Bambuser Launches Self-Serve Platform for Live Video Shopping

Rhea-AI Summary

Bambuser has launched the Live Video Shopping One-to-Many Starter package, a self-service solution aimed at enhancing ecommerce engagement for businesses. This platform requires no long-term commitments, responding to growing demand from small-to-medium-sized businesses (SMBs). Bambuser's existing clients include major brands like Samsung and adidas. The company has attracted over $100 million in investments since 2019, aiming to expand its technology and maintain its market leadership. The package promises improved customer interactions and sales, reflected in superior engagement metrics.

Positive

• Launch of the self-service Live Video Shopping Starter package, targeting SMBs.
• Significant interest from SMBs with no long-term commitments required.
• Widespread adoption by large retailers and global brands, such as Samsung and adidas.
• Investment of over $100 million since launching Live Video Shopping, indicating substantial financial backing.

Negative

• None.

STOCKHOLM, April 8, 2021 /PRNewswire/ -- Bambuser today announced the launch of a Live Video Shopping One-to-Many Starter package, a self-service solution that will enable more businesses to engage shoppers and drive sales using the company's interactive ecommerce technology. 

Featuring the core functionality of Bambuser's Live Video Shopping One-to-Many platform, the self-service platform was developed in response to surging demand from retailers of all sizes. Requiring no long-term commitments or extensive onboarding processes, the solution is expected to drive a significant increase in new implementations among small-to-medium sized businesses (SMBs). To date, Bambuser has seen widespread adoption by larger retailers and global brands including Samsung, Farfetch, adidas and many others.

"We've seen an incredible increase in demand for Live Video Shopping since we launched the platform, and now that more businesses are seeing the impact the technology has on customer relationships and sales, what was once niche is becoming entirely mainstream," said Jesper Funck, Chief Product Officer at Bambuser. "We created this self-service option to enable even more businesses to benefit from interactive ecommerce and shoppable livestreams, and we're confident that SMBs leveraging the One-to-Many Starter as a part of the e-commerce tech stack will quickly realize its value."

With the Starter version of Live Video Shopping, any business can quickly and easily incorporate shoppable livestreaming into their ecommerce strategy. To sign up for the solution, businesses need only create an account with a valid credit card for payment. After completing the automated onboarding process, they are immediately able to stream live shopping events from their own domain, providing shoppers with a seamless, high-quality interactive experience. Providing greater interactivity and an increased sense of urgency, these experiences drive higher levels of engagement and longer viewing times while contributing to add to cart click rates that far exceed industry benchmarks. In Q4 2020, the platform saw average viewing times nearly 3x the general 3-minute benchmark for e-commerce sites, while average add to cart click rate exceeded 15 percent.

A pioneer in live video streaming since inception in 2007, Bambuser is pursuing an aggressive product development strategy fuelled by the receipt of investment totalling over $100 million since launching Live Video Shopping in late 2019. The company continues to prioritize further development of its technology to ensure the platform remains the most flexible, feature rich and robust available.

Contact information
Maryam Ghahremani, CEO Bambuser | press@bambuser.com | +46 8 400 160 02

Certified Adviser
Erik Penser Bank AB | certifiedadviser@penser.se | +46 8 463 83 00

About Bambuser
Bambuser is a software company specializing in interactive live video streaming. The Company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm.

 

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SOURCE Bambuser

FAQ

What is Bambuser's new Live Video Shopping Starter package?

Bambuser's new Live Video Shopping One-to-Many Starter package is a self-service ecommerce solution enabling businesses to engage customers through interactive livestream shopping.

Who can benefit from the Live Video Shopping Starter package?

Small-to-medium-sized businesses (SMBs) can benefit from the Live Video Shopping Starter package, which requires no long-term commitments.

Which brands are currently using Bambuser's technology?

Bambuser's technology is currently used by notable brands such as Samsung, Farfetch, and adidas.

How much investment has Bambuser received for its Live Video Shopping platform?

Bambuser has received over $100 million in investments since the launch of its Live Video Shopping platform in late 2019.

What are the expected benefits of using the Live Video Shopping Starter package?

The Starter package is expected to enhance customer engagement, increase average viewing times, and drive higher add-to-cart click rates.