Brightcove Drives Global Customer Growth and Value Through Strategic Partnerships with Leading MarTech Solutions
Brightcove (NASDAQ: BCOV) announces enhanced platform capabilities through strategic partnerships to improve video content management and distribution. The company's integration with Acquia's Digital Asset Management (DAM) system has improved content deployment speeds by up to 40%. The partnership enables seamless video management within Drupal sites through the Brightcove Video Connect plugin.
The collaboration aims to create comprehensive martech stacks for enterprises, particularly benefiting sectors like financial services, healthcare, travel and tourism, and technology. The integration centralizes storage and management of digital assets, allowing for broader distribution of interactive video experiences and providing comprehensive video insights for marketing optimization.
Brightcove (NASDAQ: BCOV) annuncia il potenziamento delle capacità della piattaforma attraverso partnership strategiche per migliorare la gestione e distribuzione dei contenuti video. L'integrazione della società con il sistema Digital Asset Management (DAM) di Acquia ha migliorato la velocità di distribuzione dei contenuti fino al 40%. La partnership consente una gestione video senza soluzione di continuità all'interno dei siti Drupal tramite il plugin Brightcove Video Connect.
La collaborazione si propone di creare stack martech completi per le imprese, beneficiando in particolare settori come i servizi finanziari, la sanità, i viaggi e il turismo, e la tecnologia. L'integrazione centralizza lo stoccaggio e la gestione delle risorse digitali, consentendo una distribuzione più ampia delle esperienze video interattive e fornendo approfondimenti completi sui video per l'ottimizzazione del marketing.
Brightcove (NASDAQ: BCOV) anuncia capacidades mejoradas en su plataforma a través de asociaciones estratégicas para mejorar la gestión y distribución del contenido de video. La integración de la compañía con el sistema Digital Asset Management (DAM) de Acquia ha mejorado la velocidad de despliegue de contenidos en hasta un 40%. La asociación permite una gestión de video sin interrupciones dentro de los sitios Drupal mediante el plugin Brightcove Video Connect.
La colaboración tiene como objetivo crear pilas de martech completas para las empresas, beneficiando especialmente a sectores como los servicios financieros, la atención médica, los viajes y el turismo, y la tecnología. La integración centraliza el almacenamiento y la gestión de activos digitales, lo que permite una distribución más amplia de experiencias de video interactivas y proporciona información completa sobre video para la optimización del marketing.
브라이트코브 (NASDAQ: BCOV)는 비디오 콘텐츠 관리 및 배포를 개선하기 위한 전략적 파트너십을 통해 플랫폼 기능을 강화한다고 발표했습니다. 회사는 Acquia의 디지털 자산 관리 (DAM) 시스템과의 통합을 통해 콘텐츠 전송 속도를 최대 40%까지 개선했습니다. 이 파트너십은 Brightcove Video Connect 플러그인을 통해 Drupal 사이트 내에서 원활한 비디오 관리가 가능하게 합니다.
이 협력은 금융 서비스, 의료, 여행 및 관광, 기술과 같은 분야에서 혜택을 주는 포괄적인 마케팅 기술 스택을 기업을 위해 만드는 것을 목표로 합니다. 통합은 디지털 자산의 저장 및 관리를 중앙 집중화하여 상호작용 비디오 경험의 보다 넓은 배포를 가능하게 하고 마케팅 최적화를 위한 포괄적인 비디오 통찰력을 제공합니다.
Brightcove (NASDAQ: BCOV) annonce des capacités améliorées de sa plateforme grâce à des partenariats stratégiques visant à améliorer la gestion et la distribution du contenu vidéo. L'intégration de l'entreprise avec le système de Gestion des Actifs Numériques (DAM) d'Acquia a amélioré les vitesses de déploiement de contenu jusqu'à 40 %. Ce partenariat permet une gestion vidéo sans faille au sein des sites Drupal grâce au plugin Brightcove Video Connect.
La collaboration vise à créer des ensembles Martech complets pour les entreprises, bénéficiant particulièrement aux secteurs tels que les services financiers, la santé, le voyage et le tourisme, et la technologie. L'intégration centralise le stockage et la gestion des actifs numériques, permettant une distribution plus large des expériences vidéo interactives et fournissant des informations complètes sur la vidéo pour optimiser le marketing.
Brightcove (NASDAQ: BCOV) kündigt verbesserte Plattformfunktionen durch strategische Partnerschaften an, um das Management und die Verteilung von Videoinhalten zu verbessern. Die Integration des Unternehmens mit Acquia's Digital Asset Management (DAM) System hat die Bereitstellungsgeschwindigkeiten um bis zu 40 % erhöht. Die Partnerschaft ermöglicht ein nahtloses Video-Management innerhalb von Drupal-Seiten über das Brightcove Video Connect Plugin.
Die Zusammenarbeit zielt darauf ab, umfassende MarTech-Stacks für Unternehmen zu schaffen, die insbesondere für Branchen wie Finanzdienstleistungen, Gesundheitswesen, Reisen und Tourismus sowie Technologie von Vorteil sind. Die Integration zentralisiert die Speicherung und Verwaltung digitaler Assets, ermöglicht eine breitere Verteilung interaktiver Videoerlebnisse und bietet umfassende Videoeinblicke zur Optimierung des Marketings.
- Integration with Acquia DAM improves content deployment speeds by 40%
- Expanded enterprise customer base across multiple industries
- Enhanced video management capabilities through Drupal CMS integration
- None.
Insights
This partnership announcement, while showcasing Brightcove's strategic direction, lacks immediate material impact on the company's financial performance. The integration with Acquia's DAM system promises a
Brightcove is helping customers build and deploy comprehensive martech stacks for advanced video management through seamless partner integrations
“As we build strategic partnerships with key providers, we continually look at ways to help our customers reach their business goals. With the right partners, we enable marketers to fully leverage their content and get the most value out of it,” said David Beck, Chief Operating Officer at Brightcove. “Integrating our partners’ strengths – like Acquia’s DAM capabilities – seamlessly into Brightcove’s platform makes it easier for our customers to capture, deploy, and measure video to deliver compelling content that drives engagement and business within one platform.”
The relationship with Acquia is part of a broader initiative to co-sell and co-market integrated solutions that drive mutual customer success. Through this partnership, for example, Brightcove has been able to grow its enterprise customer base across various industries, including financial services, healthcare, travel and tourism, and technology, as well as solidify Brightcove's notable stronghold with media companies. These collaborations ensure seamless integration of technologies, bringing together various tech stacks to create a cohesive customer experience. With the power of Brightcove's capabilities integrated within Acquia’s DAM and the Drupal CMS, system integrators and agency partners now have a powerful video solution to add to these digital experience platform (DXP) practices, especially for clients who leverage video as a critical part of their digital strategy.
Partnership with Acquia Provides Customers Integrated DAM and CMS Capabilities
Brightcove's integration with Acquia DAM (digital asset management) centralizes the storage and management of images, videos and documents, improving content deployment speeds by up to
“Our goal is to ensure that customers can fully realize the value of their content, in all its forms, and video is one of the most effective mediums to drive market visibility, generate leads, and convert customers,” said Jake Athey, vice president of Sales and Go-to-Market, DAM and PIM at Acquia. “Our partnership with Brightcove makes it easier for organizations to expand their use of this essential part of any marketing strategy. For campaign development, our DAM integration with Brightcove empowers teams to create video assets more easily, organize them more accurately, and find them more quickly. Marketers can then seamlessly activate those assets using the Brightcove integration with the Drupal CMS, creating one common environment to add and manage video content in digital experiences across the customer journey.”
As an integral connection point between back-end capabilities such as DAM and front-end user experience capabilities, Brightcove powers the video needs of customers in any industry. Together, these capabilities integrate into one cohesive martech stack that helps enterprises achieve their business goals through video engagement.
For more information about Brightcove and its partnerships with Acquia and other technology providers, visit Marketplace.Brightcove.com.
About Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue. Learn more at https://acquia.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on LinkedIn, X, Facebook, Instagram, Threads, and YouTube. Visit Brightcove.com.
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Media:
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Source: Brightcove
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