Major Beauty Supply Distributor Launches HawkSearch to Power Product Discovery
Bridgeline Digital (NASDAQ:BLIN) announced that a major beauty supply distributor has implemented HawkSearch on its eCommerce platform to enhance product discovery through AI-driven search capabilities. The system manages complex product data, category hierarchies, and customer-specific pricing.
The implementation enables customers to efficiently search for products by brand, type, or specialty use, handling product variations, bundle offers, and inventory updates. The system's intelligent auto-complete and faceted navigation features allow users to refine results by specific attributes like brand and product specifications.
A key feature demonstrated is the synonym recognition capability, where searches for generic terms like 'hair gel' return relevant specific products, even when the exact search term isn't in the product title.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato che un importante distributore di forniture per la bellezza ha implementato HawkSearch sulla sua piattaforma eCommerce per migliorare la scoperta dei prodotti attraverso capacità di ricerca basate sull'AI. Il sistema gestisce dati complessi sui prodotti, gerarchie di categoria e prezzi specifici per i clienti.
L'implementazione consente ai clienti di cercare efficientemente prodotti per marca, tipo o uso specifico, gestendo variazioni di prodotto, offerte bundle e aggiornamenti dell'inventario. Le funzionalità di completamento automatico intelligente e navigazione a faccette del sistema permettono agli utenti di affinare i risultati in base a attributi specifici come marca e specifiche del prodotto.
Una caratteristica chiave dimostrata è la capacità di riconoscimento dei sinonimi, dove le ricerche per termini generici come 'gel per capelli' restituiscono prodotti specifici pertinenti, anche quando il termine di ricerca esatto non è nel titolo del prodotto.
Bridgeline Digital (NASDAQ:BLIN) anunció que un importante distribuidor de suministros de belleza ha implementado HawkSearch en su plataforma de comercio electrónico para mejorar el descubrimiento de productos a través de capacidades de búsqueda impulsadas por IA. El sistema gestiona datos complejos de productos, jerarquías de categorías y precios específicos para los clientes.
La implementación permite a los clientes buscar productos de manera eficiente por marca, tipo o uso especial, manejando variaciones de productos, ofertas en paquete y actualizaciones de inventario. Las características de autocompletado inteligente y navegación facetada del sistema permiten a los usuarios refinar los resultados según atributos específicos como marca y especificaciones del producto.
Una característica clave demostrada es la capacidad de reconocimiento de sinónimos, donde las búsquedas de términos genéricos como 'gel para el cabello' devuelven productos específicos relevantes, incluso cuando el término de búsqueda exacto no está en el título del producto.
브리짓라인 디지털 (NASDAQ:BLIN)은 주요 뷰티 공급업체가 AI 기반 검색 기능을 통해 제품 발견을 향상시키기 위해 호크서치를 전자상거래 플랫폼에 구현했다고 발표했습니다. 이 시스템은 복잡한 제품 데이터, 카테고리 계층 및 고객별 가격 관리를 수행합니다.
구현된 시스템은 고객이 브랜드, 유형 또는 특수 용도별로 제품을 효율적으로 검색할 수 있도록 하며, 제품 변형, 번들 제공 및 재고 업데이트를 처리합니다. 시스템의 지능형 자동 완성 및 패싯 탐색 기능은 사용자가 브랜드 및 제품 사양과 같은 특정 속성으로 결과를 세분화할 수 있도록 합니다.
주요 기능 중 하나는 동의어 인식 기능으로, '헤어 젤'과 같은 일반 용어로 검색할 경우 제품 제목에 정확한 검색어가 포함되어 있지 않더라도 관련 특정 제품을 반환합니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé qu'un grand distributeur de fournitures de beauté a mis en œuvre HawkSearch sur sa plateforme de commerce électronique pour améliorer la découverte des produits grâce à des capacités de recherche pilotées par l'IA. Le système gère des données produits complexes, des hiérarchies de catégories et des prix spécifiques aux clients.
L'implémentation permet aux clients de rechercher efficacement des produits par marque, type ou usage spécifique, en gérant les variations de produits, les offres groupées et les mises à jour d'inventaire. Les fonctionnalités de saisie semi-automatique intelligente et de navigation par facettes du système permettent aux utilisateurs de préciser les résultats selon des attributs spécifiques tels que la marque et les spécifications du produit.
Une caractéristique clé démontrée est la capacité de reconnaissance des synonymes, où les recherches de termes génériques comme 'gel pour cheveux' renvoient des produits spécifiques pertinents, même lorsque le terme de recherche exact n'est pas dans le titre du produit.
Bridgeline Digital (NASDAQ:BLIN) hat bekannt gegeben, dass ein großer Anbieter von Schönheitsbedarf HawkSearch auf seiner E-Commerce-Plattform implementiert hat, um die Produkterkennung durch KI-gesteuerte Suchfunktionen zu verbessern. Das System verwaltet komplexe Produktdaten, Kategorietreppen und kundenspezifische Preise.
Die Implementierung ermöglicht es den Kunden, Produkte effizient nach Marke, Typ oder Spezialverwendung zu suchen und dabei Produktvariationen, Bundle-Angebote und Bestandsaktualisierungen zu verwalten. Die intelligenten Autovervollständigungs- und facettierten Navigationsfunktionen des Systems ermöglichen es den Nutzern, die Ergebnisse nach spezifischen Attributen wie Marke und Produktspezifikationen zu verfeinern.
Ein zentrales Merkmal ist die Fähigkeit zur Synonymerkennung, bei der Suchanfragen nach generischen Begriffen wie 'Haargel' relevante spezifische Produkte zurückgeben, selbst wenn der genaue Suchbegriff nicht im Produkttitel enthalten ist.
- Implementation of AI-driven search technology enhancing product discovery
- System capable of handling complex product data and customer-specific pricing
- Advanced features including intelligent auto-complete and faceted navigation
- None.
AI-Powered Search Improves Customer Experience and Streamlines eCommerce Operations
WOBURN, MASSACHUSETTS / ACCESS Newswire / March 20, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major beauty supply distributor has launched its HawkSearch product on its eCommerce site to optimize product discovery and customer engagement with AI-driven search.
With a fast-changing catalog of professional beauty products, the distributor needed an advanced search solution to manage complex product data, category hierarchies, and customer-specific pricing with speed and precision. HawkSearch now powers the AI-driven search experience, enabling customers to find products by brand, product type, or specialty use while seamlessly handling product variations, bundle offers, and inventory updates.
For example, a customer searching for ‘curling iron' instantly sees relevant suggestions like ‘Hot Tools 24K Gold Extended Barrel Curling Iron - 1-1/4' or ‘Tapered Curling Wand - Extended Barrel.' HawkSearch's intelligent auto-complete and faceted navigation allow users to refine results by brand, barrel size, or heat settings, ensuring they find the perfect styling tool quickly. Additionally, synonym recognition ensures that a search for "hair gel" returns options like ‘Fantasia Conditioning Braiding Gel 16 oz.' even if the exact search term is not in the product title.
"This launch highlights how HawkSearch adapts to the unique challenges of different industries," said Ari Kahn, CEO of Bridgeline. "From technical specifications in B2B markets to trend-driven retail environments, HawkSearch delivers the intelligence and flexibility businesses need to thrive."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
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