BigCommerce and Noibu Share Joint Vision of Curated Composability to Deliver Seamless Site Performance and Accelerated Innovation for Online Merchants
BigCommerce (BIGC) announced potential expansion of its commercial partnership with Noibu, an ecommerce intelligence platform. The partnership aims to deliver 'curated composability' enabling seamless integration of best-in-class solutions for brands and retailers.
The proposed integration would allow merchants to activate Noibu's enterprise-grade capabilities without separate contracts, streamlining procurement and operations. Key benefits include faster time to value, proactive revenue protection, and collaborative merchant success.
King Arthur Baking reported significant improvements in their ecommerce operations using the BigCommerce-Noibu combination, citing enhanced site performance and increased customer satisfaction. The partnership focuses on helping merchants optimize conversion rates, scale traffic during peak seasons, and maintain performance across complex ecommerce architectures.
BigCommerce (BIGC) ha annunciato una possibile espansione della sua partnership commerciale con Noibu, una piattaforma di intelligence per l'ecommerce. L'obiettivo della collaborazione è offrire una 'composabilità curata' che consenta un'integrazione fluida delle migliori soluzioni per marchi e rivenditori.
L'integrazione proposta permetterebbe ai commercianti di attivare le funzionalità di livello enterprise di Noibu senza contratti separati, semplificando così l'approvvigionamento e le operazioni. I principali vantaggi includono un tempo più rapido per ottenere valore, una protezione proattiva dei ricavi e un successo collaborativo dei commercianti.
King Arthur Baking ha riportato miglioramenti significativi nelle proprie operazioni ecommerce utilizzando la combinazione BigCommerce-Noibu, evidenziando una migliore performance del sito e una maggiore soddisfazione dei clienti. La partnership si concentra sull'aiutare i commercianti a ottimizzare i tassi di conversione, aumentare il traffico durante i picchi stagionali e mantenere le prestazioni in architetture ecommerce complesse.
BigCommerce (BIGC) anunció una posible expansión de su alianza comercial con Noibu, una plataforma de inteligencia para ecommerce. La colaboración busca ofrecer una 'composabilidad curada' que permita una integración fluida de las mejores soluciones para marcas y minoristas.
La integración propuesta permitiría a los comerciantes activar las capacidades empresariales de Noibu sin contratos separados, simplificando la adquisición y las operaciones. Los beneficios clave incluyen un tiempo más rápido para obtener valor, protección proactiva de ingresos y éxito colaborativo para los comerciantes.
King Arthur Baking reportó mejoras significativas en sus operaciones ecommerce usando la combinación BigCommerce-Noibu, destacando un mejor rendimiento del sitio y mayor satisfacción del cliente. La alianza se enfoca en ayudar a los comerciantes a optimizar las tasas de conversión, escalar el tráfico en temporadas altas y mantener el rendimiento en arquitecturas ecommerce complejas.
BigCommerce (BIGC)는 전자상거래 인텔리전스 플랫폼인 Noibu와의 상업적 파트너십 확대 가능성을 발표했습니다. 이 파트너십은 브랜드와 소매업체를 위한 최상의 솔루션을 원활하게 통합하는 '맞춤형 구성 가능성'을 제공하는 것을 목표로 합니다.
제안된 통합을 통해 상인들은 별도의 계약 없이 Noibu의 엔터프라이즈급 기능을 활성화할 수 있어 조달 및 운영이 간소화됩니다. 주요 이점으로는 빠른 가치 실현, 사전 수익 보호, 그리고 협력적인 상인 성공이 포함됩니다.
King Arthur Baking은 BigCommerce와 Noibu의 결합을 통해 전자상거래 운영에서 현저한 개선을 보고했으며, 사이트 성능 향상과 고객 만족도 증가를 언급했습니다. 이 파트너십은 상인들이 전환율을 최적화하고, 성수기 동안 트래픽을 확장하며, 복잡한 전자상거래 구조 전반에서 성능을 유지하도록 돕는 데 중점을 둡니다.
BigCommerce (BIGC) a annoncé une possible extension de son partenariat commercial avec Noibu, une plateforme d'intelligence ecommerce. Ce partenariat vise à offrir une « composabilité sur mesure » permettant une intégration fluide des meilleures solutions pour les marques et les détaillants.
L'intégration proposée permettrait aux commerçants d'activer les capacités de niveau entreprise de Noibu sans contrats séparés, simplifiant ainsi les achats et les opérations. Les principaux avantages incluent un délai plus rapide pour générer de la valeur, une protection proactive des revenus et un succès collaboratif des commerçants.
King Arthur Baking a signalé des améliorations significatives dans ses opérations ecommerce grâce à la combinaison BigCommerce-Noibu, mettant en avant une meilleure performance du site et une satisfaction client accrue. Le partenariat se concentre sur l'aide aux commerçants pour optimiser les taux de conversion, augmenter le trafic lors des périodes de pointe et maintenir la performance dans des architectures ecommerce complexes.
BigCommerce (BIGC) hat eine mögliche Erweiterung seiner kommerziellen Partnerschaft mit Noibu, einer E-Commerce-Intelligence-Plattform, angekündigt. Die Partnerschaft zielt darauf ab, eine 'kuratierte Komponierbarkeit' zu bieten, die eine nahtlose Integration von erstklassigen Lösungen für Marken und Einzelhändler ermöglicht.
Die vorgeschlagene Integration würde es Händlern ermöglichen, Noibus Enterprise-Funktionalitäten ohne separate Verträge zu aktivieren, was Beschaffung und Betrieb vereinfacht. Zu den wichtigsten Vorteilen gehören schnellere Wertschöpfung, proaktiver Umsatzschutz und gemeinsamer Erfolg der Händler.
King Arthur Baking berichtete von erheblichen Verbesserungen im E-Commerce-Betrieb durch die Kombination von BigCommerce und Noibu, wobei eine verbesserte Seitenleistung und höhere Kundenzufriedenheit hervorgehoben wurden. Die Partnerschaft konzentriert sich darauf, Händlern zu helfen, Konversionsraten zu optimieren, den Traffic in Spitzenzeiten zu skalieren und die Leistung in komplexen E-Commerce-Architekturen aufrechtzuerhalten.
- Streamlined procurement process could accelerate merchant adoption and revenue generation
- Strategic partnership enhances product offering with enterprise-grade capabilities
- Demonstrated success with major client King Arthur Baking showing real-world implementation benefits
- Partnership is still in discussion phase, not finalized
- Implementation timeline and financial terms not disclosed
Insights
BigCommerce's potential Noibu partnership expansion would simplify enterprise procurement while enhancing error detection capabilities that protect merchant revenue.
The potential expansion of BigCommerce's partnership with Noibu centers on what they're calling "curated composability" - a strategic approach addressing the increasing complexity in multi-channel commerce operations. This aligns with the broader industry shift away from monolithic platforms toward flexible, component-based architectures.
The technical proposition here is compelling: BigCommerce enterprise customers would gain access to Noibu's ecommerce intelligence platform without separate contracts or complex integrations. This addresses a significant friction point in enterprise technology procurement, where additional tools typically require lengthy negotiation cycles and technical implementation work.
What's particularly valuable is Noibu's ability to proactively identify conversion-killing issues before they impact revenue. The platform detects hidden bugs, performance bottlenecks, and customer experience problems that often remain invisible until they've already caused damage. By integrating this technology more seamlessly, BigCommerce strengthens its value proposition around site reliability and performance optimization.
The King Arthur Baking testimonial provides tangible evidence that the existing integration delivers measurable improvements in site performance and prevents revenue losses. The proposed expanded partnership would build on this foundation by making activation even more frictionless for enterprise merchants.
This approach effectively addresses what CEO Travis Hess identifies as the "orchestration challenge" created by proliferating sales channels. Rather than forcing merchants to cobble together disparate tools, BigCommerce is curating high-value partnerships that work seamlessly together - a strategy that could significantly enhance their competitive position in the enterprise ecommerce market.
Expanded partnership would ensure BigCommerce and Noibu can support merchants at every stage of growth to optimize conversion rates, scale traffic during peak seasons or maintain performance across complex ecommerce architectures
AUSTIN, Texas, April 22, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, today announced discussions regarding a potential expansion of its commercial partnership with Noibu, a leading ecommerce intelligence platform that helps brands detect, prioritize, and resolve revenue-impacting issues while delivering seamless customer experiences. The partnership, if finalized, would reflect the joint value of “curated composability,” enabling brands, retailers, manufacturers and distributors of all sizes to leverage best-in-class solutions without the procurement delays or complex integrations.
“BigCommerce sees the ecommerce landscape becoming more complex with the growing number of channels being introduced,” said Travis Hess, CEO at BigCommerce. “Engaging and selling through multiple channels has created an orchestration challenge for brands and organizations. Our composable approach addresses that challenge by allowing them to leverage best-in-class partners and capabilities. By partnering with Noibu, we would deliver a frictionless way to unlock deeper customer experience insights, site intelligence, reduce development cycles and drive revenue — all without the delay of traditional contracting.”
Through this proposed integration, brands and retailers would be able to seamlessly activate Noibu’s enterprise-grade ecommerce intelligence capabilities without the need for separate contracts. This would streamline procurement, simplify operations, and empower teams to uncover a wide range of technical and customer experiences issues — from hidden bugs to performance bottlenecks — that can hinder revenue growth. With comprehensive error detection, root-cause analysis, and prioritized recommendations, merchants could innovate faster, enhance digital experiences, and capture more conversions.
Unlocking Conversion Opportunities at Speed
Today, BigCommerce and Noibu enable brands to innovate confidently by identifying and resolving potential shopper experience issues before they affect revenue.
Later this year, BigCommerce plans to make it easier for its enterprise customers to purchase Noibu without additional procurement friction or integration complexity.
Key partnership benefits would include:
- Faster Time to Value: Noibu could be activated instantly through the BigCommerce agreement — eliminating delays and enabling immediate performance insights.
- Proactive Revenue Protection: Instead of waiting for problems to surface, merchants could continuously monitor their storefront for high-impact disruptions and prioritize fixes based on business value.
- Collaborative Merchant Success: BigCommerce and Noibu teams would work in sync, offering a fully supported solution that strengthens the merchant experience from storefront to support.
“Our collaboration with BigCommerce and Noibu has led to significant improvement in our ecommerce operations,” said Mike Hoefer, director of web product and strategy at King Arthur Baking. “The combination of Noibu’s advanced error monitoring and resolution capabilities and BigCommerce’s robust ecommerce platform has helped us enhance our site performance, increase customer satisfaction and avoid potential revenue losses.”
A Partnership Built for Growth
The proposed structure of this partnership would ensure that BigCommerce and Noibu could support merchants at every stage of growth — whether optimizing conversion rates, scaling traffic during peak seasons or maintaining performance across complex ecommerce architectures.
“At Noibu, we share BigCommerce’s vision of empowering merchants to deliver fast, reliable, and insight-driven ecommerce experiences,” said Kailin Noivo, president and co-founder of Noibu. “By joining forces, we would eliminate the guesswork from issue resolution and help brands recover every dollar of potential revenue—all through one streamlined, unified solution.”
To learn more about the existing Noibu-BigCommerce integration, and how to activate it, visit https://www.bigcommerce.com/apps/noibu/
Read King Arthur Baking’s case study to learn more about how the brand is leveraging BigCommerce and Noibu: https://www.noibu.com/customers/case-studies/king-arthur-baking-company-noibu-case-study
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
About Noibu
Noibu is the leading ecommerce intelligence platform trusted by global brands to detect, prioritize, and resolve technical issues that disrupt the customer journey and impact revenue. By surfacing hidden errors, performance blockers, and root causes, Noibu empowers teams to deliver seamless shopping experiences, reduce lost revenue, and innovate with confidence. Learn more at www.noibu.com.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
Media Contact:
Brad Hem
pr@bigcommerce.com
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