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Princess Cruises (NYSE: CCL) announced that Sky Princess, the cruise line's first Royal‑Class ship to homeport in Port Canaveral, arrived on Nov. 30, 2025 and will begin Caribbean sailings from Central Florida through March 2026. The ship will offer six‑ and eight‑day roundtrip Caribbean itineraries, with combined 14‑day options, and is scheduled to return for a November 2026–March 2027 season. Sky Princess accommodates 3,660 guests and displaces 141,000 tons, highlighting Royal‑class features such as award‑winning dining, entertainment, and upscale accommodations. All cruises are on sale and Port Canaveral highlighted improved accessibility via driving, flights, and a Rail & Sail program with Brightline.

Holland America Line (CCL) debuted a first-time Alaska-themed float in the 99th Macy's Thanksgiving Day Parade on Nov. 27, 2025, featuring singer-songwriter Jewel and the largest kinetic sculpture in Parade history. The float depicted glaciers, Denali Lodge, wildlife, and salmon to highlight Holland America Line's Alaska cruises and overland Cruisetours.

The display promoted the Global Fresh Fish Program and CSI certification for sustainably sourced Alaskan seafood, and referenced the line's upcoming 80th anniversary of Alaska exploration in 2027 and its 79th season (summer 2026) itineraries.

Holland America Line (NYSE:CCL) unveiled its 2027–2028 Australia, New Zealand & South Pacific season, sailing Sept 2027–Mar 2028 with itineraries from 14 to 35 days.

Highlights include overnight stays in Melbourne, Cairns and Lautoka, more than 100 wildlife and nature tours, visits to 13 UNESCO World Heritage sites, and extended "Legendary Voyages" such as a 26-day Australia, Coral Sea & Fiji route calling at 14 ports. Sales promotions include a Have It All premium package and a Mariner Society early-booking bonus available for bookings by Feb 16, 2026.

Seabourn (CCL) launched its 2025 Black Friday Sail, offering limited-time value-added benefits on select 2026–2027 luxury ocean and expedition voyages through December 2, 2025. Highlights include up to $2,000 shipboard credit per suite for Penthouse and Premium suites, up to $1,000 shipboard credit per suite for Oceanview/Veranda suites on select sailings, and a two-category Veranda suite upgrade on eligible departures.

Offer applies to select itineraries across all seven continents, with sample voyages listed for Alaska, Antarctica, Iceland, the Mediterranean, and Northern Europe. Terms and applicable sailings are on Seabourn's website; certain restrictions apply.

Princess Cruises (NYSE: CCL) partnered with Mexico City’s Handshake Speakeasy—named North America’s Best Bar 2024–25—to create five exclusive cocktails debuting at sea on Nov 14, 2025.

Three cocktails will appear in the Crooners bar and two will be exclusive to The Sanctuary Collection, starting on Star Princess with rollout across the fleet of 17 ships in the following weeks. The collaboration includes a digital storytelling piece led by Princess global mixologist Rob Floyd and highlights Handshake’s award-winning mixology and flavor-lab approach.

Princess Cruises (NYSE: CCL) unveiled its largest Caribbean and Panama Canal program for the 2027-28 season, featuring 187 departures, 43 itineraries and visits to 31 destinations from five homeports beginning October 2027 through April 2028.

New elements include calls to Celebration Key starting November 1, 2026, Star Princess inaugural homeport season from Port Canaveral, a new Miami homeport, and expanded Panama Canal sailings with 22 departures from September 2027 through April 2028. Bookings are open; Celebration Key cabanas bookable from December 17, 2025.

Holland America Line (NYSE: CCL) announced an exclusive new tulip variety to celebrate its Dutch heritage and maritime traditions. The tulip will debut in April 2026 after bulbs planted this fall are expected to bloom, with an official naming ceremony at Keukenhof Gardens.

The first bulbs were ceremonially handed over at Keukenhof by Captain Jeroen Baijens and Nico Bleichrodt, vice president of international sales and marketing. Cultivated by Dutch growers, the flower will appear in select gardens and events as a living tribute to Holland America Line's origins in Rotterdam (founded 1873) and its hospitality traditions.

Princess Cruises (NYSE: CCL) will feature a floral replica of its new ship Star Princess in the Rose Parade on January 1, 2026, promoting the ship's 2026 maiden Alaska season. The float measures about 55 feet long by 21 feet high, uses more than 300,000 flowers, and depicts Alaskan scenes with animated wildlife.

Star Princess is a 177,800-ton, 4,300-guest Sphere-Class ship. Princess said the 2026 Alaska program features 8 ships, 180 departures, and 19 destinations, with weekly seven-day Inside Passage sailings from Seattle May 3–September 19, 2026.

Princess Cruises (NYSE:CCL) launched a limited-time "Blue Friday" sale beginning Nov 12, 2025 and ending at 11:59 p.m. PST on Dec 2, 2025. Early pre-sale savings run through Nov 24, 2025, followed by expanded Instant Savings from Nov 25–Dec 2, 2025.

Key promotions include instant savings up to $250 during the pre-sale, Instant Savings up to $800 Nov 25–Dec 2, 50% off cruise fares, and complimentary fares for third and fourth guests. The sale applies to global itineraries and is available to residents of the 50 United States, Canada, Puerto Rico, Mexico, Bermuda and the District of Columbia; standard terms and restrictions apply.