Latest Booking.com Sustainable Travel Data Reveals Ongoing Challenges for Americans & Highlights a Heightened Opportunity for Cross-Industry Collaboration

Rhea-AI Summary

Booking.com's latest sustainable travel data highlights the ongoing challenges faced by Americans in prioritizing sustainability. Insights from over 31,000 travelers reveal mixed attitudes towards climate change and government and industry roles in countering its impacts.

NEW YORK, April 22, 2024 /PRNewswire/ -- Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel, revealing:

• 48% of Americans feel traveling more sustainably is important, but not a primary consideration when planning or booking travel
• One-fourth (26%) feel the damage already done is irreversible, and that the choices they make are not going to change that, while a quarter of travelers (25%) don't believe climate change is as severe as people make it out to be
• With 32% believing governments hold the most potential for countering economic impacts of travel, and 42% thinking travel service providers hold the key to counteracting the environmental factors, these new insights illuminate the need for increased collaboration to remedy nascent consumer feelings of powerlessness and ensure the continued prioritization of a more sustainable travel industry

To learn more about this year's insights and the research methodology, please visit Booking.com global media room or contact the Booking.com US Press Office; BookingUS@hs-pr.com / Gerardo Tanaka gtanaka@hs-pr.com 

About Booking.com:

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com's marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

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SOURCE Booking.com

FAQ

What is the key finding from Booking.com's latest research on sustainable travel?

48% of Americans consider sustainable travel important, but not a primary consideration when planning or booking trips.

How many travelers believe the damage from unsustainable travel is irreversible?

26% of travelers feel the damage is irreversible.

Who do 32% of travelers believe holds the most potential for countering economic impacts of travel?

Governments are believed to hold the most potential by 32% of travelers.

What percentage of travelers think travel service providers are key to counteracting environmental factors?

42% of travelers believe travel service providers hold the key to counteracting environmental factors.

What is the core message regarding collaboration in sustainable travel highlighted in Booking.com's research?

Increased collaboration is needed to address consumer feelings of powerlessness and prioritize a more sustainable travel industry.