AB InBev Becomes Official Beer Partner of FIFA Club World Cup 2025™​

Rhea-AI Summary

AB InBev (NYSE: BUD) has expanded its FIFA partnership to become the Official Beer Partner of FIFA Club World Cup 2025™, extending their nearly 40-year collaboration. The tournament will take place in the United States from June 15th to July 13th, featuring 32 of the world's top football clubs across 11 US Host Cities. Budweiser and Michelob ULTRA will lead the partnership, complemented by local brands in select markets. As part of the agreement, AB InBev will create unique brand experiences, present the 'Player of the Match Award,' and promote tournament highlights for legal-age fans.

Positive

• Extension of valuable FIFA partnership reinforces global brand presence
• Strategic alignment with major sporting event provides significant marketing exposure
• Multi-city tournament presence across US market strengthens domestic visibility

Negative

• None.

Insights

Market Research Analyst

This partnership expansion, while prestigious, has direct financial impact on AB InBev's immediate bottom line. The FIFA Club World Cup 2025™ adds to BUD's existing sports marketing portfolio, strategically positioning its megabrands Budweiser and Michelob ULTRA in front of a massive global audience.

The 32-team tournament format in the U.S. presents significant brand exposure opportunities in key markets. However, sponsorship costs and marketing investments will likely offset short-term revenue gains. The real value lies in long-term brand building and market penetration, particularly in emerging football markets.

The partnership aligns with AB InBev's megabrand strategy but represents an incremental addition to their existing FIFA relationship rather than a transformative deal. While beneficial for brand visibility, this news is unlikely to materially impact stock performance or financial metrics.

Expanded partnership with FIFA further solidifies AB InBev’s longstanding commitment to enhancing the fan experience with the world’s most popular sport

NEW YORK--(BUSINESS WIRE)-- AB InBev (Euronext: ABI) (MEXBOL: ANB) (JSE: ANH) (NYSE: BUD), the world’s leading brewer, has extended its nearly 40-year partnership with FIFA to include the FIFA Club World Cup 2025™ taking place in the United States from June 15^th to July 13^th. AB InBev is also a sponsor of FIFA World Cup 2026™, which will be jointly hosted by 16 cities across Canada, Mexico and the United States.

AB InBev: Official Beer Partner of FIFA Club World Cup (Graphic: Business Wire)

The expanded partnership reinforces the brewer’s megabrand and mega platform strategy by connecting beer with global events that consumers love. Megabrands Budweiser and Michelob ULTRA will lead the partnership complemented with local brands in select markets.

FIFA President Gianni Infantino said: “AB InBev has been an iconic sponsor of our events for almost 40 years, and today we are excited to see them come on board as a partner of the new FIFA Club World Cup. We are embarking on a journey that will redefine club football and create a new global tournament. With AB InBev’s brands, we are creating unforgettable moments for football fans around the world.”

“Our brands are at the heart of meaningful cultural moments and iconic sporting events,” said AB InBev CEO, Michel Doukeris. “This partnership with the FIFA Club World Cup continues our legacy of bringing beer and sports together for fans around the world, creating more moments of celebration and cheers. We look forward to activating this first-of-its-kind tournament next summer in partnership with FIFA.”​

The upcoming FIFA Club World Cup 2025™ will gather 32 of the world’s best football clubs for a month-long celebration across 11 US Host Cities. As part of the multi-faceted agreement, AB InBev will create unique brand experiences across participating countries, deliver the “Player of the Match Award,” and amplify memorable moments from the tournament for fans of legal drinking age.

For more information, visit FIFA.com.

About Anheuser-Busch InBev

AB InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®; multi-country brands Beck’s®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 155,000 colleagues based in nearly 50 countries worldwide. For 2023, AB InBev’s reported revenue was 59.4 billion USD (excluding JVs and associates).

View source version on businesswire.com: https://www.businesswire.com/news/home/20241125038246/en/

Media

Media.Relations@ab-inbev.com

Source: Anheuser-Busch InBev

FAQ

When is AB InBev (BUD) sponsoring the FIFA Club World Cup 2025?

AB InBev will sponsor the FIFA Club World Cup 2025 from June 15th to July 13th, 2025, across 11 US Host Cities.

Which AB InBev (BUD) brands will be featured in the FIFA Club World Cup 2025?

Budweiser and Michelob ULTRA will lead the partnership, along with local brands in select markets.

How many teams will participate in the AB InBev-sponsored FIFA Club World Cup 2025?

The tournament will feature 32 of the world's best football clubs competing across 11 US Host Cities.

What promotional activities will AB InBev (BUD) conduct during FIFA Club World Cup 2025?

AB InBev will create unique brand experiences, present the 'Player of the Match Award,' and amplify memorable tournament moments for legal-age fans.