Build-A-Bear Workshop Appoints Kim Utlaut as Senior Vice President, Chief Brand Officer
Build-A-Bear Workshop (NYSE: BBW) has appointed Kim Utlaut as Senior Vice President and Chief Brand Officer. Utlaut, who previously served as General Manager for Franchise Leadership at The Coca-Cola Company, brings over 20 years of brand marketing expertise. In her new role, she will lead the company's brand and communications strategy, focusing on strengthening consumer relationships across multiple revenue streams. The appointment comes as Build-A-Bear celebrates three consecutive record-setting years, with recent expansions including a growing global retail footprint and continued digital transformation. Utlaut will report to Chief Operations Officer Chris Hurt and leverage her experience from strategic partnerships with organizations like NCAA and U.S. Soccer.
Build-A-Bear Workshop (NYSE: BBW) ha nominato Kim Utlaut come Vicepresidente Seniores e Chief Brand Officer. Utlaut, che in precedenza ha ricoperto il ruolo di Direttore Generale per la Leadership del Franchising presso The Coca-Cola Company, porta con sé oltre 20 anni di esperienza nel marketing del brand. Nel suo nuovo incarico, guiderà la strategia del brand e delle comunicazioni dell'azienda, concentrandosi sul rafforzamento delle relazioni con i consumatori attraverso diversi flussi di entrate. Questa nomina arriva mentre Build-A-Bear celebra tre anni consecutivi di record, con recenti espansioni che includono una crescita della presenza al dettaglio globale e una continua trasformazione digitale. Utlaut riporterà al Chief Operations Officer Chris Hurt e utilizzerà la sua esperienza derivante da partnership strategiche con organizzazioni come NCAA e U.S. Soccer.
Build-A-Bear Workshop (NYSE: BBW) ha nombrado a Kim Utlaut como Vicepresidenta Senior y Directora de Marca. Utlaut, quien anteriormente fue Gerente General de Liderazgo de Franquicias en The Coca-Cola Company, aporta más de 20 años de experiencia en marketing de marcas. En su nuevo cargo, liderará la estrategia de marca y comunicaciones de la empresa, centrándose en fortalecer las relaciones con los consumidores a través de múltiples flujos de ingresos. Este nombramiento llega mientras Build-A-Bear celebra tres años consecutivos de récords, con recientes expansiones que incluyen una creciente presencia global en el comercio minorista y una continua transformación digital. Utlaut informará al Director de Operaciones Chris Hurt y aprovechará su experiencia de asociaciones estratégicas con organizaciones como la NCAA y la U.S. Soccer.
빌드-어-베어 워크샵 (NYSE: BBW)가 킴 우틀라우트를 수석 부사장 겸 브랜드 최고 책임자로 임명했습니다. 우틀라우트는 이전에 코카콜라 회사의 프랜차이즈 리더십 일반 관리자로 재직했으며, 20년 이상의 브랜드 마케팅 경험을 가지고 있습니다. 그녀는 새로운 역할에서 회사의 브랜드 및 커뮤니케이션 전략을 이끌며, 여러 수익원을 통한 소비자 관계 강화를 주안점으로 삼을 것입니다. 이번 임명은 빌드-어-베어가 최근 세 번의 연속 기록적인 해를 맞이하고, 글로벌 소매점 확장과 지속적인 디지털 혁신을 포함한 최근의 확장을 기념하는 시점에서 이루어졌습니다. 우틀라우트는 운영 최고 책임자인 크리스 허트에게 보고하며, NCAA 및 U.S. Soccer와 같은 조직과의 전략적 파트너십에서 얻은 경험을 활용할 것입니다.
Build-A-Bear Workshop (NYSE: BBW) a nommé Kim Utlaut au poste de Vice-Présidente Senior et Directrice de la Marque. Utlaut, qui a précédemment été Directrice Générale du Leadership de Franchise chez The Coca-Cola Company, apporte plus de 20 ans d'expertise en marketing de marque. Dans son nouveau rôle, elle dirigera la stratégie de marque et de communication de l'entreprise, en se concentrant sur le renforcement des relations avec les consommateurs à travers plusieurs sources de revenus. Cette nomination intervient alors que Build-A-Bear célèbre trois années consécutives de records, avec des expansions récentes comprenant une augmentation de sa présence au détail à l'échelle mondiale et une transformation numérique continue. Utlaut rendra compte au Directeur des Opérations Chris Hurt et mettra à profit son expérience acquise grâce à des partenariats stratégiques avec des organisations telles que la NCAA et U.S. Soccer.
Build-A-Bear Workshop (NYSE: BBW) hat Kim Utlaut zur Senior Vice President und Chief Brand Officer ernannt. Utlaut, die zuvor als General Manager für Franchise Leadership bei The Coca-Cola Company tätig war, bringt über 20 Jahre Erfahrung im Markenmarketing mit. In ihrer neuen Rolle wird sie die Marken- und Kommunikationsstrategie des Unternehmens leiten und sich darauf konzentrieren, die Beziehungen zu den Verbrauchern über mehrere Einnahmequellen hinweg zu stärken. Die Ernennung erfolgt, während Build-A-Bear drei aufeinanderfolgende Jahre mit Rekordzahlen feiert, mit jüngsten Erweiterungen, die einen wachsenden globalen Einzelhandelsauftritt und eine fortgesetzte digitale Transformation umfassen. Utlaut wird an Chief Operations Officer Chris Hurt berichten und ihre Erfahrung aus strategischen Partnerschaften mit Organisationen wie der NCAA und U.S. Soccer nutzen.
- Company has achieved three consecutive record-setting years
- Expanding global retail footprint
- Advancing digital transformation initiatives
- Strategic appointment brings 20+ years of high-level marketing expertise
- None.
Bringing over two decades of brand marketing expertise from leadership roles at the renowned Coca-Cola Company
In her new role, Kim's responsibilities include leading the continued evolution of Build-A-Bear's brand and communications strategy, with an increased focus on strengthening and elevating the valued relationship the company shares with its diverse consumer base across multiple revenue streams and product offerings worldwide.
Reporting directly to the Chief Operations Officer, Chris Hurt, Kim is expected to contribute to the business by leveraging her expertise to effectively communicate a wide variety of offerings, from new product launches to special guest experiences to personalized memorable moments, all with a brand-right tone.
"Kim's appointment is a testament to management's focus on the ongoing evolution of Build-A-Bear as we drive toward delivering accelerated profitable growth," said Chris Hurt, Chief Operations Officer. "Her deep expertise in brand strategy and marketing, along with her innovative vision and passion, is expected to provide valuable insights as we look to continue to build momentum for the brand. We are confident her remarkable background and proven leadership will be valuable as we focus on opportunities to take Build-A-Bear to new heights, bringing even more joy to kids and those young at heart across the globe."
Kim joins Build-A-Bear at a pivotal moment of success for the company following three consecutive record-setting years. Most recently, Build-A-Bear has expanded its brand presence with a growing global retail footprint, the continued advancement of its digital transformation, and investment in the brand through exciting collaborations.
Kim spent over 20 years in senior leadership roles at The Coca-Cola Company. During her tenure, she developed strategic partnerships with organizations such as the NCAA,
About Build-A-Bear
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to "add a little more heart to life" where guests of all ages make their own "furry friends" in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of
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SOURCE Build-A-Bear Workshop
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