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Princess Cruises is expanding its 'Love Line Premium Liquors' collection by adding Betty Booze and Betty Buzz, founded by Blake Lively. The beverages will be available across all 16 Princess ships and included in Princess Plus and Premier packages. Betty Buzz offers non-alcoholic sparkling sodas and mixers, while Betty Booze provides low ABV canned cocktails. The brands feature clean ingredients and premium quality, with Betty Buzz achieving over 3 billion media impressions and Betty Booze garnering over 7 billion impressions year-to-date. The products join other celebrity partnerships in Princess Cruises' collection, including collaborations with Matthew McConaughey, Liev Schreiber, and Pitbull.

Aristocrat Gaming has announced a promotional partnership with Princess Cruises, aiming to enhance onboard gaming experiences and create land-based casino promotions. The collaboration includes:

• Designing innovative gaming experiences for Princess ships
• Creating promotions with land-based casinos offering Princess cruises as rewards
• Introducing themed slot gaming zones, such as the Buffalo Zone™ on the new Sun Princess ship
• Hosting a marquee event on Sun Princess in 2025 for top Buffalo™ series fans

This partnership is expected to elevate the gaming experience for Princess Cruises guests and create exciting promotional opportunities throughout the year.

Princess Cruises has unveiled new features for Star Princess, the second Sphere Class ship set to debut in fall 2025. This 4,300-guest, 178,000-ton vessel will offer several enhancements over its sister ship, Sun Princess, including:

- Expanded non-smoking casino areas with 68 additional slot machines
- O'Malley's Irish Pub expansion with 32 more seats
- Enlarged Love by Britto dining venue with 20 extra seats
- New SkyDeck Sports Court & Track for pickleball, basketball, and jogging

Star Princess will feature 2,157 staterooms, including suites, mini-suites, and balcony cabins. The ship will be powered by liquefied natural gas (LNG), reflecting Princess Cruises' commitment to sustainability. It will sail its inaugural season in the Caribbean before repositioning to Alaska in spring 2026.

The Sun Princess, Princess Cruises' newest and most innovative ship, has made its North American debut in Ft. Lauderdale for its first Caribbean season. The 177,882-ton, 4,300-guest vessel was introduced in the Mediterranean in February 2024 and officially named in Barcelona in April. It will now sail seven-day Eastern and Western Caribbean cruises from Ft. Lauderdale until early April 2025.

The ship features 30 restaurant and bar venues, including celebrity collaborations and high-end dining experiences. Entertainment includes the technologically advanced Princess Arena theater and Cirque Èloize performances. Sun Princess also offers diverse accommodations, including the new Sanctuary Collection, and is Princess Cruises' first LNG-powered vessel, focusing on sustainability.

Seabourn, a leader in ultra-luxury voyages and expedition travel, has made a historic discovery during a submarine dive off the coast of Alejandro Selkirk Island in Chile. On October 14, 2024, Seabourn Pursuit, the company's newest expedition ship, uncovered the Titania, a German supplier ship lost for 110 years. The wreck was found 95 meters below the surface, marking the first sighting since it was scuttled in 1914.

The discovery was made possible through collaboration with local communities, particularly with fisherman Gino Perez, who guided the team to the suspected site. The submarine team, led by Pilot Mauricio Fernandez, found the Titania about 4.25 nautical miles off the northwest coast of Selkirk. This discovery occurred during one of Seabourn Pursuit's South Pacific voyages, which offer guests unique adventure opportunities across remote islands and archipelagos.

Holland America Line is expanding its Canada and New England season in 2026 with more cruises, increased ports of call, and added overnights. The season will run from April through October, featuring two ships: Zuiderdam and Volendam. A highlight is the new 28-day Legendary Voyage called "Canada, New England and Iceland," departing from Boston on June 20, 2026.

The cruise line offers various itineraries, including 7-day departures from Boston or between Boston and Montreal/Québec City, and 10- or 11-day itineraries exploring the Maritimes, Newfoundland, and New France. The expanded season aims to showcase culturally rich destinations, stunning landscapes, and fall foliage.

Holland America Line is also introducing a Have It All Early Booking Bonus, which includes shore excursions, specialty dining, a Signature Beverage Package, Surf Wi-Fi, free prepaid Crew Appreciation, and upgrades to Elite Beverage Package and Premium Wi-Fi. Prices for 2026 Canada and New England sailings start at $994 per person, inclusive of taxes and fees.

Cunard has announced that fashion icon Christian Siriano will headline its Transatlantic Fashion Week in 2025. The event will take place aboard the flagship Queen Mary 2 during a seven-night voyage from New York to Southampton between October 31 and November 7. Siriano, known for dressing global stars and political figures, will unveil archival highlights in an exclusive runway show and participate in a Q&A session.

The 2025 edition marks the fifth Transatlantic Fashion Week, celebrating the world of fashion aboard Cunard's stylish flagship. Prices start from $2,738 per person for a Britannia Balcony stateroom. The event, conceived by Gail Sackloff OBE, has previously featured renowned designers and offers a platform for emerging talent.

Seabourn, the ultra-luxury cruise line, has unveiled its 2026 voyage program featuring over 200 destinations in nearly 40 countries. The itineraries, now open for sale, cover the Mediterranean, Northern Europe, Alaska & British Columbia, Japan, and Canada & New England between March and December 2026. Highlights include:

- Two unique voyages offering views of the total solar eclipse on August 12, 2026
- Diverse experiences across multiple regions with itineraries ranging from 7 to 21 days
- Seabourn Quest and Sojourn sailing the Mediterranean from June to November
- Seabourn Ovation exploring the British Isles, Iceland, and Norwegian Fjords
- Seabourn Encore's first full summer in Alaska and sailings in Japan
- Complimentary signature events like 'Evening at Ephesus' and 'Marina Day'
- Unique 'Shopping with the Chef' experiences in select destinations

The program aims to immerse guests in authentic cultures while visiting both renowned and lesser-known ports.

Cunard has unveiled its new program of voyages for October 2026 to April 2027, featuring more than 40 new itineraries across its fleet of four Queens. The program includes 101 unique destinations in 57 countries, with 62 UNESCO World Heritage sites. Highlights include 22 overnight port calls, 26 late-evening departures, and two maiden calls for the fleet: Ferrol, Spain, and Acajutla, El Salvador.

Key voyages include Queen Anne's 56-night South America Discovery trip, Queen Mary 2's Transatlantic Crossings, Queen Victoria's 109-night World Voyage, and Queen Elizabeth's Caribbean program from Miami. Early booking benefits are available for guests who book between October 16, 2024, and March 27, 2025, including on-board credits and additional perks for longer voyages.