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Build-A-Bear Workshop Inc Stock Price, News & Analysis

BBW NYSE

Welcome to our dedicated page for Build-A-Bear Workshop news (Ticker: BBW), a resource for investors and traders seeking the latest updates and insights on Build-A-Bear Workshop stock.

Build-A-Bear Workshop Inc (NYSE: BBW) delivers interactive retail experiences where customers create personalized stuffed animals through hands-on customization. This news hub provides investors and stakeholders with essential updates about the company’s direct-to-consumer operations, international franchising growth, and licensed product expansions.

Access timely press releases covering quarterly earnings, strategic partnerships with entertainment brands, and innovations in omnichannel retail. Our curated collection ensures you stay informed about BBW’s initiatives across its three core segments: immersive in-store experiences, global franchise development, and commercial licensing programs.

Discover announcements related to new store openings, limited-edition collaborations, and corporate responsibility efforts. All content is verified for accuracy and updated regularly to reflect the company’s latest developments in experiential retail.

Bookmark this page for streamlined access to Build-A-Bear Workshop’s official communications, designed to help you track their unique market position in family-focused entertainment and customized products.

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Build-A-Bear Entertainment has partnered with Hello Sunshine to modernize the classic children's story, Goldilocks and the Three Bears. This collaboration marks the first project from Hello Sunshine's Kids and Animation division, with Reese Witherspoon as an executive producer. The initiative aims to create a powerful female protagonist in Goldilocks, emphasizing storytelling that resonates with family values. Build-A-Bear's President and CEO Sharon Price John expressed excitement about the project, highlighting the synergy between the two brands. This partnership focuses on delivering engaging content to inspire young audiences.

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Shriners Children's has partnered with the Build-A-Bear Foundation to introduce Buddy Rooms at various locations throughout North America. These rooms will offer patients complimentary furry friends and accessories, with an annual donation of up to 5,000 bears. This initiative aims to provide comfort and emotional support to children during their hospital visits. Shriners Children's, a leader in pediatric specialty care, has treated over 1.5 million children globally since its inception in 1922. Build-A-Bear Foundation has donated over $22 million to charitable causes since 1997.

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Build-A-Bear Workshop is celebrating its 25th anniversary by entering the Web3 space, launching its first collection of non-fungible tokens (NFTs) in partnership with Sweet. The inaugural NFT auction features a unique collectible bear with Swarovski crystals, starting at $2,500. The auction runs from October 4 to October 6, and the winner will receive the physical bear and a trip for two to the anniversary gala on October 22 in St. Louis. A portion of the sales will support the Build-A-Bear Foundation.

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Build-A-Bear Workshop (NYSE: BBW) has announced the launch of a new e-commerce website designed to enhance customer engagement and streamline online experiences. The redesigned platform, built on Salesforce Commerce Cloud, features improved functionality and mobile-first design. The company's digital demand has surged by 180% in 2022 compared to 2019. CEO Sharon Price John highlighted the focus on digital transformation and omnichannel strategies, which aim to foster customer loyalty and facilitate seamless online-to-store experiences. Build-A-Bear aims to connect consumers with its brand in innovative ways.

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Build-A-Bear Workshop has opened a new store at the Fan Engagement Zone of Hall of Fame Village in Canton, Ohio. This store features a football theme and offers a variety of merchandise, including professional and college football items for plush bears. The company's fiscal 2021 saw record profitability, and the first quarter of fiscal 2022 also reported high revenue. This new location is part of a strategy to open approximately 20 new stores in fiscal 2022, focusing on digital transformation and enhancing omnichannel capabilities.

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Build-A-Bear Workshop, Inc. (NYSE: BBW) announced that CEO Sharon Price John and CFO Voin Todorovic will participate in a fireside chat on September 14, 2022, at 4:30 p.m. Eastern Time during the Piper Sandler Growth Frontiers Conference. The audio will be available on the Company’s Investor Relations website for 90 days after the event. Build-A-Bear aims to enhance personal connections through its unique retail and e-commerce experiences, boasting nearly 500 stores and $411.5 million in total revenue for fiscal 2021.

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Build-A-Bear Workshop reported a record-high total revenue of $218.3 million for the first half of fiscal 2022, marking a 17.1% increase from the same period last year. The second quarter revenue reached $100.7 million, a 6.3% increase year-over-year. Pre-tax income for the first half was $25.8 million, up from $22.7 million in fiscal 2021. The board authorized a $50 million share repurchase program following the completion of a previous $25 million buyback. The company reaffirms its fiscal 2022 guidance, expecting total revenues between $440 million and $460 million.

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Build-A-Bear Workshop, Inc. (NYSE: BBW) will release its second quarter fiscal year 2022 results on September 1, 2022, prior to market opening. The company will host a conference call at 9 a.m. ET to discuss these results. Interested parties can join the call using the provided dial-in numbers or stream it via the company’s investor relations website. A replay of the call will be available shortly after its conclusion and can be accessed for one year online.

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FAQ

What is the current stock price of Build-A-Bear Workshop (BBW)?

The current stock price of Build-A-Bear Workshop (BBW) is $75.85 as of September 15, 2025.

What is the market cap of Build-A-Bear Workshop (BBW)?

The market cap of Build-A-Bear Workshop (BBW) is approximately 971.1M.
Build-A-Bear Workshop Inc

NYSE:BBW

BBW Rankings

BBW Stock Data

971.07M
12.33M
6%
95.4%
13.64%
Specialty Retail
Retail-hobby, Toy & Game Shops
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United States
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