The Big Ho-Ho-Holiday Hunt is on - Win Up to $100 Gift Card with Big Lots' Holiday Treasure Hunt
Rhea-AI Summary
Big Lots (OTC: BIGGQ) has launched the 'BIG Ho-Ho Holiday Hunt', a nationwide in-store treasure hunt promotion running on three consecutive Saturdays (December 7, 14, 21) before Christmas. Each participating store will hide three holiday card vouchers worth $20, $50, or $100 that customers can exchange for gift cards.
Customers can find clues about the hidden vouchers' locations through in-store signage and Big Lots' social media channels. The promotion is available at all non-closing Big Lots locations, with no purchase necessary. Each customer is to redeeming one voucher per Saturday, and company associates and their family members are not eligible to participate.
Positive
- Promotional initiative to drive store traffic during key holiday shopping period
- Multi-channel marketing approach utilizing both in-store and social media engagement
Negative
- to three gift cards per store, indicating minimal financial investment in the promotion
- Exclusion of closing store locations suggests ongoing store closure process
News Market Reaction 1 Alert
On the day this news was published, BIGGQ gained 44.91%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Each Saturday morning, a clue will be shared with customers via in-store signage and on Big Lots' Facebook and Instagram stories to inform shoppers where they should hunt to find the hidden holiday card vouchers. Customers who find the hidden holiday cards will be instructed to take it to an associate to exchange it for a gift card.
"Finding unexpected treasures and fantastic name brand items at amazing prices is what makes shopping at Big Lots so special," said Bruce Thorn, president and CEO of Big Lots. "This holiday season, we're excited to spread even more joy with our Big Ho-Ho-Holiday Hunt. We invite our customers to join in on the fun and discover delightful surprises in our stores as we celebrate the thrill of the bargain hunt together."
The holiday gift card vouchers will feature varying purple, green, and red colors with a
*No purchase necessary. Only 1 holiday card featuring the gift card voucher can be found and redeemed per customer per Saturday (December 7, 14, & 21). Associates (and their family or household members) cannot participate in this event. Not valid in closing store locations.
ABOUT BIG LOTS
Big Lots is one of the nation's largest closeout retailers focused on extreme value. The Company is dedicated to being the big difference for a better life by delivering bargains to brag about on everything for the home, including furniture, décor, pantry and more. It fulfills its mission to help customers "Live BIG and Save LOTS" with sourcing strategies to grow extreme bargains through closeouts, liquidations, overstocks, private labels, and value-engineered products. The Big Lots Foundation, together with the Company's customers, associates, and vendors, has delivered more than
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SOURCE Big Lots, Inc.
