CarGurus Study Finds Over a Third of Car Shoppers Hope to Own an Autonomous Vehicle in Next Decade

Rhea-AI Summary

CarGurus has released its latest consumer sentiment research on autonomous vehicles, revealing increased familiarity but stagnant excitement among U.S. consumers. A survey of 1,247 individuals indicated 33% are excited about self-driving technology, while 53% prefer to remain in control while driving. Safety concerns (51%) and costs (45%) are major hesitations. Tesla is viewed as the most trusted brand at 34%, with 56% of participants wanting brands to take responsibility for accidents. Despite skepticism, 56% would utilize AVs for safe transportation when unable to drive.

Positive

• Increased consumer familiarity with autonomous vehicles over two years.
• 34% of respondents are likely to own an autonomous vehicle in the next 10 years.
• 56% would use AVs for safe transportation when unable to drive.

Negative

• Excitement for self-driving technology remains stagnant at 33%.
• 53% of respondents prefer to stay in control of a vehicle rather than use AVs.
• Safety (51%) and cost (45%) concerns are significant barriers to acceptance.

Comfort with self-driving technology grows, but hesitations around safety and cost remain

CAMBRIDGE, Mass., June 24, 2021 (GLOBE NEWSWIRE) -- CarGurus (Nasdaq: CARG), a leading global online automotive marketplace, today announced its latest consumer sentiment research focused on autonomous vehicles (AVs). The CarGurus Self-Driving Vehicle Sentiment Survey compiled and analyzed consumer feedback on AV-related topics like comfort with self-driving, how people imagine utilizing the technology, and timeline to adoption.

The study has shown that over the past two years, familiarity with AVs has grown while excitement has remained stagnant. When asked how comfortable they were with the advancement of self-driving technology, 37% of respondents were neutral and 33% expressed excitement, whereas in 2019, 31% of consumers were neutral and 32% excited. According to the study, it appears that respondents still want to maintain control of a vehicle with 53% of respondents preferring to remain the driver of a self-driving car. They are least comfortable (20%) sharing the roads with self-driving delivery trucks or fleets, which is a major use case in which the technology is being deployed.

As with electric vehicles, respondents chose Tesla (34%) as the most trusted brand to work on self-driving vehicles, followed by Apple (8%) and Toyota (7%). However, nearly two in 10 respondents do not trust any brand to do so, and with 56% wanting brands to bear the responsibility in the case of any accidents, there is a long way to go to earn consumers’ trust. Tesla is also the top AV brand that shoppers would consider with 54%, followed by Toyota (35%) and BMW (32%).

Despite some apprehension around self-driving vehicles, consumers still have high hopes around their capabilities. More than half (56%) of respondents would use AVs to drive them home safely when unable to do so themselves and 42% would want their AV to be able to park itself. Despite this, consumers expressed the most interest in advanced driver-assistance systems (ADAS) like back-up cameras (39%) and blind-spot monitoring (56%), features that many cars already have (42% and 17% of drivers respectively report already owning them).

“This year’s Self-Driving Vehicle Sentiment Survey from CarGurus makes clear that autonomous vehicles’ tech offerings need to align with how people want to use them,” said Madison Gross, Director of Customer Insights at CarGurus. “While there is hesitancy around self-driving technology, how consumers envision themselves using the technology would require full autonomy – which is still a goal that the industry is striving toward. Until then, shoppers are looking for driving technology that helps them stay in control, rather than technology that takes total control.”

Additionally, the study covered:

• Timeline to adoption, with 34% of consumers saying they will be likely to own an autonomous vehicle in the 10 years.
• Which aspects of autonomous vehicles excite consumers, like being a huge leap in technology (45%), and which concern them, like safety (51%) and cost (45%).

The full results of the study can be found here, and all inquiries can be sent to pr@cargurus.com.

Methodology
In April 2021, CarGurus surveyed 1,247 automobile owners in the U.S. through an online survey on their sentiments towards self-driving vehicles and driver- assistance features. Respondents were balanced in terms of key demographics (gender, region, income) according to the U.S. census. CarGurus also surveyed owners in 2019 (n= 1,146) and 2018 (n=1,873) for earlier iterations of this benchmarking study. In addition, the study was conducted in Canada and the U.K. in 2021.

About CarGurus
CarGurus (Nasdaq: CARG) is a leading global, online automotive marketplace connecting buyers and sellers of new and used cars. The Company uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals from top-rated dealers. CarGurus is the most visited automotive shopping site in the U.S. (source: Comscore Media Metrix^® Multi-Platform, Automotive – Information/Resources, Total Audience, Q1 2021, U.S. (Competitive set includes: CarGurus.com, Autotrader.com, Cars.com, TrueCar.com)). In addition to the United States, CarGurus operates online marketplaces under the CarGurus brand in Canada and the United Kingdom. In the United States and the United Kingdom, CarGurus also operates the Autolist and PistonHeads online marketplaces, respectively, as independent brands. CarGurus also holds a majority stake in CarOffer, a digital wholesale marketplace based in Addison, Texas. To learn more about CarGurus, visit www.cargurus.com.

CarGurus^® is a registered trademark of CarGurus, Inc. All product names, trademarks and registered trademarks are property of their respective owners.

© 2021 CarGurus, Inc., All Rights Reserved

Contact:
Brian Kramer
pr@cargurus.com 

FAQ

What were the key findings of CarGurus' June 2021 self-driving vehicle sentiment survey?

The survey found increased familiarity with AVs, but excitement remains stagnant. 33% are excited, and safety and cost concerns hinder acceptance.

Which brand is considered the most trusted for self-driving vehicles in the CarGurus survey?

Tesla is viewed as the most trusted brand for self-driving vehicles, with 34% of respondents expressing trust.

What percentage of consumers prefer to stay in control of their vehicle when using self-driving technology?

53% of consumers prefer to remain in control of a vehicle while using self-driving technology.

How many respondents would consider owning an autonomous vehicle in the next 10 years according to the CarGurus survey?

34% of respondents indicated they are likely to own an autonomous vehicle within the next 10 years.

What motivated consumers' interest in advanced driver-assistance systems according to the survey?

Many consumers expressed interest in features like back-up cameras (39%) and blind-spot monitoring (56%), indicating a preference for technology that enhances control.