AB Commerce Prescribes Bridgeline to Treat Multiple Pharmacies’ Growth Strategy

Rhea-AI Summary

Bridgeline Digital, Inc. (NASDAQ: BLIN) has secured two new partnerships with Irish pharmacies, Crowley’s and Ronaghan’s, leveraging its site search software, Celebros, on the AB Commerce platform. This AI-powered tool enhances online search capabilities, particularly for pharmacies with extensive SKUs. The technology utilizes Natural Language Processing (NLP) to improve search accuracy and customer engagement. CEO Ari Kahn reported an average conversion rate increase of 30% for clients, highlighting the software's revenue-enhancing potential.

Positive

• Secured partnerships with Crowley’s Pharmacy and Ronaghan’s Pharmacy, expanding market presence.
• Celebros site search software enhances user experience and revenue potential for pharmacies.
• Reported average conversion rate increase of 30% for customers using the technology.

Negative

• None.

WOBURN, Mass., May 17, 2022 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced two back-to-back wins in Irish pharmacies with their AB Commerce partnership.

Crowley’s Pharmacy and Ronaghan’s Pharmacy have both recently selected Bridgeline’s site search software, Celebros, to support their online pharmacy sites on the AB Commerce platform. AB Commerce, a strong partner of Bridgeline’s, has brought in a string of pharmaceutical wins internationally for their Natural Language Processing (NLP) powered site search technology including Inish Pharmacy, Molloy’s Pharmacy, Johnston’s Pharmacy, CH Tralee, and Cunningham’s Pharmacy.

The AI-powered site search tool is suited for pharmacies as they often carry a large number and variety of SKUs with industry-specific keywords. A large percentage of pharmacies’ revenue comes from sales of beauty and cosmetic products, which have such a large number of brands and nuanced product details that an NLP-powered search is required to maximize online revenue potential.

Selected for its unique natural language processing capability, Bridgeline’s site search technology can map out the customer’s journey to improve the accuracy of search results and recommendations. By leveraging complex keyword input and machine learning, the tool improves site performance by adapting to user behavior –becoming increasingly intelligent as time goes on.

Ari Kahn, CEO of Bridgeline says, “With our site search technology, customers have seen on average a 30% increase in conversion rates and revenue. We hope to continue growing with our partners to deliver a better search experience for their customers.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:

Danielle Erwin

VP of Marketing

Bridgeline Digital

press@bridgeline.com

FAQ

What recent partnerships has Bridgeline Digital secured?

Bridgeline Digital announced partnerships with Crowley’s Pharmacy and Ronaghan’s Pharmacy.

What is the significance of Celebros site search software?

Celebros improves online search capabilities for pharmacies, utilizing Natural Language Processing for better accuracy.

What impact does Bridgeline's technology have on conversion rates?

Bridgeline's technology has led to an average conversion rate increase of 30% for its customers.

What date was the press release regarding Bridgeline Digital issued?

The press release was issued on May 17, 2022.