Continente delivers Disney+ promotion in time for Christmas, powered by the Digital Vending Machine® from Bango
Bango (AIM: BGO) has partnered with Continente, Portugal's largest retailer, to enhance customer offers through its Digital Vending Machine® (DVM™). The collaboration enables Cartão Continente loyalty card holders to subscribe to Disney+ with exclusive benefits. Customers can subscribe to Disney+ Standard with Ads for €1.99 monthly for three months, followed by €5.99 monthly, receiving 30% cashback on their loyalty cards.
Continente operates over 350 stores across Portugal with more than 4 million families using their loyalty card, accepted at over 2,000 locations with rewards from 20+ partner brands. The cashback can be used online or in-store at Continente and associated brands. The initiative demonstrates how retailers can leverage the Bango DVM™ to offer subscription services and enhance customer engagement.
Bango (AIM: BGO) ha collaborato con Continente, il più grande rivenditore del Portogallo, per migliorare le offerte ai clienti attraverso il suo Digital Vending Machine® (DVM™). La collaborazione consente ai titolari della carta fedeltà Cartão Continente di iscriversi a Disney+ con vantaggi esclusivi. I clienti possono abbonarsi a Disney+ Standard con pubblicità a soli 1,99 € al mese per tre mesi, dopodiché il costo sarà di 5,99 € al mese, ricevendo il 30% di cashback sulle loro carte fedeltà.
Continente gestisce oltre 350 negozi in tutto il Portogallo, con più di 4 milioni di famiglie che utilizzano la loro carta fedeltà, accettata in oltre 2.000 punti vendita e con ricompense provenienti da oltre 20 marchi partner. Il cashback può essere utilizzato online o in negozio da Continente e dai marchi associati. L'iniziativa dimostra come i rivenditori possano sfruttare il Bango DVM™ per offrire servizi in abbonamento e migliorare il coinvolgimento dei clienti.
Bango (AIM: BGO) se ha asociado con Continente, el mayor minorista de Portugal, para mejorar las ofertas a los clientes a través de su Digital Vending Machine® (DVM™). La colaboración permite a los poseedores de la tarjeta de fidelidad Cartão Continente suscribirse a Disney+ con beneficios exclusivos. Los clientes pueden suscribirse a Disney+ Standard con anuncios por 1,99 € al mes durante tres meses, y luego 5,99 € al mes, recibiendo un 30% de reembolso en sus tarjetas de fidelidad.
Continente opera más de 350 tiendas en Portugal, con más de 4 millones de familias utilizando su tarjeta de fidelidad, que es aceptada en más de 2,000 ubicaciones y ofrece recompensas de más de 20 marcas asociadas. El reembolso se puede utilizar en línea o en la tienda en Continente y marcas asociadas. La iniciativa demuestra cómo los minoristas pueden aprovechar el Bango DVM™ para ofrecer servicios de suscripción y mejorar el compromiso del cliente.
Bango (AIM: BGO)는 포르투갈 최대의 소매업체인 Continente와 협력하여 자사 Digital Vending Machine® (DVM™)을 통해 고객 제안을 강화하고 있습니다. 이번 협업을 통해 Cartão Continente 로열티 카드 소지자는 독점 혜택과 함께 Disney+에 가입할 수 있습니다. 고객은 3개월 동안 매달 1.99 €에 광고가 포함된 Disney+ Standard에 가입할 수 있으며, 이후 매달 5.99 €에 이용 가능하고 로열티 카드에서 30%의 캐시백을 받을 수 있습니다.
Continente는 포르투갈 전역에 350개 이상의 매장을 운영하며, 400만 가구 이상이 로열티 카드를 사용하고 있으며, 2,000개 이상의 위치에서 수용되며 20개 이상의 파트너 브랜드에서 보상을 받고 있습니다. 캐시백은 Continente 및 제휴 브랜드에서 온라인이나 매장에서 사용할 수 있습니다. 이 이니셔티브는 소매업체가 Bango DVM™을 활용하여 구독 서비스를 제공하고 고객 참여를 향상시킬 수 있는 방법을 보여줍니다.
Bango (AIM: BGO) s'est associé à Continente, le plus grand détaillant du Portugal, pour améliorer les offres clients grâce à son Digital Vending Machine® (DVM™). Cette collaboration permet aux détenteurs de la carte de fidélité Cartão Continente de s'abonner à Disney+ avec des avantages exclusifs. Les clients peuvent s'abonner à Disney+ Standard avec publicité pour 1,99 € par mois pendant trois mois, puis pour 5,99 € par mois, tout en recevant 30 % de cashback sur leurs cartes de fidélité.
Continente exploite plus de 350 magasins à travers le Portugal, avec plus de 4 millions de familles utilisant leur carte de fidélité, acceptée dans plus de 2 000 lieux et offrant des récompenses provenant de plus de 20 marques partenaires. Le cashback peut être utilisé en ligne ou en magasin chez Continente et les marques associées. L'initiative démontre comment les détaillants peuvent exploiter le Bango DVM™ pour offrir des services d'abonnement et améliorer l'engagement des clients.
Bango (AIM: BGO) hat sich mit Continente, dem größten Einzelhändler Portugals, zusammengeschlossen, um die Kundenangebote über seine Digital Vending Machine® (DVM™) zu verbessern. Die Zusammenarbeit ermöglicht Inhabern der Treuekarte Cartão Continente, sich mit exklusiven Vorteilen bei Disney+ anzumelden. Kunden können sich für Disney+ Standard mit Werbung für 1,99 € monatlich für drei Monate anmelden, danach 5,99 € monatlich, und erhalten 30% Cashback auf ihre Treuekarten.
Continente betreibt über 350 Filialen in ganz Portugal, wobei mehr als 4 Millionen Familien ihre Treuekarte nutzen, die an über 2.000 Standorten akzeptiert wird und Belohnungen von mehr als 20 Partnermarken bietet. Das Cashback kann online oder im Geschäft bei Continente und den angeschlossenen Marken eingelöst werden. Die Initiative zeigt, wie Einzelhändler die Bango DVM™ nutzen können, um Abonnementdienste anzubieten und die Kundenbindung zu verbessern.
- Partnership with Portugal's largest retailer reaching over 4 million families
- Integration of Bango DVM™ in major retail loyalty program across 350+ stores
- Revenue generation through Disney+ subscription service integration
- None.
Christmas launch drives customer loyalty and brings Continente shoppers season’s cheer
CAMBRIDGE, United Kingdom, Dec. 18, 2024 (GLOBE NEWSWIRE) -- Bango (AIM: BGO), the leader in subscription bundling, announces an exciting agreement with Continente, Portugal's largest high street retailer, to enhance customer offers through the Digital Vending Machine® (DVM™). This collaboration allows customers with a Cartão Continente loyalty card to subscribe to Disney+ and enjoy an exclusive discount and cash back benefit, boosting loyalty and engagement.
Continente operates over 350 stores across Portugal, with more than 4 million families using its popular Cartão Continente loyalty card. As the country’s leading discount card, Cartão Continente is accepted at over 2,000 locations and offers rewards from over 20 partner brands.
Through this agreement, Cartão Continente holders can now subscribe (through the Cartão Continente app) to Disney+ Standard with Ads until 31 December, for a price of
The Bango DVM™ empowers businesses across industries - such as telcos, banks, and retailers - to deliver compelling subscription offers quickly and efficiently. As subscription services become a cornerstone of everyday life and demand for premium content continues to grow, agreements like this enable users to enjoy exceptional value while helping businesses stay at the forefront of customer engagement.
“Offering Disney+ alongside our existing rewards strengthens our commitment to delivering the best benefits to our customers. This initiative is an example of Continente's continuous effort to offer added value to the daily lives of all families. Furthermore, it is a differentiating proposition in food retail, which clearly reveals the strength of our ecosystem with different brands and which allows us to guarantee relevant services for all.” Filipa Appleton, Head of Brand & Marketing at Continente
"Creating an ecosystem of exceptional subscription offers is key to building lasting loyalty. With subscription services now an essential part of everyday life, the ability to seamlessly deliver these promotions to customers is a huge opportunity. The Digital Vending Machine® (DVM™) empowers partners like Continente to continuously add to and enhance their promotions and adapt to changing customer needs with ease." Anil Malhotra, CMO at Bango
About Continente
Continente is the food retail brand of MC. With over 35 years of history, it was the first hypermarket chain to establish itself in Portugal and currently operates more than 350 stores.
The brand's key focus areas include customer orientation, low prices, a strong promotional dynamic, and the quality and variety of its products and services.
Find out more at www.continente.pt
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft, trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com
Media contact:
Anil Malhotra, CMO, Bango
anil@bango.com
Tel: +44 7710 480 377
FAQ
What is the Disney+ promotion offered by Continente through Bango's DVM?
How many stores and customers does the Continente-Bango partnership reach?
What benefits do Cartão Continente holders get from the Bango-powered Disney+ offer?
When does the special Disney+ promotional price end for Continente customers?
