BigCommerce Becomes NAED Corporate Partner to Advance Digital Innovation in Electrical Distribution, a Key B2B Market
BigCommerce (BIGC) has announced a corporate partnership with the National Association of Electrical Distributors (NAED), aimed at advancing digital transformation in the electrical distribution industry. The partnership focuses on empowering manufacturers and distributors to adopt digital-first strategies and modernize their sales channels.
As part of the collaboration, BigCommerce will support key NAED initiatives, including the Digital Center of Excellence and workforce development programs. The partnership addresses industry challenges such as talent shortages and retention, while helping distributors enhance online sales and streamline operations.
Lance Owide, general manager of B2B at BigCommerce, emphasized the company's commitment to helping electrical distributors modernize their operations and leverage data for enhanced customer experiences. The partnership follows BigCommerce's continued investment in B2B commerce capabilities, targeting manufacturers and distributors seeking efficient digitization solutions.
BigCommerce (BIGC) ha annunciato una partnership aziendale con la National Association of Electrical Distributors (NAED), con l'obiettivo di promuovere la trasformazione digitale nell'industria della distribuzione elettrica. La partnership si concentra sull'empowerment dei produttori e dei distributori per adottare strategie digital-first e modernizzare i loro canali di vendita.
Come parte della collaborazione, BigCommerce supporterà iniziative chiave della NAED, inclusi il Digital Center of Excellence e programmi di sviluppo della forza lavoro. La partnership affronta le sfide del settore, come la carenza di talenti e la retention, aiutando i distributori a migliorare le vendite online e semplificare le operazioni.
Lance Owide, direttore generale del B2B di BigCommerce, ha sottolineato l'impegno dell'azienda nell'aiutare i distributori elettrici a modernizzare le loro operazioni e sfruttare i dati per migliorare l'esperienza del cliente. La partnership segue l'investimento continuo di BigCommerce nelle capacità di commercio B2B, mirando a produttori e distributori che cercano soluzioni di digitalizzazione efficienti.
BigCommerce (BIGC) ha anunciado una asociación corporativa con la National Association of Electrical Distributors (NAED), con el objetivo de avanzar en la transformación digital en la industria de la distribución eléctrica. La asociación se centra en empoderar a los fabricantes y distribuidores para que adopten estrategias digitales y modernicen sus canales de venta.
Como parte de la colaboración, BigCommerce apoyará iniciativas clave de la NAED, incluyendo el Digital Center of Excellence y programas de desarrollo de la fuerza laboral. La asociación aborda desafíos de la industria, como la escasez de talento y la retención, al tiempo que ayuda a los distribuidores a mejorar las ventas en línea y optimizar las operaciones.
Lance Owide, gerente general de B2B en BigCommerce, enfatizó el compromiso de la empresa de ayudar a los distribuidores eléctricos a modernizar sus operaciones y aprovechar los datos para mejorar la experiencia del cliente. La asociación sigue la inversión continua de BigCommerce en capacidades de comercio B2B, dirigido a fabricantes y distribuidores que buscan soluciones de digitalización eficientes.
빅커머스 (BIGC)는 전기 유통업체 협회 (NAED)와의 기업 파트너십을 발표하며 전기 유통 산업의 디지털 전환을 촉진할 계획입니다. 이 파트너십은 제조업체와 유통업체가 디지털 우선 전략을 채택하고 판매 채널을 현대화하도록 지원하는 데 중점을 두고 있습니다.
협력의 일환으로 빅커머스는 디지털 우수 센터 및 인력 개발 프로그램을 포함한 NAED의 주요 이니셔티브를 지원할 것입니다. 이 파트너십은 인재 부족 및 유지와 같은 산업의 도전에 대응하며, 유통업체가 온라인 판매를 개선하고 운영을 간소화하는 데 도움을 줍니다.
빅커머스 B2B의 총괄 관리자 란스 오와이드는 전기 유통업체가 운영을 현대화하고 고객 경험을 향상시키기 위해 데이터를 활용하도록 돕겠다는 회사의 의지를 강조했습니다. 이 파트너십은 효율적인 디지털화 솔루션을 찾는 제조업체와 유통업체를 목표로 하는 빅커머스의 지속적인 B2B 상거래 능력에 대한 투자에 이어진 것입니다.
BigCommerce (BIGC) a annoncé un partenariat d'entreprise avec la National Association of Electrical Distributors (NAED), visant à faire avancer la transformation numérique dans l'industrie de la distribution électrique. Ce partenariat se concentre sur l'autonomisation des fabricants et des distributeurs pour adopter des stratégies numériques et moderniser leurs canaux de vente.
Dans le cadre de cette collaboration, BigCommerce soutiendra des initiatives clés de la NAED, y compris le Digital Center of Excellence et des programmes de développement des compétences. Le partenariat répond aux défis du secteur, tels que la pénurie de talents et la fidélisation, tout en aidant les distributeurs à améliorer leurs ventes en ligne et à rationaliser leurs opérations.
Lance Owide, directeur général du B2B chez BigCommerce, a souligné l'engagement de l'entreprise à aider les distributeurs électriques à moderniser leurs opérations et à tirer parti des données pour améliorer l'expérience client. Ce partenariat fait suite à l'investissement continu de BigCommerce dans les capacités de commerce B2B, visant les fabricants et les distributeurs à la recherche de solutions de numérisation efficaces.
BigCommerce (BIGC) hat eine Unternehmenspartnerschaft mit der National Association of Electrical Distributors (NAED) angekündigt, die darauf abzielt, die digitale Transformation in der Elektroverteilungsindustrie voranzutreiben. Die Partnerschaft konzentriert sich darauf, Hersteller und Händler zu ermächtigen, digitale Strategien zu übernehmen und ihre Vertriebskanäle zu modernisieren.
Im Rahmen der Zusammenarbeit wird BigCommerce wichtige Initiativen der NAED unterstützen, einschließlich des Digital Center of Excellence und Programmen zur Entwicklung der Arbeitskräfte. Die Partnerschaft geht auf Herausforderungen der Branche ein, wie Fachkräftemangel und Mitarbeiterbindung, und hilft den Händlern, den Online-Verkauf zu steigern und die Abläufe zu optimieren.
Lance Owide, General Manager für B2B bei BigCommerce, betonte das Engagement des Unternehmens, Elektrodistributoren bei der Modernisierung ihrer Abläufe zu unterstützen und Daten zu nutzen, um das Kundenerlebnis zu verbessern. Die Partnerschaft folgt auf die fortlaufenden Investitionen von BigCommerce in die B2B-Handelsfähigkeiten, die sich an Hersteller und Händler richten, die effiziente Digitalisierungs-Lösungen suchen.
- Strategic expansion into B2B electrical distribution market through NAED partnership
- Access to new customer base through NAED's member network
- Strengthening position in B2B commerce solutions
- None.
Partnership reflects BigCommerce’s commitment to powering B2B ecommerce innovation
AUSTIN, Texas, April 01, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, today announced its corporate partnership with the National Association of Electrical Distributors (NAED), reinforcing BigCommerce’s commitment to driving digital transformation and growth in the electrical distribution industry.
“This partnership reflects BigCommerce’s commitment to the electrical distribution sector, with a specific focus on empowering manufacturers and distributors to embrace digital-first strategies, to drive growth,” said Lance Owide, general manager of B2B at BigCommerce. “As buying behaviors evolve and operational complexity increases, BigCommerce is committed to helping electrical distributors modernize their sales channels, streamline back-office processes and leverage data to enhance customer experiences.”
By aligning with NAED, BigCommerce will help ignite innovation within the electrical distribution industry, enabling businesses to stay competitive and future-ready to successfully navigate the digital landscape. The partnership comes as BigCommerce continues to invest in its B2B commerce capabilities to support manufacturers, distributors and wholesalers seeking to improve efficiency and digitize their operations quickly on modest budgets.
“We’re thrilled to welcome BigCommerce as an NAED corporate partner,” said Scott Wagner, director of industry transformation at NAED. “Their engagement in the recent NAED Eastern Regional Conference, including thought leadership on AI from BigCommerce’s Paul Dabrowski, highlights their commitment to helping distributors navigate the rapidly evolving tech landscape. We look forward to collaborating with BigCommerce to drive innovation and support the future of the industry.”
As part of its ongoing commitment, BigCommerce will focus on key NAED initiatives, including the Digital Center of Excellence and workforce development programs. The company understands the talent shortages and retention challenges facing distributors and will work alongside NAED to develop strategies for attracting and nurturing the next generation of professionals.
NAED’s Digital Center of Excellence will provide NAED members with the resources to enhance online sales, streamline operations, and optimize customer experiences. BigCommerce is excited to collaborate with NAED to drive modernization and success in electrical distribution.
Learn more about BigCommerce's B2B solutions here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
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Media Contact:
Brad Hem
pr@bigcommerce.com
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