Big Lots Unveils Holiday Shop and Launches "Falloweenmas" One-Day Event on November 1
Big Lots (OTC: BIG) announces its Holiday Shop opening with a special one-day 'Falloweenmas' sale event on November 1, offering significant discounts across seasonal items: 75% off Halloween decor, 50% off Fall decor, and 30% off Christmas decor and trees. The retailer is also implementing Black Friday-level sales every Friday through December 6, featuring one-day deals up to 50% off, which will be revealed Thursday mornings. Shoppers can access these deals and receive updates by joining the free BIG Rewards program.
Big Lots (OTC: BIG) annuncia l'apertura del suo negozio per le festività con un evento speciale di vendita di un giorno, 'Falloweenmas', il 1° novembre, offrendo sconti significativi su articoli stagionali: 75% di sconto sulla decorazione di Halloween, 50% di sconto sulla decorazione autunnale e 30% di sconto sulla decorazione e sugli alberi di Natale. Il rivenditore sta anche implementando vendite a livello Black Friday ogni venerdì fino al 6 dicembre, con offerte per un giorno fino al 50% di sconto, che verranno rivelate il giovedì mattina. Gli acquirenti possono accedere a queste offerte e ricevere aggiornamenti iscrivendosi al programma gratuito BIG Rewards.
Big Lots (OTC: BIG) anuncia la apertura de su tienda de vacaciones con un evento especial de venta de un día, 'Falloweenmas', el 1 de noviembre, ofreciendo descuentos significativos en artículos de temporada: 75% de descuento en decoraciones de Halloween, 50% de descuento en decoraciones de otoño y 30% de descuento en decoraciones y árboles de Navidad. El minorista también está implementando ventas al nivel del Black Friday todos los viernes hasta el 6 de diciembre, con ofertas de un día de hasta el 50% de descuento, que se revelarán el jueves por la mañana. Los compradores pueden acceder a estas ofertas y recibir actualizaciones al unirse al programa gratuito BIG Rewards.
빅 롯츠 (OTC: BIG)는 11월 1일 특별 단 하루의 'Falloweenmas' 세일 이벤트와 함께 휴일 상점 개장을 발표했습니다. 이 이벤트에서는 계절 품목에 대해 상당한 할인을 제공합니다: 할로윈 장식 75% 할인, 가을 장식 50% 할인, 그리고 크리스마스 장식과 트리 30% 할인입니다. 소매업체는 또한 12월 6일까지 매주 금요일에 블랙 프라이데이 수준의 세일을 시행하고 있으며, 하루 한정 할인 혜택을 최대 50%까지 제공하며, 이는 목요일 아침에 공개됩니다. 쇼핑객들은 무료 BIG Rewards 프로그램에 가입함으로써 이러한 할인에 접근하고 업데이트를 받을 수 있습니다.
Big Lots (OTC: BIG) annonce l'ouverture de sa boutique de fêtes avec un événement spécial d'une journée, 'Falloweenmas', le 1er novembre, offrant des réductions significatives sur des articles saisonniers : 75% de réduction sur la décoration d'Halloween, 50% de réduction sur la décoration d'automne et 30% de réduction sur la décoration et les arbres de Noël. Le détaillant met également en œuvre des ventes de niveau Black Friday tous les vendredis jusqu'au 6 décembre, avec des offres d'une journée allant jusqu'à 50% de réduction, qui seront révélées le jeudi matin. Les acheteurs peuvent accéder à ces offres et recevoir des mises à jour en rejoignant le programme gratuit BIG Rewards.
Big Lots (OTC: BIG) kündigt die Eröffnung seines Weihnachtsgeschäftes mit einem speziellen eintägigen 'Falloweenmas' Verkaufsereignis am 1. November an, das erhebliche Rabatte auf saisonale Artikel bietet: 75% Rabatt auf Halloween-Dekoration, 50% Rabatt auf Herbst-Dekoration und 30% Rabatt auf Weihnachtsdekoration und -bäume. Der Einzelhändler führt außerdem Black Friday-artige Verkaufsaktionen jeden Freitag bis zum 6. Dezember durch, mit eintägigen Angeboten von bis zu 50% Rabatt, die Donnerstagmorgen bekannt gegeben werden. Käufer können auf diese Angebote zugreifen und Updates erhalten, indem sie dem kostenlosen BIG Rewards Programm beitreten.
- Implementing aggressive discount strategy with up to 75% off seasonal items
- Extended Black Friday sales events running weekly through December 6
- Multiple promotional events to drive store traffic and sales
- Deep discounting strategy may impact profit margins
- Clearance of seasonal inventory suggests potential excess stock issues
Insights
This promotional event, while creative in its marketing approach, is unlikely to significantly move the needle for Big Lots' financial performance. The 75% Halloween clearance is standard industry practice post-holiday and the 30-50% discounts on seasonal items align with typical retail promotional strategies. The extension of Black Friday deals across multiple weeks follows an industry-wide trend but may compress margins during a critical sales period.
The company's focus on bargain pricing amid a shorter holiday shopping window indicates defensive positioning in a challenging retail environment. While the rewards program push could help with customer retention, these promotional events primarily represent business-as-usual tactics rather than a game-changing strategy for meaningful revenue growth.
- November 1 Falloweenmas Events offers additional savings on top of bargain pricing for seasonal fall, Halloween, and Christmas items
- Every Friday is Black Friday now at Big Lots through December 6
Celebrate Falloweenmas at Big Lots with:
75% off all In Store Halloween Decor50% off all Fall Decor30% off all Christmas Decor and Trees
"With a shorter window between Thanksgiving and Christmas this year, we're rolling out early deals that cater to everyone on your gift list. We're dedicated to bringing you unbeatable value and a shopping experience that sparkles with joy. Join us as we celebrate the spirit of the season and make saving a part of your festivities." said Bruce Thorn, president and CEO of Big Lots.
At Big Lots, every Friday is Black Friday throughout the holiday season. Now through December 6th, each Friday will feature Black Friday-level sales events, including special one-day deals up to
Shoppers are encouraged to sign up for the BIG Rewards program for free. Members will receive the latest bargain news directly in their email inboxes or by text. Sign up at biglots.com/rewards.
About Big Lots
Big Lots is one of the nation's largest closeout retailers focused on extreme value. The Company is dedicated to being the big difference for a better life by delivering bargains to brag about on everything for the home, including furniture, décor, pantry and more. It fulfills its mission to help customers "Live BIG and Save LOTS" with sourcing strategies to grow extreme bargains through closeouts, liquidations, overstocks, private labels, and value-engineered products. The Big Lots Foundation, together with the Company's customers, associates, and vendors, has delivered more than
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SOURCE Big Lots, Inc.
FAQ
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