Latest CarGurus Brand Campaign Celebrates Life’s Big Deal Moments, Like Buying or Selling a Car
CarGurus (Nasdaq: CARG), the #1 visited car-shopping site, has launched its new national brand campaign titled 'Big Deal'. The campaign acknowledges the significance of car buying and selling decisions in people's lives while highlighting CarGurus' digital tools that help consumers find optimal deals.
The platform offers comprehensive features including complete vehicle history, unbiased deal ratings, price drop alerts, and advance financing options on the largest selection of new and used vehicles in the U.S. For sellers, CarGurus provides car pricing tools and the ability to receive multiple instant offers, either completely online or through local dealers in select markets.
The campaign will be distributed across TV networks and connected TV providers, complemented by digital and social media executions, including influencer programs throughout the year. The initiative was developed in partnership with creative agency Bindery, emphasizing the emotional significance of vehicle transactions while showcasing CarGurus' role in simplifying the process.
CarGurus (Nasdaq: CARG), il sito di acquisto auto più visitato, ha lanciato la sua nuova campagna nazionale dal titolo 'Big Deal'. La campagna riconosce l'importanza delle decisioni di acquisto e vendita di automobili nella vita delle persone, mentre mette in evidenza gli strumenti digitali di CarGurus che aiutano i consumatori a trovare offerte ottimali.
La piattaforma offre funzionalità complete, tra cui la storia completa del veicolo, valutazioni imparziali delle offerte, avvisi di riduzione dei prezzi e opzioni di finanziamento anticipate sulla più ampia selezione di veicoli nuovi e usati negli Stati Uniti. Per i venditori, CarGurus fornisce strumenti di valutazione per auto e la possibilità di ricevere più offerte istantanee, sia completamente online che tramite concessionari locali in mercati selezionati.
La campagna sarà distribuita attraverso reti televisive e fornitori di TV connessa, integrata da esecuzioni digitali e sui social media, inclusi programmi di influencer durante tutto l'anno. L'iniziativa è stata sviluppata in collaborazione con l'agenzia creativa Bindery, enfatizzando l'importanza emotiva delle transazioni veicolari mentre mostra il ruolo di CarGurus nel semplificare il processo.
CarGurus (Nasdaq: CARG), el sitio de compra de autos más visitado, ha lanzado su nueva campaña nacional titulada 'Big Deal'. La campaña reconoce la importancia de las decisiones de compra y venta de autos en la vida de las personas, mientras resalta las herramientas digitales de CarGurus que ayudan a los consumidores a encontrar las mejores ofertas.
La plataforma ofrece características completas, incluyendo el historial completo del vehículo, valoraciones imparciales de las ofertas, alertas de caída de precios y opciones de financiamiento anticipado sobre la mayor selección de vehículos nuevos y usados en los EE.UU. Para los vendedores, CarGurus proporciona herramientas de valoración de autos y la posibilidad de recibir múltiples ofertas instantáneas, ya sea completamente en línea o a través de concesionarios locales en mercados seleccionados.
La campaña se distribuirá a través de cadenas de televisión y proveedores de televisión conectada, complementada por ejecuciones digitales y de redes sociales, incluidos programas de influencers a lo largo del año. La iniciativa fue desarrollada en colaboración con la agencia creativa Bindery, enfatizando la importancia emocional de las transacciones vehiculares mientras muestra el papel de CarGurus en la simplificación del proceso.
CarGurus (Nasdaq: CARG), 가장 많이 방문하는 자동차 쇼핑 사이트가 'Big Deal'이라는 제목의 새로운 국가 브랜드 캠페인을 시작했습니다. 이 캠페인은 사람들의 삶에서 자동차 구매 및 판매 결정의 중요성을 인식하고, 소비자들이 최적의 거래를 찾는 데 도움을 주는 CarGurus의 디지털 도구를 강조합니다.
이 플랫폼은 전체 차력 역사, 편향 없는 거래 평가, 가격 하락 알림 및 미국 내 가장 큰 신차 및 중고차 선택에 대한 사전 금융 옵션 등 포괄적인 기능을 제공합니다. 판매자를 위해 CarGurus는 자동차 가격 책정 도구와 여러 즉각적인 제안을 받을 수 있는 기능을 온라인 또는 선택된 시장의 지역 딜러를 통해 제공하고 있습니다.
이 캠페인은 TV 네트워크 및 연결된 TV 제공자를 통해 배포되며, 연중 인플루언서 프로그램을 포함한 디지털 및 소셜 미디어 실행이 보완됩니다. 이 이니셔티브는 Bindery라는 창의적인 에이전시와 협력하여 차량 거래의 감정적 중요성을 강조하고 CarGurus가 프로세스를 단순화하는 역할을 보여주기 위해 개발되었습니다.
CarGurus (Nasdaq: CARG), le site d'achat de voitures le plus visité, a lancé sa nouvelle campagne nationale intitulée 'Big Deal'. La campagne reconnaît l'importance des décisions d'achat et de vente de voitures dans la vie des gens tout en mettant en avant les outils numériques de CarGurus qui aident les consommateurs à trouver les meilleures offres.
La plateforme offre des fonctionnalités complètes, notamment l'historique complet des véhicules, des évaluations d'offres impartiales, des alertes de baisse de prix et des options de financement anticipé sur la plus grande sélection de véhicules neufs et d'occasion aux États-Unis. Pour les vendeurs, CarGurus fournit des outils de tarification automobile et la possibilité de recevoir plusieurs offres instantanées, que ce soit entièrement en ligne ou par l'intermédiaire de concessionnaires locaux sur des marchés sélectionnés.
La campagne sera diffusée sur les chaînes de télévision et auprès des fournisseurs de télévision connectée, complétée par des exécutions numériques et des médias sociaux, y compris des programmes d'influenceurs tout au long de l'année. L'initiative a été développée en partenariat avec l'agence créative Bindery, mettant en évidence l'importance émotionnelle des transactions de véhicules tout en montrant le rôle de CarGurus dans la simplification du processus.
CarGurus (Nasdaq: CARG), die meistbesuchte Website für den Autokauf, hat seine neue nationale Marken-Kampagne mit dem Titel 'Big Deal' gestartet. Die Kampagne erkennt die Bedeutung von Kauf- und Verkaufsentscheidungen im Auto-Bereich im Leben der Menschen an und hebt die digitalen Werkzeuge von CarGurus hervor, die den Verbrauchern helfen, optimale Angebote zu finden.
Die Plattform bietet umfassende Funktionen, darunter die vollständige Fahrzeughistorie, unparteiische Angebotsbewertungen, Preisverfallbenachrichtigungen und Vorausfinanzierungsoptionen für die größte Auswahl an neuen und gebrauchten Fahrzeugen in den USA. Für Verkäufer stellt CarGurus Werkzeuge zur Fahrzeugbewertung und die Möglichkeit zur Verfügung, mehrere sofortige Angebote zu erhalten, entweder vollständig online oder über lokale Händler in ausgewählten Märkten.
Die Kampagne wird über Fernsehsender und Anbieter von vernetztem Fernsehen verbreitet, ergänzt durch digitale und soziale Medien, einschließlich Influencer-Programme im Laufe des Jahres. Die Initiative wurde in Zusammenarbeit mit der Kreativagentur Bindery entwickelt und betont die emotionale Bedeutung von Fahrzeugtransaktionen, während sie die Rolle von CarGurus bei der Vereinfachung des Prozesses zeigt.
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The “Big Deal” campaign pays tribute to the momentous experience of car shopping, along with the trusted digital tools from CarGurus that help consumers find the best deal on their big deal
BOSTON, Feb. 03, 2025 (GLOBE NEWSWIRE) -- CarGurus, Inc. (Nasdaq: CARG), the No. 1 visited site for shopping, buying, and selling new and used cars1, today announced the launch of its latest national brand campaign, “Big Deal”, recognizing the important role cars play in people’s lives and the significance of making the right decision during a purchase or sale. The new spots empathize with the big decisions drivers make along the buy/sell journey to reach their ideal outcome, underscoring CarGurus' role in helping consumers find the best deal on their big deal.
“CarGurus has joined drivers along this important journey for nearly two decades, developing the best tools and information to help consumers feel confident in their decisions as a growing share prefer to do more online before going to the dealership,” noted Dafna Sarnoff, CarGurus Chief Marketing Officer. “As a result, CarGurus has earned the trust of tens of millions of monthly users who turn to our site to make sure they find the best deal for their needs.”
CarGurus is the No. 1 most visited car-shopping site1, connecting buyers to the best deals by providing complete vehicle history and unbiased deal ratings on the largest selection of new and used vehicles in the U.S.2 Added tools like price drop alerts and the ability to finance in advance enable confident decision-making in one of the biggest purchases of a person’s life. The platform also supports sellers with car pricing tools and the ability to instantly receive multiple offers to sell their car either completely online or through a local dealer in select markets, empowering them to choose the best deal.
“Although CarGurus makes the process easy with all the tools and information you need to get the best deal, we don't want to lessen the gravity of the purchase and its significant impact on people's lives. Buying or selling a car is a huge decision, an emotional experience that we wanted to reflect in this campaign,” said Carter Collins, Partner and Managing Director of Bindery. “Beyond the excitement of working with the No. 1 most visited car shopping site1, partnering with the CarGurus team has been one of our most rewarding and close-knit experiences to date.”
The “Big Deal” campaign will run across TV networks and connected TV providers. The spots will be supplemented with digital and social executions, including influencer programs throughout the year. View the full campaign video library here: https://cargur.us/19jlLY.
Creative Credits:
CarGurus
- Dafna Sarnoff, Chief Marketing Officer
- Evan Jones, Creative Director
- Allison Conroy, Brand Marketing Director
- Carli Riibner, Sr Brand Marketing Specialist
- Maggie Meluzio, Director of Public Relations
Creative and Production - Bindery
- Carter Collins, Partner, Managing Director
- Kim Devall, Executive Creative Director
- Laura Hockstad, Producer
- Chris Hilk, Editor
Production - Ruffian
- Bubble & Squeak, Director
- Robert Herman, Founder, EP
- Leslie Vaughn, Line Producer
- Paul Meyers, Director of Photography
- Craig Pinckes, 1st Assistant Director
Production Services - Habitant
- Arturo Arroyo, Managing Director
- Montserrat Becerril, Chief of Staff
- Elizabeth Tapia, Head of Production
- Ivan Perez, Executive Producer
- Andrea Fumero, Line Producer
- Rodrigo Sánchez, Production Manager
Color + VFX - Trafik
- Daniel de Vue, Senior Colorist
- Ali Soofi, Assistant Colorist
- Geoff Linville, Color Producer
- Greer Bratschie, Head of Production
- Karena Ajamian, Executive Producer Ciaran Birks, VFX Producer
- Jaime Aguirre, Flame Lead
- Ben Fall, Flame Assist
Animation and Text Graphics - Buff Motion
Sound - Antfood
- Wilson Brown, Partner, Executive Creative Director
- Sue Lee, Executive Producer
- Joshua Heath, Creative Lead
- Dalton Harts, Composer, Mix Engineer
- Linton Smith, Mix Engineer
- Trevor Haimes, Senior Producer
- Charlie Blasberg, Music Supervisor
- Katie Hansen, Production Coordinator
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading listings marketplace with both digital retail solutions and the CarOffer online wholesale platform. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, effectively market, instantly acquire, and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience. CarGurus is the most visited automotive shopping site in the U.S.1
CarGurus also operates online marketplaces under the CarGurus brand in Canada and the United Kingdom. In the United States and the United Kingdom, CarGurus also operates the Autolist and PistonHeads online marketplaces, respectively, as independent brands.
To learn more about CarGurus, visit www.cargurus.com, and for more information about CarOffer, visit www.caroffer.com.
CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.
¹ Similarweb: Traffic Report [Cars.com, Autotrader, TrueCar, CARFAX Listings (defined as CARFAX Total visits minus Vehicle History Reports traffic)], Q3 2024, U.S.
² Compared to Autotrader.com, Cars.com, TrueCar.com (YipitData as of September 30, 2024), and CarFax (Joreca as of September 30, 2024)
Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
pr@cargurus.com
Investor Contact:
Kirndeep Singh
Vice President, Investor Relations
investors@cargurus.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f1267674-ed08-44a3-a107-cde3ff19ccdb
FAQ
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