Priceline's Getting Travelers off the Sidelines and to their Dream Destinations with Newest Campaign
Priceline launches a new integrated marketing campaign targeting 'dreamscrolling' travelers, particularly Millennials and Gen Z, who browse travel content without booking. The campaign features actress Kaley Cuoco and introduces 'Buzzer Beater' deals offering up to 50% off game-day travel during March college basketball season.
The campaign includes special hotel discounts in tournament host cities from March 25 to April 6, with savings ranging from 10% to $250. Additionally, Priceline partners with DraftKings for a 'Dream It, Book It Bracket' challenge offering a $50,000 cash prize. The company will also upgrade customers with .edu email addresses to VIP Gold status for the remainder of 2025.
The multi-faceted campaign will be distributed across broadcast, digital, and social media platforms, including Meta, TikTok, YouTube, and Peacock, featuring comprehensive city guides for sports fans.
Priceline lancia una nuova campagna di marketing integrato rivolta ai viaggiatori 'dreamscrolling', in particolare Millennials e Gen Z, che navigano contenuti di viaggio senza prenotare. La campagna presenta l'attrice Kaley Cuoco e introduce offerte 'Buzzer Beater' che offrono fino al 50% di sconto sui viaggi durante la stagione del basket universitario di marzo.
La campagna include sconti speciali per hotel nelle città ospitanti del torneo dal 25 marzo al 6 aprile, con risparmi che vanno dal 10% a 250 dollari. Inoltre, Priceline collabora con DraftKings per una sfida 'Dream It, Book It Bracket' che offre un premio in denaro di 50.000 dollari. L'azienda aggiornerà anche i clienti con indirizzi email .edu a uno stato VIP Gold per il resto del 2025.
La campagna multifunzionale sarà distribuita attraverso piattaforme di broadcast, digitali e social media, tra cui Meta, TikTok, YouTube e Peacock, presentando guide complete delle città per gli appassionati di sport.
Priceline lanza una nueva campaña de marketing integrada dirigida a los viajeros que 'sueñan con desplazarse', en particular Millennials y Gen Z, que navegan por contenido de viajes sin reservar. La campaña presenta a la actriz Kaley Cuoco e introduce ofertas 'Buzzer Beater' que ofrecen hasta un 50% de descuento en viajes durante la temporada de baloncesto universitario de marzo.
La campaña incluye descuentos especiales en hoteles en las ciudades anfitrionas del torneo del 25 de marzo al 6 de abril, con ahorros que van del 10% a 250 dólares. Además, Priceline se asocia con DraftKings para un desafío 'Dream It, Book It Bracket' que ofrece un premio en efectivo de 50,000 dólares. La empresa también actualizará a los clientes con direcciones de correo electrónico .edu a un estatus VIP Gold durante el resto de 2025.
La campaña multifacética se distribuirá a través de plataformas de transmisión, digitales y redes sociales, incluyendo Meta, TikTok, YouTube y Peacock, presentando guías completas de ciudades para los aficionados a los deportes.
프라이스라인은 예약 없이 여행 콘텐츠를 탐색하는 '드림 스크롤링' 여행자를 대상으로 하는 새로운 통합 마케팅 캠페인을 시작합니다. 특히 밀레니얼 세대와 Z세대를 겨냥하고 있습니다. 이 캠페인에는 배우 칼리 쿠오코가 등장하며, 3월 대학 농구 시즌 동안 게임 데이 여행에 대해 최대 50% 할인 혜택을 제공하는 '버저 비터' 거래를 소개합니다.
캠페인에는 3월 25일부터 4월 6일까지 토너먼트 개최 도시의 특별 호텔 할인도 포함되어 있으며, 할인 폭은 10%에서 250달러까지 다양합니다. 또한, 프라이스라인은 드래프트킹스와 협력하여 50,000달러의 현금 상금을 제공하는 '드림 잇, 북 잇 브래킷' 챌린지를 진행합니다. 회사는 또한 .edu 이메일 주소를 가진 고객을 2025년 나머지 기간 동안 VIP 골드 상태로 업그레이드할 것입니다.
다양한 측면에서 진행되는 이 캠페인은 메타, 틱톡, 유튜브, 피콕을 포함한 방송, 디지털 및 소셜 미디어 플랫폼을 통해 배포되며, 스포츠 팬을 위한 종합 도시 가이드를 제공합니다.
Priceline lance une nouvelle campagne de marketing intégrée visant les voyageurs 'dreamscrolling', en particulier les Millennials et la génération Z, qui parcourent du contenu de voyage sans réserver. La campagne met en vedette l'actrice Kaley Cuoco et introduit des offres 'Buzzer Beater' offrant jusqu'à 50% de réduction sur les voyages le jour du match pendant la saison de basket-ball universitaire de mars.
La campagne comprend des réductions spéciales sur les hôtels dans les villes hôtes du tournoi du 25 mars au 6 avril, avec des économies allant de 10% à 250 dollars. De plus, Priceline s'associe à DraftKings pour un défi 'Dream It, Book It Bracket' offrant un prix en espèces de 50 000 dollars. L'entreprise mettra également à niveau les clients avec des adresses e-mail .edu au statut VIP Gold pour le reste de 2025.
La campagne multifacette sera diffusée sur des plateformes de diffusion, numériques et de médias sociaux, y compris Meta, TikTok, YouTube et Peacock, présentant des guides de ville complets pour les amateurs de sport.
Priceline startet eine neue integrierte Marketingkampagne, die sich an 'Dreamscrolling'-Reisende richtet, insbesondere Millennials und Gen Z, die Reiseinhalte durchsuchen, ohne zu buchen. Die Kampagne zeigt die Schauspielerin Kaley Cuoco und führt 'Buzzer Beater'-Angebote ein, die bis zu 50% Rabatt auf Reisen am Spieltag während der College-Basketballsaison im März bieten.
Die Kampagne umfasst spezielle Hotelrabatte in den Städten, die das Turnier ausrichten, vom 25. März bis 6. April, mit Einsparungen von 10% bis 250 Dollar. Darüber hinaus arbeitet Priceline mit DraftKings für eine 'Dream It, Book It Bracket'-Herausforderung zusammen, die einen Geldpreis von 50.000 Dollar bietet. Das Unternehmen wird auch Kunden mit .edu-E-Mail-Adressen bis Ende 2025 den VIP-Gold-Status gewähren.
Die vielschichtige Kampagne wird über Rundfunk-, Digital- und Social-Media-Plattformen verteilt, darunter Meta, TikTok, YouTube und Peacock, und bietet umfassende Stadtführer für Sportfans.
- Partnership with DraftKings creates new revenue stream and customer engagement opportunity
- Strategic targeting of younger demographics (Millennials/Gen Z) through multi-channel marketing
- Expansion of loyalty program with educational institution focus
- Implementation of dynamic pricing strategy during high-demand sports events
- Heavy investment in marketing campaign and celebrity endorsement may impact operational costs
- -time promotional discounts up to 50% could pressure profit margins
This March college basketball fans can save as much as
In a 2024 survey commissioned by Priceline, over half of Millennial and Gen Z consumers said they dream about vacation plans every week, yet barriers like price and complexity hold them back. With Priceline's millions of deals, travelers can make that dream trip happen – whether it's catching a buzzer-beater shot live or finally booking that bucket list vacation.
Stop Scrolling and Book It with Priceline: New Ad Campaign Featuring Kaley Cuoco
To help combat the dreamscrolling phenomena, the campaign, starring Kaley Cuoco, is all about waking travelers from their daydreams to show them that their bucket-list trips are within reach. Each ad features a person who is lost in a pink-cloud world fantasizing about their perfect getaway. Suddenly, a whimsical travel guru, played by Cuoco, disrupts their dream and encourages them to stop dreaming about a trip and start booking with Priceline.
"I love being part of Priceline's mission to help turn their dream trips into a reality," said Kaley Cuoco. "This campaign is all about reminding travelers that their 'happy place' is closer than they think -- it's just a flight, a hotel, a deal away. I hope it inspires everyone to finally take the trip they've always wanted."
The campaign tips off with a basketball-themed spot premiering this week. In the ad, a passionate fan dreams of himself in a stadium watching his favorite team compete to win it all, only to be jolted awake when Cuoco – floating inside a spinning basketball – reminds him that with Priceline's unbeatable deals, he can finally experience the excitement in real life.
"Travel has the power to turn dreams into reality, and with Priceline, that reality is more accessible than ever," said Lesley Klein, SVP, Strategy and Brand Marketing at Priceline. "This campaign is all about breaking down the barriers that keep people on the sidelines – whether that's cost, hesitation, or just the feeling that travel is out of reach. By delivering unbeatable deals and exciting partnerships, we're making it easier than ever for travelers to stop dreaming and start going."
'Buzzer Beater' Deals: Limited-Time Offers for Basketball Fans1
Just in time for the height of the college basketball season, the integrated campaign continues with 'Buzzer Beater' deals, offering big savings for the biggest tournament of the season. These first-of-their-kind offers provide 'buzzer-beater' discounts for fans looking to catch the action live as their favorite teams advance to the final brackets. Fans can score deals on hotels in the Men's and Women's tournament host cities for a limited time before each round, from March 25 to April 6, including:
- Top 16: save
10% on select hotels in:- Men's Tournament:
Newark, NJ &San Francisco, CA - Women's Tournament:
Birmingham, AL &Spokane, WA
- Men's Tournament:
- Quarter-Finals: save
15% on select hotels in:- Men's Tournament:
Atlanta, GA &Indianapolis, IN - Women's Tournament:
Birmingham, AL &Spokane, WA
- Men's Tournament:
- Semi-Finals: save
$125 - Men's Tournament:
San Antonio, TX - Women's Tournament:
Tampa, FL
- Men's Tournament:
- Championships: save
$250 - Men's Tournament:
San Antonio, TX - Women's Tournament:
Tampa, FL
- Men's Tournament:
Unlock Priceline's 'Buzzer Beater' deals here.
To up the ante even more, on March 1st Priceline will upgrade customers with .edu email addresses to VIP Gold status for the remainder of 2025. This upgraded loyalty status will unlock even more exclusive travel discounts so students and educators can hit the road and cheer on their schools this March.
Priceline and DraftKings Team Up for a First-Ever Dynamic Bracket Challenge
The madness continues as Priceline and DraftKings team up to host the "Dream It, Book It Bracket" surrounding the Men's College Basketball Tournament. The challenge will include one free-to-play bracket with a spin: each match-up will feature a first-of-its-kind dynamic custom rollover showcasing real Priceline hotel deals for each host city. Players will score points based on how many correct winning teams they picked through the tournament for a shot at a
In addition to the interactive bracket and Buzzer Beater Deals, traveling basketball fans can make the most of their trips to the tournament cities with Priceline's game-day itineraries. Featured across SB Nation and Thrillist, each itinerary is a curation of unique local recommendations for sports fans wherever the games are happening. These comprehensive city guides will provide everything they need to know to extend their game-day experience into a fan's dream trip.
A Multi-Faceted Campaign to Inspire your Next Bucket-List Vacation
The first ad can be viewed here, with multiple spots rolling out in the coming months.
The campaign will run across broadcast, digital, and social media with extensive takeovers across Meta, TikTok, YouTube, SB Nation, Direct TV, Peacock and more. Additional launch elements include an influencer campaign, and audio and podcast ads. The integrated campaign will continue to build throughout the year with social content designed to entertain, engage and inspire more travel.
For more information and to book your next vacation, visit Priceline or download the Priceline app.
About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline's proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can't find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.
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1 Priceline and Buzzer Beater Deals are not affiliated with the NCAA
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SOURCE Priceline
FAQ
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