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Do It Best Selects HawkSearch to Power eCommerce Search

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Bridgeline Digital (NASDAQ:BLIN) announced that Do It Best, the largest network of independent home improvement stores in the U.S., has chosen their HawkSearch solution to enhance their B2C eCommerce search and merchandising experience.

Following Do It Best's recent acquisition of True Value, HawkSearch will replace the existing search system with an AI-powered merchandising engine. The solution will integrate with Do It Best's member store enterprise to manage product visibility and pricing across thousands of retail locations.

The implementation aims to enhance product discovery, personalization, and merchandising, creating a seamless shopping experience designed to increase order value, drive higher conversion rates, and improve customer retention.

Bridgeline Digital (NASDAQ:BLIN) ha annunciato che Do It Best, la rete di negozi di miglioramento della casa indipendenti più grande degli Stati Uniti, ha scelto la loro soluzione HawkSearch per migliorare l'esperienza di ricerca e merchandising nel commercio elettronico B2C.

Dopo l'acquisizione recente di True Value da parte di Do It Best, HawkSearch sostituirà il sistema di ricerca esistente con un motore di merchandising potenziato dall'IA. La soluzione si integrerà con l'impresa dei negozi membri di Do It Best per gestire la visibilità dei prodotti e i prezzi in migliaia di punti vendita.

L'implementazione mira a migliorare la scoperta dei prodotti, la personalizzazione e il merchandising, creando un'esperienza di acquisto fluida progettata per aumentare il valore degli ordini, guidare tassi di conversione più elevati e migliorare la fidelizzazione dei clienti.

Bridgeline Digital (NASDAQ:BLIN) anunció que Do It Best, la red de tiendas de mejoras para el hogar independientes más grande de EE. UU., ha elegido su solución HawkSearch para mejorar la experiencia de búsqueda y comercialización en su comercio electrónico B2C.

Tras la reciente adquisición de True Value por parte de Do It Best, HawkSearch reemplazará el sistema de búsqueda existente con un motor de comercialización impulsado por IA. La solución se integrará con la empresa de las tiendas miembros de Do It Best para gestionar la visibilidad de productos y precios en miles de ubicaciones minoristas.

La implementación tiene como objetivo mejorar el descubrimiento de productos, la personalización y la comercialización, creando una experiencia de compra fluida diseñada para aumentar el valor del pedido, impulsar tasas de conversión más altas y mejorar la retención de clientes.

브리짓라인 디지털 (NASDAQ:BLIN)은 미국에서 가장 큰 독립 홈 개선 상점 네트워크인 Do It Best가 B2C 전자상거래 검색 및 머천다이징 경험을 향상시키기 위해 HawkSearch 솔루션을 선택했다고 발표했습니다.

Do It Best가 True Value를 최근 인수한 후, HawkSearch는 기존 검색 시스템을 AI 기반 머천다이징 엔진으로 대체할 것입니다. 이 솔루션은 Do It Best의 회원 상점 기업과 통합되어 수천 개의 소매 위치에서 제품 가시성과 가격을 관리합니다.

이 구현은 제품 발견, 개인화 및 머천다이징을 향상시키고, 주문 가치를 증가시키고, 더 높은 전환율을 유도하며, 고객 유지를 개선하기 위해 설계된 원활한 쇼핑 경험을 창출하는 것을 목표로 합니다.

Bridgeline Digital (NASDAQ:BLIN) a annoncé que Do It Best, le plus grand réseau de magasins de bricolage indépendants aux États-Unis, a choisi leur solution HawkSearch pour améliorer l'expérience de recherche et de merchandising de son commerce électronique B2C.

Suite à l'acquisition récente de True Value par Do It Best, HawkSearch remplacera le système de recherche existant par un moteur de merchandising alimenté par IA. La solution s'intégrera à l'entreprise des magasins membres de Do It Best pour gérer la visibilité des produits et les prix dans des milliers de points de vente.

L'implémentation vise à améliorer la découverte des produits, la personnalisation et le merchandising, créant une expérience d'achat fluide conçue pour augmenter la valeur des commandes, générer des taux de conversion plus élevés et améliorer la fidélisation des clients.

Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass Do It Best, das größte Netzwerk unabhängiger Baumärkte in den USA, ihre HawkSearch-Lösung ausgewählt hat, um die B2C-E-Commerce-Suche und das Merchandising-Erlebnis zu verbessern.

Nach der kürzlichen Übernahme von True Value durch Do It Best wird HawkSearch das bestehende Suchsystem durch eine KI-gestützte Merchandising-Engine ersetzen. Die Lösung wird sich mit dem Unternehmensnetzwerk der Mitgliedsgeschäfte von Do It Best integrieren, um die Produktverfügbarkeit und die Preisgestaltung an Tausenden von Einzelhandelsstandorten zu verwalten.

Die Implementierung zielt darauf ab, die Produkterkennung, Personalisierung und das Merchandising zu verbessern und ein nahtloses Einkaufserlebnis zu schaffen, das darauf ausgelegt ist, den Bestellwert zu erhöhen, höhere Konversionsraten zu erzielen und die Kundenbindung zu verbessern.

Positive
  • Partnership with largest U.S. independent home improvement store network expands market reach
  • Integration with recently acquired True Value network increases potential revenue scope
  • AI-powered solution deployment across thousands of retail locations
Negative
  • None.

The Largest Network of Independent Home Improvement Stores in the U.S. Enhances Product Discovery with AI-Powered Search

WOBURN, MA / ACCESS Newswire / March 19, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that Do It Best, the largest network of independent home improvement stores in the U.S., has selected Bridgeline's HawkSearch solution to optimize the company's B2C eCommerce search and merchandising experience.

As Do It Best accelerates growth, including its recent acquisition of True Value, the company has selected HawkSearch to deliver a scalable, high-performance search solution across its extensive network of independent retailers. By enhancing product discovery, personalization, and merchandising, HawkSearch will create a seamless shopping experience that increases order value, drives higher conversion rates and improves customer retention.

HawkSearch will replace existing search with an AI-powered merchandising engine, offering advanced product positioning and conversion-driven enhancements. The solution will integrate seamlessly with Do It Best's complex member store enterprise, ensuring efficient product visibility and accurate pricing across thousands of independent retail locations.

"HawkSearch is a proven driver of digital commerce success," said Ari Kahn, CEO of Bridgeline Digital. "By expanding our partnership with Do It Best, we're not just enhancing search-we're unlocking new revenue opportunities for thousands of independent retailers while strengthening our position in the home improvement sector."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

FAQ

What is the purpose of Do It Best selecting HawkSearch from Bridgeline Digital (BLIN)?

Do It Best selected HawkSearch to optimize their B2C eCommerce search and merchandising experience, aiming to enhance product discovery and deliver a scalable search solution across their network of independent retailers.

How will HawkSearch integration benefit Do It Best's operations in 2025?

HawkSearch will provide AI-powered merchandising, advanced product positioning, and conversion-driven enhancements, ensuring efficient product visibility and accurate pricing across thousands of retail locations.

What are the expected outcomes of implementing HawkSearch for Do It Best stores?

The implementation is expected to increase order value, drive higher conversion rates, and improve customer retention through enhanced product discovery and personalized shopping experiences.

How does the Do It Best partnership impact Bridgeline Digital's (BLIN) market position?

The partnership strengthens Bridgeline Digital's position in the home improvement sector while providing revenue opportunities through their HawkSearch solution across thousands of independent retailers.
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