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Build-A-Bear Workshop Inc - BBW STOCK NEWS

Welcome to our dedicated page for Build-A-Bear Workshop news (Ticker: BBW), a resource for investors and traders seeking the latest updates and insights on Build-A-Bear Workshop stock.

Overview

Build-A-Bear Workshop Inc (BBW) is a U.S.-based specialty retailer renowned for its interactive retail experiences and advanced customization techniques. The company offers a unique, hands-on environment where guests of all ages create personalized stuffed animals and related products, making every visit an opportunity to celebrate personal milestones and cherished memories. With a legacy that began in 1997, Build-A-Bear has evolved into a multi-generational brand that resonates with families, kids, and even the young-at-heart.

Business Model and Operational Segments

The company operates through three distinct yet interrelated segments, each designed to maximize its unique value proposition:

  • Direct-to-Consumer: This segment covers the operation of company-owned retail stores and digital platforms that deliver immersive, in-store experiences alongside robust e-commerce capabilities. Consumers can engage in personalized creation processes, from selecting their bear to customizing it with stuffing, accessories, and apparel.
  • International Franchising: Build-A-Bear extends its emotional branding and creative experiences globally through a network of franchise agreements in regions such as Europe, Asia, the Middle East, and Africa. This system not only broadens its market outreach but also reinforces localized cultural connections while maintaining brand consistency.
  • Commercial Licensing and Wholesale: Through strategic licensing arrangements and wholesale activities, Build-A-Bear leverages its intellectual property across non-plush categories. This commercial segment optimizes revenue streams by allowing third parties to incorporate its beloved branding in diverse product lines.

Customer Experience and Brand Identity

At its core, Build-A-Bear is about personalization and creating memorable moments. The interactive nature of its stores—where every guest is an active participant in the creation process—establishes a deep emotional connection. This is reinforced by carefully curated experiences like the iconic Heart Ceremony, where the act of choosing a special heart to bring a bear to life adds a symbolic layer to every product. The company’s on-line platform, featuring innovative tools like Bear-Builder and specialized digital experiences, further establishes its commitment to merging traditional in-store engagement with modern e-commerce practices.

Market Position and Strategic Collaborations

Build-A-Bear holds a distinctive position in the experiential retail space by emphasizing creativity and emotional connection over transactional sales. Its strategic collaborations with entertainment platforms, major sporting franchises, and lifestyle brands have continuously invigorated its offerings. These partnerships not only diversify its product mix but also broaden its consumer base by tapping into various cultural and social trends. By aligning with well-known entities in film, sports, and even specialized events, Build-A-Bear reinforces both its creative DNA and its commitment to engaging diverse demographics.

Industry Relevance and Operational Excellence

In the broader context of retail innovation, Build-A-Bear exemplifies how a focused brand experience can drive customer loyalty and create an evergreen market proposition. Its ongoing evolution—from maintaining a strong direct-to-consumer presence to embracing international franchising—demonstrates a robust operational framework. Each segment is carefully designed to provide a cohesive and emotionally resonant experience, only enhanced through continuous re-invention of in-store interactions and digital initiatives.

Conclusion

Overall, Build-A-Bear Workshop Inc is not merely a retailer of stuffed animals; it is a global experiential brand that weaves personal creativity into every facet of its business. Its detailed, segmented approach and commitment to personalized customer experiences position it as an enduring entity in the interactive retail space, making it a company of interest for both industry analysts and curious consumers seeking memorable, hands-on experiences.

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Build-A-Bear Workshop reported record revenues of $117.7 million for Q1 fiscal 2022, marking a 28.4% increase year-over-year. Pre-tax income rose 38.0% to $18.2 million, representing 15.5% of total revenues. The company initiated a $25 million share repurchase program, acquiring $8.1 million worth of shares this quarter. Anticipating continued growth, fiscal 2022 guidance estimates total revenues between $440 million and $460 million, with pre-tax income projected at $52 million to $62 million. Digital sales have vastly improved, outpacing total e-commerce sales from 2017.

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Build-A-Bear Workshop, Inc. (NYSE: BBW) will report its first quarter fiscal year 2022 results on May 26, 2022, before NYSE trading opens. An investor conference call will follow at 9 a.m. ET to discuss the earnings. The live call can be accessed via telephone or through the company's investor relations website. A replay will be available for a year on the website and for a limited time via telephone. For fiscal 2021, Build-A-Bear reported total revenue of $411.5 million.

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Build-A-Bear Workshop (NYSE: BBW) has reintroduced in-store parties after a two-year hiatus, coinciding with its 25th Anniversary. The new party packages, starting at $20 per guest, include various themes and options for birthdays and group events. Special offerings like the Silver Celebration package are aimed at creating memorable experiences. The company also launched the Build-A-Bear Adventure space in St. Louis, enhancing event experiences with new facilities. Build-A-Bear highlights its commitment to creating lasting memories for children and families through its unique party offerings.

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Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) announced a lease signing with Build-A-Bear Workshop (NYSE: BBW) for a new store in the Fan Engagement Zone at Hall of Fame Village in Canton, Ohio. The store will cover 1,900 square feet and offer sports-themed merchandise, featuring licensed pro and college football brands. Set to open in summer 2022, this addition aims to enhance the family-friendly atmosphere of the Village, which is currently under construction and will include various entertainment offerings for football fans.

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Build-A-Bear Workshop (NYSE: BBW) will host a webcast investor presentation on March 31, 2022, at 2:00 PM ET. During the session, Sharon Price John, President and CEO, and Voin Todorovic, CFO, will discuss the company's business strategy, diversification plans, and recent financial results. Investors can engage in a Q&A session post-presentation. A replay will be accessible for one year on the company's investor relations website. In fiscal 2021, Build-A-Bear reported total revenue of $411.5 million.

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Build-A-Bear Workshop reported total revenues of $411.5 million for fiscal 2021, an increase of 61.2% compared to 2020 and 21.6% from 2019. The gross profit margin improved to 53.0% from 38.2% in 2020. Pre-tax income reached $50.7 million, the highest in the company's history. Net income was $47.3 million, or $2.93 per diluted share, reversing a net loss in 2020. The company anticipates continued revenue growth and profitability in fiscal 2022, although acknowledges ongoing inflationary pressures.

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FAQ

What is the current stock price of Build-A-Bear Workshop (BBW)?

The current stock price of Build-A-Bear Workshop (BBW) is $34.78 as of April 22, 2025.

What is the market cap of Build-A-Bear Workshop (BBW)?

The market cap of Build-A-Bear Workshop (BBW) is approximately 474.5M.

What is the core business of Build-A-Bear Workshop Inc?

Build-A-Bear Workshop Inc specializes in creating a personalized, interactive retail experience where guests can design their own stuffed animals and accessories, fostering lasting emotional connections.

How does Build-A-Bear generate revenue?

The company generates revenue through its direct-to-consumer stores, an extensive international franchising network, and commercial licensing and wholesale activities across various product categories.

What operational segments does Build-A-Bear operate in?

It operates across three segments: Direct-to-Consumer, which includes company-owned retail and e-commerce; International Franchising, which handles global franchise agreements; and Commercial Licensing/Wholesale, which focuses on licensing its intellectual property.

How does the customization process work?

Guests participate in an engaging process where they select a bear, customize it with stuffing, choose accessories and clothing, and complete a symbolic Heart Ceremony, making each creation unique.

What sets Build-A-Bear apart from other retailers?

Its unique blend of interactive, hands-on customization, coupled with immersive in-store experiences and strategic collaborations in entertainment and sports, differentiates Build-A-Bear from traditional retail models.

How does Build-A-Bear enhance its digital presence?

The company combines its physical retail experience with a dynamic online platform, offering tools like Bear-Builder to allow customers to customize and purchase products digitally, ensuring a seamless cross-channel experience.

Who is the primary customer base for Build-A-Bear?

Build-A-Bear appeals to families, children, teenagers, and adults who value personalized, memorable experiences, making it a multi-generational brand with a wide demographic reach.

How does Build-A-Bear maintain its brand relevance?

The company continuously refreshes its offerings through creative in-store experiences, innovative online tools, and strategic partnerships with major entertainment and lifestyle brands, ensuring enduring customer engagement.
Build-A-Bear Workshop Inc

NYSE:BBW

BBW Rankings

BBW Stock Data

474.50M
12.25M
4.77%
91.94%
11.35%
Specialty Retail
Retail-hobby, Toy & Game Shops
Link
United States
ST LOUIS