Bridgeline Acquires Hawksearch to Drive Forward eCommerce360 Strategy

Rhea-AI Summary

Bridgeline Digital, Inc. (NASDAQ: BLIN) announced its agreement to acquire Hawksearch, an intelligent product search and recommendation engine. This acquisition aligns with Bridgeline’s eCommerce360 strategy, aiming to enhance customer engagement and boost online sales through personalized recommendations. Hawksearch integrates with major ecommerce platforms, expanding Bridgeline’s partner network. The transaction is expected to enhance Bridgeline's capabilities, including improving SEO and increasing site traffic for customers.

Positive

• Acquisition of Hawksearch strengthens Bridgeline's eCommerce360 strategy.
• Hawksearch's AI technology enhances customer engagement and sales conversion.
• Integration with various ecommerce platforms expands Bridgeline's partner network.

Negative

• None.

WOBURN, Mass., May 12, 2021 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based Marketing Technology software, announced today that it entered into an agreement to acquire Hawksearch, the intelligent product search and recommendation engine.

Hawksearch’s AI-powered technology helps online retailers engage customers and convert more sales with personalized site search and intelligent recommendations that connect customers with hyper-relevant products and boost online revenue.  

Hawksearch’s industry-leading capabilities fit perfectly into Bridgeline’s eCommerce360 strategy to help its customers increase traffic, conversion and average order size with an intelligent recommendation dashboard and a broad suite of Apps. Hawksearch integrates with multiple ecommerce and content management platforms, including BigCommerce, Salesforce B2B, Sitecore, Optimizely and many others, adding to Bridgeline’s large partner network.

Located in Chicago, Illinois, with installations world-wide across eCommerce and Content sites of all sizes and industry sectors, Hawksearch strategically adds to Bridgeline’s existing product and customer base.

“We are excited to join forces with Bridgeline Digital,” says Michael Benedict, Hawksearch General Manager. “Hawksearch combined with the growing Bridgeline product suite will enable us to deliver new unmatched capabilities not available from other standalone search and merchandizing platforms. It will also create opportunities to enhance our SEO capabilities for customers to increase site traffic with Bridgeline’s WooRank products.”

“We are proud to add Hawksearch to the Bridgeline Unbound product suite,” said Ari Kahn, President and CEO of Bridgeline Digital. “Hawksearch will play a pivotal role in delivering our eCommerce360 strategy and has advanced AI-driven technology that and complements our existing product portfolio.”

Bridgeline Digital was advised by Atlas Technology Group for this transaction.

About Bridgeline Digital

Bridgeline Digital helps companies grow online revenues by increasing their traffic, conversion rate and average order value with its Unbound platform and suite of apps. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

About Hawksearch

Hawksearch is an intelligent search and recommendations platform that powers success for any size business across all industries. Our goal is to equip organizations with innovative tools to deliver accurate and customizable search experiences that enable users to find the relevant results for their needs in context, no matter the device, platform, or language. With 1200+ implementations completed, Hawksearch is utilized for delivering engaging and personalized search functionality through our innovative features, which enable marketers, merchandisers and developers to accomplish their goals.

Contact: 
Adam Lynch 
VP of Marketing 
Bridgeline Digital 
press@bridgeline.com 

 

FAQ

What is the purpose of Bridgeline Digital's acquisition of Hawksearch?

The acquisition aims to enhance Bridgeline's eCommerce360 strategy by integrating Hawksearch's intelligent product search and recommendation engine.

How will the Hawksearch acquisition impact Bridgeline Digital's business?

The acquisition is expected to improve customer engagement and boost online sales for Bridgeline's clients through personalized recommendations.

What technology does Hawksearch bring to Bridgeline Digital?

Hawksearch brings AI-powered technology that offers personalized site search and intelligent recommendations.

What platforms does Hawksearch integrate with?

Hawksearch integrates with multiple ecommerce and content management platforms, including BigCommerce, Salesforce B2B, and Sitecore.

When was the acquisition of Hawksearch by Bridgeline Digital announced?

The acquisition was announced on May 12, 2021.

What is the stock symbol for Bridgeline Digital?

The stock symbol for Bridgeline Digital is BLIN.