage industry experience, will report to Chairman and CEO John Fieldly in this newly created role.
Hanson most recently served as Senior Vice President of Strategic Partnerships at PepsiCo, where he managed brands generating over $3 billion in annual revenue. His expertise spans sales, commercial planning, and partnership management.
The appointment aligns with Celsius' strategy to achieve category leadership in functional beverages. Hanson will be responsible for driving strategic collaboration, leading integration of acquisitions including the upcoming Alani Nu portfolio, and enhancing operational excellence to support the company's expansion goals.
Celsius Holdings (CELH) ha nominato Eric Hanson come Presidente e Direttore Operativo, con effetto dal 24 marzo 2025. Hanson, che porta con sé quasi tre decenni di esperienza nell'industria alimentare e delle bevande, riporterà al Presidente e CEO John Fieldly in questo nuovo ruolo.
Hanson ha recentemente ricoperto il ruolo di Vicepresidente Senior delle Partnership Strategiche presso PepsiCo, dove ha gestito marchi che generano oltre 3 miliardi di dollari di fatturato annuo. La sua esperienza abbraccia vendite, pianificazione commerciale e gestione delle partnership.
La nomina si allinea con la strategia di Celsius per raggiungere la leadership di categoria nelle bevande funzionali. Hanson sarà responsabile della promozione della collaborazione strategica, della guida dell'integrazione delle acquisizioni, incluso il prossimo portafoglio Alani Nu, e del miglioramento dell'eccellenza operativa per supportare gli obiettivi di espansione dell'azienda.
Celsius Holdings (CELH) ha nombrado a Eric Hanson como Presidente y Director de Operaciones, con efecto a partir del 24 de marzo de 2025. Hanson, que aporta casi tres décadas de experiencia en la industria de alimentos y bebidas, reportará al Presidente y CEO John Fieldly en este nuevo rol.
Hanson se desempeñó recientemente como Vicepresidente Senior de Asociaciones Estratégicas en PepsiCo, donde gestionó marcas que generan más de 3 mil millones de dólares en ingresos anuales. Su experiencia abarca ventas, planificación comercial y gestión de asociaciones.
El nombramiento se alinea con la estrategia de Celsius para lograr el liderazgo en la categoría de bebidas funcionales. Hanson será responsable de impulsar la colaboración estratégica, liderar la integración de adquisiciones, incluido el próximo portafolio de Alani Nu, y mejorar la excelencia operativa para apoyar los objetivos de expansión de la empresa.
셀시우스 홀딩스 (CELH)가 에릭 한슨을 사장 겸 최고 운영 책임자로 임명하였으며, 이는 2025년 3월 24일부터 효력이 발생합니다. 한슨은 식음료 산업에서 거의 30년의 경험을 쌓아왔으며, 이 새로운 역할에서 의장 겸 CEO인 존 필들리에게 보고할 예정입니다.
한슨은 최근 펩시코에서 전략적 파트너십 담당 수석 부사장으로 재직하며 연간 30억 달러 이상의 수익을 올리는 브랜드를 관리했습니다. 그의 전문 분야는 판매, 상업 계획 및 파트너십 관리에 걸쳐 있습니다.
이번 임명은 셀시우스가 기능성 음료 분야에서 카테고리 리더십을 달성하기 위한 전략과 일치합니다. 한슨은 전략적 협업을 주도하고, 다가오는 알라니 누 포트폴리오를 포함한 인수 통합을 이끌며, 회사의 확장 목표를 지원하기 위한 운영 우수성을 향상시키는 책임을 맡게 됩니다.
Celsius Holdings (CELH) a nommé Eric Hanson au poste de Président et Directeur des Opérations, à compter du 24 mars 2025. Hanson, qui possède près de trois décennies d'expérience dans l'industrie alimentaire et des boissons, rendra compte au Président et PDG John Fieldly dans ce nouveau rôle.
Hanson a récemment occupé le poste de Vice-Président Senior des Partenariats Stratégiques chez PepsiCo, où il a géré des marques générant plus de 3 milliards de dollars de revenus annuels. Son expertise couvre les ventes, la planification commerciale et la gestion des partenariats.
La nomination s'inscrit dans la stratégie de Celsius visant à atteindre un leadership de catégorie dans les boissons fonctionnelles. Hanson sera responsable de la promotion de la collaboration stratégique, de la direction de l'intégration des acquisitions, y compris le futur portefeuille Alani Nu, et de l'amélioration de l'excellence opérationnelle pour soutenir les objectifs d'expansion de l'entreprise.
Celsius Holdings (CELH) hat Eric Hanson zum Präsidenten und Chief Operating Officer ernannt, der am 24. März 2025 in Kraft tritt. Hanson bringt fast drei Jahrzehnte Erfahrung in der Lebensmittel- und Getränkeindustrie mit und wird in dieser neu geschaffenen Rolle an den Vorsitzenden und CEO John Fieldly berichten.
Hanson war zuletzt Senior Vice President für Strategische Partnerschaften bei PepsiCo, wo er Marken verwaltete, die über 3 Milliarden Dollar Jahresumsatz generieren. Sein Fachwissen umfasst Vertrieb, kommerzielle Planung und Partnerschaftsmanagement.
Die Ernennung steht im Einklang mit der Strategie von Celsius, die Führungsposition in der Kategorie der funktionalen Getränke zu erreichen. Hanson wird verantwortlich sein für die Förderung strategischer Zusammenarbeit, die Leitung der Integration von Akquisitionen, einschließlich des bevorstehenden Alani Nu-Portfolios, und die Verbesserung der operativen Exzellenz zur Unterstützung der Expansionsziele des Unternehmens.
- Strategic hire with 30 years industry experience
- Previous management of $3B revenue portfolio at PepsiCo
- Upcoming integration of Alani Nu acquisition
- Enhanced operational structure with new COO position
- None.
Food and beverage executive brings nearly three decades of industry leadership, sales, commercial planning and partnership management experience
Joins in newly created COO role to accelerate Celsius' growth and expansion
Hanson will lead key growth-driving functions at Celsius and will apply his nearly three decades of experience in the food and beverage industry to unlock additional synergies with the company’s strategic partners. Hanson brings to Celsius deep experience leading sales, commercial planning and partnership management, and he most recently served as Senior Vice President of Strategic Partnerships at PepsiCo, where he managed a portfolio of brands representing over
“We are thrilled to welcome Eric to Celsius during an exciting time for the company as we continue to advance our compelling growth strategy to reach more people, in more places, more often,” said Fieldly. “Eric is a proven leader with a wealth of expertise, positioning him well to drive strategic collaboration among our seasoned teams and to lead the integration and optimization of our acquisitions. I know Eric closely from our partnership with PepsiCo, and this appointment supports our vision to be a high-growth leader and deliver the greatest value to our consumers and shareholders.”
Hanson added, “Celsius is driving the energy drink category’s growth. Its expanding portfolio of premium fitness and wellness lifestyle brands – soon to include Alani Nu – aligns with consumer megatrends, and I look forward to working with John and the rest of the team to help integrate this powerful portfolio, accelerate growth and innovation, and to further enhance operational excellence at Celsius.”
About Eric Hanson
Eric Hanson most recently served as the Senior Vice President of Strategic Partnerships at PepsiCo, Inc. In this role, he worked with PepsiCo’s partners, including Celsius, Keurig Dr. Pepper and Tropicana Brands. Since joining PepsiCo in 1997, Hanson has held a variety of leadership roles, including as the Senior Vice President of Energy Drinks, where he led the integration of the Rockstar Energy Drink business into PepsiCo following its
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH) is a leading better-for-you, functional lifestyle platform and the owner of energy drink brand CELSIUS® and hydration brand CELSIUS HYDRATIONTM. Born in fitness and pioneering the rapidly growing, better-for-you functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit www.celsiusholdingsinc.com.
Forward-Looking Statements
This press release contains statements by Celsius Holdings, Inc. (“Celsius,” “we,” “us,” “our” or the “Company”) that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may address, among other things, our prospects, plans, business strategy and expected financial and operational results. You can identify these statements by the use of words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” ”could,” ”project,” ”plan,” “potential,” ”designed,” “seek,” “target,” variations of these terms, the negatives of such terms and similar expressions. These statements are based on certain assumptions that we have made in light of our experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate in these circumstances. These forward-looking statements are based on our current expectations and beliefs concerning future developments and their potential effect on us. You should not rely on forward-looking statements because our actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: changes to our commercial agreements with PepsiCo, Inc.; management’s plans and objectives for international expansion and global operations; general economic and business conditions; our business strategy for expanding our presence in our industry; our expectations of revenue; operating costs and profitability; our expectations regarding our strategy and investments; our ability to successfully integrate businesses that we may acquire, including our pending acquisition of Alani Nu; our ability to achieve the benefits that we expect to realize as a result of our acquisitions, including Alani Nu; the potential negative impact on our financial condition and results of operations if we fail to achieve the benefits that we expect to realize as a result of our business acquisitions, including Alani Nu; liabilities of the businesses that we acquire that are not known to us; our expectations regarding our business, including market opportunity, consumer demand and our competitive advantage; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; the Company’s ability to comply with the rules and regulations of the Securities and Exchange Commission (the “SEC”); and those other risks and uncertainties discussed in the reports we have filed with the SEC, such as our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-looking statements speak only as of the date the statements were made. We do not undertake any obligation to update forward-looking information, except to the extent required by applicable law.
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Source: Celsius Holdings, Inc.
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