BigCommerce Extends Merchant Reach with New Walmart Partnership

Rhea-AI Summary

BigCommerce (Nasdaq: BIGC) has partnered with Walmart, allowing eligible U.S. merchants to sell products directly on Walmart Marketplace. This collaboration grants access to over 120 million unique visitors to Walmart.com monthly and offers expedited application reviews for merchants. For a limited time, new sellers can enjoy $0 commission rates for their first month by meeting certain criteria. The integration enables merchants to manage Walmart orders from their BigCommerce control panel efficiently. The partnership is aimed at enhancing merchant visibility and sales opportunities on a major platform.

Positive

• Partnership with Walmart allows BigCommerce merchants to access over 120 million Walmart.com visitors.
• Expedited application review process for merchants to start selling quickly on Walmart Marketplace.
• $0 commission rates for new sellers meeting specified criteria during the first month.
• Ability to manage Walmart orders from the BigCommerce control panel enhances operational efficiency.
• Successful case of Vitabox increasing sales by 25% within two days of connecting to Walmart Marketplace.

Negative

• None.

BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established brands, today announced a new partnership with Walmart (NYSE: WMT) that will enable its eligible US merchants to sell products directly on Walmart Marketplace, giving them access to the more than 120 million unique consumers visiting the Walmart.com each month. BigCommerce merchants looking to sell through Walmart.com will also receive an expedited application review to get up and running on the marketplace quickly, and for a limited time, Walmart will offer $0 commission rates to new platform sellers when they meet all New-Seller Savings offer conditions for their first month.

“After a year where our customers shopped online more than ever before, we are excited to partner with BigCommerce, an industry leading ecommerce platform, to make it even easier for sellers to grow their online business,” said Jeff Clementz, senior vice president of Walmart Marketplace. “At Walmart, we’re always thinking about how to best serve the customer and this partnership will provide customers with an even greater assortment.”

Starting today, Walmart Marketplace is available as a new channel in the BigCommerce Channel Manager. By activating the Walmart Marketplace channel, US merchants will be able to:

• Start selling on Walmart.com quickly. Merchants that apply for access to Walmart Marketplace through BigCommerce will benefit from an expedited application review process, enabling them to become an approved Walmart seller more quickly than applying on their own.
• Manage Walmart orders from your BigCommerce control panel. BigCommerce automatically keeps products synced with Walmart.com, making it easy to track products, orders, inventory and fulfillment from one central location.
• Choose your own tech stack. Merchants connecting into Walmart Marketplace through BigCommerce will also gain access to a curated network of complementary partners – including CedCommerce, Codisto Channel Cloud, Feedonomics, SureDone, Zentail, Tinuiti, Teikametrics and Deliverr – to support their listing, order and inventory management, advertising and fulfillment needs.
• Sell with confidence. Walmart maintains a highly-curated community of respected sellers dedicated to offering top-quality products and customer service. Combined with BigCommerce’s highly-performant platform, merchants can feel confident knowing their shoppers are having a positive online buying experience.

“More than ever before, merchants need to get their products in front of shoppers in all the places those shoppers are discovering and making purchases. Our goal is to make it as easy as possible for our customers to have that broad omnichannel presence,” said Russell Klein, chief commercial officer at BigCommerce. “Partnering with an industry leader like Walmart not only gives our merchants access to one of the world’s largest marketplaces, it also opens additional opportunities for them to strategically expand their ecommerce footprint.”

Essential goods company Vitabox was able to connect its entire product catalog of 8,500+ products to Walmart in as little as 2 days. Since becoming operational on Walmart Marketplace, Vitabox was able to increase sales an additional 25%, with Walmart quickly becoming the company’s second-largest sales channel.

“Vitabox believes in making everyday essentials available to everyone, regardless of how or where they choose to shop. With BigCommerce, we were able to offer our entire product catalog on Walmart Marketplace in a matter of days, and every new product Vitabox adds to our website is automatically available on Walmart,” said Ghiselle La Russo, head of marketplaces at Vitabox. “Even better, selling through this additional channel requires no ongoing maintenance from our team, which frees us up to focus on building the best essentials shopping experience for our customers while growing Walmart sales 300% year over year.”

To learn more about the partnership or to apply to sell on Walmart Marketplace, merchants can visit www.bigcommerce.com/essentials/walmart/.

About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony, Vodafone and Woolrich. Headquartered in Austin, BigCommerce has offices in San Francisco, Sydney and London. For more information, please visit www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210224005272/en/

FAQ

What is the new partnership between BigCommerce and Walmart?

BigCommerce has partnered with Walmart to enable U.S. merchants to sell directly on Walmart Marketplace.

How can BigCommerce merchants benefit from the Walmart Marketplace?

Merchants can reach over 120 million unique visitors monthly and manage orders seamlessly through BigCommerce.

What are the commission rates for new sellers on Walmart Marketplace through BigCommerce?

New sellers can benefit from $0 commission rates for their first month if they meet certain conditions.

Is there an expedited process for merchants to sell on Walmart Marketplace?

Yes, merchants applying through BigCommerce will experience an expedited application review process.

Can merchants manage Walmart orders from BigCommerce?

Yes, merchants can manage Walmart orders directly from their BigCommerce control panel.