Alibaba Group Kicks Off 2021 11.11 Global Shopping Festival

Rhea-AI Summary

Alibaba Group (NYSE: BABA) launched its 13th annual 11.11 Global Shopping Festival, emphasizing sustainability and inclusiveness, with a record participation of 290,000 brands. The festival, showcasing over 14 million deals for 900 million consumers in China, features two sales windows from November 1 to 3 and November 11.

New initiatives include a focus on eco-friendly products, RMB100 million in green vouchers, and package recycling across 10,000 stations. Additionally, the Taobao app introduced 'senior mode' for enhanced accessibility and engagement.

Positive

• Record participation of 290,000 brands, indicating strong market engagement.
• RMB100 million allocated for eco-friendly shopping incentives, promoting sustainability.
• Livestreaming with 700 KOLs set to enhance consumer engagement and sales.

Negative

• None.

Global event focuses on sustainability, inclusiveness

SHANGHAI--(BUSINESS WIRE)-- Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today officially kicked off its 13th annual 11.11 Global Shopping Festival (“11.11” or “Festival”) with an emphasis on sustainability and inclusiveness.

Alibaba Group today kicked off its 2021 11.11 Global Shopping Festival. (Photo: Business Wire)

“Over the last 12 years, 11.11 has showcased the tremendous consumption power of Chinese consumers and pushed boundaries for the global retail sector,” said Chris Tung, Chief Marketing Officer of Alibaba Group. “This year’s Festival marks a new chapter for 11.11. We believe we must leverage the power of 11.11 to encourage sustainable development and promote inclusiveness to consumers, merchants and partners across our ecosystem.”

This year marks the largest Festival to date, with a record 290,000 brands participating. Tmall is offering more than 14 million deals to over 900 million consumers in China. The Festival will once again have two sales windows – the first will be from November 1 to 3, and the second will be on November 11, on the day of the main event.

Livestreaming will be a key consumer engagement mechanism for brands and merchants to build awareness and drive sales. Starting on October 20 throughout the Festival, Taobao Live will feature 700 leading KOLs, celebrities and brand representatives in livestream sessions. In addition, Taobao will roll out a new feature for users to share their “shopping cart” items with friends and family, creating a more social shopping experience.

“Green” Lifestyle, Eco-Friendly Consumption Top Priority This 11.11

Tmall is taking action to promote “green” lifestyles this 11.11 by featuring a dedicated vertical to showcase energy-efficient and low-impact products, as well as issuing RMB100 million worth of “green” vouchers to incentivize shopping decisions that contribute to an environmentally-friendly lifestyle.

Alibaba’s logistics arm Cainiao Network will introduce package recycling across 10,000 Cainiao Post Stations in 20 cities to reduce the Festival’s carbon footprint beginning on November 1, the first day of the first 11.11 sales period.

With increased use of green technology, Alibaba expects to further reduce the carbon emission per order during this year’s 11.11.

Doing Good While Shopping

Supporting vulnerable populations is also a key theme this year. Ahead of this year’s 11.11, the Taobao app introduced an option for “senior mode,” a new feature designed to make the user interface more accessible for senior citizens. It offers voice-assisted technology, simplified navigation, larger font size and icons. The app homepage also offers games for elderly users to unlock special discounts for groceries, making the experience more engaging for the silver generation.

Consumers are encouraged to share their "Goods for Good” purchases with their friends and family, and Alibaba will make a RMB1 donation for every successful social media share.

Launched in 2006, Alibaba’s “Goods for Good” program enables merchants to donate a portion of their sales to charitable organizations of their choice, while consumers can support their favorite charitable causes through their purchases. The donations from this year’s Festival will provide support to three major beneficiary groups: elderly citizens living in solitude, “left-behind children” in remote areas and low-income workers.

About the 11.11 Global Shopping Festival
The 11.11 Global Shopping Festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. More than 290,000 brands are participating in this year’s event. For the latest news and updates on the 2021 11.11 Global Shopping Festival, please visit: www.alizila.com

About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba and that it will be a good company that lasts for 102 years.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211020005394/en/

Media Contacts



Celia Chen

Alibaba Group

+86 136 9192 9481

celia.c@alibaba-inc.com



Liyan Chen

Alibaba Group

+1 515 864 1116

liyan.chen@alibaba-inc.com

Source: Alibaba Group

FAQ

What is the 11.11 Global Shopping Festival by Alibaba Group?

The 11.11 Global Shopping Festival is an annual shopping event initiated by Alibaba Group, featuring significant discounts and promotions from numerous brands.

When does Alibaba's 11.11 Global Shopping Festival start and end in 2021?

The festival runs from November 1 to 3, with the main event on November 11.

How many brands are participating in Alibaba's 11.11 Global Shopping Festival this year?

This year, a record 290,000 brands are participating in the festival.

What initiatives has Alibaba implemented to promote sustainability during the festival?

Alibaba is promoting sustainability by offering RMB100 million in green vouchers and introducing package recycling at 10,000 Cainiao Post Stations.

What features has Alibaba added to the Taobao app for senior citizens?

Taobao has introduced a 'senior mode' for easier navigation, featuring voice assistance and larger icons.