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Cal-Maine Foods and Sara Lee Frozen Bakery Announce Cal-Maine Foods’ Acquisition of Van’s Foods Brand, Advancing Cal-Maine Foods’ Diversification Strategy and Expanding Consumer-Facing Retail Presence

(Positive)

Cal-Maine Foods (NASDAQ: CALM) agreed to acquire certain assets of the Van’s Foods business from Sara Lee Frozen Bakery, adding a leading gluten-free waffles brand in the better-for-you frozen breakfast segment.

The deal supports diversification, expanding prepared foods B2C retail; Van’s is expected to lift prepared foods annual sales by about 10% and volume by roughly 6% on a pro forma basis, while leveraging Cal-Maine’s distribution, cost efficiencies, and innovation capabilities.

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Positive

  • Acquisition of Van’s Foods brand assets from Sara Lee Frozen Bakery
  • Prepared foods annual sales expected to rise about 10% pro forma
  • Prepared foods volume expected to increase about 6% pro forma
  • Expands presence in better-for-you frozen breakfast retail segment
  • Leverages Cal-Maine distribution for broader retail and DTC reach
  • Opportunities for cost, logistics, cross-selling and R&D synergies

Negative

  • None.

News Market Reaction – CALM

+4.55%
22 alerts
+4.55% Session close to close
$3.77B Market Cap
1.3x Rel. Volume

In the May 12 session, CALM gained 4.55%, reflecting a moderate positive market reaction. Our momentum scanner triggered 22 alerts that day, indicating elevated trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement advances Cal-Maine’s diversification strategy by adding the Van’s Foods brand, a l...
Analysis

This announcement advances Cal-Maine’s diversification strategy by adding the Van’s Foods brand, a leader in gluten-free waffles within the better-for-you frozen breakfast segment. Management expects prepared foods annual sales to rise about 10% and volume about 6% on a pro forma basis, building on earlier acquisitions of egg, feed, and breakfast assets. Investors may monitor how effectively Cal-Maine integrates Van’s, expands distribution across grocery and e-commerce, and sustains growth in high-protein, better-for-you offerings while the core egg market normalizes.

Key Figures

Prepared foods sales uplift: 10% Prepared foods volume uplift: 6%
2 metrics
Prepared foods sales uplift 10% Expected increase in prepared foods annual sales on a pro forma basis
Prepared foods volume uplift 6% Expected increase in prepared foods volume on a pro forma basis

Previous Acquisition Reports

4 past events · Latest: Mar 02 (Positive)
Same Type Pattern 4 events
Date Event Sentiment 24h Move Catalyst
Mar 02 Prepared foods/eggs deal Positive +0.6% Acquisition of Creighton Brothers and Crystal Lake egg and prepared foods assets.
Jun 02 Prepared foods acquisition Positive +0.3% Closed Echo Lake Foods purchase to expand ready-to-eat egg and breakfast products.
Feb 03 Feed mills acquisition Positive +0.9% Bought Deal-Rite feed mills to cut feed costs near North Carolina egg operations.
Jun 28 Egg assets acquisition Positive +2.7% Acquired ISE America egg production assets to expand capacity and footprint.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Past acquisition announcements for CALM have been followed by modestly positive moves, with all four tracked deals showing positive next-day reactions and an average move of 1.11%.

Recent Company History

Over the past two years, Cal-Maine has used acquisitions to expand production, infrastructure, and prepared foods. The ISE America deal on Jun 28, 2024 added 4.7 million laying-hen capacity and a broad distribution network. Subsequent acquisitions of North Carolina feed mills, Echo Lake Foods, and Creighton Brothers further built egg production, feed, and prepared-foods capabilities. Today’s Van’s Foods brand acquisition continues this strategy by deepening the prepared foods and consumer-facing retail footprint.

Key Terms

business-to-consumer (B2C), e-commerce, direct-to-consumer, clean-label
4 terms
business-to-consumer (B2C) financial
"grow in prepared foods business-to-consumer (B2C) retail, and deliver greater value"
Business-to-consumer (B2C) describes companies that sell goods or services directly to individual shoppers rather than to other businesses — like a bakery serving walk-in customers or a streaming app selling subscriptions to households. It matters to investors because a B2C company's value depends on how well it attracts and keeps customers, its pricing power and profit margins; strong brand recognition and predictable customer habits can drive faster revenue growth but often require higher marketing spend and close attention to changing consumer tastes.
e-commerce technical
"strengthening its presence across grocery, e-commerce, and other direct-to-consumer"
E-commerce is the buying and selling of goods or services over the internet. It allows people to shop from anywhere at any time, much like an online marketplace. For investors, e-commerce is important because it represents a growing way businesses reach customers, often leading to increased sales and new opportunities in the digital economy.
direct-to-consumer technical
"across grocery, e-commerce, and other direct-to-consumer channels"
A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.
clean-label medical
"better-for-you frozen breakfast options made from clean-label, allergy-conscious ingredients"
Clean-label describes food, beverage, supplement, or cosmetic products that use short, familiar ingredient lists and avoid artificial colors, flavors, preservatives, or hard-to-recognize chemicals; the label reads like a simple grocery list. Investors care because it signals a consumer-driven premium and growth opportunity, influences reformulation costs and supply chains, and can reduce regulatory and reputational risk—similar to a product dressing itself in plain, trustworthy clothing to attract buyers.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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RIDGELAND, Miss, May 12, 2026 (GLOBE NEWSWIRE) -- Cal-Maine Foods, Inc. (NASDAQ: CALM), the largest egg company in the United States and a leading player in the egg-based food industry, and Sara Lee Frozen Bakery, LLC, a leading manufacturer of premium frozen baked goods, today announced Cal-Maine Foods’ acquisition of certain assets of the Van’s Foods business of Sara Lee Frozen Bakery, LLC, a Kohlberg portfolio company.

Van’s holds the top position in gluten-free waffles, establishing itself as a category leader within the fast-growing better-for-you frozen breakfast segment. This acquisition is aimed at supporting Cal-Maine Foods’ strategy to diversify its business model, grow in prepared foods business-to-consumer (B2C) retail, and deliver greater value across the supply chain.

The addition of Van’s is expected to increase Cal-Maine Foods’ prepared foods annual sales by approximately 10% and volume by about 6% on a pro forma basis. Van’s will enhance Cal-Maine Foods’ ability to serve evolving consumer preferences while strengthening its presence across grocery, e-commerce, and other direct-to-consumer channels. Van’s competes in the fast-growing better-for-you frozen breakfast segment by combining broad retail distribution with a strong value proposition of taste, convenience, and products tailored to a wide range of dietary needs and preferences.

“Van’s is an exciting and highly complementary addition to our portfolio,” said Sherman Miller, president and chief executive officer of Cal-Maine Foods. “We believe this acquisition will further our diversification strategy by expanding our reach in prepared foods consumer-facing retail. We see meaningful opportunities to drive growth, unlock efficiencies, and innovate in ways that better serve our customers and consumers.”

The acquisition is expected to unlock a range of strategic and operational synergies, including:

  • Using scale to help improve cost efficiency, quality control, and supply reliability.

  • Utilizing Cal-Maine Foods’ established distribution network to broaden Van’s reach and optimize logistics across retail and direct-to-consumer channels.

  • Customer overlap and cross-selling opportunities, enabling deeper relationships and broader product offerings, including meal solutions that anchor high-protein and convenience occasions.

  • Innovation and R&D collaboration with Cal-Maine Foods’ existing prepared foods business, combining expertise to accelerate product development and respond to emerging consumer trends.

  • Portfolio evolution toward protein-forward offerings, aligning with growing demand for high-protein, better-for-you products.

Van’s has cultivated a devoted consumer base, with “Van’s Fans” associating the brand with high-quality, better-for-you frozen breakfast options made from clean-label, allergy-conscious ingredients. Its product portfolio features a diverse lineup of frozen waffles and pancakes, including gluten-free, protein-enhanced, and whole-grain varieties. Cal-Maine Foods intends to preserve these offerings and build upon this strong brand foundation, continuing to deliver the Van’s branded products that consumers trust while investing to support future growth.

“We have tremendous respect for the Van’s brand and the relationships it has established with its customers and consumers,” added Mr. Miller. “Our goal is to honor that legacy while bringing additional capabilities and resources to help the brand capture incremental share, supported by a pipeline of innovations expanding into new dayparts, formats, and snacking occasions.”

"Van’s is a genuine category leader with a loyal consumer base, and it is important to us that it have an owner that is best positioned to ensure its continued success,” said Peter Laport, Chief Executive Officer of Sara Lee Frozen Bakery. “We made the decision to divest the brand to sharpen our focus on our strong portfolio of core brands where we’re investing for the long term. Making disciplined decisions about where we compete is part of how we build a better, more resilient business. We are confident Van’s is going to the right home, with an attractive runway ahead, as Cal-Maine brings complementary capabilities to accelerate its growth, particularly around protein and better-for-you nutrition.”

Following the acquisition, Van’s will continue to operate under its existing brand identity, supported by Cal-Maine’s integrated platform to scale operations, enhance innovation, and increase market access. This transaction further positions Cal-Maine Foods as a diversified, end-to-end food solutions provider, well-equipped to meet the needs of customers across channels and adapt to the evolving food landscape.

About Cal-Maine Foods

Cal-Maine Foods, Inc. (NASDAQ: CALM) is the largest egg company in the United States and a leading player in the egg-based food industry. With a strong national footprint, Cal-Maine Foods provides nutritious, affordable, and sustainable protein to millions of households every day.

The company’s portfolio spans the full egg value ladder—from conventional to specialty, including cage-free, organic, brown, free-range, pasture-raised, and nutritionally enhanced—serving both retail and foodservice customers nationwide. Cal-Maine Foods also participates in the growing prepared foods sector, with offerings such as pre-cooked egg patties, omelets, folded and scrambled egg formats, hard-cooked eggs, pancakes, waffles, and specialty wraps. Its branded portfolio includes Eggland’s Best®, Land O’Lakes®, Farmhouse Eggs®, 4Grain®, Sunups®, Sunny Meadow®, MeadowCreek Foods®, and Crepini®.

Headquartered in Ridgeland, Mississippi, Cal-Maine’s strategy combines scale, operational excellence, and financial discipline with a commitment to innovation and sustainability, to enable the company to deliver trusted nutrition, enduring partnerships, and long-term value for its stakeholders.

About Sara Lee Frozen Bakery

Sara Lee Frozen Bakery is an industry-leading manufacturer and supplier of frozen bakery and dessert products committed to making life’s moments a little sweeter through quality, value, and irresistible flavor. With a family of trusted brands including Sara Lee®, Chef Pierre®, Bistro Collection®, Superior on Main® and Cyrus O’Leary’s®, the company offers a wide variety of pies, cakes, pastries, cookies, muffins and more for foodservice establishments, retail supermarket bakeries and in-store bakery programs. Headquartered in Oakbrook Terrace, Illinois, Sara Lee Frozen Bakery operates bakeries across the United States and delivers premium products backed by time-honored recipes, carefully sourced ingredients, and a commitment to customer satisfaction and innovation. To learn more, visit www.saraleefrozenbakery.com.

About Kohlberg

Founded in 1987, Kohlberg is a leading U.S. middle market private equity firm based in Mount Kisco, New York. The firm invests in leading healthcare and services companies characterized by strong market positions, recurring revenue streams, and resilient end markets, which it identifies through rigorous thematic research grounded in its White Paper Program. Leveraging its team of investment and operating professionals, Kohlberg works with management teams to accelerate growth, enhance operational excellence and create value. As of September 30, 2025, Kohlberg manages approximately $17 billion on behalf of investors globally.

Forward Looking Statements

Statements contained in this press release that are not historical facts are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The forward-looking statements are based on management’s current intent, belief, expectations, estimates and projections regarding the company’s acquisition of Van’s, including the company’s ability to successfully integrate Van’s into its existing operations and portfolio and the anticipated benefits of the Van’s acquisition, as well as the company’s business and its industry. These statements are not guarantees of future performance and involve risks, uncertainties, assumptions and other factors that are difficult to predict and may be beyond our control. The factors that could cause actual results to differ materially from those projected in the forward-looking statements include, among others, (i) the risk factors set forth the company’s SEC Filings (including its Annual Report on Form 10-K, as updated in Part II Item 1A of the company’s quarterly reports on Form 10-Q and Current Reports on Form 8-K), (ii) the risks and hazards inherent in the shell egg, egg products, and prepared foods operations (including, as applicable, disease, pests, weather conditions, and potential for product recall), including but not limited to the current outbreak of HPAI affecting poultry in the U.S., Canada and other countries that was first detected in commercial flocks in the U.S. in February 2022 and that impacted our flocks in the third and fourth quarters of fiscal 2024 and again in March 2026 (iii) changes in the demand for and market prices of shell eggs and feed costs as well as increase in input costs for prepared foods, (iv) the company’s ability to predict and meet demand for cage-free and other specialty eggs, (v) risks, changes, or obligations that could result from the company’s recent or future acquisitions of new flocks or businesses, and risks or changes that may cause conditions to complete a pending acquisition not to be met, (vi) the company’s ability to successfully integrate and manage acquired businesses and realize the expected benefits of such acquisitions, including synergies, cost savings, reduction in earnings volatility, margin expansion, financial returns, expanded customer relationships, or sales or growth opportunities, (vii) the company’s ability to compete effectively with existing and new market entrants, retain existing customers, acquire new customers and grow its product mix including the company’s prepared foods product offerings, (viii) the impacts of government, customer and consumer reactions to high market prices for eggs, including, without limitation, potential new or expanded government regulations (ix) potential impacts to the company’s business as a result of it ceasing to be a “controlled company” under the rules of The Nasdaq Stock Market on April 14, 2025, (x) risks relating to potential changes in inflation, interest rates and trade and tariff policies, (xi) adverse results in pending litigation and other legal matters, and (xii) global instability, including as a result of geopolitical conflicts and uncertainties. The company’s SEC filings may be obtained from the SEC or the company’s website, www.calmainefoods.com. Readers are cautioned not to place undue reliance on forward-looking statements because, while the company believes the assumptions on which the forward-looking statements are based are reasonable, there can be no assurance that these forward-looking statements will prove to be accurate. Further, forward-looking statements included herein are made only as of the respective dates thereof, or if no date is stated, as of the date hereof. Except as otherwise required by law, the company disclaims any intent or obligation to update publicly these forward-looking statements, whether because of new information, future events, or otherwise.

Contacts

Investors: ir@cmfoods.com
Media: media@cmfoods.com
Telephone: (601) 948-6813


FAQ

What did Cal-Maine Foods (NASDAQ: CALM) announce about Van’s Foods on May 12, 2026?

Cal-Maine Foods announced it will acquire certain assets of the Van’s Foods business from Sara Lee Frozen Bakery. According to Cal-Maine Foods, the deal adds a leading gluten-free waffles brand and supports its strategy to diversify and grow prepared foods retail.

How will the Van’s Foods acquisition impact Cal-Maine Foods’ prepared foods sales and volume?

The Van’s Foods acquisition is expected to increase Cal-Maine Foods’ prepared foods annual sales by about 10% and volume by roughly 6% on a pro forma basis. According to Cal-Maine Foods, this reflects added scale in frozen breakfast products and expanded retail distribution.

Why is Cal-Maine Foods buying the Van’s gluten-free waffles brand (CALM)?

Cal-Maine Foods is buying Van’s to advance its diversification strategy and expand consumer-facing prepared foods retail. According to Cal-Maine Foods, Van’s strengthens its position in the fast-growing better-for-you frozen breakfast segment and aligns with demand for high-protein, clean-label, allergy-conscious products.

What does the Van’s Foods acquisition mean for Cal-Maine Foods’ retail and e-commerce presence?

The acquisition is intended to broaden Cal-Maine Foods’ presence across grocery, e-commerce, and other direct-to-consumer channels. According to Cal-Maine Foods, integrating Van’s with its distribution network should enhance market access, support cross-selling opportunities, and deepen relationships with retailers and consumers.

Will the Van’s brand change after Cal-Maine Foods completes the acquisition?

Van’s will continue to operate under its existing brand identity after the acquisition. According to Cal-Maine Foods, it plans to preserve Van’s clean-label, allergy-conscious product lineup while investing in innovation, new dayparts, formats, and snacking occasions to support future growth.

How does the Van’s Foods deal fit Cal-Maine Foods’ long-term diversification strategy?

The deal supports Cal-Maine Foods’ goal of becoming a more diversified, end-to-end food solutions provider. According to Cal-Maine Foods, acquiring Van’s builds its prepared foods portfolio, enhances protein-forward offerings, and uses synergies in cost efficiency, R&D, and distribution to better serve evolving consumer preferences.