BigCommerce Enhances B2B Features to Improve Operational Efficiency and Drive Revenue Growth for Merchants
BigCommerce (BIGC) has announced significant enhancements to its B2B product suite, introducing new Configure-Price-Quote (CPQ) and Multi-Company Account Hierarchy and Advanced Permissioning features. These updates are designed to improve operational efficiency and accelerate revenue growth for merchants.
The new Account Hierarchy system supports multi-tier account structures, offering granular role-based access, simplified bulk invoice payments, and self-service features for buyers. The CPQ solution includes a mobile-optimized quote interface, configurable views, integrated shipping & tax API, and auto-quoting options.
These enhancements enable B2B merchants to streamline their operations, manage complex organizational structures, and accelerate sales cycles while maintaining personalized customer experiences. The platform updates focus on reducing manual administrative tasks and improving quote-to-cash cycles for manufacturers, distributors, and wholesalers.
BigCommerce (BIGC) ha annunciato importanti miglioramenti alla sua suite di prodotti B2B, introducendo nuove funzionalità di Configure-Price-Quote (CPQ) e Gerarchia degli Account Multi-Azienda e Permessi Avanzati. Questi aggiornamenti sono progettati per migliorare l'efficienza operativa e accelerare la crescita dei ricavi per i commercianti.
Il nuovo sistema di Gerarchia degli Account supporta strutture di account a più livelli, offrendo accesso granulari basati sui ruoli, pagamenti semplificati per fatture in blocco e funzionalità di self-service per gli acquirenti. La soluzione CPQ include un'interfaccia di preventivo ottimizzata per dispositivi mobili, visualizzazioni configurabili, API integrate per spedizioni e tasse, e opzioni di preventivazione automatica.
Questi miglioramenti consentono ai commercianti B2B di semplificare le loro operazioni, gestire strutture organizzative complesse e accelerare i cicli di vendita mantenendo esperienze personalizzate per i clienti. Gli aggiornamenti della piattaforma si concentrano sulla riduzione delle attività amministrative manuali e sul miglioramento dei cicli di preventivo a incasso per produttori, distributori e all'ingrosso.
BigCommerce (BIGC) ha anunciado mejoras significativas en su suite de productos B2B, introduciendo nuevas características de Configure-Price-Quote (CPQ) y Jerarquía de Cuentas Multiempresa y Permisos Avanzados. Estas actualizaciones están diseñadas para mejorar la eficiencia operativa y acelerar el crecimiento de ingresos para los comerciantes.
El nuevo sistema de Jerarquía de Cuentas admite estructuras de cuentas de múltiples niveles, ofreciendo acceso granular basado en roles, pagos de facturas en bloque simplificados y funciones de autoservicio para los compradores. La solución CPQ incluye una interfaz de cotización optimizada para dispositivos móviles, vistas configurables, API integradas para envíos e impuestos y opciones de cotización automática.
Estas mejoras permiten a los comerciantes B2B simplificar sus operaciones, gestionar estructuras organizativas complejas y acelerar los ciclos de ventas mientras mantienen experiencias personalizadas para los clientes. Las actualizaciones de la plataforma se centran en reducir las tareas administrativas manuales y mejorar los ciclos de cotización a efectivo para fabricantes, distribuidores y mayoristas.
BigCommerce (BIGC)는 B2B 제품군에 대한 중요한 개선 사항을 발표하며, 새로운 Configure-Price-Quote (CPQ) 및 다중 회사 계정 계층 및 고급 권한 설정 기능을 도입했습니다. 이러한 업데이트는 운영 효율성을 개선하고 상인들의 수익 성장을 가속화하기 위해 설계되었습니다.
새로운 계정 계층 시스템은 다단계 계정 구조를 지원하며, 역할 기반의 세분화된 접근, 간소화된 대량 청구서 지불 및 구매자를 위한 자가 서비스 기능을 제공합니다. CPQ 솔루션에는 모바일 최적화된 견적 인터페이스, 구성 가능한 보기, 통합 배송 및 세금 API, 자동 견적 옵션이 포함되어 있습니다.
이러한 개선 사항은 B2B 상인들이 운영을 간소화하고 복잡한 조직 구조를 관리하며 개인화된 고객 경험을 유지하면서 판매 주기를 가속화할 수 있도록 합니다. 플랫폼 업데이트는 수동 관리 작업을 줄이고 제조업체, 유통업체 및 도매업체를 위한 견적에서 현금으로의 주기를 개선하는 데 중점을 두고 있습니다.
BigCommerce (BIGC) a annoncé des améliorations significatives de sa suite de produits B2B, introduisant de nouvelles fonctionnalités de Configure-Price-Quote (CPQ) et de Hiérarchie de Comptes Multi-Entreprises et Autorisations Avancées. Ces mises à jour sont conçues pour améliorer l'efficacité opérationnelle et accélérer la croissance des revenus pour les commerçants.
Le nouveau système de Hiérarchie des Comptes prend en charge des structures de comptes à plusieurs niveaux, offrant un accès granulaire basé sur les rôles, des paiements de factures en masse simplifiés et des fonctionnalités d'auto-service pour les acheteurs. La solution CPQ comprend une interface de devis optimisée pour les mobiles, des vues configurables, une API intégrée pour l'expédition et les taxes, ainsi que des options de devis automatique.
Ces améliorations permettent aux commerçants B2B de rationaliser leurs opérations, de gérer des structures organisationnelles complexes et d'accélérer les cycles de vente tout en maintenant des expériences client personnalisées. Les mises à jour de la plateforme se concentrent sur la réduction des tâches administratives manuelles et l'amélioration des cycles de devis à encaissement pour les fabricants, distributeurs et grossistes.
BigCommerce (BIGC) hat bedeutende Verbesserungen seiner B2B-Produktpalette angekündigt und neue Funktionen für Configure-Price-Quote (CPQ) sowie Multi-Company Account Hierarchy und Advanced Permissioning eingeführt. Diese Updates sollen die betriebliche Effizienz verbessern und das Umsatzwachstum für Händler beschleunigen.
Das neue Kontohierarchiesystem unterstützt mehrstufige Kontostrukturen, bietet granularen rollenbasierten Zugriff, vereinfachte Zahlungen für Sammelrechnungen und Selbstbedienungsfunktionen für Käufer. Die CPQ-Lösung umfasst eine mobiloptimierte Angebotsoberfläche, konfigurierbare Ansichten, integrierte Versand- und Steuer-APIs sowie automatische Angebotsoptionen.
Diese Verbesserungen ermöglichen es B2B-Händlern, ihre Abläufe zu optimieren, komplexe Organisationsstrukturen zu verwalten und die Verkaufszyklen zu beschleunigen, während sie personalisierte Kundenerlebnisse aufrechterhalten. Die Plattform-Updates konzentrieren sich darauf, manuelle Verwaltungsaufgaben zu reduzieren und die Zyklen vom Angebot bis zur Zahlung für Hersteller, Händler und Großhändler zu verbessern.
- Introduction of new CPQ system streamlines quote-to-cash cycles
- Enhanced Multi-Company Hierarchy reduces administrative overhead
- Platform improvements enable faster sales cycles and decision-making
- New features support enterprise-level scaling without additional costs
- None.
Insights
BigCommerce's new B2B features represent significant functional depth in an increasingly competitive enterprise commerce landscape. The Multi-Company Hierarchy tackles a genuine pain point for complex organizations by supporting multi-tier account structures with granular, role-based permissions—capabilities typically found only in much costlier enterprise platforms.
The new CPQ functionality stands out for its streamlined, mobile-optimized interface with configurable views and integrated shipping/tax calculations. This architecture enables substantial operational efficiency gains by collapsing what's traditionally a multi-system workflow into the commerce platform itself.
What's technically impressive is how these features simultaneously address both sophisticated enterprise requirements and implementation simplicity. The reference to "intuitive configuration tools for quick replication" of organizational structures suggests BigCommerce has solved the typically complex implementation challenges that plague enterprise B2B deployments.
These enhancements position BigCommerce to compete more effectively against platforms like Adobe Commerce and Salesforce B2B Commerce, particularly for mid-market enterprises seeking enterprise capabilities without corresponding implementation complexity. The architectural approach appears to balance sophisticated B2B functionality with their composable commerce philosophy, potentially reducing technical debt while expanding enterprise-grade capabilities.
These enhancements address three critical challenges facing B2B merchants: organizational complexity, sales process inefficiency, and manual administrative burden. By introducing multi-company hierarchies with advanced permissioning, BigCommerce is solving a fundamental structure problem that plagues enterprise B2B relationships, particularly for manufacturers and distributors selling through multi-location buyers or franchises.
The CPQ capabilities deliver particular strategic value through their focus on accelerating quote-to-cash cycles—a persistent bottleneck in B2B transactions. The single-page interface with auto-quoting options directly addresses the sales efficiency imperative while supporting both traditional sales teams and buyer self-service scenarios.
Customer testimonials from GlassCraft and implementation partners reveal these aren't merely incremental improvements but transformative capabilities enabling new business models. GlassCraft's mention of extending toward a "B2B2C vision model" highlights how these tools enable merchants to capture additional value chain opportunities through expanded business relationships.
Strategically, this positions BigCommerce to target higher-value enterprise customers with complex distribution networks—a segment traditionally dominated by costlier, less agile platforms. The focus on delivering enterprise functionality "without added costs, technical debt and administrative overhead" suggests a disruptive approach to the B2B market where traditionally high implementation and maintenance costs have digital transformation.
New Multi-Company Hierarchy and Advanced Permissioning along with Configure-Price-Quote (CPQ) built to solve complex enterprise-level B2B commerce needs
AUSTIN, Texas, March 25, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, today unveiled innovative enhancements to its B2B products designed to help sales teams operate more efficiently and streamline processes so they can respond quickly to market demands and focus on growth.
These updates, Configure-Price-Quote (CPQ) and Multi-Company Account Hierarchy and Advanced Permissioning, enable faster quote conversion and minimize redundant account management processes so that merchants can respond dynamically to market demands and scale without being bogged down by manual tasks.
“For manufacturers, distributors and wholesalers, improving efficiency is the name of the game,” said Lance Owide, general manager of B2B at BigCommerce. “The updates BigCommerce is announcing today mark a huge step forward to help organizations streamline their operations and allow sales teams to focus on customer relationships instead of managing workflows.”
“BigCommerce continues to lead the way in B2B ecommerce, and these latest enhancements are a gamechanger,” said Amandeep Singh, founder and president of BigCommerce partner Cronix. “We're especially excited about the Multi-Company Account Hierarchy—an invaluable addition for enterprise merchants needing better access control, management and reporting for companies with multiple branches. Along with the new control panel, enhanced quoting engine and API improvements, these features bring more power and flexibility to B2B sellers. We’re excited about where BigCommerce is headed and the impact these innovations will have on merchants.”
The new Enhanced Account Hierarchy and Advanced Permissioning includes:
- Support for multi-tier account structures
- Intuitive configuration tools for quick replication of complex buyer organizational setups
- Granular, role-based access and dynamic permissioning for secure account management
- Simplified bulk invoice payments and aggregated account data views
- Self-service features for buyers to view invoices, orders and financial data across accounts
- Streamlined assignments and delegated control to reduce manual administrative tasks
Designed for today’s complex B2B environment, these enhancements support enterprise-level account hierarchies and detailed, role-based permissions, unlocking the ability to scale rapidly while maintaining a personalized, high-touch customer experience. These features benefit B2B merchants by providing a platform that not only adapts to organizational structures but also accelerates sales cycles and enhances customer loyalty whether they’re selling to franchises or multinational corporations. The system’s advanced permissioning and intuitive account hierarchy enable faster negotiations, quicker decision-making and long-term scalability, ensuring a superior competitive edge in a fast-moving market.
“We can begin to truly extend our business towards that B2B2C vision model,” said Donald P. Polansky, senior manager of corporate systems development at GlassCraft Door Company, one of BigCommerce’s B2B customers. “Whether our direct customer has 2 or 20 locations, we can tailor their accounts to match their corporate structures and even bring their client’s business customers into our ecosystem. Working together with BigCommerce and their B2B team gives us a continual disruptive advantage without destroying the business foundations that already exist.”
“BigCommerce's Multi-Company Hierarchy feature allows us to more easily support merchants whose buyers manage payment and credit limits at the HQ level, within a single screen,” said Matt Sandham, director at Bspoq, a BigCommerce agency partner. “We're also able to put multiple companies who belong in the same group into a singular reference number for a more seamless integration with the buyer's ERP. Our merchants' account management teams say it has made huge time savings and significantly reduced the admin involved in setting up and managing their customer accounts.”
CPQ was built to help B2B businesses accelerate quote-to-cash cycles, drive revenue growth and improve customer satisfaction. With a streamlined quoting process, sales teams can spend more time building relationships and closing deals.
The new CPQ product features:
- Single-page, mobile-optimized quote interface
- Configurable quote views with customizable fields
- Built-in company account creation and quick add products
- Integrated shipping & tax API for real-time calculations
- Auto-quoting options and tailored discount view controls
- Support for both B2B and B2C quoting channels
“CPQ will help our clients speed up their quote approval processes,” Adam Thibodeaux, senior vice president of global sales at McFadyen Digital. “It will streamline call-in orders for our clients who take orders by phone, helping their sales teams and customers transition to self-service.”
“These innovations represent a forward-thinking approach to B2B ecommerce by marrying agility with enterprise-grade functionality without enterprise-level costs,” Owide said. “They reflect BigCommerce’s commitment to evolving its platform to meet increasingly complex use cases without added costs, technical debt and administrative overhead, positioning the company not only as a robust ecommerce solution provider but as a strategic partner in digital transformation.”
To learn more about BigCommerce’s B2B ecommerce solutions, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
Media Contact:
Brad Hem
pr@bigcommerce.com
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