Welcome to our dedicated page for Byrna Technologies news (Ticker: BYRN), a resource for investors and traders seeking the latest updates and insights on Byrna Technologies stock.
Byrna Technologies, Inc. (Nasdaq: BYRN) is a personal defense technology company that regularly issues news about its less-lethal personal security solutions, operational progress, and corporate developments. Company press releases describe a focus on the development, manufacture, and sale of launchers that use kinetic and pepper projectiles to incapacitate threats without resorting to lethal force.
News about Byrna often highlights financial performance and growth, including preliminary and reported quarterly revenues, sales channel breakdowns, and commentary on factors such as dealer and chain store performance, web traffic trends, and international sales. Investors following BYRN can expect updates on revenue expectations, record quarters, and the impact of marketing initiatives on demand for less-lethal products.
Another recurring theme in Byrna’s news is marketing and brand visibility. The company reports on AI-driven advertising campaigns, celebrity endorsement programs, and placements on broadcast and cable networks. Releases describe how proprietary AI-based content creation has increased web sessions on Byrna.com and major e-commerce platforms, reduced customer acquisition costs, and contributed to higher sales.
Byrna also issues news about its retail and institutional presence, including the expansion of brick-and-mortar locations, Byrna-branded retail stores, and partnerships with security training organizations. Articles discuss adoption of Byrna’s less-lethal tools by churches, public school districts, and colleges, as well as collaborations with groups such as Krisis, Inc. and the U.S. Concealed Carry Association.
Corporate governance and capital markets updates appear in the news flow as well. Examples include board appointments, participation in investor conferences, and events such as ringing the Nasdaq Opening Bell. For investors and observers, the BYRN news page offers a centralized view of how the company’s less-lethal technology, marketing strategy, and distribution channels are evolving over time.
Byrna Technologies (Nasdaq: BYRN) has launched its first U.S.-based ammunition production facility in Fort Wayne, Indiana, establishing a domestic manufacturing capacity of 8 million rounds per year for its proprietary less-lethal ammunition. The new facility, located five miles from Byrna's existing launcher production facility, is equipped with three SAM machines and one Amtek machine, expected to reach full output by mid-April.
The facility operates on a 116-hour weekly schedule with two shifts Monday through Thursday, plus a weekend shift. The company is considering adding two more SAM machines, which could increase monthly output capacity by approximately 150,000 rounds. This expansion represents a significant step in Byrna's transition to fully domestic manufacturing, improving supply chain reliability and operational efficiency.
Byrna Technologies (NASDAQ: BYRN) reported preliminary Q1 2025 revenue of $26.2 million, marking a 57% increase from $16.7 million in Q1 2024. The growth was driven by successful marketing strategies and increased production at their Fort Wayne, Indiana facility.
E-commerce channels grew by $6.7 million, representing 74% of total quarterly sales. The company achieved record launcher production of 68,916 units, up 26% from Q4 2024 and 219% year-over-year. Dealer sales showed strong performance with a $1.9 million year-over-year increase.
Q1 sales decreased only 6% sequentially from their traditionally strongest quarter. The company's growth strategy includes partnerships with celebrity influencers, expanding retail presence through Sportsman's Warehouse, and launching the Compact Launcher. Byrna is also moving most of its supply chain to the United States in 2025.
Byrna Technologies (NASDAQ: BYRN) reported strong financial results for Q4 and FY 2024. The company achieved record Q4 revenue of $28.0 million, up 79% year-over-year, and full-year revenue of $85.8 million, a 101% increase from 2023.
Q4 2024 highlights include net income of $9.7 million compared to a loss of $0.8 million in Q4 2023, and gross profit margin improvement to 63%. The company ended the year with $25.7 million in total available funds and no debt.
Key operational developments include surpassing 500,000 launchers sold, increasing production capacity by 33% to 24,000 launchers monthly, opening new retail stores, and signing an LOI with Sportsman's Warehouse for a store-within-store pilot program. The company also expanded its celebrity endorsement program, maintaining a return on ad spend above 5.0X.
Byrna Technologies (Nasdaq: BYRN) announced the opening of its second company-owned retail store in Franklin, Tennessee, part of the Greater Nashville Area. The store features an in-store shooting range and follows the success of their Las Vegas location, which achieved an annual run rate exceeding $1 million with gross profit margins over 60%.
The Nashville store is part of a broader retail expansion strategy, with three additional stores planned to open in Fort Wayne, Indiana, Scottsdale, Arizona, and Salem, New Hampshire in early 2025. The Las Vegas store demonstrated impressive conversion rates of approximately 80% compared to 1% online, highlighting the effectiveness of the hands-on retail experience.
The company aims to normalize less-lethal solutions as a mainstream personal safety choice while establishing a stronger physical presence in key markets. The retail strategy involves a phased approach to scaling their store model, focusing on optimizing operations and training programs before potential broader expansion.
Byrna Technologies (Nasdaq: BYRN) has announced a strategic partnership with the United States Concealed Carry Association (USCCA), giving Byrna access to promote its less-lethal personal security solutions to USCCA's nearly one million members. The collaboration aims to position Byrna's less-lethal launchers as viable alternatives to traditional firearms while reaching responsible gun owners, a key target demographic.
The USCCA provides education, training, and self-defense liability insurance to its members. Through this partnership, Byrna customers will gain access to USCCA's self-defense training and liability insurance services, ensuring they are well-prepared and protected in self-defense situations.
Byrna Technologies (Nasdaq: BYRN) has announced it will host a conference call on February 7, 2025 at 9:00 a.m. ET to discuss its financial results for the fiscal fourth quarter and full year ended November 30, 2024. The company, which specializes in less-lethal personal security solutions, will release its financial results via press release before the call.
The conference call will be accessible via toll-free dial-in (877-709-8150) and international dial-in (+1 201-689-8354) with Conference ID 13750859. The presentation will be followed by a Q&A session and will be available for replay through the company's Investor Relations website.
Byrna Technologies (NASDAQ: BYRN) announced its participation in the 2025 SHOT Show, scheduled for January 21-24, 2025, at The Venetian Expo and Caesars Forum in Las Vegas. The company will showcase its less-lethal personal security solutions at Booth #15253, offering attendees hands-on experience with Byrna launchers in a controlled environment.
The event, hosted by the National Shooting Sports Foundation (NSSF), is the world's largest trade show for shooting sports, hunting, law enforcement, and personal defense industries, featuring over 2,700 exhibitors and 100,000 products. During the show, Byrna will present its Dealer of the Year Awards and share updates on its retail strategy, including company-owned stores and partnerships.
Byrna Technologies (Nasdaq: BYRN), a personal defense technology company, announced a charitable initiative to support Los Angeles wildfire victims. The company will donate 10% of all proceeds from purchases made on Byrna.com through January 21, 2025, to four organizations: Salvation Army LA, American Red Cross, LA Food Bank, and California Wildfire Recovery Fund.
CEO Bryan Ganz expressed the company's commitment to helping affected communities recover and rebuild. Chief Marketing Revenue Officer Luan Pham, who grew up in Los Angeles, discussed the initiative during an interview on The Sean Hannity Show, highlighting the importance of community support during crisis situations.
Byrna Technologies (Nasdaq: BYRN) has announced significant strides in its Latin American strategy, focusing on expanding its manufacturing capacity in Argentina to meet rising demand for its less-lethal security solutions.
Byrna LATAM plans to produce 3,000 launchers per month starting in Q1 2025 and expand ammunition production, including Byrna's Mission-4 and SDXL launchers in Argentina in 2025. A dedicated ammunition factory in Córdoba Province will boost the availability of Byrna Max and Byrna Pepper projectiles across Latin America.
In 2024, the Córdoba Provincial Police deployed 15,000 Byrna SD and Mission-4 units and ordered an additional 10,000 units for 2025, generating approximately $1.5 million in royalty income for Byrna Technologies. Byrna LATAM is also in talks with agencies in Peru and Brazil, potentially increasing production beyond 3,000 units per month.
Byrna's CEO, Bryan Ganz, highlighted the success and regional demand for Byrna's solutions during a recent visit to Buenos Aires, where he met with Argentina's Vice President Victoria Villarruel and the Córdoba Police Chief.
Byrna retains the right to repurchase 100% of Byrna LATAM based on profitability and compliance with U.S. audit standards, which would allow Byrna to include LATAM's sales in its topline numbers. Byrna expects to earn between $1.0 and $2.0 million in royalty income in 2025 based on LATAM's production plans.
Byrna Technologies (NASDAQ: BYRN) announced plans to increase launcher production by 33% to 24,000 units monthly starting January 2025, up from current 18,000 units. The company will implement two full shifts at its Fort Wayne, Indiana facility, with additional Saturday capacity when needed.
The company will also begin producing payload ammunition at a new facility near its launcher factory. These initiatives are part of Byrna's 'Made in America' strategy, which has increased US-sourced components from 11% to 79% since 2020. Byrna plans to exit China within six months and achieve 100% domestic sourcing for its Byrna SD launcher by end-2025.
The company expects improved margins through increased freight efficiency, higher volumes, and better supply chain management, offsetting potential price increases from domestic sourcing.