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Build-A-Bear Workshop Inc - BBW STOCK NEWS

Welcome to our dedicated page for Build-A-Bear Workshop news (Ticker: BBW), a resource for investors and traders seeking the latest updates and insights on Build-A-Bear Workshop stock.

Overview

Build-A-Bear Workshop Inc (BBW) is a U.S.-based specialty retailer renowned for its interactive retail experiences and advanced customization techniques. The company offers a unique, hands-on environment where guests of all ages create personalized stuffed animals and related products, making every visit an opportunity to celebrate personal milestones and cherished memories. With a legacy that began in 1997, Build-A-Bear has evolved into a multi-generational brand that resonates with families, kids, and even the young-at-heart.

Business Model and Operational Segments

The company operates through three distinct yet interrelated segments, each designed to maximize its unique value proposition:

  • Direct-to-Consumer: This segment covers the operation of company-owned retail stores and digital platforms that deliver immersive, in-store experiences alongside robust e-commerce capabilities. Consumers can engage in personalized creation processes, from selecting their bear to customizing it with stuffing, accessories, and apparel.
  • International Franchising: Build-A-Bear extends its emotional branding and creative experiences globally through a network of franchise agreements in regions such as Europe, Asia, the Middle East, and Africa. This system not only broadens its market outreach but also reinforces localized cultural connections while maintaining brand consistency.
  • Commercial Licensing and Wholesale: Through strategic licensing arrangements and wholesale activities, Build-A-Bear leverages its intellectual property across non-plush categories. This commercial segment optimizes revenue streams by allowing third parties to incorporate its beloved branding in diverse product lines.

Customer Experience and Brand Identity

At its core, Build-A-Bear is about personalization and creating memorable moments. The interactive nature of its stores—where every guest is an active participant in the creation process—establishes a deep emotional connection. This is reinforced by carefully curated experiences like the iconic Heart Ceremony, where the act of choosing a special heart to bring a bear to life adds a symbolic layer to every product. The company’s on-line platform, featuring innovative tools like Bear-Builder and specialized digital experiences, further establishes its commitment to merging traditional in-store engagement with modern e-commerce practices.

Market Position and Strategic Collaborations

Build-A-Bear holds a distinctive position in the experiential retail space by emphasizing creativity and emotional connection over transactional sales. Its strategic collaborations with entertainment platforms, major sporting franchises, and lifestyle brands have continuously invigorated its offerings. These partnerships not only diversify its product mix but also broaden its consumer base by tapping into various cultural and social trends. By aligning with well-known entities in film, sports, and even specialized events, Build-A-Bear reinforces both its creative DNA and its commitment to engaging diverse demographics.

Industry Relevance and Operational Excellence

In the broader context of retail innovation, Build-A-Bear exemplifies how a focused brand experience can drive customer loyalty and create an evergreen market proposition. Its ongoing evolution—from maintaining a strong direct-to-consumer presence to embracing international franchising—demonstrates a robust operational framework. Each segment is carefully designed to provide a cohesive and emotionally resonant experience, only enhanced through continuous re-invention of in-store interactions and digital initiatives.

Conclusion

Overall, Build-A-Bear Workshop Inc is not merely a retailer of stuffed animals; it is a global experiential brand that weaves personal creativity into every facet of its business. Its detailed, segmented approach and commitment to personalized customer experiences position it as an enduring entity in the interactive retail space, making it a company of interest for both industry analysts and curious consumers seeking memorable, hands-on experiences.

Rhea-AI Summary

Build-A-Bear (NYSE: BBW) has partnered with Warner Bros. Consumer Products to launch a new product line inspired by the iconic TV series FRIENDS. This collection includes a classic bear adorned with the FRIENDS logo, themed costumes, and various accessories that celebrate key moments and characters from the show. Products such as the Friends Bear and themed outfits are perfect for holiday gifting. The collection aims to resonate with both nostalgic fans and new audiences alike.

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Build-A-Bear Workshop (NYSE: BBW) has announced the appointment of Char Nicanor-Kimball as Vice President of e-Commerce and the promotion of Art Huggard to Vice President of Digital Technology. Nicanor-Kimball brings over 20 years of e-Commerce experience, previously leading e-Commerce at Hannah Andersson. Huggard, who joined in 2017, has been pivotal in implementing technology platforms that enhance the company's digital initiatives. These changes reflect Build-A-Bear's commitment to advancing its digital transformation and innovative product offerings.

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Build-A-Bear Workshop (NYSE: BBW) is launching a unique digital ecommerce experience called the Bear Builder 3D Workshop. This innovative platform enhances online shopping by replicating the engaging in-store bear-building process. Developed in collaboration with tech experts, it allows customers to create personalized furry friends from the comfort of their homes. The new site was recognized by Newsweek as one of the Best Online Shops. With local and same-day delivery options available, Build-A-Bear aims to enrich its digital presence and meet shifting consumer demands.

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Build-A-Bear Workshop (NYSE: BBW) encourages early holiday shopping with an array of personalized gifts from the Merry Mission™ collection, classic movie characters, and holiday-themed furry friends. Customers can shop online at the Build-A-Bear Giftshop or visit physical stores for custom creations. Notable offerings include the Snow Magical Glisten and holiday plush toys inspired by classic films. The PR emphasizes convenient shopping options, including curbside pickup and same-day delivery through Shipt, enhancing customer convenience this holiday season.

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Build-A-Bear Workshop (NYSE: BBW) announced that CEO Sharon Price John and CFO Voin Todorovic will attend the CL King 19th Annual Best Ideas Conference on September 14, 2021, to engage in investor meetings. The company, known for its interactive retail locations and e-commerce platform, recorded total revenue of $255.3 million in fiscal 2020. Build-A-Bear focuses on creating memorable experiences for consumers through its unique products and brand initiatives, fostering emotional connections among its diverse clientele.

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Build-A-Bear Workshop (NYSE: BBW) reported record-breaking financial results for the second quarter of fiscal 2021, generating $94.7 million in total revenues, a 134.7% increase from Q2 2020. The company's gross profit margin rose to 53.2%, significantly up from 18.7% a year earlier. Pre-tax income reached $9.5 million, marking a $23.5 million improvement year-over-year. The company has increased its guidance for fiscal 2021, expecting total revenues between $375 million and $385 million.

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Build-A-Bear Workshop (NYSE: BBW) will announce its second quarter fiscal year 2021 results on August 26, 2021, prior to market opening. An investor conference call is scheduled for 9 a.m. ET the same day to discuss the results. The call can be accessed via dial-in at (201) 493-6780 or (877) 407-3982, with the access code 'Build-A-Bear'. A replay will be available online and by telephone starting at 12 p.m. ET on the same day. Build-A-Bear aims to enrich lives through its brand, reporting $255.3 million in total revenue for fiscal 2020.

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Build-A-Bear Workshop is set to bring back its 'NO LINE, ON-LINE Bear Building Sale' on July 27, 2021. This virtual event, exclusively for Bonus Club members, allows participants to purchase furry friends starting at $4. The event aims to enhance online shopping experiences while maintaining safety protocols in physical stores. Members can shop online and choose delivery options, making it convenient to receive their purchases at home. The company reported revenues of $255.3 million in fiscal 2020, highlighting its successful retail and digital strategies.

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Build-A-Bear Workshop, Inc. (NYSE: BBW) announced that CEO Sharon Price John and CFO Voin Todorovic will engage in a fireside chat at the 2021 Jefferies Virtual Consumer Conference on June 22, 2021, at 2:05 p.m. ET. The event will be accessible via the Company's Investor Relations website, remaining available for 90 days post-event. Build-A-Bear has nearly 500 retail locations and reported total revenue of $255.3 million for fiscal 2020, emphasizing its commitment to creating memorable experiences for consumers of all ages.

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FAQ

What is the current stock price of Build-A-Bear Workshop (BBW)?

The current stock price of Build-A-Bear Workshop (BBW) is $37.17 as of April 18, 2025.

What is the market cap of Build-A-Bear Workshop (BBW)?

The market cap of Build-A-Bear Workshop (BBW) is approximately 495.9M.

What is the core business of Build-A-Bear Workshop Inc?

Build-A-Bear Workshop Inc specializes in creating a personalized, interactive retail experience where guests can design their own stuffed animals and accessories, fostering lasting emotional connections.

How does Build-A-Bear generate revenue?

The company generates revenue through its direct-to-consumer stores, an extensive international franchising network, and commercial licensing and wholesale activities across various product categories.

What operational segments does Build-A-Bear operate in?

It operates across three segments: Direct-to-Consumer, which includes company-owned retail and e-commerce; International Franchising, which handles global franchise agreements; and Commercial Licensing/Wholesale, which focuses on licensing its intellectual property.

How does the customization process work?

Guests participate in an engaging process where they select a bear, customize it with stuffing, choose accessories and clothing, and complete a symbolic Heart Ceremony, making each creation unique.

What sets Build-A-Bear apart from other retailers?

Its unique blend of interactive, hands-on customization, coupled with immersive in-store experiences and strategic collaborations in entertainment and sports, differentiates Build-A-Bear from traditional retail models.

How does Build-A-Bear enhance its digital presence?

The company combines its physical retail experience with a dynamic online platform, offering tools like Bear-Builder to allow customers to customize and purchase products digitally, ensuring a seamless cross-channel experience.

Who is the primary customer base for Build-A-Bear?

Build-A-Bear appeals to families, children, teenagers, and adults who value personalized, memorable experiences, making it a multi-generational brand with a wide demographic reach.

How does Build-A-Bear maintain its brand relevance?

The company continuously refreshes its offerings through creative in-store experiences, innovative online tools, and strategic partnerships with major entertainment and lifestyle brands, ensuring enduring customer engagement.
Build-A-Bear Workshop Inc

NYSE:BBW

BBW Rankings

BBW Stock Data

495.93M
12.60M
4.77%
91.94%
11.35%
Specialty Retail
Retail-hobby, Toy & Game Shops
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United States
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