Carter Bank Unveils New, Customer-Focused Brand Identity
Carter Bank (NASDAQ:CARE) has unveiled a new brand identity coinciding with its 50th anniversary. The comprehensive rebranding includes a simplified name change from 'Carter Bank & Trust' to 'Carter Bank', along with a new logo, color palette, and tagline 'Life Lived Full'.
The brand refresh, developed by Strum, will begin digital rollout on November 4, 2024, starting with website, online banking, and social media platforms. The new Bassett-Stanleytown branch, opening November 12, will be the first location to showcase the new branding, with other branches following in subsequent months.
Carter Bank (NASDAQ:CARE) ha svelato una nuova identità di marca in concomitanza con il suo 50° anniversario. Il completo rebranding include un cambiamento di nome semplificato da 'Carter Bank & Trust' a 'Carter Bank', insieme a un nuovo logo, una nuova palette di colori e lo slogan 'La vita vissuta appieno'.
Il rinnovamento del brand, sviluppato da Strum, inizierà il lancio digitale il 4 novembre 2024, partendo dal sito web, dal banking online e dalle piattaforme di social media. La nuova filiale di Bassett-Stanleytown, che aprirà il 12 novembre, sarà la prima location a presentare il nuovo branding, con altre filiali che seguiranno nei mesi successivi.
Carter Bank (NASDAQ:CARE) ha presentado una nueva identidad de marca coincidiendo con su 50 aniversario. El completo cambio de imagen incluye un cambio de nombre simplificado de 'Carter Bank & Trust' a 'Carter Bank', junto con un nuevo logo, una nueva paleta de colores y el lema 'Vida Vivida Plenamente'.
El refresco de la marca, desarrollado por Strum, comenzará el despliegue digital el 4 de noviembre de 2024, comenzando con el sitio web, la banca en línea y las plataformas de redes sociales. La nueva sucursal de Bassett-Stanleytown, que abrirá el 12 de noviembre, será la primera ubicación en mostrar la nueva marca, siguiendo otras sucursales en los meses posteriores.
카터 은행 (NASDAQ:CARE)는 50주년을 맞아 새로운 브랜드 아이덴티티를 공개했습니다. 이 포괄적인 리브랜딩은 '카터 은행 및 신탁'에서 '카터 은행'으로의 간소화된 이름 변경과 함께 새로운 로고, 색상 팔레트, 슬로건 '충만한 삶'을 포함하고 있습니다.
이 브랜드 리프레시는 Strum이 개발했으며, 2024년 11월 4일부터 웹사이트, 온라인 뱅킹 및 소셜 미디어 플랫폼을 시작으로 디지털 롤아웃이 시작됩니다. 11월 12일 열리는 새로운 바셋-스탠리타운 지점이 새로운 브랜딩을 선보일 첫 장소가 되며, 이후 몇 달 안에 다른 지점들이 뒤따를 예정입니다.
Carter Bank (NASDAQ:CARE) a dévoilé une nouvelle identité de marque à l'occasion de son 50e anniversaire. Le rebranding complet comprend un changement de nom simplifié de 'Carter Bank & Trust' à 'Carter Bank', ainsi qu'un nouveau logo, une nouvelle palette de couleurs et le slogan 'La vie pleinement vécue'.
La révision de la marque, développée par Strum, commencera son déploiement numérique le 4 novembre 2024, en commençant par le site web, la banque en ligne et les plateformes de réseaux sociaux. La nouvelle succursale de Bassett-Stanleytown, qui ouvrira le 12 novembre, sera le premier lieu à présenter le nouveau branding, d'autres succursales suivront dans les mois suivants.
Carter Bank (NASDAQ:CARE) hat eine neue Markenidentität anlässlich seines 50-jährigen Bestehens enthüllt. Das umfassende Rebranding umfasst eine vereinfachte Namensänderung von 'Carter Bank & Trust' in 'Carter Bank', zusammen mit einem neuen Logo, einer neuen Farbpalette und dem Slogan 'Leben voll ausleben'.
Die Markenauffrischung, die von Strum entwickelt wurde, wird am 4. November 2024 mit dem digitalen Rollout beginnen, beginnend mit der Webseite, dem Online-Banking und den sozialen Medien. Die neue Filiale in Bassett-Stanleytown, die am 12. November eröffnet, wird der erste Standort sein, der das neue Branding präsentiert, gefolgt von weiteren Filialen in den darauffolgenden Monaten.
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As the bank celebrates 50 years, it welcomes a new brand that blends modernity with the company’s rich history as a compassionate community bank.
The comprehensive new brand comes as Carter Bank—which opened its first branch in
“Our refreshed identity showcases what Carter Bank has always stood for,” Carter Bank CEO Litz Van Dyke said. “We are still, at our root, a local community bank. Our new brand helps us better tell that story and enhances our commitment as a relationship-focused bank and carries us forward to meet the goals of future generations.”
Elements of the new Carter Bank brand, including a Brand Reveal Event for associates and customer notifications began surfacing the week of October 21. Digital rollout on the website, online and mobile banking, and social media pages will begin on November 4, 2024. The bank’s new
“We are here to take care of customer financial needs so they can focus on what matters most to them—their business, their family, their home,” said Chrystal Parnell, Chief Marketing and Communications Officer at Carter Bank. “That is the brand promise we will continue to stay true to: we are committed to helping the people in our Carter Bank community live life to the fullest.”
For more information, visit carterbank.com/brand.
About Carter Bank
Celebrating 50 years in 2024 and headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241030517866/en/
Brooks Taylor
VP, Corporate Communications Officer
Brooks.Taylor@cbtcares.com
276.806.5445
Source: Carter Bank
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