BigCommerce Transforms Commerce Beyond Order Capture with Pipe17 Partnership
BigCommerce (BIGC) has announced a strategic partnership with Pipe17, an AI-powered order operations provider, to enhance order management capabilities for merchants. The collaboration aims to streamline the complex process of order fulfillment across multiple sales channels and fulfillment endpoints.
The partnership extends Pipe17's connectivity network to BigCommerce and Feedonomics customers, enabling seamless order routing and data synchronization between selling channels, 3PLs, warehouse management systems, and back-office systems. This integration addresses the growing challenges merchants face in managing orders across various platforms including brand websites, marketplaces like Amazon and Walmart, and social platforms like TikTok and Instagram.
Pipe17's order operations network offers an alternative to traditional order management systems (OMS), providing an AI-powered network composed of hundreds of endpoints. The partnership will be showcased at Shoptalk, March 25-27, 2025, at booth #1944.
BigCommerce (BIGC) ha annunciato una partnership strategica con Pipe17, un fornitore di operazioni di ordine alimentato da intelligenza artificiale, per migliorare le capacità di gestione degli ordini per i commercianti. La collaborazione mira a semplificare il complesso processo di evasione degli ordini attraverso molteplici canali di vendita e punti di evasione.
La partnership estende la rete di connettività di Pipe17 ai clienti di BigCommerce e Feedonomics, consentendo un'instradamento degli ordini e una sincronizzazione dei dati senza soluzione di continuità tra i canali di vendita, i 3PL, i sistemi di gestione del magazzino e i sistemi di back-office. Questa integrazione affronta le crescenti sfide che i commercianti devono affrontare nella gestione degli ordini su varie piattaforme, inclusi i siti web dei marchi, i marketplace come Amazon e Walmart, e le piattaforme social come TikTok e Instagram.
La rete di operazioni degli ordini di Pipe17 offre un'alternativa ai tradizionali sistemi di gestione degli ordini (OMS), fornendo una rete alimentata da intelligenza artificiale composta da centinaia di punti di contatto. La partnership sarà presentata a Shoptalk, dal 25 al 27 marzo 2025, allo stand #1944.
BigCommerce (BIGC) ha anunciado una asociación estratégica con Pipe17, un proveedor de operaciones de pedidos impulsado por inteligencia artificial, para mejorar las capacidades de gestión de pedidos para los comerciantes. La colaboración tiene como objetivo simplificar el complejo proceso de cumplimiento de pedidos a través de múltiples canales de ventas y puntos de cumplimiento.
La asociación extiende la red de conectividad de Pipe17 a los clientes de BigCommerce y Feedonomics, permitiendo un enrutamiento de pedidos y una sincronización de datos sin problemas entre los canales de venta, 3PLs, sistemas de gestión de almacenes y sistemas de back-office. Esta integración aborda los crecientes desafíos que enfrentan los comerciantes en la gestión de pedidos a través de varias plataformas, incluidos los sitios web de marcas, marketplaces como Amazon y Walmart, y plataformas sociales como TikTok e Instagram.
La red de operaciones de pedidos de Pipe17 ofrece una alternativa a los sistemas tradicionales de gestión de pedidos (OMS), proporcionando una red impulsada por inteligencia artificial compuesta por cientos de puntos de contacto. La asociación se presentará en Shoptalk, del 25 al 27 de marzo de 2025, en el stand #1944.
BigCommerce (BIGC)는 상인들의 주문 관리 능력을 향상시키기 위해 AI 기반의 주문 운영 제공업체인 Pipe17와 전략적 파트너십을 발표했습니다. 이 협력은 여러 판매 채널과 이행 지점에서 주문 이행의 복잡한 과정을 간소화하는 것을 목표로 하고 있습니다.
이번 파트너십은 Pipe17의 연결 네트워크를 BigCommerce 및 Feedonomics 고객에게 확장하여 판매 채널, 3PL, 창고 관리 시스템 및 백오피스 시스템 간의 원활한 주문 라우팅 및 데이터 동기화를 가능하게 합니다. 이 통합은 상인들이 브랜드 웹사이트, Amazon 및 Walmart와 같은 마켓플레이스, TikTok 및 Instagram과 같은 소셜 플랫폼에서 다양한 플랫폼을 통해 주문을 관리하는 데 직면하는 증가하는 문제를 해결합니다.
Pipe17의 주문 운영 네트워크는 전통적인 주문 관리 시스템(OMS)에 대한 대안을 제공하며, 수백 개의 엔드포인트로 구성된 AI 기반 네트워크를 제공합니다. 이 파트너십은 2025년 3월 25일부터 27일까지 Shoptalk에서 부스 #1944에서 소개될 예정입니다.
BigCommerce (BIGC) a annoncé un partenariat stratégique avec Pipe17, un fournisseur d'opérations de commande alimenté par l'intelligence artificielle, afin d'améliorer les capacités de gestion des commandes pour les commerçants. La collaboration vise à simplifier le processus complexe de traitement des commandes à travers plusieurs canaux de vente et points de traitement.
Le partenariat étend le réseau de connectivité de Pipe17 aux clients de BigCommerce et Feedonomics, permettant un routage des commandes et une synchronisation des données sans faille entre les canaux de vente, les 3PL, les systèmes de gestion d'entrepôt et les systèmes de back-office. Cette intégration répond aux défis croissants auxquels les commerçants sont confrontés pour gérer les commandes sur diverses plateformes, y compris les sites web de marques, les marketplaces comme Amazon et Walmart, ainsi que les plateformes sociales comme TikTok et Instagram.
Le réseau d'opérations de commande de Pipe17 offre une alternative aux systèmes traditionnels de gestion des commandes (OMS), fournissant un réseau alimenté par l'intelligence artificielle composé de centaines de points de contact. Le partenariat sera présenté à Shoptalk, du 25 au 27 mars 2025, au stand #1944.
BigCommerce (BIGC) hat eine strategische Partnerschaft mit Pipe17, einem KI-gestützten Anbieter von Bestelloperationen, angekündigt, um die Bestellmanagementfähigkeiten für Händler zu verbessern. Die Zusammenarbeit zielt darauf ab, den komplexen Prozess der Auftragsabwicklung über mehrere Vertriebskanäle und Abwicklungsstellen zu optimieren.
Die Partnerschaft erweitert das Konnektivitätsnetzwerk von Pipe17 auf die Kunden von BigCommerce und Feedonomics und ermöglicht eine nahtlose Auftragsweiterleitung sowie Datensynchronisation zwischen Verkaufsstellen, 3PLs, Lagerverwaltungssystemen und Back-Office-Systemen. Diese Integration adressiert die wachsenden Herausforderungen, mit denen Händler bei der Verwaltung von Bestellungen über verschiedene Plattformen, einschließlich Markenwebsites, Marktplätzen wie Amazon und Walmart sowie sozialen Plattformen wie TikTok und Instagram, konfrontiert sind.
Das Bestellbetriebsnetzwerk von Pipe17 bietet eine Alternative zu traditionellen Bestellmanagementsystemen (OMS) und stellt ein KI-gestütztes Netzwerk aus Hunderten von Endpunkten zur Verfügung. Die Partnerschaft wird auf der Shoptalk, die vom 25. bis 27. März 2025 stattfindet, am Stand #1944 präsentiert.
- Partnership enhances order management capabilities across multiple sales channels
- Integration with AI-powered technology improves operational efficiency
- Expands service offering to meet growing merchant demands for omnichannel fulfillment
- None.
Insights
BigCommerce's partnership with Pipe17 represents a strategic expansion beyond the company's traditional order capture capabilities into the critical realm of back-office operations. This move addresses a significant pain point for merchants as commerce channels multiply and fulfillment expectations rise.
The partnership enhances BigCommerce's value proposition by improving how merchants handle orders after capture - specifically by enabling more efficient routing and synchronization across complex ecosystems including 3PLs, WMS, ERPs, and other order-touching systems. The integration with Feedonomics (BigCommerce's product data and order orchestration solution) creates a more holistic commerce solution addressing the entire order lifecycle.
This partnership addresses several key market trends: the proliferation of selling channels (owned sites, marketplaces, social platforms, AI agents), growing fulfillment complexity, and escalating customer delivery expectations. By integrating Pipe17's AI-powered network composed of hundreds of endpoints, BigCommerce is positioning itself to better compete against more comprehensive commerce platforms while maintaining its open, composable approach.
While financial terms remain undisclosed, this partnership should enhance BigCommerce's competitive positioning and potentially improve customer retention by solving critical merchant pain points. The partnership appears defensive and offensive simultaneously - helping BigCommerce protect its core business while expanding into adjacent functionality that could drive incremental revenue.
This partnership signifies an important architectural shift in how commerce platforms approach order management. Pipe17's network-based approach directly challenges traditional monolithic Order Management Systems (OMS) that have dominated the space but often created bottlenecks as order complexity increased.
The technical approach described in the announcement – an AI-powered network composed of hundreds of endpoints – aligns with modern microservices architecture principles rather than centralized systems. This design offers merchants significantly greater flexibility to adapt their order flows as business requirements change. The approach is particularly well-suited for BigCommerce's existing API-first, composable commerce strategy.
From an integration standpoint, this partnership addresses the growing technical debt many merchants face with their commerce stacks. As merchants add sales channels (each with unique requirements) and expand fulfillment networks, point-to-point integrations become exponentially more complex and fragile. Pipe17's network model potentially eliminates this complexity by providing a unified connectivity layer.
The AI component likely handles complex order routing decisions, exception management, and potentially predictive capabilities for inventory positioning – critical functionality as order complexity increases. While technical details are , this appears to be a forward-thinking technical solution addressing the increasing complexity of modern order management without forcing merchants into rigid, monolithic platforms.
Agreement extends Pipe17’s connectivity network to BigCommerce and Feedonomics customers to reach critical fulfillment endpoints
AUSTIN, Texas, March 17, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands, retailers, manufacturers and distributors today announced a transformational partnership with Pipe17, a leading provider of AI-powered composable order operations. This partnership reimagines how modern merchants manage orders in an increasingly complex digital commerce ecosystem.
BigCommerce empowers brands, retailers, manufacturers and distributors of all sizes to sell online and capture orders seamlessly. Feedonomics, BigCommerce’s AI-powered product data feed management and order orchestration solution, helps brands list, manage and optimize product, inventory, pricing and order data across third-party channels, from ads, to social commerce, to marketplaces. The next frontier of commerce lies in the back office—turning captured orders into packages on consumers’ doorsteps or trucks on businesses’ loading docks.
Today’s customers expect to shop anywhere—through merchant-owned channels like their brand websites and mobile apps, marketplaces like Amazon and Walmart, social platforms like TikTok and Instagram, and increasingly AI agents. They also demand instant delivery and flawless order fulfillment, pushing brands to expand their fulfillment infrastructure with additional warehouses, third-party logistics (3PL) partnerships, generous returns policies and new technology.
As selling channels proliferate and fulfillment infrastructure grows in both size and complexity, problems rapidly shift to the back office—specifically order management. Merchants struggle to route orders and ensure order-related data is perfectly synchronized between selling channels, 3PLs, warehouse management systems (WMSs), customer service and back-office systems of record such as an ERP, and any one of dozens or hundreds of systems that touch order and order-adjacent data.
Pipe17’s order operations network transforms the way orders, inventory and data flow through the modern commerce landscape. Unlike outdated and monolithic order management systems (OMSs) that attempt to be the center of every integration, Pipe17 is built atop an AI-powered network composed of hundreds of endpoints. In partnership with BigCommerce, this dynamic, scalable, and composable approach gives merchants unmatched flexibility and control of their connectivity, product listings, order routing and order-related data flows.
With this partnership, merchants on the BigCommerce platform, as well as Feedonomics customers on any platform, can leverage Pipe17’s connectivity network to extend their coverage across critical fulfillment endpoints.
“Order Management is ripe for disruption, and Pipe17 delivers a game-changing solution with its innovative order operations platform,” said Travis Hess, CEO of BigCommerce. “BigCommerce has always made it easy for merchants to capture orders, and Feedonomics helps merchants sell everywhere their customers shop, and by partnering with Pipe17, we can now ensure those orders from both owned channels and third-party channels move smoothly through our customers’ fulfillment infrastructure and back-office setup, ensuring a seamless flow through the delivery process.”
“Commerce is all about delivering great customer experiences,” said Mo Afshar, CEO of Pipe17. “We’re proud to partner with BigCommerce to help merchants unify their commerce operations and stay ahead of the evolving digital commerce landscape. Together, with BigCommerce’s world-class API-first open commerce platform, product data management and order capture solutions and Pipe17’s order operations network that delivers the order management capabilities merchants need without the bloated OMS they despise, we’re enabling sellers to create better, more intelligent and further reaching customer experiences.”
"We saw during the height of the Covid pandemic, and beyond, the importance of accurately managing orders and fulfillment across multiple sales channels,” said James Grandefeld, Chief Operating Officer at Bona Fide Masks, “Our partnership with both of these great platforms lets us provide best in class service to our valued customers. We are excited about the partnership and what it means for us.”
To learn more about BigCommerce’s partnership with Pipe17, visit the company’s booth (#1944) at Shoptalk, March 25-27, 2025.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
About Feedonomics
Feedonomics is the leading data management platform powering omnichannel growth for the world's top brands and retailers. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data and order management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft and TikTok. To learn more about Feedonomics, a platform-agnostic BigCommerce subsidiary, visit www.feedonomics.com. For more information, please visit www.feedonomics.com or follow us on Twitter, LinkedIn, Instagram and Facebook.
About Pipe17
Pipe17 Inc. provides AI-Powered Order Operations solutions for modern merchants and fulfillment service providers. Based in Seattle, Pipe17 is the fastest and easiest way to make omnichannel order flows touchless and cost-efficient, from order to inventory to fulfillment across DTC, B2B, and Retail. Pipe17 is the only ecommerce order operations solution that combines rapid deployment, seamless orders-to-anywhere automation, real-time visibility, and elastic scale. Learn more at https://Pipe17.com or follow us on LinkedIn.
Media contacts:
For BigCommerce and Feedonomics
Brad Hem
pr@bigcommerce.com
For Pipe17,
Jon Gettinger
jon.gettinger@pipe17.com
FAQ
What does the BigCommerce (BIGC) and Pipe17 partnership mean for merchants?
How does Pipe17's solution differ from traditional order management systems for BIGC customers?
Which sales channels will be supported through the BIGC-Pipe17 integration?
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