Cars Commerce Platform Helps Retailers Sell More Cars, Faster
Cars Commerce (NYSE: CARS) has revealed new data highlighting the effectiveness of its connected platform. Dealers using multiple core capabilities of the platform receive up to 2x more leads and sell inventory 10% faster than those using single capabilities.
The platform's four core capabilities include: Marketplace, serving 25 million monthly shoppers; Digital Experience through Dealer Inspire, offering 40% more key events; Trade & Appraisal via AccuTrade, which completed 2.5 million appraisals in 2024 with 45% YoY growth in used-car acquisitions; and the Cars Commerce Media Network, which shows 5x higher conversion rates than Google audiences with 32% lower cost-per-click.
The company addresses dealers' top 2025 concerns: acquiring used vehicles profitably, targeting quality in-market shoppers, and differentiation from competitors.
Cars Commerce (NYSE: CARS) ha rivelato nuovi dati che evidenziano l'efficacia della sua piattaforma connessa. I concessionari che utilizzano più funzionalità chiave della piattaforma ricevono fino a 2 volte più contatti e vendono l'inventario 10% più velocemente rispetto a quelli che utilizzano singole funzionalità.
Le quattro funzionalità principali della piattaforma includono: Marketplace, che serve 25 milioni di acquirenti mensili; Esperienza Digitale attraverso Dealer Inspire, che offre il 40% in più di eventi chiave; Commercio e Valutazione tramite AccuTrade, che ha effettuato 2,5 milioni di valutazioni nel 2024 con una crescita del 45% anno su anno nelle acquisizioni di auto usate; e il Cars Commerce Media Network, che mostra tassi di conversione 5 volte superiori rispetto agli audience di Google con un costo per clic inferiore del 32%.
L'azienda affronta le principali preoccupazioni dei concessionari per il 2025: acquisire veicoli usati in modo redditizio, mirare a acquirenti di qualità nel mercato e differenziarsi dai concorrenti.
Cars Commerce (NYSE: CARS) ha revelado nuevos datos que destacan la efectividad de su plataforma conectada. Los concesionarios que utilizan múltiples capacidades centrales de la plataforma reciben hasta 2 veces más contactos y venden su inventario un 10% más rápido que aquellos que utilizan capacidades individuales.
Las cuatro capacidades centrales de la plataforma incluyen: Marketplace, que atiende a 25 millones de compradores mensuales; Experiencia Digital a través de Dealer Inspire, ofreciendo un 40% más de eventos clave; Comercio y Tasación a través de AccuTrade, que completó 2.5 millones de tasaciones en 2024 con un crecimiento del 45% año tras año en adquisiciones de autos usados; y la Red de Medios de Cars Commerce, que muestra tasas de conversión 5 veces más altas que las audiencias de Google con un costo por clic un 32% menor.
La empresa aborda las principales preocupaciones de los concesionarios para 2025: adquirir vehículos usados de manera rentable, dirigirse a compradores de calidad en el mercado y diferenciarse de los competidores.
Cars Commerce (NYSE: CARS)는 연결된 플랫폼의 효과성을 강조하는 새로운 데이터를 발표했습니다. 플랫폼의 여러 핵심 기능을 사용하는 자동차 판매점은 단일 기능을 사용하는 자동차 판매점보다 2배 더 많은 리드를 받고 재고를 10% 더 빠르게 판매합니다.
플랫폼의 네 가지 주요 기능은 다음과 같습니다: Marketplace, 매달 2500만 명의 쇼핑객에게 서비스 제공; 디지털 경험, Dealer Inspire를 통해 40% 더 많은 주요 이벤트 제공; 거래 및 평가, AccuTrade를 통해 2024년에 250만 건의 평가를 완료하고 중고차 인수에서 연평균 45% 성장; 그리고 Cars Commerce 미디어 네트워크, Google 잠재고객보다 5배 높은 전환율과 32% 낮은 클릭당 비용을 보여줍니다.
회사는 2025년 딜러들이 가장 우려하는 사항을 다룹니다: 중고차를 수익성 있게 인수하고, 품질 높은 시장 쇼핑객을 타겟팅하며, 경쟁업체와 차별화되는 것입니다.
Cars Commerce (NYSE: CARS) a révélé de nouvelles données mettant en évidence l'efficacité de sa plateforme connectée. Les concessionnaires utilisant plusieurs fonctionnalités principales de la plateforme reçoivent jusqu'à 2 fois plus de leads et vendent leur inventaire 10% plus rapidement que ceux utilisant des fonctionnalités uniques.
Les quatre capacités principales de la plateforme incluent: Marketplace, qui sert 25 millions d’acheteurs mensuels; Expérience Digitale via Dealer Inspire, offrant 40% d'événements clés supplémentaires; Trade & Évaluation via AccuTrade, qui a réalisé 2,5 millions d'évaluations en 2024 avec une croissance de 45% en glissement annuel des acquisitions de voitures d'occasion; et le Réseau Média de Cars Commerce, qui affiche 5 fois des taux de conversion plus élevés que les audiences de Google avec un coût par clic inférieur de 32%.
La société aborde les principales préoccupations des concessionnaires pour 2025 : acquérir des véhicules d'occasion de manière rentable, cibler des acheteurs de qualité sur le marché et se différencier des concurrents.
Cars Commerce (NYSE: CARS) hat neue Daten veröffentlicht, die die Effektivität seiner vernetzten Plattform hervorheben. Händler, die mehrere Kernfunktionen der Plattform nutzen, erhalten bis zu 2-mal mehr Leads und verkaufen ihren Fahrzeugbestand 10% schneller als Händler, die nur eine Funktion nutzen.
Die vier Hauptfunktionen der Plattform umfassen: Marketplace, der 25 Millionen monatliche Käufer bedient; Digitale Erfahrung durch Dealer Inspire, das 40% mehr wichtige Events bietet; Handel & Bewertung über AccuTrade, das 2024 2,5 Millionen Bewertungen mit einem jährlichen Wachstum von 45% im Erwerb von Gebrauchtwagen durchgeführt hat; und das Cars Commerce Media Network, das 5-mal höhere Konversionsraten als Google-Zielgruppen bei 32% niedrigeren Kosten pro Klick aufweist.
Das Unternehmen adressiert die wichtigsten Bedenken der Händler für 2025: gewinnbringende Akquisition von Gebrauchtfahrzeugen, Zielgruppen von hochwertigen Käufern im Markt und Differenzierung von der Konkurrenz.
- Dealers using multiple platform capabilities receive 2x more leads and 10% faster inventory turnover
- Platform reaches 25 million unique monthly shoppers
- AccuTrade achieved 45% YoY growth in used-car acquisitions
- Media Network shows 5x higher conversion rates than Google audiences with 32% lower cost-per-click
- Dealers using both website and marketplace features see 40% more key events
- None.
Insights
Cars Commerce's latest platform performance data reveals a compelling business model built on powerful network effects. The platform's integrated approach shows remarkable synergy, with dealers using multiple services seeing up to 2x more leads and 10% faster inventory turnover - clear evidence of the platform's effectiveness in driving dealer success.
The company's strong market position is anchored by its status as the most recognized automotive marketplace and largest automotive review platform, reaching approximately 25 million monthly unique shoppers. This massive audience creates a formidable moat and positions Cars Commerce as a critical intermediary in the automotive retail ecosystem.
What's particularly noteworthy is the platform's comprehensive solution to dealers' most pressing challenges. The AccuTrade system's performance metrics are especially impressive, with 2.5 million appraisals completed in 2024 and a 45% year-over-year increase in used-car acquisitions. This addresses a critical pain point in the industry - profitable used car acquisition - while creating a virtuous cycle that strengthens Cars Commerce's ecosystem.
The Media Network's performance metrics underscore the platform's competitive advantage, with conversion rates 5x higher than Google's audiences at a 32% lower cost-per-click. This efficiency in customer acquisition demonstrates the platform's superior targeting capabilities and suggests strong potential for margin expansion.
The platform's integrated approach creates significant barriers to entry and switching costs for dealers, as the interconnected services deliver compounding benefits. This strategic positioning suggests potential for sustained growth in both market share and revenue per dealer, particularly as the company continues to enhance its service offerings and leverage its data advantages.
Company's Connected Platform on Full Display in Booth 1426 at the 2025 NADA Show This Month
"We've built an interoperable platform that helps our customers sell cars — plain and simple. Considering the most pressing challenges retailers are facing this year center around used-car acquisition strategies to drive more profit, audience targeting and competitive differentiation, I'm confident the Cars Commerce platform is the solution to drive sales, operational efficiency and profitability for our customers," said Alex Vetter, CEO of Cars Commerce.
According to a recent Cars Commerce survey, the top concerns of auto retailers in 2025 mimic challenges faced in 2024 — only their concern of acquiring more used cars more profitably grew 20 ppts year over year.² The top three 2025 dealer paint points are:
- Acquiring more used vehicles, more profitability
- Targeting higher quality in-market shoppers
- Differentiating our dealership from competitors
The Cars Commerce platform offers technology and solutions to advertise inventory and unique dealership brands, target and reach in-market shoppers, manage reputation, efficiently acquire used inventory directly from consumers, promote and differentiate dealerships across marketplace and websites, and, ultimately, operate more efficiently with a single provider.
The Cars Commerce platform four core capabilities include:
- Marketplace: As the No. 1 most recognized automotive marketplace and largest automotive review platform³, Cars.com customers have the opportunity to showcase the full value of their inventory and consumer experience — beyond just price — to approximately 25 million unique, ready-to-buy shoppers each month. Generating the most website referrals per dealer compared to its closest competitors⁴, Cars.com confidently refers shoppers directly to the retail environment, where sales and service is best left to the pros.
- Digital Experience: Cars Commerce offers a next-generation digital experience through its industry-leading brand Dealer Inspire, with a recently upgraded website platform offering. Importantly, retailers who leverage a Dealer Inspire website and add a Cars.com marketplace package can sell their inventory, on average, four days faster than those leveraging only a Dealer Inspire website, gaining an approximately
10% lift in inventory turn time and seeing40% more key events (forms, chat, click to call) to their website compared to dealers with only a Dealer Inspire website.⁵ Retailers attending NADA can access a new Website Health Report in the Cars Commerce booth to review performance and identify areas for optimization. - Trade & Appraisal: With AccuTrade, retailers can gain a scalable appraisal profit engine. In 2024, retailers completed more than 2.5 million appraisals through AccuTrade with
45% more used-car acquisitions year over year.⁶ These dealers also unlocked new, profitable growth for their business by acquiring inventory directly from their service drives. Pairing AccuTrade's trade and appraisal technology with the Cars.com marketplace delivers a90% lift in total leads, and those leads convert to double-digit higher sales.⁷ For retailers attending NADA, a new personalized Marketplace Inventory Score Report uses data science to determine whether a dealer's inventory could be at risk based on pedigree of the vehicle, supply and demand, and the dealership's ability to sell specific kinds of vehicles. For deeper insights to provide optimal exit / pricing strategies and the technology needed to manage poor or performing inventory, Cars Commerce will offer a sneak peek of their new inventory management system, AccuTrade Inventory Intelligence Platform, at the booth. - Cars Commerce Media Network: In a new, simplified dealer product suite debuting at NADA 2025, the Cars Commerce Media Network offers four performance and brand media solutions powered by Cars.com's powerful audience. The offering aims to deliver on outcomes most important to retailers, including Awareness, Consideration, VDP Traffic and Turn Rate. According to a recent case study of 25 Cars Commerce media customers, it was found that Cars.com shoppers convert 5x higher than Google's audiences and Cars.com's cost-per-click is
32% lower than dealer first-party data.⁸ In addition, marketplace and/or website customers who add a media package consistently see double-digit improvements in connections.⁹
To follow Cars Commerce platform updates, visit here. To witness the Cars Commerce platform in action, visit booth No. 1426 at the 2025 NADA Show, the largest
¹ Based on an internal analysis of Cars Commerce ~18,000 customer base, October 2024
² Cars.com Internal Data, 309 survey responses from dealers and dealership personnel, November 2024
³ Cars.com Brand Tracker, Q4 2024
⁴ Cars Commerce Internal Data, Dealer Inspire plus Marketplace referral data, Q2 2023
⁵ Internal Cars Commerce data and analysis looking at key events from 2,189 Dealer Inspire customers and 1,527 Dealer Inspire plus Cars.com marketplace customers, October 2024
⁶ Cars Commerce Internal data, Total Appraisals and Total Appraisals Won, January-December 2024
⁷ Cars Commerce internal data, January 2024
⁸ Cars Commerce Case Study with 25 Dealer Inspire plus Cars.com marketplace customers, October-December 2024
⁹ Cars Commerce internal data and analysis of Marketplace and Website customers plus addition of Media, January 2024
ABOUT CARS COMMERCE
Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from AccuTrade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations. Cars Commerce is the essential partner to stay one step ahead in automotive. Learn more at www.carscommerce.inc.
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SOURCE Cars Commerce
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