HAMLEYS AND BUILD-A-BEAR UNVEIL NEWLY EXPANDED EXPERIENCE AT HISTORIC HAMLEYS REGENT STREET
Two Iconic Brands Collaborate to 'Add a Little More Heart' to the Newly Updated Build-A-Bear Experience
As part of the 300 square feet expansion, the Build-A-Bear experience at Hamleys will provide guests with enhanced opportunities to create their own unique furry friends. From participating in the iconic Heart Ceremony to choosing from a wide assortment of accessories, including exclusive Hamleys branded items, this location promises an unforgettable bear-building experience for children, teens, and adults alike.
Hamleys Regent Street, known as the Finest Toy Shop in the World, has been a cherished landmark in
"We are thrilled to grow our Workshop at Hamleys Regent Street," said Chris Hurt, Chief Operations and Experience Officer at Build-A-Bear. "This iconic location attracts guests from all over the world, and we are honoured to be a part of creating special memories for them. The expansion of this location is an example of our continued growth in the United Kingdom. As a global brand, we strive to find opportunities to bring our renowned bear-building experience to more guests every year, and we look forward to sharing the joy the joy of Build-A-Bear with even more guests of Hamleys."
"We are delighted to unveil our refurbished Build-A-Bear experience at Hamleys Regent Street," said Sumeet Yadav, CEO, Hamleys. "At Hamleys, we strive to create unforgettable moments for children and families and working with Build-A-Bear to create a brand-new, updated and immersive retail experience, is another step in that direction. We have worked diligently to bring an enhanced, larger-than-life retail area that will capture the hearts of all who visit and give the opportunity to take home a cherished memory of their family day out at Hamleys."
The launch of the expanded Build-A-Bear Workshop at Hamleys Regent Street on Thursday, 22 June, promises to bring a new level of excitement to this historic location. As part of the special celebration, the first 25 guests to enter the Workshop will receive a complimentary Lil' Cub bear, a cherished memento to start their bear-building adventure, with additional giveaways including balloons, child-sized branded aprons, and branded tote bags throughout the day.
To add to the excitement, mascots from both Hamleys and Build-A-Bear, the famous Hamley Bear, along with fan favourites, Bearemy and Pawlette, will be present to greet guests of all ages, spreading smiles and creating a memorable atmosphere. Children and adults alike will have the opportunity to interact with these beloved characters and capture priceless photos.
About Build-A-Bear®
Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar experience locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on buildabear.co.uk including its online, age-gated, adult-focused "Bear Cave". In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company's mission, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers.
More information about Build-A-Bear can be found on Facebook, Twitter, YouTube, Instagram and TikTok.
About Hamleys (http://www.hamleys.com/)
Hamleys rich history began with William Hamley, a Cornishman from Bodmin,
In May 2019, Reliance Brands Limited [RBL] marked its first international foray by acquiring Hamleys global operations. RBL had been operating Hamleys'
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About Reliance Brands Limited
Reliance Brands Limited (RBL) is part of the Reliance Industries Limited (RIL), a
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SOURCE Build-A-Bear Workshop
