Bridgeline Deepens Its Franchise Offering with Location Pages That Improve Customer Targeting to Convert Online Searches to In-Person Sales

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced the launch of Unbound Location Pages, designed to enhance in-store and online sales for multi-location brands. These pages offer vital information like store hours, location, and SEO content, boosting visibility in search results. Key features include coupons, online ordering, and automated email marketing to nurture customer interest. The solution is user-friendly, enabling franchisees or managers to manage online presence effortlessly, ensuring high ranking in local searches and driving repeat business.

Positive

• Launch of Unbound Location Pages to enhance sales for multi-location brands.
• Pages include essential information and SEO content, improving search visibility.
• Features like coupons and online ordering facilitate increased customer engagement.
• Automated email marketing nurtures customer relationships and repeat business.

Negative

• None.

Woburn, Mass., July 21, 2020 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based digital experience software, announced today the release of Unbound Location Pages to help convert online searches into in-person sales. 

Unbound Location Pages grow in-store and online revenues for multi-location brands with unique pages for each store that provide at-a-glance key information such as store location, hours, phone number, and core SEO ranking content that drives your page to the top of search results for customers near you.  Each page is mobile friendly so your customers can use their phone for driving and walking directions.

The power of the Unbound platform brings your Location Pages advanced features that drive additional revenue including coupons, online ordering for in-store pickup or at-home delivery, and the ability to automatically nurture your customer’s interests with automated emails and emails triggered by specific events such as online activity, product availability, and appointment timers.

Designed for the busy franchisee or store manager, Unbound Location Pages are easy to use and have set-and-forget scheduling to automate management of your online presence.  The store manager, marketing team, or agency can manage information for the store while automated SEO tuning helps keep your store on the top of local search results.

“Today buyers look online before visiting stores and when you’re at the top of the search results, your competitors’ customers will come to your store,” says Ari Kahn, CEO of Bridgeline Digital.  “With Unbound Location Pages we help ensure you are the first choice and help you drive repeat business with automated email marketing.” 

Location Pages can also help brands show up better online when consumers are searching for information or products as well. Businesses can launch Location Pages automatically based on the most popular products in their eCommerce stores or for the most searched products and services from their website.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company, helps customers maximize the performance of their omni-channel digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound platform deeply integrates Web Content Management, eCommerce, Marketing Automation, Site Search, Community Portals, Social Media Management, Translation and Web Analytics to help organizations deliver digital experiences that attract, engage, nurture and convert their customers across all channels and streamline business operations. Headquartered in Woburn, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

Jeremy LaDuque
EVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What are Unbound Location Pages by Bridgeline Digital?

Unbound Location Pages are a feature designed to enhance in-store and online sales for multi-location brands, providing essential store information and improving search visibility.

How do Unbound Location Pages benefit businesses?

They offer key information to customers, improve SEO rankings, and include features like coupons and automated email marketing, driving sales and customer engagement.

What is the stock symbol for Bridgeline Digital?

The stock symbol for Bridgeline Digital is BLIN.

When was the announcement about Unbound Location Pages made?

The announcement regarding Unbound Location Pages was made on July 21, 2020.