BrainChip Appoints New CMO, Enhances Scientific Advisory Board

Rhea-AI Summary

BrainChip Holdings (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY) has announced significant changes to its leadership and advisory team. Steven Brightfield has been appointed as the new Chief Marketing Officer, bringing extensive experience in AI and semiconductor industries. The company has also revamped its Scientific Advisory Board (SAB), adding company founder Peter van der Made, Dr. Jason K. Eshraghian, and Dr. André van Schaik.

Brightfield's primary focus will be developing a marketing strategy for the new TENNs product, an advanced neural network architecture, and integrating it into the Akida technology platform. The enhanced SAB, led by Dr. Tony Lewis, will provide expert guidance on BrainChip's scientific and technical aspects, supporting the company's short and long-term goals in neuromorphic AI development.

Positive

• Appointment of experienced CMO Steven Brightfield with expertise in AI and semiconductor industries
• Enhancement of Scientific Advisory Board with industry leaders in AI and neuromorphic engineering
• Development of new TENNs product, an advanced neural network architecture
• Integration of TENNs into the Akida technology platform

Negative

• None.

LAGUNA HILLS, Calif.--(BUSINESS WIRE)-- BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY), the world’s first commercial producer of ultra-low power, fully digital, event-based, neuromorphic AI, today announced that it has hired Steven Brightfield as its new chief marketing officer and has re-envisioned its Scientific Advisory Board (SAB) by bringing on company founder Peter van der Made, Dr. Jason K. Eshraghian and Dr. André van Schaik.

Brightfield has a depth of tech industry knowledge and experience within the AI semiconductor industry. He previously led marketing at several AI focused technology companies, such as SiMa.ai, X-Silicon and Wave Computing combined with deep experience within the semiconductor sector, including executive leadership positions at LSI Logic, Qualcomm, Zoran and others. One of Brightfield’s first priorities at BrainChip will be to oversee the development of a marketing strategy for the new TENNs product, an advanced, ultra efficient neural network architecture and integrate it into the Akida technology platform.

The Scientific Advisory Board provides independent advice and expert consultation for the executive staff of Brainchip to guide the scientific and technical aspects of the company’s short- and long-term goals. The SAB also reviews and evaluates the research and development programs of BrainChip with respect to quality and scope. The re-envisioned SAB provides new perspectives from key industry leaders in AI with increasing focus under the leadership of Dr. Tony Lewis.

van der Made has been at the forefront of computer innovation for 45 years. One of the founders of BrainChip, he designed the first generations of digital neuromorphic devices on which the Akida™ chip was based. van der Made previously served as chief technology officer for BrainChip until his retirement last year. He remains a member of the company’s board of directors.

Eshraghian is an Assistant Professor with the Department of Electrical and Computer Engineering, University of California, Santa Cruz. He serves as the Secretary of the Neural Systems and Applications Technical Committee. His research interests are in large-scale neuromorphic computing. Dr. Eshraghian is the developer of snnTorch, a widely used Python library with more than 150,000 downloads used to train and model spiking neural networks, and his lab developed several high-profile language models, including SpikeGPT, and the MatMul-Free LLM.

Van Schaik is a pioneer of the field of neuromorphic engineering. He is a professor of electrical engineering at the Western Sydney University and director of the International Centre for Neuromorphic Systems, also in Australia. His research focuses on neuromorphic engineering and computational neuroscience. Dr. Van Schaik has authored more than 300 publications, invented more than 35 patents and is a founder of four start-up companies: VAST Audio, Personal Audio, Heard Systems and Optera.

“I am pleased to add new team members with the skills, experience and credentials to advance BrainChip’s adoption in the market,” said Sean Hehir, BrainChip’s CEO. “Leveraging Steve’s expertise as a technology marketer and expanding our Scientific Advisory Board with some of the keenest minds in the industry, better positions us to achieve our goals. I am eager to work closely with each of them.”

About BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY) BrainChip is the worldwide leader in Edge AI on-chip processing and learning. The company’s first-to-market, fully digital, event-based AI processor, Akida^TM, uses neuromorphic principles to mimic the human brain, analyzing only essential sensor inputs at the point of acquisition, processing data with unparalleled efficiency, precision, and economy of energy. Akida uniquely enables Edge learning local to the chip, independent of the cloud, dramatically reducing latency while improving privacy and data security. Akida Neural processor IP, which can be integrated into SoCs on any process technology, has shown substantial benefits on today’s workloads and networks, and offers a platform for developers to create, tune and run their models using standard AI workflows like Tensorflow/Keras. In enabling effective Edge compute to be universally deployable across real world applications such as connected cars, consumer electronics, and industrial IoT, BrainChip is proving that on-chip AI, close to the sensor, is the future, for its customers’ products, as well as the planet. Explore the benefits of Essential AI at www.brainchip.com.

Follow BrainChip on Twitter: https://www.twitter.com/BrainChip_inc
Follow BrainChip on LinkedIn: https://www.linkedin.com/company/7792006

View source version on businesswire.com: https://www.businesswire.com/news/home/20240807217838/en/

Media Contact:

Mark Smith

JPR Communications

818-398-1424

Investor Relations:

Tony Dawe

Director, Global Investor Relations

tdawe@brainchip.com

Source: BrainChip Holdings Ltd

FAQ

Who is the new Chief Marketing Officer of BrainChip Holdings (BRCHF)?

Steven Brightfield has been appointed as the new Chief Marketing Officer of BrainChip Holdings (BRCHF).

What is Steven Brightfield's primary focus as the new CMO of BrainChip (BRCHF)?

Steven Brightfield's primary focus will be developing a marketing strategy for the new TENNs product and integrating it into the Akida technology platform.

Who are the new members of BrainChip's (BRCHF) Scientific Advisory Board?

The new members of BrainChip's Scientific Advisory Board are company founder Peter van der Made, Dr. Jason K. Eshraghian, and Dr. André van Schaik.

What is the role of BrainChip's (BRCHF) Scientific Advisory Board?

The Scientific Advisory Board provides independent advice and expert consultation on scientific and technical aspects of BrainChip's short- and long-term goals, and reviews and evaluates the company's research and development programs.