Clear Channel Outdoor Continues to Revolutionize Advertising Across 100+ Signature Aviation Private Terminals in the U.S.
Rhea-AI Summary
Clear Channel Outdoor's Airports Division has renewed its five-year contract with Signature Aviation, maintaining advertising rights across 100+ private aviation terminals in the U.S. The partnership achieved record-breaking advertising revenue in 2023 since the program's inception in 2005.
The expanded program will feature upgrades including large-format LED/LCD displays, new LCD screens, and various advertising formats such as digital networks, experiential activations, sponsorships, and printed displays. Brands will have the opportunity to exclusively take over private aviation terminals and engage with ultra-high-net-worth travelers through dynamic digital capabilities and market-specific messaging.
Positive
- Record-breaking advertising revenue achievement in 2023
- Five-year contract renewal securing long-term revenue stream
- Expansion of digital media assets across 100+ premium locations
- Access to ultra-high-net-worth audience segment
Negative
- None.
News Market Reaction
On the day this news was published, CCO gained 0.64%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Early Arrival Multi-Year Deal Lands as Air Travel Soars, Offers Brands Exclusive Access to Ultra-High-Net-Worth Travelers
This early renewal and extension reflects CCO's commitment to transforming media programs for Signature Aviation terminals by leveraging the latest in digital and print display technology to continuously deliver innovative advertising solutions, including exclusive sponsorships and experiential activations for brands. The deal comes in a record-setting year as CCO helped Signature Aviation achieve its highest advertising revenue in history since the program began in 2005 and as air travel continues to reach record-breaking passenger numbers in 2024.
"As we deepen our partnership with Clear Channel, we're confident in their ability to build meaningful connections between advertisers and our guests, adding to the exceptional experience throughout our network," said Derek DeCross, Chief Commercial Officer, Signature Aviation. "Year after year, our advertising program has proven to deliver growth for Signature Aviation and our brand partners and we look forward to working with Clear Channel to deliver an even more engaging experience for our guests."
The expanded multi-market program will include a combination of large-format LED/LCD display upgrades, new LCD screens and high-impact advertising opportunities across multiple advertising formats, including digital networks, experiential activations, sponsorships and printed displays. Through the premium program, brands can exclusively take over private aviation terminals and engage passengers with dynamic digital capabilities and market-specific messaging.
"We are thrilled to extend our partnership with Signature Aviation, whose network of private aviation terminals offers an unmatched opportunity for the world's top brands to engage with an elite audience of highly influential individuals and key decision-makers," said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. "Together, we will develop game-changing advertising and sponsorship initiatives that will bring to life exclusive experiences for Signature's guests and push boundaries in the private airport advertising space."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
About Signature Aviation
Signature Aviation is the world's preeminent aviation hospitality company, offering exceptional experiences and essential support services to business and private aviation guests. The company's large-scale infrastructure footprint enables travel, fosters human connection and is a critical global economic driver. Signature operates an industry-leading network of private aviation terminals, with over 200 locations covering key destinations in 27 countries across five continents and is the largest distributor of sustainable aviation fuel (SAF) in business aviation. The company also offers over 16 million square feet of carbon neutral multiuse office and hangar real estate globally, providing unique networkwide benefits and advantages to guests who base their aircraft at a Signature location. For more information, please visit www.signatureaviation.com.
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SOURCE Clear Channel Outdoor
FAQ
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