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Baidu Announces First Quarter 2026 Results

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(Moderate)
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Baidu (NASDAQ:BIDU) reported unaudited Q1 2026 results. Revenue was RMB32.1 billion, down 2% quarter over quarter. Baidu General Business revenue was RMB26.0 billion, flat sequentially, while Baidu Core AI-powered Business revenue reached RMB13.6 billion, up 49% year over year and 52% of Baidu General Business.

Operating income was RMB3.2 billion (10% margin); non-GAAP operating income was RMB3.8 billion (12% margin). Net income attributable to Baidu was RMB3.4 billion (11% margin). Adjusted EBITDA was RMB6.0 billion with a 19% margin. Total cash and investments were RMB279.3 billion, and operating cash flow was RMB2.7 billion. Baidu returned US$172 million via share repurchases. Apollo Go delivered 3.2 million fully driverless rides in Q1 2026, with rides up over 120% year over year. Baidu App monthly active users reached 655 million in March 2026.

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AI-generated analysis. Not financial advice.

Positive

  • Baidu Core AI-powered Business revenue RMB13.6B, up 49% year over year
  • AI Cloud Infra revenue RMB8.8B, up 79% year over year
  • GPU Cloud revenue increased 184% year over year
  • AI-native marketing services revenue RMB2.3B, up 36% year over year
  • Adjusted EBITDA RMB6.0B with 19% margin
  • Non-GAAP operating income RMB3.8B, 12% operating margin
  • Total cash and investments RMB279.3B as of March 31, 2026
  • Operating cash flow positive at RMB2.7B in Q1 2026
  • Returned US$172M to shareholders via share repurchases in Q1 2026
  • Apollo Go fully driverless rides up over 120% year over year to 3.2M

Negative

  • Total revenue RMB32.1B, decreasing 2% quarter over quarter
  • iQIYI revenue RMB6.2B, down 8% quarter over quarter
  • Online Marketing Services revenue RMB12.6B, down 22% year over year
  • Legacy Business revenue RMB10.2B, down 29% year over year
  • Cost of revenue RMB19.6B, increasing 7% quarter over quarter
  • AI Applications revenue RMB2.5B, flat year over year and down 10% quarter over quarter
  • AI-native marketing services revenue down 15% quarter over quarter
  • Total other income RMB626M versus RMB1.2B in prior quarter

News Market Reaction – BIDU

+1.76%
24 alerts
+1.76% News Effect
+$796M Valuation Impact
$46.05B Market Cap
0.1x Rel. Volume

On the day this news was published, BIDU gained 1.76%, reflecting a mild positive market reaction. Our momentum scanner triggered 24 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $796M to the company's valuation, bringing the market cap to $46.05B at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Total revenue: RMB32.1 billion Baidu Core AI-powered Business revenue: RMB13.6 billion AI Cloud Infra revenue: RMB8.8 billion +5 more
8 metrics
Total revenue RMB32.1 billion Q1 2026, down 2% quarter over quarter
Baidu Core AI-powered Business revenue RMB13.6 billion Q1 2026, up 49% year over year
AI Cloud Infra revenue RMB8.8 billion Q1 2026, up 79% year over year
Online Marketing Services revenue RMB12.6 billion Q1 2026, down 22% year over year
Non-GAAP operating income RMB3.8 billion Q1 2026, non-GAAP operating margin 12%
Net income attributable to Baidu RMB3.4 billion Q1 2026, net margin 11%
AI-native marketing services revenue RMB2.3 billion Q1 2026, up 36% year over year
Total cash and investments RMB279.3 billion As of March 31, 2026

Market Reality Check

Price: $136.70 Vol: Volume 3,286,021 vs 20-da...
normal vol
$136.70 Last Close
Volume Volume 3,286,021 vs 20-day average 2,655,723, indicating elevated trading activity ahead of/around earnings. normal
Technical Price 135.33 is trading above the 200-day MA at 123.56, despite the post-earnings pullback.

Peers on Argus

BIDU is down 5.56% while peers are mixed: TME (-1.05%), RDDT (+3.01%), NBIS (+1....

BIDU is down 5.56% while peers are mixed: TME (-1.05%), RDDT (+3.01%), NBIS (+1.07%), PINS (+1.04%), Z (+1.15%). The move appears stock-specific rather than sector-driven.

Previous Earnings Reports

5 past events · Latest: Feb 26 (Positive)
Same Type Pattern 5 events
Date Event Sentiment Move Catalyst
Feb 26 Q4/FY 2025 earnings Positive -5.7% Q4 growth in AI Core, new buyback and dividend despite FY impairment.
Nov 18 Q3 2025 earnings Neutral +2.7% AI businesses >50% YoY growth offset by revenue decline and large impairment.
Aug 20 Q2 2025 earnings Positive -2.6% Strong AI Cloud and higher net income amid modest revenue decline.
May 21 Q1 2025 earnings Positive -4.3% Revenue and net income growth with rapid AI Cloud and Apollo Go expansion.
Feb 18 Q4/FY 2024 earnings Neutral -7.5% Mixed revenue trends, strong AI Cloud and net income, one-time losses.
Pattern Detected

Recent earnings releases often showed strong AI growth but the stock has more frequently traded lower on these reports.

Recent Company History

Over the past five earnings cycles, Baidu emphasized growth in AI-powered businesses and AI Cloud while legacy and online marketing revenues softened. Several reports highlighted sizeable cash balances, share repurchases, and, at times, impairments affecting GAAP profitability. Price reactions were often negative even when AI metrics improved. Today’s Q1 2026 results continue the focus on Core AI-powered Business growth and AI Cloud strength against more pressured traditional online marketing revenue.

Historical Comparison

-3.5% avg move · In the last five earnings events, BIDU moved an average of -3.48%. Today’s -5.56% reaction to Q1 202...
earnings
-3.5%
Average Historical Move earnings

In the last five earnings events, BIDU moved an average of -3.48%. Today’s -5.56% reaction to Q1 2026 results is somewhat more negative but remains within the historically bearish skew to earnings days.

Across recent earnings, Baidu has consistently highlighted rapid expansion of AI-powered and cloud businesses while legacy and online marketing revenues faced pressure, showing an ongoing shift in its revenue mix.

Market Pulse Summary

This announcement highlights Baidu’s Q1 2026 shift toward AI, with Core AI-powered Business revenue ...
Analysis

This announcement highlights Baidu’s Q1 2026 shift toward AI, with Core AI-powered Business revenue reaching RMB13.6 billion, up 49% year over year, and AI Cloud Infra up 79%. At the same time, total revenue slipped quarter over quarter and online marketing declined. Historical earnings releases show similar tension between high-growth AI segments and softer legacy businesses. Investors may watch AI Cloud momentum, online marketing stabilization, margins, and cash levels such as the RMB279.3 billion cash and investments balance.

Key Terms

non-GAAP, adjusted EBITDA, ADS, ESG, +4 more
8 terms
non-GAAP financial
"Non-GAAP[2] operating income of Baidu General Business increased 39% quarter over quarter..."
Non-GAAP refers to financial measures that companies use to show their earnings or performance without including certain expenses or income that are often added back to give a different picture. It matters because it can make a company's results look better or more favorable, but it may also hide important costs, so investors need to look at both GAAP (official rules) and non-GAAP numbers to get a full understanding.
adjusted EBITDA financial
"Adjusted EBITDA was RMB6.0 billion ($863 million) and adjusted EBITDA margin was 19%."
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
ADS financial
"diluted earnings per ADS was RMB8.76 ($1.27)."
Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.
ESG regulatory
"Baidu released its annual ESG Report on May 11, 2026, which details Baidu's latest ESG policies..."
ESG stands for Environmental, Social, and Governance, which are key factors investors consider when evaluating how sustainable and responsible a company is. It involves assessing how a company manages its impact on the environment, treats its employees and communities, and operates transparently and ethically. Investors use ESG criteria to identify businesses that align with their values and have the potential for long-term success.
robotaxi technical
"Fast Company highlighted Apollo Go as "leading the charge toward large-scale deployment in the global robotaxi industry.""
A robotaxi is a self-driving vehicle designed to transport passengers without a human driver. It operates autonomously, using sensors and computers to navigate roads and pick up riders, similar to a taxi service but without a driver. For investors, robotaxis represent a potential shift in transportation, promising lower costs and new opportunities in mobility services.
MAUs technical
"Baidu App's MAUs reached 655 million in March 2026."
Monthly active users (often abbreviated MAUs) counts the number of distinct people who use a digital product or service at least once during a 30-day period. Investors use it like a foot-traffic counter for an online business: rising MAUs suggest growing reach and potential sales, while falling MAUs can signal weakening engagement and future revenue risk. It helps gauge how well a company attracts and retains real, repeat customers over time.
AI Cloud Infra technical
"Revenue from AI Cloud Infra was RMB 8.8 billion in the first quarter of 2026, up 79% year over year."
AI cloud infra is the combination of computing hardware, software, storage and networking in a remote data center that is specifically built to train, run and store artificial intelligence models and data. Think of it as a factory for AI: it supplies the heavy-duty machines, power and processes needed to turn data into working AI services. Investors watch it because it requires big capital, drives recurring revenue, and determines which providers can scale, control costs and win customers.
GPU Cloud technical
"Revenue from GPU Cloud[3] increased by 184% year over year in the first quarter of 2026."
A GPU cloud is a service that lets users rent powerful graphics processors over the internet to run heavy computing tasks like artificial intelligence, large-scale data analysis, or 3D rendering. For investors, it matters because it turns costly, specialized hardware into a pay-as-you-go utility—like renting a high-performance engine when needed—driving demand for cloud providers, enabling faster product development, and influencing capital spending and revenue growth in tech and data-driven companies.

AI-generated analysis. Not financial advice.

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BEIJING, May 18, 2026 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)), ("Baidu" or the "Company"), a leading AI company with strong Internet foundation, today announced its unaudited financial results for the first quarter ended March 31, 2026.

"In Q1, our Core AI-powered Business exceeded half of Baidu General Business revenue for the first time, marking a clear signal that AI has become the core driver of Baidu. AI Cloud Infra delivered exceptional momentum, powered by surging enterprise demand and the differentiated full-stack AI capabilities we have built over the years. Our AI Applications continued to gain traction across enterprises and individuals alike, further validating the commercial potential of our AI innovations. Meanwhile, Apollo Go sustained triple-digit growth in fully driverless rides while advancing its international expansion," said Robin Li, Co-founder and CEO of Baidu. "We see AI driving even greater value for Baidu in the quarters ahead."

"A few highlights from Q1: Revenue from Baidu Core AI-powered Business[1] exceeded RMB 13.6 billion, up 49% year over year. Total revenue of Baidu General Business grew 2% year over year, returning to positive growth. Non-GAAP[2] operating income of Baidu General Business increased 39% quarter over quarter to RMB 4.0 billion. Operating cash flow for Baidu remained positive at RMB 2.7 billion in Q1, reflecting continued improvement in our operating efficiency and overall business health." said Haijian He, CFO of Baidu.

Operational Highlights[1]

Corporate

  • Baidu ranked second globally in the Automotive category on Fast Company's 2026 Most Innovative Companies list, which recognized Apollo Go alongside Waymo as one of the world's leading robotaxi services. Fast Company highlighted Apollo Go as "leading the charge toward large-scale deployment in the global robotaxi industry."
  • Baidu launched ERNIE 5.1 in May 2026, featuring stronger text capabilities, a more compact model size and enhanced reasoning capabilities. Recently on LMArena, ERNIE 5.1 ranked first among Chinese models on the text leaderboard and topped the LMArena search leaderboard among Chinese models, ranking fourth globally.
  • Baidu released its annual ESG Report on May 11, 2026, which details Baidu's latest ESG policies and sustainability initiatives (http://esg.baidu.com/Uploads/Baidu_2025_ESG_Report.pdf).
  • Baidu returned US$172 million to shareholders in Q1 2026 through the repurchases of its shares under the current share repurchase program.

Baidu Core AI-powered Business

AI Cloud Infra

  • Revenue from AI Cloud Infra was RMB 8.8 billion in the first quarter of 2026, up 79% year over year.
  • Revenue from GPU Cloud[3] increased by 184% year over year in the first quarter of 2026.

AI Applications

  • Revenue from AI Applications was RMB 2.5 billion in the first quarter of 2026, approximately flat year over year.
  • Baidu launched DuMate, its general-purpose agent for everyday productivity, in March 2026, which autonomously executes complex, multi-step workflows across applications and files end-to-end.
  • Baidu launched Miaoda 3.0, its vibe coding platform, at Baidu Create 2026, introducing enterprise and mobile versions and enabling the generation of standalone applications.
  • Baidu launched Famou Agent 2.0, its self-evolving agent, at Baidu Create 2026. Famou Agent 2.0 has achieved state-of-the-art performance on MLE-Bench, a leading machine learning engineering benchmark, setting a new SOTA record.
  • Baidu Wenku and Baidu Drive launched GenFlow 4.0 in April 2026, enhancing its agent capabilities for more efficient productivity workflows.

Robotaxi

  • In the first quarter of 2026, Apollo Go, Baidu's autonomous ride-hailing service, delivered 3.2 million fully driverless operational rides with weekly rides peaking at over 350,000 in March. Total rides increased by over 120% year over year. As of April 2026, cumulative rides provided to the public by Apollo Go exceeded 22 million.
  • Apollo Go continued to advance its global expansion. In Europe, Apollo Go is on track to commence open-road testing in Switzerland, and is expected to begin testing in London with Uber and Lyft soon. In the Middle East, Apollo Go's fully driverless operations are running across multiple zones in Dubai, with the Apollo Go App launched in March.
  • As of May 2026, Apollo Go's global footprint reached 27 cities. To date, Apollo Go fleets have accumulated over 330 million autonomous kilometers, including over 220 million fully driverless autonomous kilometers, with an outstanding safety record.

AI-native Marketing Services

  • Revenue from AI-native marketing services reached RMB 2.3 billion in the first quarter of 2026, up 36% year over year.
  • Baidu App's MAUs reached 655 million in March 2026.

The following table sets forth selected revenue highlights for our Baidu Core AI-powered Business for the periods indicated:


Baidu General Business


Q1


Q4


Q1





(In billions)

2025


2025


2026


YoY


QoQ


RMB


RMB


RMB





Baidu Core AI-powered Business[1]

9.1


11.3


13.6


49 %


21 %

- AI Cloud Infra

4.9


5.8


8.8


79 %


52 %

- AI Applications

2.5


2.7


2.5


0 %


(10 %)

- AI-native Marketing Services

1.7


2.7


2.3


36 %


(15 %)

% of Baidu General Business

36 %


43 %


52 %





Legacy Business[1]

14.3


12.3


10.2


(29 %)


(18 %)

Others[1]

2.1


2.5


2.2


6 %


(11 %)

Baidu General Business

25.5


26.1


26.0


2 %


0 %

 

[1] The revenue and operational data presented are derived from the Company's internal management accounts and records, which have not been audited.

[2] Non-GAAP measures are defined in the Non-GAAP Financial Measures section (see also "Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures" for more details).

[3] Revenue from GPU Cloud was previously referred to as subscription-based revenue from AI accelerator infrastructure. This change in naming does not imply any change in the underlying revenue definition or scope.

 

First Quarter 2026 Financial Results for Baidu[2],[4]

Financial highlights

The following table sets forth revenue highlights for Baidu General Business:


Q1


Q4


Q1





(In billions, unaudited)

2025


2025


2026


YoY


QoQ


RMB


RMB


RMB





Online Marketing Services

16.0


15.1


12.6


(22 %)


(17 %)

Online Marketing Services % of Baidu General Business

63 %


58 %


48 %





Others

9.5


11.0


13.4


42 %


23 %

Others % of Baidu General Business

37 %


42 %


52 %





Baidu General Business

25.5


26.1


26.0


2 %


0 %

 

Revenue was RMB32.1 billion ($4.65 billion), decreasing 2% quarter over quarter. Revenue from Baidu General Business was RMB26.0 billion ($3.77 billion), remaining flat quarter over quarter, among which the increase in others was primarily driven by the growth of AI Cloud business. Revenue from iQIYI was RMB6.2 billion ($903 million), decreasing 8% quarter over quarter.

Cost of revenue was RMB19.6 billion ($2.84 billion), increasing 7% quarter over quarter, primarily due to an increase in costs related to AI Cloud business, partially offset by decreases in content costs and traffic acquisition costs.

Selling, general and administrative expenses were RMB4.9 billion ($712 million), decreasing 34% quarter over quarter, primarily due to decreases in expected credit losses and personnel-related expenses.

Research and development expenses were RMB4.4 billion ($635 million), decreasing 22% quarter over quarter, primarily due to a decrease in personnel-related expenses.

Operating income was RMB3.2 billion ($463 million) and operating margin was 10%. Non-GAAP operating income was RMB3.8 billion ($552 million) and non-GAAP operating margin was 12%.

Total other income, net was RMB626 million ($91 million), compared to RMB1.2 billion last quarter.

Income tax expense was RMB528 million ($76 million), compared to RMB1.0 billion last quarter.

Net income attributable to Baidu was RMB3.4 billion ($499 million), net margin for Baidu was 11% and diluted earnings per ADS was RMB8.76 ($1.27). Non-GAAP net income attributable to Baidu was RMB4.3 billion ($628 million), non-GAAP net margin for Baidu was 14% and non-GAAP diluted earnings per ADS was RMB12.06 ($1.75).

Adjusted EBITDA was RMB6.0 billion ($863 million) and adjusted EBITDA margin was 19%.

We define total cash and investments as cash, cash equivalents, restricted cash, short-term investments, net, long-term time deposits and held-to-maturity investments, and adjusted long-term investments. As of March 31, 2026, total cash and investments were RMB279.3 billion ($40.49 billion). Operating cash flow was RMB2.7 billion ($387 million).

For detailed financial information of Baidu General Business and iQIYI, please see the appended financial tables.

[2] Non-GAAP measures are defined in the Non-GAAP Financial Measures section (see also "Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures" for more details).

[4] Unless otherwise noted, RMB to USD was converted at an exchange rate of RMB6.8980 as of March 31, 2026, as set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System. Translations are provided solely for the convenience of the reader.

 

Conference Call Information

Baidu's management will hold an earnings conference call at 8:00 AM on May 18, 2026, U.S. Eastern Time (8:00 PM on May 18, 2026, Beijing Time).

Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of "Baidu Inc. Q1 2026 Earnings Conference Call". Please follow the steps to enter your registration details, then click "Register". Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.

For pre-registration, please click:
https://s1.c-conf.com/diamondpass/10054331-iu876y.html

In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.

Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com.

About Baidu

Founded in 2000, Baidu's mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on NASDAQ under "BIDU" and HKEX under "9888". One Baidu ADS represents eight Class A ordinary shares.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, Baidu's and other parties' strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of The Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income, non-GAAP operating margin, non-GAAP net income attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin, adjusted long-term investments and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding non-cash charges or non-operating in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, and one-time employee severance costs.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, one-time employee severance costs, disposal gain or loss, impairment of long-term investments, and fair value gain or loss of long-term investments and exchangeable bonds, adjusted for related income tax effects. Baidu's share of equity method investments for these non-GAAP reconciling items, amortization and impairment of intangible assets not on the investees' books, accretion of their redeemable non-controlling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents non-GAAP operating income excluding depreciation of fixed assets, and amortization of intangible assets excluding those resulting from business combinations. Adjusted long-term investments represent long-term investments, net, with publicly listed equity method investments adjusted to fair value based on quoted market prices.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measure."

 

Baidu, Inc. 










Condensed Consolidated Statements of  Income 










(In millions except for per share (or ADS) information, unaudited)












Three Months Ended




March 31,


December 31,


March 31,


March 31,




2025


2025


2026


2026




RMB


RMB


RMB


US$(2)


Revenue


32,452


32,740


32,075


4,650












Costs and expenses:










Cost of revenue(1)


17,487


18,277


19,589


2,840


Selling, general and administrative(1)


5,913


7,389


4,912


712


Research and development(1)


4,544


5,591


4,381


635


Total costs and expenses


27,944


31,257


28,882


4,187


Operating income


4,508


1,483


3,193


463












Other income:










Interest income


2,664


2,051


1,963


285


Interest expense


(801)


(651)


(636)


(92)


Foreign exchange loss, net


(210)


(1,054)


(989)


(143)


Share of earnings from equity method investments


574


1,193


536


78


Others, net


2,260


(296)


(248)


(37)


Total other income, net


4,487


1,243


626


91












Income before income taxes


8,995


2,726


3,819


554


Income tax expense


1,177


1,029


528


76


Net income


7,818


1,697


3,291


478


Net income (loss) attributable to noncontrolling interests


101


(85)


(154)


(21)


Net income attributable to Baidu


7,717


1,782


3,445


499






















Earnings per ADS (1 ADS representing 8 Class A ordinary shares):










 -Basic


21.86


4.48


9.38


1.36


 -Diluted


21.59


3.71


8.76


1.27


Earnings per share for Class A and Class B ordinary shares:










 -Basic


2.73


0.56


1.17


0.17


 -Diluted


2.70


0.46


1.10


0.16


Weighted average number of Class A and Class B ordinary shares outstanding (in millions):








 -Basic 


2,751


2,721


2,721


2,721


 -Diluted


2,762


2,758


2,764


2,764












(1) Includes share-based compensation expenses as follows:










 Cost of revenue 


77


79


82


12


 Selling, general and administrative 


313


252


190


28


 Research and development 


361


398


291


42


 Total share-based compensation expenses 


751


729


563


82












(2) All translations from RMB to U.S. dollars are made at a rate of RMB6.8980 to US$1.00, the exchange rate in effect as of March 31, 2026 as set forth
in the H.10 statistical release of The Board of Governors of the Federal Reserve System.

 

 

Baidu, Inc. 







Condensed Consolidated Balance Sheets







(In millions, unaudited)
















December 31,


March 31,


March 31,



2025


2026


2026



RMB


RMB


US$

ASSETS







Current assets:







Cash and cash equivalents


24,606


29,948


4,342

Restricted cash


225


584


85

Short-term investments, net


90,661


86,942


12,604

Accounts receivable, net


12,972


14,167


2,054

Amounts due from related parties


761


781


113

Other current assets, net


22,745


22,867


3,315

Total current assets


151,970


155,289


22,513








Non-current assets:







Fixed assets, net


26,281


26,848


3,892

Licensed copyrights, net


5,963


6,139


890

Produced content, net


14,575


14,578


2,113

Intangible assets, net


3,891


4,368


633

Goodwill


36,783


36,783


5,332

Long-term investments, net


44,918


42,944


6,226

Long-term time deposits and held-to-maturity investments


123,862


116,390


16,873

Amounts due from related parties


167


119


17

Deferred tax assets, net


4,582


5,266


763

Operating lease right-of-use assets


8,610


8,550


1,239

Other non-current assets


27,555


32,292


4,682

Total non-current assets


297,187


294,277


42,660








Total assets


449,157


449,566


65,173








LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY





Current liabilities:







Short-term loans


7,626


3,979


577

Accounts payable and accrued liabilities


38,891


39,479


5,724

Customer deposits and deferred revenue


13,051


12,922


1,873

Deferred income


531


566


82

Long-term loans, current portion


14,765


14,979


2,171

Convertible senior notes, current portion


1,459


1


-

Notes payable, current portion


4,560


6,565


952

Amounts due to related parties


1,988


1,960


284

Operating lease liabilities


3,457


3,398


493

Total current liabilities


86,328


83,849


12,156








Non-current liabilities:







Deferred income


198


192


28

Deferred revenue


723


766


111

Amounts due to related parties


36


30


4

Long-term loans


3,369


7,612


1,104

Notes payable


51,021


46,990


6,812

Convertible senior notes


6,712


6,671


967

Deferred tax liabilities


4,985


5,211


755

Operating lease liabilities


4,108


3,941


571

Other non-current liabilities


1,951


1,956


284

Total non-current liabilities


73,103


73,369


10,636








Total liabilities


159,431


157,218


22,792








Redeemable noncontrolling interests


13,166


13,422


1,946








Equity







Total Baidu shareholders' equity


266,330


268,886


38,980

Noncontrolling interests


10,230


10,040


1,455

Total equity


276,560


278,926


40,435








Total liabilities, redeemable noncontrolling interests, and equity


449,157


449,566


65,173

 

 

Baidu, Inc. 

Selected Information

(In millions, unaudited)




Three months ended


Three months ended


Three months ended


Three months ended



March 31, 2025 (RMB)


December 31, 2025 (RMB)


March 31, 2026 (RMB)


March 31, 2026 (US$)



Baidu
General
Business

iQIYI

Elim &
adj(2)

Baidu,
Inc.


Baidu
General
Business

iQIYI

Elim &
adj(2)

Baidu,
Inc.


Baidu
General
Business

iQIYI

Elim &
adj(2)

Baidu,
Inc.


Baidu
General
Business

iQIYI

Elim &
adj(2)

Baidu,
Inc.

Revenue


25,463

7,186

(197)

32,452


26,112

6,794

(166)

32,740


26,001

6,226

(152)

32,075


3,769

903

(22)

4,650






















Costs and expenses: 





















  Cost of revenue(1)


12,246

5,406

(165)

17,487


13,042

5,376

(141)

18,277


14,498

5,233

(142)

19,589


2,102

759

(21)

2,840

  Selling, general and administrative(1)


4,921

1,026

(34)

5,913


6,455

946

(12)

7,389


4,109

817

(14)

4,912


596

118

(2)

712

  Research and development(1)


4,132

412

-

4,544


5,174

417

-

5,591


3,978

404

(1)

4,381


576

59

-

635

Total costs and expenses 


21,299

6,844

(199)

27,944


24,671

6,739

(153)

31,257


22,585

6,454

(157)

28,882


3,274

936

(23)

4,187






















Operating income (loss)


4,164

342

2

4,508


1,441

55

(13)

1,483


3,416

(228)

5

3,193


495

(33)

1

463

Operating margin 


16 %

5 %


14 %


6 %

1 %


5 %


13 %

(4 %)


10 %



























  Add: total other income (loss), net


4,602

(115)

-

4,487


1,270

(27)

-

1,243


654

(28)

-

626


95

(4)

-

91

  Less: income tax expense


1,136

41

-

1,177


993

36

-

1,029


491

37

-

528


71

5

-

76

  Less: net income (loss) attributable to NCI


(3)

4

100(3)

101


(79)

(2)

(4)(3)

(85)


6

1

(161)(3)

(154)


1

-

(22)(3)

(21)

Net income (loss) attributable to Baidu


7,633

182

(98)

7,717


1,797

(6)

(9)

1,782


3,573

(294)

166

3,445


518

(42)

23

499

Net margin 


30 %

3 %


24 %


7 %

(0 %)


5 %


14 %

(5 %)


11 %



























Non-GAAP financial measures:





















Operating income (loss) (non-GAAP)


4,872

459


5,333


2,837

143


2,967


3,950

(148)


3,807


573

(22)


552

Operating margin (non-GAAP)


19 %

6 %


16 %


11 %

2 %


9 %


15 %

(2 %)


12 %



























Net income (loss) attributable to Baidu (non-GAAP)


6,330

304


6,469


3,869

109


3,907


4,433

(233)


4,332


643

(34)


628

Net margin (non-GAAP)


25 %

4 %


20 %


15 %

2 %


12 %


17 %

(4 %)


14 %



























Adjusted EBITDA


6,712

495


7,209


4,544

196


4,727


6,050

(101)


5,954


877

(15)


863

Adjusted EBITDA margin 


26 %

7 %


22 %


17 %

3 %


14 %


23 %

(2 %)


19 %



























(1) Includes share-based compensation as follows:





















 Cost of revenue 


50

27


77


56

23


79


59

23


82


9

3


12

 Selling, general and administrative 


257

56


313


219

33


252


161

29


190


24

4


28

 Research and development 


329

32


361


368

30


398


265

26


291


38

4


42

 Total share-based compensation 


636

115


751


643

86


729


485

78


563


71

11


82

(2) Relates to intersegment eliminations and adjustments





















(3) Relates to the net income attributable to iQIYI noncontrolling interests



















 

 

Baidu, Inc. 

















Condensed Consolidated Statements of Cash Flows















(In millions,unaudited)




































Three months ended


Three months ended


Three months ended


Three months ended



March 31, 2025 (RMB)


December 31, 2025 (RMB)


March 31, 2026 (RMB)


March 31, 2026 (US$)



 Baidu
excl.
iQIYI

iQIYI

Baidu,
Inc.


 Baidu
excl.
iQIYI

iQIYI

Baidu,
Inc.


 Baidu
excl.
iQIYI

iQIYI

Baidu,
Inc.


 Baidu
excl.
iQIYI

iQIYI

Baidu,
Inc.

Net cash provided by (used in) operating activities


(6,340)

339

(6,001)


2,562

47

2,609


2,484

186

2,670


360

27

387

Net cash provided by (used in) investing activities 


(1,175)

(30)

(1,205)


(17,439)

(947)

(18,386)


5,217

(275)

4,942


756

(40)

716

Net cash provided by (used in) financing activities


19,639

860

20,499


595

518

1,113


(702)

(933)

(1,635)


(102)

(135)

(237)

Effect of exchange rate changes on cash, cash
equivalents and restricted cash


(5)

(1)

(6)


(295)

(10)

(305)


(241)

(35)

(276)


(34)

(5)

(39)

Net increase (decrease) in cash, cash
equivalents and restricted cash 


12,119

1,168

13,287


(14,577)

(392)

(14,969)


6,758

(1,057)

5,701


980

(153)

827

Cash, cash equivalents and restricted cash

















  At beginning of period


32,999

3,590

36,589


35,030

4,770

39,800


20,453

4,378

24,831


2,965

635

3,600

  At end of period


45,118

4,758

49,876


20,453

4,378

24,831


27,211

3,321

30,532


3,945

482

4,427


















Net cash provided by (used in) operating
activities


(6,340)

339

(6,001)


2,562

47

2,609


2,484

186

2,670


360

27

387

Less: Capital expenditures


(2,869)

(31)

(2,900)


(1,952)

(20)

(1,972)


(5,839)

(77)

(5,916)


(846)

(11)

(857)

Free cash flow


(9,209)

308

(8,901)


610

27

637


(3,355)

109

(3,246)


(486)

16

(470)


















Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI's consolidated cash flows.














 

 

Baidu, Inc. 

















Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures  















(In millions except for per ADS information, unaudited)




































Three months ended 


Three months ended 


Three months ended 


Three months ended 



March 31, 2025 (RMB)


December 31, 2025 (RMB)


March 31, 2026 (RMB)


March 31, 2026 (US$)



Baidu
General
Business

iQIYI

Baidu,
Inc.


Baidu
General
Business

iQIYI

Baidu,
Inc.


Baidu
General
Business

iQIYI

Baidu,
Inc.


Baidu
General
Business

iQIYI

Baidu,
Inc.

Operating income (loss)


4,164

342

4,508


1,441

55

1,483


3,416

(228)

3,193


495

(33)

463

Add: Share-based compensation expenses


636

115

751


643

86

729


485

78

563


71

11

82

Add: Amortization and impairment of intangible assets resulting from business combinations


72

2

74


45

2

47


49

2

51


7

-

7

Add: One-time employee severance costs


-

-

-


708

-

708


-

-

-


-

-

-

Operating income (loss) (non-GAAP)


4,872

459

5,333


2,837

143

2,967


3,950

(148)

3,807


573

(22)

552


















Add:  Depreciation of fixed assets and amortization of intangible assets(1)


1,840

36

1,876


1,707

53

1,760


2,100

47

2,147


304

7

311

Adjusted EBITDA


6,712

495

7,209


4,544

196

4,727


6,050

(101)

5,954


877

(15)

863


















Net income (loss) attributable to Baidu


7,633

182

7,717


1,797

(6)

1,782


3,573

(294)

3,445


518

(42)

499

Add: Share-based compensation expenses


635

115

687


642

86

681


484

78

519


70

11

75

Add: Amortization and impairment of intangible assets resulting from business combinations


70

2

71


43

2

44


47

2

48


7

-

7

Add: One-time employee severance costs


-

-

-


708

-

708


-

-

-


-

-

-

Add: Disposal loss (gain)


(91)

-

(91)


31

-

31


(2)

-

(2)


-

-

-

Add: Impairment of long-term investments


-

2

1


59

10

64


79

9

83


11

1

12

Add: Fair value loss (gain) of long-term investments and exchangeable bonds


(1,889)

(2)

(1,890)


923

17

931


378

(28)

365


55

(4)

53

Add: Reconciling items on equity method investments(2)


(66)

5

(64)


(431)

-

(431)


(44)

-

(44)


(6)

-

(6)

Add: Tax effects on non-GAAP adjustments(3)


38

-

38


97

-

97


(82)

-

(82)


(12)

-

(12)

Net income (loss) attributable to Baidu (non-GAAP)


6,330

304

6,469


3,869

109

3,907


4,433

(233)

4,332


643

(34)

628


















Diluted earnings per ADS




21.59




3.71




8.76




1.27

Add:  Accretion of the redeemable noncontrolling interests




0.57




0.75




0.74




0.11

Add:  Non-GAAP adjustments to earnings per ADS




(3.62)




6.16




2.56




0.37

Diluted earnings per ADS (non-GAAP)




18.54




10.62




12.06




1.75


















(1) This represents amortization of intangible assets excluding those resulting from business combinations.

(2) This represents Baidu's share of equity method investments for other non-GAAP reconciling items, amortization and impairment of intangible assets not on the investee's books, accretion of their redeemable noncontrolling interests, and the gain or
loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share.

(3) This represents tax impact of all non-GAAP adjustments.

 

 

Cision View original content:https://www.prnewswire.com/news-releases/baidu-announces-first-quarter-2026-results-302774476.html

SOURCE Baidu, Inc.

FAQ

How did Baidu (NASDAQ:BIDU) perform financially in Q1 2026?

Baidu reported Q1 2026 revenue of RMB32.1 billion, down 2% quarter over quarter. According to Baidu, net income attributable to the company was RMB3.4 billion with an 11% net margin, while adjusted EBITDA reached RMB6.0 billion, a 19% margin.

What drove Baidu Core AI-powered Business growth in Q1 2026 (BIDU)?

Baidu Core AI-powered Business revenue reached RMB13.6 billion, up 49% year over year. According to Baidu, AI Cloud Infra contributed RMB8.8 billion, up 79%, while GPU Cloud revenue increased 184% year over year, reflecting strong enterprise demand for its full-stack AI infrastructure.

How did Baidu's online marketing and legacy businesses trend in Q1 2026?

Online Marketing Services revenue was RMB12.6 billion, down 22% year over year and 17% quarter over quarter. According to Baidu, Legacy Business revenue was RMB10.2 billion, declining 29% year over year, while Baidu Core AI-powered Business grew to 52% of Baidu General Business revenue.

What were Baidu’s profitability and cash flow metrics in Q1 2026?

Baidu generated Q1 2026 operating income of RMB3.2 billion with a 10% margin. According to Baidu, non-GAAP operating income was RMB3.8 billion (12% margin), adjusted EBITDA was RMB6.0 billion (19% margin), and operating cash flow was positive at RMB2.7 billion.

How is Baidu’s Apollo Go robotaxi business growing in 2026?

Apollo Go delivered 3.2 million fully driverless rides in Q1 2026, with rides up over 120% year over year. According to Baidu, cumulative public rides exceeded 22 million by April 2026, and Apollo Go’s global footprint reached 27 cities by May 2026.

What were Baidu’s key operating expenses in Q1 2026 (BIDU)?

Cost of revenue was RMB19.6 billion, up 7% quarter over quarter, mainly from AI Cloud-related costs. According to Baidu, selling, general and administrative expenses were RMB4.9 billion, down 34% sequentially, and research and development expenses were RMB4.4 billion, down 22% quarter over quarter.

What shareholder returns did Baidu provide in Q1 2026 and what is its cash position?

Baidu returned US$172 million to shareholders through share repurchases in Q1 2026. According to Baidu, total cash and investments stood at RMB279.3 billion as of March 31, 2026, while operating cash flow for the quarter was positive at RMB2.7 billion.