New Orleans Locals Get Surprise Big Game Grocery Deliveries by Instacart
Instacart is bringing its first-ever Super Bowl commercial to life in New Orleans with a unique marketing event. On February 7, 2025, select customers' grocery orders will be delivered by iconic brand mascots including Green Giant, Chester Cheetah, The Kool-Aid Man, and The Pillsbury Doughboy, all traveling in the Oscar Mayer Wienermobile.
Customers who place orders through Instacart may receive notifications about this special delivery opportunity. Participating customers will get custom Instacart gear and photo opportunities with the mascots and 'Hotdoggers'. Additionally, Instacart is offering up to 40% off (max $10) on Game Day Essentials through February 9, including special promotions for free snacks.
This event precedes Instacart's 30-second Super Bowl commercial titled 'We're Here', scheduled to air on February 9, 2025, featuring these same brand mascots.
Instacart sta portando per la prima volta il suo spot pubblicitario per il Super Bowl a New Orleans con un evento di marketing unico. Il 7 febbraio 2025, gli ordini di generi alimentari di alcuni clienti selezionati saranno consegnati da mascotte iconiche del marchio tra cui Green Giant, Chester Cheetah, The Kool-Aid Man e The Pillsbury Doughboy, tutti viaggiando a bordo della Oscar Mayer Wienermobile.
I clienti che effettuano ordini tramite Instacart potrebbero ricevere notifiche riguardo a questa opportunità di consegna speciale. I clienti partecipanti riceveranno gadget personalizzati di Instacart e opportunità fotografiche con le mascotte e gli 'Hotdoggers'. Inoltre, Instacart sta offrendo sconti fino al 40% (max $10) sui prodotti essenziali per il giorno della partita fino al 9 febbraio, inclusi promozioni speciali per snack gratuiti.
Questo evento precede lo spot pubblicitario di 30 secondi di Instacart intitolato 'Siamo qui', programmato per andare in onda il 9 febbraio 2025, con le stesse mascotte.
Instacart está llevando a cabo su primer comercial del Super Bowl en Nueva Orleans con un evento de marketing único. El 7 de febrero de 2025, los pedidos de supermercado de ciertos clientes seleccionados serán entregados por icónicas mascotas de marca, incluyendo Green Giant, Chester Cheetah, The Kool-Aid Man y The Pillsbury Doughboy, todos viajando en el Oscar Mayer Wienermobile.
Los clientes que realicen pedidos a través de Instacart pueden recibir notificaciones sobre esta oportunidad de entrega especial. Los clientes participantes recibirán artículos personalizados de Instacart y oportunidades para fotos con las mascotas y 'Hotdoggers'. Además, Instacart está ofreciendo hasta un 40% de descuento (máx. $10) en productos esenciales para el día del juego hasta el 9 de febrero, incluyendo promociones especiales para snacks gratis.
Este evento precede al comercial de 30 segundos de Instacart titulado 'Estamos aquí', programado para transmitirse el 9 de febrero de 2025, que contará con estas mismas mascotas de marca.
인스타카트는 뉴올리언스에서 첫 번째 슈퍼볼 광고를 독특한 마케팅 이벤트로 선보입니다. 2025년 2월 7일, 일부 고객의 장바구니 주문이 그린 자이언트, 체스터 치타, 쿨에이드 맨, 필스버리 도우보이와 같은 상징적인 브랜드 마스코트들에 의해 배달되며, 모두 오스카 마이어 핫도그 차량을 타고 이동합니다.
인스타카트를 통해 주문하는 고객들은 이 특별 배달 기회에 대한 알림을 받을 수 있습니다. 참여 고객들은 맞춤형 인스타카트 기어와 마스코트 및 '핫도거'와의 사진 촬영 기회를 가지게 됩니다. 또한, 인스타카트는 2월 9일까지 게임 데이 필수품을 최대 40% 할인 (최대 $10) 제공하며, 무료 간식에 대한 특별 프로모션도 포함됩니다.
이 이벤트는 인스타카트의 30초 슈퍼볼 광고 '우리는 여기 있습니다'의 방영에 앞서 진행되며, 이는 2025년 2월 9일에 방영될 예정이며, 같은 마스코트들이 등장합니다.
Instacart lance son tout premier spot publicitaire pour le Super Bowl à La Nouvelle-Orléans avec un événement marketing unique. Le 7 février 2025, certaines commandes de courses de clients sélectionnés seront livrées par des mascottes emblématiques de marques, notamment Green Giant, Chester Cheetah, The Kool-Aid Man et The Pillsbury Doughboy, tous voyageant à bord du Wienermobile d'Oscar Mayer.
Les clients qui passeront des commandes via Instacart pourraient recevoir des notifications concernant cette opportunité de livraison spéciale. Les clients participants recevront des articles personnalisés Instacart et auront la possibilité de prendre des photos avec les mascottes et les 'Hotdoggers'. De plus, Instacart propose jusqu'à 40% de réduction (maximum $10) sur les produits essentiels pour le jour du match jusqu'au 9 février, y compris des promotions spéciales pour des collations gratuites.
cet événement précède le spot publicitaire de 30 secondes d'Instacart intitulé 'Nous sommes là', qui doit être diffusé le 9 février 2025, mettant en vedette ces mêmes mascottes de marque.
Instacart bringt sein erstes Super Bowl-Werbespot in New Orleans mit einem einzigartigen Marketing-Event zum Leben. Am 7. Februar 2025 werden die Lebensmittelbestellungen ausgewählter Kunden von ikonischen Markenmaskottchen wie Green Giant, Chester Cheetah, The Kool-Aid Man und The Pillsbury Doughboy geliefert, die alle im Oscar Mayer Wienermobile unterwegs sind.
Kunden, die über Instacart bestellen, können Benachrichtigungen über diese spezielle Liefergelegenheit erhalten. Teilnehmende Kunden erhalten maßgeschneiderte Instacart-Ausrüstung und Fotomöglichkeiten mit den Maskottchen und 'Hotdoggers'. Außerdem bietet Instacart bis zu 40% Rabatt (max. $10) auf Game Day Essentials bis zum 9. Februar an, einschließlich spezieller Aktionen für kostenlose Snacks.
Dieses Event geht dem 30-sekündigen Super Bowl-Werbespot von Instacart mit dem Titel 'Wir sind hier' voraus, der am 9. Februar 2025 ausgestrahlt wird und dieselben Markenmaskottchen zeigen wird.
- Marketing visibility boost through first-ever Super Bowl commercial placement
- Strategic partnership with major consumer brands and their recognizable mascots
- Promotional campaign offering up to 40% discount on Game Day items
- None.
Groceries delivered in Oscar Mayer Wienermobile by Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™
WHO: Instacart, the leading grocery technology company in
WHAT: Instacart's Big Game commercial is coming to life by enlisting familiar faces from the spot to deliver select Instacart customer orders.
- Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™ will be loading up the Oscar Mayer Wienermobile with grocery orders for some fun deliveries in
New Orleans . - New Orleanians can simply place an Instacart order and they may be notified of a larger-than-life delivery opportunity in the app before their order is fulfilled. Customers who approve may have their order delivered by an assortment of beloved brand mascots all aboard the Oscar Mayer Wienermobile.
- Customers may also receive custom Instacart gear and will have the opportunity to pose with the Oscar Mayer Wienermobile and its drivers, fondly known as "Hotdoggers," along with the brand mascots.
- Customers can shop Instacart's Game Day Essentials Collection through February 9, and save up to
40% (max.$10
WHEN: Deliveries will take place Friday, February 7 from 10 a.m. to 5 p.m.
WHERE: Neighborhoods across
ADDITIONAL INFO: Instacart is airing its first-ever Super Bowl commercial on Sunday, February 9, 2025. Entitled "We're Here," the 30-second spot brings together beloved icons from America's favorite grocery brands — including breakout stars from the most legendary Big Game ads of years past — for one epic delivery that is only possible with Instacart. Read the announcement blog post here for more details.
CONTACT: press@instacart.com
/PRNewswire -- Feb. 7, 2025/
SOURCE Maplebear Inc. dba Instacart
FAQ
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