Fashion and Lifestyle Brand MUJI Launches on BigCommerce to Drive European Growth

Rhea-AI Summary

BigCommerce (Nasdaq: BIGC) has announced that Japanese fashion and lifestyle brand MUJI has launched new online storefronts on its platform to support its European growth. MUJI, which operates over 1,000 physical stores globally, aims to replace its outdated system with BigCommerce's flexible and agile platform. The launch involves online stores in key markets including the UK, France, Germany/Austria, Italy, Spain/Portugal, and an additional store for the rest of Europe. The new stores feature localized languages, pricing, and delivery methods, enhancing customer experience. MUJI is also utilizing integrations with Adyen, PayPal, Klevu, and Klaviyo to further optimize their ecommerce operations.

Positive

• MUJI's new online stores are expected to drive European growth, enhancing the company's market reach.
• The platform's flexibility and agility allow MUJI to quickly deploy and future-proof its operations.
• Localized language, pricing, and delivery options are likely to improve customer experience and increase conversions.
• Integrations with popular third-party plugins such as Adyen, PayPal, Klevu, and Klaviyo offer seamless features and tools to optimize conversions.
• The partnership with BigCommerce provides MUJI with a scalable and customizable tech stack, supporting long-term growth.

Negative

• The press release does not provide specific financial data or projections, making it difficult to assess the immediate impact on MUJI's financial performance.
• The success of the new platform depends on MUJI's ability to attract and retain customers in the competitive European market.
• No mention of potential risks or challenges related to the integration and deployment process.

Japanese brand takes advantage of BigCommerce’s open partner-centric platform and multi-storefront functionality to support MUJI’s European online stores as part of its new long-term growth plan

AUSTIN, Texas & LONDON--(BUSINESS WIRE)-- BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brand and retailers, today announced that Japanese fashion and lifestyle brand MUJI has launched new online storefronts on the BigCommerce platform to power its European growth.

With more than 1,000 physical stores around the world, MUJI sells over 7,000 Japanese-influenced items ranging from clothing to household goods to food and even houses. In Europe, MUJI operates physical stores in the UK, France, Germany, Italy, Spain, Portugal and Finland, and online stores that ship to 15 European countries.

“We have an ambitious growth plan in Europe, and we needed a platform to replace our outdated system and provide immediate access to industry-leading technology,” said Chuan Huang, head of ecommerce for MUJI Europe. “BigCommerce quickly emerged as our best option because of its total cost of ownership, fast deployment, platform agility and flexibility to future-proof our operations. We are already seeing improvements in traffic and conversions since our launch on BigCommerce.”

Working closely with London-based ecommerce agency GPMD, MUJI launched new online stores in five key markets – the UK, France, Germany/Austria, Italy, Spain/Portugal – plus an additional store for the rest of Europe. Each of the instances features localised languages, catalogues, pricing, categories, delivery methods and payments. This structure enables MUJI to add new markets easily in the future.

“We’re honoured to be chosen as MUJI’s strategic partner in helping this world-class brand achieve its next level of ecommerce growth,” said Mark Slocock, CEO of GPMD. “With this project, we're proud to have built a strong foundation and seamless customer experience for MUJI, leveraging the capabilities of BigCommerce alongside a powerful tech stack.”

Launching on BigCommerce also allows for fast and seamless integration of new features and tools, as well as optimising conversions and user experience. With its extensive APIs and app store, BigCommerce gives MUJI access to popular third-party plug-ins that can be switched on quickly to enhance store features and customer experience. MUJI is currently taking advantage of BigCommerce’s open SaaS platform and partner-centric approach to feature integrations with Adyen, PayPal, Klevu and Klaviyo.

“At Klevu, we are pioneers in the field of AI-powered e-commerce search and discovery technology, and we are excited to bring our latest innovations to MUJI, one of our newest shared enterprise clients with BigCommerce,” said Nilay Oza, co-founder and CEO of Klevu. “By integrating our advanced AI search and discovery software into their online store, MUJI can now deliver highly personalised product discovery experiences to customers online, creating a seamless and engaging shopping experience. Our cutting-edge technology is designed to evolve with MUJI’s business, ensuring they have access to the latest AI-powered features to stay ahead of the game.”

“MUJI, our latest established high street brand, is a great example of a customer taking advantage of BigCommerce’s native functionality and our strong partner ecosystem to help it achieve its growth plans,” said Mark Adams, senior vice president and general manager of EMEA at BigCommerce. “Our open SaaS, composable platform gives enterprise retailers the ability to integrate their chosen tech stack and optimise their stores to create bespoke customer experiences with the scalability and flexibility to support future growth. We look forward to supporting them as they continue to scale.”

MUJI is the latest in a series of lifestyle and apparel merchants to choose BigCommerce, including Badgley Mischka, Rohan and White Stuff. For more information on BigCommerce’s ecommerce solutions for fashion and apparel, click here.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240514879708/en/

Media Contact:

Brad Hem

pr@bigcommerce.com

Source: BigCommerce

FAQ

What is the impact of MUJI launching on BigCommerce?

MUJI's launch on BigCommerce is expected to drive its European growth by replacing outdated systems with a flexible and agile platform, enhancing customer experience and optimizing conversions.

Which markets are MUJI's new online stores targeting?

MUJI's new online stores target key markets including the UK, France, Germany/Austria, Italy, Spain/Portugal, and an additional store for the rest of Europe.

What features does BigCommerce provide to MUJI?

BigCommerce provides MUJI with a flexible, scalable platform with extensive APIs and an app store for integrating popular third-party plugins like Adyen, PayPal, Klevu, and Klaviyo.

How will MUJI benefit from BigCommerce's platform?

MUJI will benefit from improved traffic and conversions, localized shopping experiences, and future-proofed operations due to BigCommerce's agility and partner-centric approach.

What technologies are being integrated into MUJI's new online stores?

MUJI's new online stores are integrating technologies like Adyen for payments, PayPal, Klevu for AI-powered search, and Klaviyo for personalized marketing.