Clear Channel Outdoor Continues to Revolutionize Advertising Across 100+ Signature Aviation Private Terminals in the U.S.
Clear Channel Outdoor's Airports Division has renewed its five-year contract with Signature Aviation, maintaining advertising rights across 100+ private aviation terminals in the U.S. The partnership achieved record-breaking advertising revenue in 2023 since the program's inception in 2005.
The expanded program will feature upgrades including large-format LED/LCD displays, new LCD screens, and various advertising formats such as digital networks, experiential activations, sponsorships, and printed displays. Brands will have the opportunity to exclusively take over private aviation terminals and engage with ultra-high-net-worth travelers through dynamic digital capabilities and market-specific messaging.
La divisione aeroporti di Clear Channel Outdoor ha rinnovato il suo contratto quinquennale con Signature Aviation, mantenendo i diritti pubblicitari in oltre 100 terminal di aviazione privata negli Stati Uniti. La partnership ha raggiunto un fatturato pubblicitario record nel 2023, dalla sua nascita nel 2005.
Il programma ampliato includerà aggiornamenti, tra cui schermi LED/LCD di grande formato, nuovi schermi LCD e vari formati pubblicitari come reti digitali, attivazioni esperienziali, sponsorizzazioni e display stampati. I marchi avranno l'opportunità di gestire esclusivamente i terminal di aviazione privata e interagire con i viaggiatori ultraricchi attraverso capacità digitali dinamiche e messaggi specifici per il mercato.
La división de aeropuertos de Clear Channel Outdoor ha renovado su contrato de cinco años con Signature Aviation, manteniendo los derechos publicitarios en más de 100 terminales de aviación privada en EE. UU. La asociación logró ingresos publicitarios récord en 2023 desde el inicio del programa en 2005.
El programa ampliado contará con mejoras que incluirán pantallas LED/LCD de gran formato, nuevas pantallas LCD y varios formatos publicitarios como redes digitales, activaciones experienciales, patrocinios y exhibiciones impresas. Las marcas tendrán la oportunidad de hacerse cargo exclusivamente de los terminales de aviación privada e interactuar con viajeros de ultra alto patrimonio neto a través de capacidades digitales dinámicas y mensajes específicos del mercado.
클리어 채널 아울도어의 공항 사업부는 시그니처 에비에이션과 5년 계약을 renouvelar 하여 미국 내 100개 이상의 개인 항공 터미널에서 광고 권한을 유지하게 되었습니다. 이 파트너십은 2005년 프로그램 시작 이후 2023년 광고 수익 기록을 달성하였습니다.
확대된 프로그램은 대형 LED/LCD 디스플레이, 새로운 LCD 화면, 디지털 네트워크, 체험형 활성화, 후원 및 인쇄된 디스플레이와 같은 다양한 광고 형식을 포함하는 업그레이드를 갖출 예정입니다. 브랜드는 개인 항공 터미널을 독점적으로 장악하고, 역동적인 디지털 기능과 시장별 메시지를 통해 초고소득 여행자와 소통할 기회를 갖게 됩니다.
La division aéroportuaire de Clear Channel Outdoor a renouvelé son contrat de cinq ans avec Signature Aviation, maintenant ainsi les droits publicitaires dans plus de 100 terminaux d'aviation privée aux États-Unis. Ce partenariat a atteint des revenus publicitaires record en 2023 depuis le lancement du programme en 2005.
Le programme élargi comprendra des mises à niveau telles que des affichages LED/LCD grand format, de nouveaux écrans LCD et divers formats publicitaires tels que des réseaux numériques, des activations expérientielles, des sponsoring et des affichages imprimés. Les marques auront l'opportunité de s'approprier exclusivement les terminaux d'aviation privée et d'interagir avec des voyageurs ultra-riches grâce à des capacités numériques dynamiques et des messages spécifiques au marché.
Die Flughafensparte von Clear Channel Outdoor hat ihren fünfjährigen Vertrag mit Signature Aviation erneuert und erhält damit die Werberechte an über 100 Privatflugterminalen in den USA. Die Partnerschaft erzielte im Jahr 2023 Rekord-Werbeeinnahmen seit dem Beginn des Programms im Jahr 2005.
Das erweiterte Programm wird Upgrades umfassen, darunter großformatige LED/LCD-Displays, neue LCD-Bildschirme und verschiedene Werbeformate wie digitale Netzwerke, erfahrungsbasierte Aktivierungen, Sponsoring und gedruckte Displays. Marken haben die Möglichkeit, exklusiv Privatjet-Terminals zu übernehmen und mit wohlhabenden Reisenden über dynamische digitale Möglichkeiten und marktspezifische Botschaften zu interagieren.
- Record-breaking advertising revenue achievement in 2023
- Five-year contract renewal securing long-term revenue stream
- Expansion of digital media assets across 100+ premium locations
- Access to ultra-high-net-worth audience segment
- None.
Insights
The strategic renewal of Clear Channel Outdoor's contract with Signature Aviation marks a significant business development in the private aviation advertising sector. The five-year extension solidifies CCO's position in reaching ultra-high-net-worth individuals across 100+ private terminals. The deal's timing is particularly noteworthy, coming after achieving record-breaking advertising revenue in 2023.
The expansion of digital media assets and modernization of advertising infrastructure positions CCO to capitalize on the growing private aviation market. The exclusive access to this premium audience segment represents a valuable revenue stream, as luxury brands typically pay premium rates to reach this demographic. The partnership's success is evidenced by achieving the highest advertising revenue since the program's inception in 2005.
From an investment perspective, this contract renewal provides stable, long-term revenue visibility and strengthens CCO's market position in the high-end advertising segment. The focus on digital transformation and exclusive sponsorships suggests potential for higher profit margins compared to traditional advertising formats.
Early Arrival Multi-Year Deal Lands as Air Travel Soars, Offers Brands Exclusive Access to Ultra-High-Net-Worth Travelers
This early renewal and extension reflects CCO's commitment to transforming media programs for Signature Aviation terminals by leveraging the latest in digital and print display technology to continuously deliver innovative advertising solutions, including exclusive sponsorships and experiential activations for brands. The deal comes in a record-setting year as CCO helped Signature Aviation achieve its highest advertising revenue in history since the program began in 2005 and as air travel continues to reach record-breaking passenger numbers in 2024.
"As we deepen our partnership with Clear Channel, we're confident in their ability to build meaningful connections between advertisers and our guests, adding to the exceptional experience throughout our network," said Derek DeCross, Chief Commercial Officer, Signature Aviation. "Year after year, our advertising program has proven to deliver growth for Signature Aviation and our brand partners and we look forward to working with Clear Channel to deliver an even more engaging experience for our guests."
The expanded multi-market program will include a combination of large-format LED/LCD display upgrades, new LCD screens and high-impact advertising opportunities across multiple advertising formats, including digital networks, experiential activations, sponsorships and printed displays. Through the premium program, brands can exclusively take over private aviation terminals and engage passengers with dynamic digital capabilities and market-specific messaging.
"We are thrilled to extend our partnership with Signature Aviation, whose network of private aviation terminals offers an unmatched opportunity for the world's top brands to engage with an elite audience of highly influential individuals and key decision-makers," said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. "Together, we will develop game-changing advertising and sponsorship initiatives that will bring to life exclusive experiences for Signature's guests and push boundaries in the private airport advertising space."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
About Signature Aviation
Signature Aviation is the world's preeminent aviation hospitality company, offering exceptional experiences and essential support services to business and private aviation guests. The company's large-scale infrastructure footprint enables travel, fosters human connection and is a critical global economic driver. Signature operates an industry-leading network of private aviation terminals, with over 200 locations covering key destinations in 27 countries across five continents and is the largest distributor of sustainable aviation fuel (SAF) in business aviation. The company also offers over 16 million square feet of carbon neutral multiuse office and hangar real estate globally, providing unique networkwide benefits and advantages to guests who base their aircraft at a Signature location. For more information, please visit www.signatureaviation.com.
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SOURCE Clear Channel Outdoor
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