Barnes & Noble College Announces Strategic Partnership with Syracuse University
Barnes & Noble College (BNC) has partnered with Syracuse University to manage all course materials, retail, and e-commerce operations for the University's Campus Store. BNC will begin transitioning store operations in November 2024. The partnership will provide students with enhanced access to course materials through BNC's First Day® programs, digital platforms, and rental options. Through partnerships with Fanatics and Lids, the store will offer expanded Syracuse merchandise, including exclusive collections and collaborations with brands like Nike, Mitchell & Ness, and Carmelo Anthony. The store will feature unified omnichannel experiences and support Syracuse Athletics through various retail locations.
Barnes & Noble College (BNC) ha stretto una collaborazione con l'Università di Syracuse per gestire tutti i materiali del corso, il retail e le operazioni di e-commerce per il negozio del campus dell'università. BNC inizierà la transizione delle operazioni del negozio a novembre 2024. La partnership offrirà agli studenti un accesso migliorato ai materiali del corso attraverso i programmi First Day® di BNC, piattaforme digitali e opzioni di noleggio. Attraverso collaborazioni con Fanatics e Lids, il negozio offrirà un assortimento ampliato di merce di Syracuse, incluse collezioni esclusive e collaborazioni con marchi come Nike, Mitchell & Ness e Carmelo Anthony. Il negozio presenterà esperienze omnicanale unificate e sosterrà l'atletica di Syracuse attraverso vari punti vendita.
Barnes & Noble College (BNC) se ha asociado con la Universidad de Syracuse para gestionar todos los materiales de los cursos, el comercio minorista y las operaciones de comercio electrónico de la tienda del campus de la universidad. BNC comenzará la transición de las operaciones de la tienda en noviembre de 2024. La asociación proporcionará a los estudiantes un acceso mejorado a los materiales del curso a través de los programas First Day® de BNC, plataformas digitales y opciones de alquiler. A través de colaboraciones con Fanatics y Lids, la tienda ofrecerá una ampliación de la mercancía de Syracuse, incluidas colecciones exclusivas y colaboraciones con marcas como Nike, Mitchell & Ness y Carmelo Anthony. La tienda presentará experiencias omnicanal unificadas y apoyará a los deportes de Syracuse a través de varias ubicaciones minoristas.
Barnes & Noble College (BNC)는 시러큐스 대학과 협력하여 대학 캠퍼스 매장의 모든 강의 자료, 소매 및 전자상거래 운영을 관리합니다. BNC는 2024년 11월 매장 운영을 전환하기 시작할 예정입니다. 이 파트너십은 BNC의 First Day® 프로그램, 디지털 플랫폼 및 대여 옵션을 통해 학생들에게 강의 자료에 대한 접근성을 향상시킬 것입니다. Fanatics와 Lids와의 파트너십을 통해 매장은 시러큐스 상품을 확장하여 Nike, Mitchell & Ness, Carmelo Anthony와 같은 브랜드와의 독점 콜렉션 및 협업을 포함한 상품을 제공할 것입니다. 매장은 통합된 옴니채널 경험을 특징으로 하며 시러큐스 스포츠를 다양한 소매 위치를 통해 지원할 것입니다.
Barnes & Noble College (BNC) s'est associé à l'Université de Syracuse pour gérer tous les matériaux de cours, le commerce de détail et les opérations de e-commerce pour la boutique du campus de l'université. BNC commencera la transition des opérations du magasin en novembre 2024. Ce partenariat offrira aux étudiants un accès amélioré aux matériaux de cours grâce aux programmes First Day® de BNC, aux plateformes numériques et aux options de location. Grâce à des partenariats avec Fanatics et Lids, le magasin proposera une gamme élargie de produits Syracuse, y compris des collections exclusives et des collaborations avec des marques telles que Nike, Mitchell & Ness et Carmelo Anthony. Le magasin proposera des expériences omnicanales unifiées et soutiendra l'athlétisme de Syracuse à travers divers points de vente.
Barnes & Noble College (BNC) hat eine Partnerschaft mit der Syracuse University geschlossen, um alle Kursmaterialien, den Einzelhandel und die E-Commerce-Betriebsabläufe für den Campus-Shop der Universität zu verwalten. BNC wird im November 2024 mit der Übergabe der Betriebsabläufe des Shops beginnen. Die Partnerschaft wird den Studierenden einen verbesserten Zugang zu Kursmaterialien durch die First Day®-Programme von BNC, digitale Plattformen und Mietoptionen bieten. Durch Partnerschaften mit Fanatics und Lids wird der Shop eine erweiterte Auswahl an Syracuse-Merchandise anbieten, einschließlich exklusiver Kollektionen und Kooperationen mit Marken wie Nike, Mitchell & Ness und Carmelo Anthony. Der Shop wird einheitliche Omnichannel-Erlebnisse bieten und die Syracuse Athletics durch verschiedene Einzelhandelsstandorte unterstützen.
- Strategic expansion of BNC's campus store network
- Partnership with a major university adds significant retail presence
- Access to BNC's extensive digital and physical course materials inventory
- New revenue streams through athletics retail and merchandise partnerships
- Enhanced e-commerce capabilities and omnichannel presence
- None.
Insights
This strategic partnership with Syracuse University represents a significant win for BNED, expanding their footprint in the lucrative college retail market. The deal encompasses comprehensive management of course materials, retail operations and e-commerce for a major university with over 20,000 students. The partnership's value extends beyond traditional textbook sales through:
- Integration of First Day® and First Day® Complete programs, which typically generate predictable recurring revenue
- Exclusive merchandise partnerships with Fanatics and Lids, opening high-margin retail opportunities
- Premium brand collaborations including Nike, Mitchell & Ness and Carmelo Anthony collections
The timing is particularly strategic as it includes athletics retail operations at the JMA Wireless Dome, positioning BNED to capture significant revenue during sporting events. This comprehensive partnership model aligns with BNED's strategy to diversify revenue streams beyond traditional textbook sales.
BASKING RIDGE, N.J., Nov. 12, 2024 (GLOBE NEWSWIRE) -- Barnes & Noble College (BNC), a Barnes & Noble Education, Inc. (NYSE: BNED) company, today announced it has entered into a partnership agreement with Syracuse University to manage all course materials, retail and e-commerce operations for the University’s Campus Store. Prior to the new partnership, the Campus Store and in-venue athletics retail were self-operated by the University. Barnes & Noble College will begin transitioning store operations in November and continue through the end of the calendar year.
“We are excited to welcome Barnes & Noble College to Syracuse University and look forward to our partnership,” says John Papazoglou, Senior Vice President and Chief Operations Officer, Syracuse University. “Their expertise will be invaluable as the University continues to focus on delivering affordable, accessible course materials to its students and making sure they have what they need to excel in the classroom.”
“We couldn’t be more excited to partner with a world-class institution like Syracuse University to manage all course materials, retail and e-commerce operations for the University’s Campus Store,” said Jonathan Shar, Chief Executive Officer, Barnes & Noble Education. “Barnes & Noble College will transform the Campus Store into a destination that delivers best-in-class omni-channel retail experiences and provide course material solutions that underscore our commitment to removing barriers to access, improving affordability and enhancing student academic outcomes.”
Through Barnes & Noble College’s unique commitment to introducing innovative solutions for colleges and universities, and maintaining unparalleled service and support, BNC aims to enhance the experiences and value offered to customers while helping partner institutions achieve their highest-priority goals. Key benefits for the Syracuse University campus community will include:
COURSE MATERIALS & ACADEMIC SOLUTIONS
- Enhanced access, convenience and affordability for students: BNC will offer students and faculty access to the largest assortment of course materials across print, digital and OER formats, including the industry’s most advanced and recommended digital e-reader; with more than 2.3 million digital titles; access to the nation’s largest inventory of affordable, high-quality used textbooks and a flexible rental program with the most expansive title list in the industry. Syracuse will also have access to BNC’s affordable access programs, First Day® and First Day® Complete, which ensure students have their course materials before the first day of class, resulting in better student outcomes and significant savings.
- Simplified course material management for faculty and administration: Syracuse faculty and academic leadership will have access to BNC’s Adoption & Insights Portal (AIP), allowing them to easily research, evaluate and choose from a wide range of affordable course materials, along with 24-hour support. The portal offers faculty a simplified and efficient adoption process, and the University’s academic leadership the ability to view real-time adoption rates and submission progress at the school or departmental level.
REIMAGINED RETAIL
- Unparalleled merchandise assortment: Through BNC’s strategic partnership with Fanatics and Lids, global leaders in collegiate licensed merchandise, BNC will offer an expanded and elevated assortment of Syracuse apparel, and gifts, including Syracuse University’s sideline partner Nike, and leading brands including Champion, ’47 Brand, Vineyard Vines, Tommy Bahama, Peter Millar and more.
- Exclusive collections will be introduced, including collaborations with Mitchell & Ness in partnership with Carmelo Anthony and iconic storytelling brand Ebbets Field Flannels. Both represent the first commitments to an exciting assortment that honors Syracuse’s unique history and community.
- Collegiate collaborations: BNC, Lids and Fanatics have been behind many of the largest collegiate releases of the last 12 months, including collaborations with Cactus Jack, Lululemon, Stoney Clover Lane, Faherty and Eric Emanuel, and will look to introduce similar collections at Syracuse University.
- Unified omnichannel experiences: Syracuse students, families, alumni, faculty and fans will experience a seamless omnichannel shopping and service experience, leveraging advanced e-commerce capabilities and in-store technologies — all uniquely personalized to Syracuse University.
- Syracuse Athletics: BNC will support Syracuse Athletics by leveraging trend-setting products and innovative promotional campaigns to maximize Orange fans’ experiences. The Campus Store, JMA Wireless Dome and Game-Day pop-up shops, operated by BNC, will be the destination for Syracuse-branded products, including apparel, gifts and accessories.
"We are extremely pleased to bring an expansive portfolio of collegiate merchandise to the Syracuse University community, blending fan-favorite brands and exclusive collections that honor the rich history of Syracuse,” said Alicia Wickler, Chief Merchant for Lids U. “With innovative collaborations and a unified omnichannel approach, we look forward to serving students, alumni and fans in fresh and exciting ways."
Barnes & Noble College, a Barnes & Noble Education company, operates 657 campus stores and their unique school-branded e-commerce sites and serves nearly six million college students and faculty nationwide. For more information about Barnes & Noble College’s campus retail services and academic solutions, visit www.bncollege.com.
ABOUT BARNES & NOBLE EDUCATION, INC.
Barnes & Noble Education, Inc. (NYSE: BNED) is a leading solutions provider for the education industry, driving affordability, access and achievement at hundreds of academic institutions nationwide and ensuring millions of students are equipped for success in the classroom and beyond. Through its family of brands, BNED offers campus retail services, academic solutions, wholesale capabilities and more. BNED is a company serving all who work to elevate their lives through education, supporting students, faculty and institutions as they make tomorrow a better and smarter world. For more information, visit www.bned.com.
ABOUT SYRACUSE UNIVERSITY
Syracuse University is a private research university that advances knowledge across disciplines to drive breakthrough discoveries and breakout leadership. Our collection of 13 schools and colleges with over 200 customizable majors closes the gap between education and action, so students can take on the world. In and beyond the classroom, we connect people, perspectives and practices to solve interconnected challenges with interdisciplinary approaches. Together, we’re a powerful community that moves ideas, individuals and impact beyond what’s possible. For more information, visit syracuse.edu.
Media Contact:
Judith Buckingham
Corporate Communications
jbuckingham@bned.com
Source: Barnes & Noble Education
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