Uber and OpenTable Announce Strategic Global Partnership to Enhance Dining Experience for Millions of Consumers
Uber (NYSE: UBER) and OpenTable have announced a strategic global partnership aimed at integrating dining and transportation services across six countries. The collaboration will connect Uber's ride-hailing and delivery services with OpenTable's restaurant network throughout the United States, Canada, United Kingdom, Mexico, Australia and Ireland.
The partnership will enable integrations between Uber Eats, Uber, and OpenTable apps, offering dining reservation access, transportation options, and membership benefits. The initiative targets over 1 million restaurant partners worldwide, promising enhanced revenue opportunities and broader customer reach.
The rollout is scheduled to occur in phases throughout the year, with both companies planning to expand features and deepen integration over time.
Uber (NYSE: UBER) e OpenTable hanno annunciato una partnership strategica globale mirata a integrare i servizi di ristorazione e trasporto in sei paesi. La collaborazione collegherà i servizi di ride-hailing e consegna di Uber con la rete di ristoranti di OpenTable negli Stati Uniti, Canada, Regno Unito, Messico, Australia e Irlanda.
La partnership consentirà integrazioni tra le app di Uber Eats, Uber e OpenTable, offrendo accesso a prenotazioni nei ristoranti, opzioni di trasporto e vantaggi per i membri. L'iniziativa si rivolge a oltre 1 milione di partner ristoratori in tutto il mondo, promettendo opportunità di reddito migliorate e una maggiore portata per i clienti.
Il lancio è previsto in fasi nel corso dell'anno, con entrambe le aziende che pianificano di espandere le funzionalità e approfondire l'integrazione nel tempo.
Uber (NYSE: UBER) y OpenTable han anunciado una asociación estratégica global destinada a integrar los servicios de restauración y transporte en seis países. La colaboración conectará los servicios de transporte y entrega de Uber con la red de restaurantes de OpenTable en Estados Unidos, Canadá, Reino Unido, México, Australia e Irlanda.
La asociación permitirá integraciones entre las aplicaciones de Uber Eats, Uber y OpenTable, ofreciendo acceso a reservas en restaurantes, opciones de transporte y beneficios para miembros. La iniciativa tiene como objetivo a más de 1 millón de socios restauranteros en todo el mundo, prometiendo oportunidades de ingresos mejoradas y un alcance más amplio para los clientes.
El lanzamiento está programado para llevarse a cabo en fases a lo largo del año, con ambas empresas planeando expandir características y profundizar la integración con el tiempo.
우버 (NYSE: UBER)와 오픈테이블은 여섯 개 국가에서 식사와 교통 서비스 통합을 목표로 하는 글로벌 전략 파트너십을 발표했습니다. 이 협력은 미국, 캐나다, 영국, 멕시코, 호주 및 아일랜드 전역의 오픈테이블 레스토랑 네트워크와 우버의 차량 호출 및 배달 서비스를 연결합니다.
이 파트너십은 우버 이츠, 우버 및 오픈테이블 앱 간의 통합을 가능하게 하여 식사 예약 접근, 교통 옵션 및 회원 혜택을 제공합니다. 이 이니셔티브는 전 세계 100만 개 이상의 레스토랑 파트너를 대상으로 하여 수익 기회를 향상시키고 고객 도달 범위를 넓힐 것을 약속합니다.
출시는 연중 여러 단계로 진행될 예정이며, 두 회사는 시간이 지남에 따라 기능을 확장하고 통합을 심화할 계획입니다.
Uber (NYSE: UBER) et OpenTable ont annoncé un partenariat stratégique mondial visant à intégrer les services de restauration et de transport dans six pays. La collaboration reliera les services de covoiturage et de livraison d'Uber avec le réseau de restaurants d'OpenTable aux États-Unis, au Canada, au Royaume-Uni, au Mexique, en Australie et en Irlande.
Ce partenariat permettra des intégrations entre les applications Uber Eats, Uber et OpenTable, offrant un accès aux réservations de restaurants, des options de transport et des avantages pour les membres. L'initiative cible plus d'un million de partenaires restaurateurs dans le monde, promettant d'améliorer les opportunités de revenus et d'élargir la portée client.
Le déploiement est prévu par phases tout au long de l'année, les deux entreprises prévoyant d'élargir les fonctionnalités et d'approfondir l'intégration au fil du temps.
Uber (NYSE: UBER) und OpenTable haben eine strategische globale Partnerschaft angekündigt, die darauf abzielt, Essens- und Transportdienstleistungen in sechs Ländern zu integrieren. Die Zusammenarbeit wird die Fahrdienst- und Lieferdienste von Uber mit dem Restaurantnetzwerk von OpenTable in den Vereinigten Staaten, Kanada, dem Vereinigten Königreich, Mexiko, Australien und Irland verbinden.
Die Partnerschaft ermöglicht Integrationen zwischen den Apps von Uber Eats, Uber und OpenTable und bietet Zugang zu Restaurantreservierungen, Transportmöglichkeiten und Mitgliedsvorteilen. Die Initiative richtet sich an über 1 Million Restaurantpartner weltweit und verspricht verbesserte Einnahmechancen sowie eine größere Kundenreichweite.
Die Einführung ist für das gesamte Jahr in Phasen geplant, wobei beide Unternehmen planen, die Funktionen zu erweitern und die Integration im Laufe der Zeit zu vertiefen.
- Strategic expansion into restaurant tech through partnership with major platform OpenTable
- Access to over 1 million restaurant partners worldwide
- Geographic expansion across six major markets
- Potential for increased Uber One membership value and revenue
- Implementation timeline extends throughout the year with uncertain completion date
- Specific financial terms and revenue impact not disclosed
Insights
Uber's global strategic partnership with OpenTable represents a significant ecosystem expansion that connects two complementary consumer experiences - transportation and dining. This integration creates a more seamless customer journey by allowing users to book restaurants and arrange transportation through interconnected apps.
The partnership delivers three key strategic advantages for Uber:
- Enhanced value proposition for the Uber One membership program, potentially improving retention and customer lifetime value
- Creation of new user acquisition channels through OpenTable's global restaurant network across six countries
- Extension of Uber's ecosystem strategy beyond transportation and delivery into the broader dining experience
For Uber, this fits perfectly into their platform expansion strategy, creating more touchpoints in the consumer journey. Rather than just providing the ride to a restaurant or delivering food, Uber now participates in the complete dining experience.
The phased implementation approach suggests careful execution to ensure seamless integration across platforms. While immediate financial impact will be minimal, the long-term strategic value lies in deeper user engagement, higher retention, and the creation of a more robust ecosystem that can defend against competitors while opening new monetization opportunities.
The partnership with a Booking Holdings subsidiary also positions Uber alongside a major travel technology player, potentially setting the stage for further integration across the travel ecosystem in the future.
This partnership creates significant value for the 1 million+ restaurants in the combined network by addressing a critical challenge in the dining industry: creating seamless experiences that drive incremental revenue.
Restaurant operators gain three compelling benefits:
- Potential for increased discovery and foot traffic through exposure to Uber's massive user base
- More complete visibility into the customer journey (reservation to arrival)
- Opportunities to capture additional revenue through integrated delivery options
The multi-country implementation across major markets (US, Canada, UK, Mexico, Australia, and Ireland) gives this partnership immediate scale. Restaurant operators in these markets should anticipate new features that could influence operations and customer acquisition strategies.
Particularly interesting is how this partnership could blend the on-premise dining and delivery experiences that have traditionally been separate business lines. The integration suggests possibilities for restaurants to better convert delivery customers to in-person diners and vice versa.
For Uber, partnering with OpenTable's established restaurant network provides valuable inroads into higher-margin restaurant business that complements their existing delivery operations. This multi-touch approach to restaurant partnerships could significantly strengthen their position in the food service ecosystem beyond just delivery.
In the months ahead, the companies will develop integrations of the Uber Eats, Uber, and OpenTable apps to offer dining reservation access and seamless transportation options, membership benefits, and more. And for the more than 1 million restaurants worldwide that partner with the companies, the collaboration between two trusted platforms brings additional opportunities to drive revenue, engage existing diners—and reach new ones.
“We’re always looking for ways to help people go out and get the best of their cities," said Dara Khosrowshahi, CEO of Uber. “As a first step, our partnership with OpenTable will make it easier than ever to find and book a great restaurant and get there without a hitch. And we’re excited to continue making Uber One even more valuable to our members.”
“Together with Uber, we’re redefining what it means to dine out in a connected world,” said Debby Soo, CEO of OpenTable. "Dining, delivery and transportation are all intimately connected. This partnership strategically positions OpenTable to make those daily experiences as integrated and frictionless as possible for both restaurants and diners."
The partnership is expected to roll out in phases throughout the year, with both companies committed to expanding features and deepening integration over time, all in service of innovating for consumers and restaurants.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ: BKNG), helps more than 60,000 restaurants worldwide fill 1.7 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250331158999/en/
Uber Press Contact: press@uber.com
OpenTable Press Contact: commsteam@opentable.com
Source: Uber Technologies, Inc.
FAQ
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