Carter Bank & Trust Gives Back Through Magical Moments of CARE Campaign
Carter Bank & Trust has donated over $23,000 to 35 local non-profit organizations through its Magical Moments of CARE campaign. This initiative, active from October to December 2020, contributed $10 for every new checking account opened. The bank aimed to support organizations serving vulnerable populations amidst the pandemic. Notable donations included 200 face shields for the Bread Basket. The campaign's success has led to its expansion in 2021, indicating a strong commitment to community service and engagement.
- Donated over $23,000 to 35 non-profits.
- Initiative linked to new account openings, potentially increasing customer engagement.
- Expanded charitable campaign for 2021 due to positive reception.
- None.
Bank contributed more than
MARTINSVILLE, VA / ACCESSWIRE / March 17, 2021 / Carter Bank & Trust recently contributed more than
Carter Bank & Trust donated
"The Community Reinvestment Act team, in collaboration with team members in the field, took great care to identify organizations that help vulnerable populations, especially in light of the impacts of the pandemic," CRA and Fair Lending Officer Beverly Pitzer said. "Many of these organizations have been serving their communities for decades, and it has been a joy to add fuel to the valuable work that they have been doing for years, while also adapting so skillfully in the face of Covid-19 challenges."
While most of the donations were monetary, through conversations with the nonprofits, if a need was identified, the bank did our best to pitch in.
"When the Bread Basket shared they needed 200 face shields to help their elderly patrons to more comfortably and safely attend their daily free meals, our facilities department helped us to source, purchase and ship 200 face shields directly to the Bread Basket," Pitzer said.
"The objective of the Magical Moments of CARE campaign was to offer a gift, monetary or otherwise, to support non-profits in the communities we serve across our branch banking footprint in honor of customers and teammates, "Chief Retail Banking Officer Tami Buttrey said. "The campaign was well received, so much so, the bank has expanded the giving campaign in 2021.
The following non-profits received donations from Carter Bank & Trust: Person County Partnership for Children, Action Pathways, Appalachian Agency for Senior Citizens, Boys and Girls Club of Danville Area, Bread Basket, CHASS Culpeper Housing and Shelter Services, Child Advocacy Center, Christian Ministry of Lincoln County, Communities in Schools, Everhart Primary Health Care, Family Crisis Support Services, Inc., Family Services of Piedmont, Fifth Street Ministries, God's Storehouse Soup Kitchen, Habitat for Humanity for the Roanoke Valley, Habitat for Humanity of Burke County, Habitat for Humanity of Catawba Valley, Healthy Families Rappahannock Area, HOPE Inc., Northern Virginia Family Service, Pitt County Council on Aging, Rockingham Hope, Rush Lifetime Homes Inc., Salvation Army of Wilson, Step, Inc., Tri-County Community Action Agency (TCCAA), United Way of Franklin County, United Way of North Carolina, United Way of Rutherford County, United Way of Southwest VA, United Way of the New River Valley, Valley Program for Aging Services, and the YMCA of Bristol.
About Carter Bank & Trust
Headquartered in Martinsville, Va., Carter Bank & Trust is a
Media Contact:
Brooks Taylor
Brooks.Taylor@CBTCares.com
276-806-5445
SOURCE: Carter Bank & Trust
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