Bambuser Acquires MarTech Company Relatable to Create a Powerhouse Platform for Livestream Social Commerce

Rhea-AI Summary

Bambuser announced the acquisition of Relatable for $24 million. This strategic move combines their strengths in Live Video Shopping and influencer marketing, aiming to enhance interactive e-commerce capabilities. Relatable's technology will help brands implement effective livestream shopping solutions. Following significant growth in Bambuser's SaaS offerings, the acquisition is expected to boost revenue and improve customer retention. Relatable founder Martin Garbarczyk joins Bambuser as Chief Revenue Officer to spearhead this growth.

Positive

• Acquisition valued at $24 million enhances Bambuser's SaaS offerings.
• Combines strengths in Live Video Shopping and influencer marketing.
• Expected to accelerate SaaS revenues and improve customer lifetime value.
• New Chief Revenue Officer Martin Garbarczyk brings valuable expertise.

Negative

• None.

STOCKHOLM, May 17, 2021 /PRNewswire/ -- Bambuser today announced the acquisition of Relatable, a global marketing technology company, for approximately $24 million. The purchase will bring together significant core competencies and proprietary technologies for Live Video Shopping and creative influencer marketing campaigns, which will better enable brands and retailers to scale high-impact livestream shopping implementations and drive business results.

The acquisition of Relatable, whose proprietary technology facilitates searching for and booking influencers for creator marketing initiatives, follows a year of remarkable growth for Bambuser and widespread adoption of the company's SaaS solutions for interactive e-commerce. The two companies will operate and service customers independently, yet collaboratively. Relatable founder Martin Garbarczyk will join Bambuser's executive team as Chief Revenue Officer (CRO), contributing his extensive experience building high-performing sales organizations to further accelerate Bambuser's global growth.

To date, both Relatable and Bambuser have partnered with hundreds of brands from around the world, including shared customers like Samsung, Ted Baker and Klarna.

"By joining forces with Relatable, we increase our market pole position with an unrivaled SaaS offering that clearly differentiates us from the competition," said Maryam Ghahremani, CEO of Bambuser.

The acquisition will add significant value to Bambuser and its shareholders by accelerating SaaS revenues and improving customer lifetime value. In addition, the acquisition will add key talent to predominantly Bambuser's global sales teams.

"Bambuser and Relatable are a match made in heaven. I'm excited to build a global sales organization that leverages the enormous market demand and fuels growth to our SaaS business," said Martin Garbarczyk, founder of Relatable and newly appointed CRO at Bambuser.

As a first step in the new relationship, Bambuser will add creative and strategic services from Relatable to its customers, enabling them to amplify campaigns before, during and after Live Video Shopping events. Teams will be co-located in Sweden, the U.S. and U.K., where each company has an established presence, to enhance synergies and drive opportunities for cross- and upselling.

Contact information

Sherry Smith
Corporate Communications
Bambuser AB
+46 8 400 160 00 
press@bambuser.com 

Certified Adviser

Erik Penser Bank AB
+46 8 463 83 00 
certifiedadviser@penser.se 

About Bambuser AB

Bambuser is a software company specializing in interactive live video streaming. The company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/bambuser/r/bambuser-acquires-martech-company-relatable-to-create-a-powerhouse-platform-for-livestream-social-co,c3347539

The following files are available for download:

https://mb.cision.com/Main/15749/3347539/1417876.pdf	Release
https://news.cision.com/bambuser/i/martin-garbarczyk,c2913198	Martin Garbarczyk
https://news.cision.com/bambuser/i/maryam-ghahremani,c2913199	Maryam Ghahremani
https://news.cision.com/bambuser/i/maryam-ghahremani---martin-garbarczyk,c2913200	Maryam Ghahremani & Martin Garbarczyk

 

View original content:http://www.prnewswire.com/news-releases/bambuser-acquires-martech-company-relatable-to-create-a-powerhouse-platform-for-livestream-social-commerce-301292266.html

SOURCE Bambuser

FAQ

What is the value of Bambuser's acquisition of Relatable?

The acquisition is valued at approximately $24 million.

How will the acquisition of Relatable affect Bambuser?

The acquisition is expected to enhance Bambuser's SaaS offerings, accelerate revenues, and improve customer retention.

Who is the new Chief Revenue Officer of Bambuser after the acquisition?

Martin Garbarczyk, founder of Relatable, will become the Chief Revenue Officer of Bambuser.

What technologies are being combined in the Bambuser and Relatable acquisition?

The acquisition combines technologies for Live Video Shopping and influencer marketing campaigns.