ChromaDex Announces Tru Niagen® is Now Third-Party Verified Through the Alkemist Assured™ Transparency Program
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The announcement by ChromaDex Corp. regarding its Tru Niagen product line receiving third-party verification through the Alkemist Assured program is a strategic move in the dietary supplement industry. This verification serves as a differentiator in the market, potentially increasing consumer confidence and brand loyalty. The dietary supplement market is highly competitive and consumers are increasingly seeking transparency and quality assurance. By aligning with a reputable third-party lab, ChromaDex is likely to enhance its brand image and could see a positive impact on its market share.
Furthermore, this development may influence stock market performance, as investors often look for companies with strong product differentiation and consumer trust. The added certifications such as NSF Certified for Sport, Star-K and IFANCA, extend the appeal to niche markets, including athletes and consumers with specific dietary restrictions. This comprehensive approach to certification could lead to increased sales volume and possibly open up new distribution channels.
From a scientific perspective, the emphasis on product purity, potency and safety through rigorous testing is essential in the nutraceuticals field. Nicotinamide adenine dinucleotide (NAD+) is a critical coenzyme in cellular metabolism and its importance in health and aging is well-documented. The patented nicotinamide riboside (NR) in Tru Niagen is a precursor to NAD+ and its efficacy depends on its quality and bioavailability.
ChromaDex's commitment to quality standards could have implications for the broader industry, potentially raising the bar for competitors. This might lead to increased research and development costs industry-wide, but also to innovations in product development. For stakeholders, this focus on quality could mean a more reliable product that stands up to scientific scrutiny, possibly leading to better consumer outcomes and sustained long-term growth for ChromaDex.
ChromaDex's alignment with Alkemist Labs and the acquisition of multiple certifications for its Tru Niagen products can be seen as an investment in its brand equity. The financial implications of this move should be considered in terms of both short-term costs and long-term gains. Initially, the costs associated with third-party testing and certification may impact profit margins. However, the potential for increased demand due to enhanced consumer trust could offset these costs over time.
Investors should monitor the company's quarterly financials to gauge the immediate impact of these certifications on operating expenses and revenue growth. Long-term, the company's stock valuation could benefit from a stronger competitive position and potential market expansion. It is important to note, however, that the dietary supplement industry is subject to regulatory changes, which could affect the long-term outlook. Investors should remain aware of this regulatory environment when considering the potential benefits of ChromaDex's strategic positioning.
All Tru Niagen products (except Tru Niagen 1,000mg, which is NSF Certified for Sport®) are Alkemist Assured
All Tru Niagen products are Alkemist Assured except Tru Niagen PRO 1,000mg, which is NSF Certified for Sport®. (Photo: Business Wire)
The Alkemist Assured seal on Tru Niagen products provides consumers and stakeholders with an added layer of trust and confidence in the brand's commitment to excellence. Alkemist's verification process involves comprehensive testing of products for potency, identity, and purity, confirming they are free from contaminants and accurately labeled.
"We hold Tru Niagen to the highest quality, safety, transparency, and scientific standards, and aligning with Alkemist Assured underscores our unwavering dedication to consumer trust," said Albert Rembart, VP of Product and Quality Safety at ChromaDex.
Alkemist Labs is renowned for its state-of-the-art laboratory facilities and stringent testing methodologies. This program is expected to set a new industry standard for dietary supplement verification, offering unparalleled assurance of product identity, purity, and potency.
"ChromaDex's decision to bring their Tru Niagen products into the Alkemist Assured program demonstrates their deep commitment to quality transparency," said Elan Sudberg, CEO of Alkemist Labs. "To add a company of ChromaDex’s stature to the Alkemist Assured program is evidence that the nutraceuticals industry is stepping up to meet consumer’s raised expectations.”
All Tru Niagen products are Alkemist Assured except Tru Niagen PRO 1,000mg, which is NSF Certified for Sport®. The entire product portfolio is also Star-K (Kosher), and IFANCA (Halal) certified.
For more information about the quality behind Tru Niagen, please visit https://www.truniagen.com/quality/. To learn more about Alkemist Assured and their verification processes, visit https://www.alkemist.com/.
†Based on the top-selling dietary supplement brands by revenue per the largest US e-commerce marketplace.
About ChromaDex:
ChromaDex Corp. (NASDAQ:CDXC) is the global authority on nicotinamide adenine dinucleotide (NAD+), with a focus on the science of healthy aging. The ChromaDex team, comprised of world-renowned scientists, works with independent investigators from esteemed universities and research institutions around the globe to uncover the full potential of NAD+. A vital coenzyme found in every cell of the human body, NAD+ declines with age and exposure to other everyday stressors. NAD+ depletion is a contributor to age-related changes in health and vitality. Setting the benchmark as the gold standard in scientific rigor, safety, quality, and transparency, ChromaDex is the innovator behind its clinically proven flagship ingredient, NIAGEN® (patented nicotinamide riboside, or NR), the most efficient and superior-quality NAD+ booster available.
NIAGEN NR is the active ingredient in ChromaDex’s consumer products, sold as the brand Tru Niagen®, the number one healthy-aging NAD+ supplement in
*Based on the top-selling dietary supplement brands by revenue per the largest
About Alkemist Labs:
Alkemist Labs is an ISO 17025 accredited contract testing laboratory specializing in plant authentication, botanical ingredient identification, quantitative analytical services and contaminant screening for the Food & Beverage, Nutraceutical and Cosmeceutical industries. Located in a state-of-the-art facility in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240326784617/en/
ChromaDex Media Contact:
Kendall Knysch, Senior Director of Media Relations & Partnerships
310-388-6706 ext. 689
kendall.knysch@chromadex.com
ChromaDex Investor Relations Contact:
Ben Shamsian
Lytham Partners
646-829-9701
shamsian@lythampartners.com
Source: ChromaDex Corporation
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