Circle K Offers Exclusive Access to New CELSIUS ESSENTIALS Variety
Circle K has announced an exclusive partnership with CELSIUS to launch a new CELSIUS ESSENTIALS Sparkling Watermelon Ice flavor across more than 6,000 US locations. To celebrate the launch, Circle K is offering over 47,000 free 16 oz. cans through their mobile app.
The new beverage features a watermelon-candy inspired taste combined with essential amino acids for energy. Customers can claim their free can by downloading the Circle K app and completing a short quiz, while supplies last.
According to Holly Pyzik, Head of Packaged Beverage for Circle K, this launch reinforces their commitment to keeping customers energized on-the-go. CELSIUS CMO Kyle Watson indicated that the ESSENTIALS line represents their approach to combining bold flavors with enhanced energy, with more unique flavors planned for 2025.
Circle K ha annunciato una partnership esclusiva con CELSIUS per lanciare un nuovo gusto di CELSIUS ESSENTIALS Sparkling Watermelon Ice in oltre 6.000 località negli Stati Uniti. Per celebrare il lancio, Circle K offre più di 47.000 lattine da 16 oz gratuite tramite la loro app mobile.
La nuova bevanda presenta un sapore ispirato alla caramella d'anguria combinato con aminoacidi essenziali per fornire energia. I clienti possono richiedere la loro lattina gratuita scaricando l'app Circle K e completando un breve quiz, fino a esaurimento scorte.
Secondo Holly Pyzik, Responsabile delle Bevande Confezionate per Circle K, questo lancio rafforza il loro impegno a mantenere i clienti energici mentre sono in movimento. Kyle Watson, CMO di CELSIUS, ha indicato che la linea ESSENTIALS rappresenta il loro approccio di combinare sapori audaci con energia potenziata, con più gusti unici in programma per il 2025.
Circle K ha anunciado una asociación exclusiva con CELSIUS para lanzar un nuevo sabor de CELSIUS ESSENTIALS Sparkling Watermelon Ice en más de 6,000 ubicaciones en Estados Unidos. Para celebrar el lanzamiento, Circle K está ofreciendo más de 47,000 latas gratuitas de 16 oz a través de su aplicación móvil.
La nueva bebida presenta un sabor inspirado en caramelos de sandía combinado con aminoácidos esenciales para energía. Los clientes pueden reclamar su lata gratuita descargando la aplicación Circle K y completando un breve cuestionario, hasta agotar existencias.
Según Holly Pyzik, jefa de Bebidas Empaquetadas de Circle K, este lanzamiento refuerza su compromiso de mantener a los clientes con energía mientras están en movimiento. Kyle Watson, CMO de CELSIUS, indicó que la línea ESSENTIALS representa su enfoque de combinar sabores audaces con energía mejorada, con más sabores únicos planeados para 2025.
Circle K는 CELSIUS와 독점 파트너십을 발표하고, 6,000개 이상의 미국 매장에서 CELSIUS ESSENTIALS Sparkling Watermelon Ice의 새로운 맛을 출시합니다. 출시를 기념하기 위해 Circle K는 모바일 앱을 통해 47,000개 이상의 무료 16 oz. 캔을 제공합니다.
새로운 음료는 수박 사탕에서 영감을 받은 맛과 에너지를 위한 필수 아미노산이 결합되어 있습니다. 고객은 Circle K 앱을 다운로드하고 간단한 퀴즈를 완료함으로써 무료 캔을 받을 수 있으며, 재고가 있는 한 가능합니다.
Circle K의 포장 음료 책임자인 홀리 피직(Holly Pyzik)은 이번 출시가 고객을 이동 중에도 활력을 주기 위한 그들의 약속을 강화한다고 밝혔습니다. CELSIUS의 CMO인 카일 와트슨(Kyle Watson)은 ESSENTIALS 라인이 강렬한 맛과 향상된 에너지를 결합하는 접근 방식을 나타내며, 2025년에는 더 독특한 맛이 계획되어 있다고 언급했습니다.
Circle K a annoncé un partenariat exclusif avec CELSIUS pour lancer une nouvelle saveur de CELSIUS ESSENTIALS Sparkling Watermelon Ice dans plus de 6 000 points de vente aux États-Unis. Pour célébrer le lancement, Circle K propose plus de 47 000 canettes gratuites de 16 oz via son application mobile.
La nouvelle boisson présente un goût inspiré de la confiserie à la pastèque, combiné avec des acides aminés essentiels pour fournir de l'énergie. Les clients peuvent réclamer leur canette gratuite en téléchargeant l'application Circle K et en complétant un court quiz, dans la limite des stocks disponibles.
Selon Holly Pyzik, responsable des boissons emballées pour Circle K, ce lancement renforce leur engagement à garder les clients énergisés lors de leurs déplacements. Kyle Watson, CMO de CELSIUS, a indiqué que la ligne ESSENTIALS représente leur approche de mélange de saveurs audacieuses avec une énergie améliorée, avec des saveurs uniques prévues pour 2025.
Circle K hat eine exklusive Partnerschaft mit CELSIUS angekündigt, um einen neuen Geschmack von CELSIUS ESSENTIALS Sparkling Watermelon Ice in mehr als 6.000 Standorten in den USA auf den Markt zu bringen. Zur Feier des Laufs bietet Circle K über 47.000 kostenlose 16 oz-Dosen über ihre mobile App an.
Das neue Getränk hat einen von Wassermelonenbonbons inspirierten Geschmack, kombiniert mit essentiellen Aminosäuren für Energie. Kunden können ihre kostenlose Dose beantragen, indem sie die Circle K-App herunterladen und ein kurzes Quiz ausfüllen, solange der Vorrat reicht.
Laut Holly Pyzik, Leiterin der verpackten Getränke von Circle K, stärkt dieser Launch ihr Engagement, die Kunden unterwegs mit Energie zu versorgen. Der CMO von CELSIUS, Kyle Watson, merkte an, dass die ESSENTIALS-Linie ihren Ansatz darstellt, kräftige Geschmäcker mit verbesserter Energie zu kombinieren, und dass für 2025 weitere einzigartige Geschmäcker geplant sind.
- Exclusive distribution agreement with major retailer Circle K (6,000+ locations)
- Large-scale product sampling campaign (47,000+ free cans)
- Product line expansion with new ESSENTIALS variety
- Strategic partnership with national convenience store chain
- None.
Insights
The exclusive Circle K partnership for CELSIUS ESSENTIALS marks a sophisticated evolution in CELSIUS's distribution strategy. The scale of this rollout - spanning 6,000+ Circle K locations - significantly expands CELSIUS's footprint in the important convenience store channel, where energy drink purchases are often impulse-driven and habitual.
The promotional campaign's structure is particularly noteworthy. By requiring app downloads for the 47,000 free can promotion, CELSIUS and Circle K are building valuable first-party customer data while driving digital engagement. This approach enables precise targeting for future marketing initiatives and provides insights into consumer behavior patterns.
The exclusivity agreement with Circle K represents a strategic advantage in the highly competitive energy drink market. By securing dedicated shelf space and promotional support from a major convenience retailer, CELSIUS gains several benefits:
- Protected market positioning for the new ESSENTIALS line
- Reduced competitive pressure in these locations
- Enhanced brand visibility to Circle K's substantial customer base
- Potential for increased margins through preferred vendor status
The launch of ESSENTIALS with its 'candy-inspired' positioning indicates CELSIUS's effort to broaden its consumer base beyond its traditional fitness-focused demographic. This product line extension could help capture market share from mainstream energy drink consumers while maintaining the brand's functional beverage credentials.
Fans can snag a free 16 oz. can on the Circle K app
New Sparkling Watermelon Ice CELSIUS ESSENTIALS flavor is exclusively available at over 6,000 Circle K stores. Download the app to win a free 16 oz. can while supplies last. (Photo: Business Wire)
CELSIUS ESSENTIALS Sparkling Watermelon Ice boasts a bold flavor explosion, fusing juicy, ripe watermelons with an icy blast that will send shivers of deliciousness down your spine. The candy-inspired taste and essential aminos keep fans energized and ready to conquer the day.
“Circle K is all about keeping our customers fueled and on-the-go,” said Holly Pyzik, Head of Packaged Beverage for Circle K. “Whether you’re taking a cross-country road trip or preparing for a Monday morning meeting, you’ll always find what you need to stay energized and refreshed. We’re happy to continue our partnership with CELSIUS and have our customers try this exclusive flavor.”
Starting today, Circle K is giving fans the chance to try the new flavor for free. Just download the Circle K app and take a short quiz to claim the coupon for a free 16 oz. can, while supplies last.
“We’re always excited to introduce new innovation to our portfolio, and our ESSENTIALS line is CELSIUS’ take on more energy and bold flavor profiles,” commented Kyle Watson, CMO at CELSIUS. “We’re looking to explore more unique, impactful flavors for ESSENTIALS in 2025, all while delivering the extra energy boost that consumers crave. One of our latest flavors, Watermelon Ice, packs a delicious candy-like sweetness that we can’t wait for consumers to try.”
With Circle K’s endless beverage options, customers can easily find refreshment in an array of offerings to satisfy their thirst and enhance their beverage experience no matter the occasion.
Visit circlek.com/store-locator to find a Circle K location near you, and for more information on CELSIUS products, visit celsius.com.
About Circle K and Parent Company Couche-Tard
Couche-Tard is a global leader in convenience and mobility, operating in 31 countries and territories, with more than 16,800 stores, of which approximately 13,100 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH) is the maker of energy drink brand CELSIUS®, a lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. For more information, please visit www.celsiusholdingsinc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250207059959/en/
Burson for Circle K
bcwcirclek@bcw-global.com
Source: Circle K
FAQ
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