Bandwidth Releases 2025 State of Messaging Report: RCS, Deliverability and Consumer Trust Take Center Stage
Bandwidth Inc. (NASDAQ: BAND) has released its 2025 State of Messaging Report, highlighting key trends in enterprise messaging. The report reveals that RCS (Rich Communication Services) will drive the next evolution of business messaging, with 66% of businesses planning to increase messaging use once RCS is widely available.
Key findings include: verified sending is important for building consumer trust amid rising phishing concerns; messaging rules are increasing costs for 25% of businesses; and deliverability is the top factor when choosing a messaging provider for 60% of businesses.
To address these challenges, Bandwidth has invested in new tools including Advanced Number Intelligence, Real-time Traffic Monitoring, and a Message Registration Center to help enterprises maintain high deliverability and comply with carrier requirements.
Bandwidth Inc. (NASDAQ: BAND) ha pubblicato il suo Rapporto sullo Stato della Messaggistica 2025, evidenziando le principali tendenze nella messaggistica aziendale. Il rapporto rivela che RCS (Rich Communication Services) guiderà la prossima evoluzione della messaggistica aziendale, con il 66% delle aziende che prevede di aumentare l'uso della messaggistica una volta che RCS sarà ampiamente disponibile.
I risultati chiave includono: l'invio verificato è importante per costruire la fiducia dei consumatori in un contesto di crescente preoccupazione per il phishing; le regole sulla messaggistica stanno aumentando i costi per il 25% delle aziende; e la deliverability è il fattore principale nella scelta di un fornitore di messaggistica per il 60% delle aziende.
Per affrontare queste sfide, Bandwidth ha investito in nuovi strumenti tra cui Intelligenza Avanzata dei Numeri, Monitoraggio del Traffico in Tempo Reale e un Centro di Registrazione dei Messaggi per aiutare le aziende a mantenere alta la deliverability e rispettare i requisiti degli operatori.
Bandwidth Inc. (NASDAQ: BAND) ha publicado su Informe sobre el Estado de la Mensajería 2025, destacando las principales tendencias en mensajería empresarial. El informe revela que RCS (Rich Communication Services) impulsará la próxima evolución de la mensajería empresarial, con el 66% de las empresas planeando aumentar el uso de mensajería una vez que RCS esté ampliamente disponible.
Los hallazgos clave incluyen: el envío verificado es importante para construir la confianza del consumidor en medio de crecientes preocupaciones por el phishing; las reglas de mensajería están aumentando los costos para el 25% de las empresas; y la capacidad de entrega es el factor principal al elegir un proveedor de mensajería para el 60% de las empresas.
Para abordar estos desafíos, Bandwidth ha invertido en nuevas herramientas, incluyendo Inteligencia Avanzada de Números, Monitoreo de Tráfico en Tiempo Real y un Centro de Registro de Mensajes para ayudar a las empresas a mantener alta la capacidad de entrega y cumplir con los requisitos de los operadores.
Bandwidth Inc. (NASDAQ: BAND)는 2025년 메시징 상태 보고서를 발표하여 기업 메시징의 주요 트렌드를 강조했습니다. 보고서에 따르면 RCS (Rich Communication Services)가 비즈니스 메시징의 다음 진화를 이끌 것이며, 66%의 기업이 RCS가 널리 사용 가능해지면 메시징 사용을 늘릴 계획이라고 합니다.
주요 발견 사항으로는: 검증된 발송이 증가하는 피싱 우려 속에서 소비자 신뢰를 구축하는 데 중요하며; 메시징 규칙이 25%의 기업에 비용을 증가시키고; 전달 가능성이 가장 중요한 요소로 60%의 기업이 메시징 제공업체를 선택할 때 고려하고 있습니다.
이러한 도전에 대응하기 위해 Bandwidth는 고급 번호 정보, 실시간 트래픽 모니터링, 메시지 등록 센터와 같은 새로운 도구에 투자하여 기업이 높은 전달 가능성을 유지하고 통신사 요구 사항을 준수하도록 돕고 있습니다.
Bandwidth Inc. (NASDAQ: BAND) a publié son Rapport sur l'État de la Messagerie 2025, mettant en lumière les principales tendances dans la messagerie d'entreprise. Le rapport révèle que RCS (Rich Communication Services) sera le moteur de la prochaine évolution de la messagerie professionnelle, avec 66 % des entreprises prévoyant d'augmenter l'utilisation de la messagerie une fois que RCS sera largement disponible.
Les principales conclusions incluent : l'envoi vérifié est important pour instaurer la confiance des consommateurs face à la montée des préoccupations liées au phishing ; les règles de messagerie augmentent les coûts pour 25 % des entreprises ; et la délivrabilité est le facteur principal lors du choix d'un fournisseur de messagerie pour 60 % des entreprises.
Pour relever ces défis, Bandwidth a investi dans de nouveaux outils, notamment Intelligence Avancée des Numéros, Surveillance du Trafic en Temps Réel et un Centre d'Enregistrement des Messages pour aider les entreprises à maintenir une haute délivrabilité et à respecter les exigences des opérateurs.
Bandwidth Inc. (NASDAQ: BAND) hat seinen Bericht über den Stand der Messaging 2025 veröffentlicht, der wichtige Trends im Unternehmensmessaging hervorhebt. Der Bericht zeigt, dass RCS (Rich Communication Services) die nächste Evolution des Geschäftsmessagings vorantreiben wird, wobei 66% der Unternehmen planen, die Nutzung von Messaging zu erhöhen, sobald RCS weit verbreitet ist.
Wichtige Erkenntnisse umfassen: verifiziertes Senden ist wichtig, um das Vertrauen der Verbraucher inmitten steigender Phishing-Bedenken aufzubauen; Messaging-Regeln erhöhen die Kosten für 25% der Unternehmen; und die Zustellbarkeit ist der wichtigste Faktor bei der Auswahl eines Messaging-Anbieters für 60% der Unternehmen.
Um diesen Herausforderungen zu begegnen, hat Bandwidth in neue Werkzeuge investiert, darunter Erweiterte Nummernintelligenz, Echtzeit-Verkehrsüberwachung und ein Nachrichtenregistrierungszentrum, um Unternehmen zu helfen, eine hohe Zustellbarkeit aufrechtzuerhalten und die Anforderungen der Anbieter zu erfüllen.
- 66% of businesses plan to increase messaging use once RCS is widely available
- Bandwidth has invested in new tools to improve message deliverability
- 60% of businesses ranked message deliverability as the most important factor in selecting a messaging partner
- 25% of businesses reported paying more due to recent changes in messaging rules
- Consumers increasingly skeptical of SMS links due to phishing and fraud concerns
- Businesses face risk of lower deliverability and increased costs if they fail to comply with registration requirements
Insights
Bandwidth's Strategic Positioning in the Evolving Messaging Ecosystem
Bandwidth's 2025 State of Messaging Report isn't just an industry analysis – it's a strategic document that reveals the company's roadmap for capitalizing on major industry shifts. The timing is particularly noteworthy, coming shortly after Apple's game-changing RCS adoption announcement, allowing Bandwidth to position itself as a thought leader exactly when enterprises are reassessing their messaging strategies.
The report's emphasis on RCS adoption signals a potential revenue acceleration opportunity for Bandwidth. With 66% of businesses planning to increase messaging once RCS is widely available, Bandwidth is strategically aligning its service portfolio with this growth vector. This represents a significant expansion of Bandwidth's addressable market beyond traditional SMS, potentially driving higher-margin services as enterprises seek more sophisticated messaging capabilities.
What's particularly telling is Bandwidth's focus on deliverability as a competitive differentiator. The report's finding that 60% of businesses rank deliverability above cost when selecting providers reveals Bandwidth's strategic calculus: in a commoditized messaging market, the company is shifting the competitive battleground from price to reliability. Their investments in Number Intelligence and Traffic Monitoring tools directly address this priority, potentially commanding premium pricing while reducing customer churn.
The regulatory complexity highlighted in the report – with 25% of businesses facing increased costs due to messaging rules – actually strengthens Bandwidth's market position. As compliance requirements create barriers to entry and raise switching costs, Bandwidth's Message Registration Center becomes a strategic asset that embeds the company deeper into clients' operations while creating opportunities for upselling additional compliance services.
For investors, this report indicates Bandwidth is executing a sophisticated strategy to transform industry headwinds into tailwinds. By positioning itself at the intersection of RCS adoption, trust verification, regulatory compliance, and message deliverability, Bandwidth is creating multiple avenues for revenue growth beyond simple message volume increases. The company appears to be transitioning from a communications infrastructure provider to a more strategic partner for enterprises navigating complex messaging environments – a shift that typically enables higher margins and more stable revenue streams.
Report is a must-read playbook for enterprises to maximize engagement, improve deliverability and future-proof their business text messaging strategies
As businesses navigate rising consumer expectations, evolving industry requirements and the emergence of next-gen messaging channels, Bandwidth's new report provides critical insights to maximize engagement, improve deliverability and future-proof messaging strategies.
"Messaging remains one of the most powerful channels for enterprise communications, but the landscape is shifting rapidly," said Tim Sherwood, Senior Vice President of Messaging and Mobility at Bandwidth. "With Apple's adoption of RCS, along with global regulatory complexity and rising concerns over security and fraud, enterprises must evolve their approach to business messaging. Our latest report provides the knowledge and tools business senders need to adapt in this dynamic space and optimize their messaging investments to drive better consumer engagement."
Key findings from the report include:
1. RCS will drive the next evolution of business messaging. With RCS (Rich Communication Services) now enabled on Apple devices, businesses are preparing for a more interactive, secure and engaging messaging experience. According to the report:
- 66 percent of businesses plan to increase their use of messaging once RCS is widely available.
- 41 percent plan to use RCS for marketing campaigns, while 25 percent will leverage it for customer support.
2. Verified sending is a game-changer for building consumer trust. Consumers are increasingly skeptical of links sent via SMS due to phishing and fraud concerns. According to the report:
- Branded messaging and verified sender status, features enabled by RCS, are becoming essential for enterprises to build trust and engagement.
- Verified messages allow businesses to use custom branding, rich media and interactive features directly within the native messaging app–improving response rates and consumer confidence.
3. Messaging rules and requirements are driving up costs. The report provides a best practices framework for navigating industry requirements and developing a strategy for long-term success. According to the report:
- Businesses that fail to comply with registration requirements risk lower deliverability, increased costs and potential messaging disruptions.
- 25 percent of businesses reported paying more due to recent changes in messaging rules and requirements.
4. Deliverability is the No. 1 factor when choosing a messaging provider. According to the report:
- 60 percent of businesses ranked message deliverability as the most important factor in selecting a messaging partner—above cost, features and capacity.
To improve message success rates, Bandwidth has invested in new tools and innovations, including:
- Advanced Number Intelligence to monitor and maintain campaign list data,
- Real-time Traffic Monitoring and Alerting to help businesses maintain high deliverability, and
- Message Registration Center to help business senders easily register campaigns and simplify compliance with carrier requirements.
Bandwidth's 2025 State of Messaging Report is a must-read playbook for enterprises, SaaS platforms and marketers navigating the rapid evolution of business messaging. To download the full report and explore in-depth insights, visit here.
About Bandwidth Inc.
Bandwidth (NASDAQ: BAND) is a global cloud communications software company that helps enterprises deliver exceptional experiences through voice calling, text messaging and emergency services. Our solutions and our Communications Cloud, covering 65+ countries and over 90 percent of global GDP, are trusted by all the leaders in unified communications and cloud contact centers–including Amazon Web Services (AWS), Cisco, Google, Microsoft, RingCentral, Zoom, Genesys and Five9–as well as Global 2000 enterprises and SaaS builders like Docusign, Uber and Yosi Health. As a founder of the cloud communications revolution, we are the first and only global Communications Platform-as-a-Service (CPaaS) to offer a unique combination of composable APIs, AI capabilities, owner-operated network and broad regulatory experience. Our award-winning support teams help businesses around the world solve complex communications challenges every day. For more information, visit Bandwidth.com.
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SOURCE Bandwidth Inc.
FAQ
What are the key findings in Bandwidth's 2025 State of Messaging Report?
How many businesses plan to increase their use of messaging once RCS is widely available according to BAND's report?
What percentage of businesses reported higher costs due to messaging rule changes in Bandwidth's 2025 report?
What new tools has Bandwidth (BAND) developed to improve message deliverability?
What percentage of businesses plan to use RCS for marketing campaigns according to Bandwidth's 2025 report?
What is the most important factor for businesses when selecting a messaging provider according to BAND's research?
