Broadcom Introduces Catalyst Initiative to Better Serve Symantec and Carbon Black Customers, Turbocharge Partner Growth
Broadcom Inc. (NASDAQ: AVGO) has introduced Catalyst, an extension of its Accelerate Program, aimed at enhancing service for Symantec and Carbon Black customers. This global initiative empowers elite Enterprise Security Group (ESG) partners to lead go-to-market strategies and customer relationships for these portfolios. Key Catalyst Partners include TD SYNNEX, Arrow Electronics, MBCOM Technologies, Westcon-Comstor, and Carahsoft Technology Corp., each covering specific regions.
Catalyst allows partners to drive profit growth while providing value-added services and support. Broadcom will continue to offer product management, marketing, and enablement tools, along with advanced Tier 3 support. This initiative aims to revolutionize channel partnerships in cybersecurity, allowing partners to customize their approach to meet unique customer needs.
Broadcom Inc. (NASDAQ: AVGO) ha presentato Catalyst, un'estensione del suo Programma Accelerate, destinata a migliorare il servizio per i clienti di Symantec e Carbon Black. Questa iniziativa globale consente ai partner d'élite del Gruppo di Sicurezza Aziendale (ESG) di guidare le strategie di ingresso nel mercato e le relazioni con i clienti per questi portafogli. I partner chiave di Catalyst includono TD SYNNEX, Arrow Electronics, MBCOM Technologies, Westcon-Comstor e Carahsoft Technology Corp., ognuno dei quali copre aree specifiche.
Catalyst consente ai partner di stimolare la crescita dei profitti fornendo servizi e supporti a valore aggiunto. Broadcom continuerà a offrire strumenti di gestione dei prodotti, marketing e abilitazione, insieme a un supporto avanzato di livello 3. Questa iniziativa mira a rivoluzionare le partnership di canale nella cybersicurezza, consentendo ai partner di personalizzare il proprio approccio per soddisfare le esigenze uniche dei clienti.
Broadcom Inc. (NASDAQ: AVGO) ha presentado Catalyst, una extensión de su Programa Accelerate, destinada a mejorar el servicio para los clientes de Symantec y Carbon Black. Esta iniciativa global empodera a los socios de élite del Grupo de Seguridad Empresarial (ESG) para liderar las estrategias de salida al mercado y las relaciones con los clientes para estos portafolios. Los socios clave de Catalyst incluyen a TD SYNNEX, Arrow Electronics, MBCOM Technologies, Westcon-Comstor y Carahsoft Technology Corp., cada uno cubriendo regiones específicas.
Catalyst permite a los socios impulsar el crecimiento de beneficios mientras brindan servicios y soporte de valor agregado. Broadcom continuará ofreciendo gestión de productos, herramientas de marketing y habilitación, junto con soporte avanzado de nivel 3. Esta iniciativa tiene como objetivo revolucionar las asociaciones de canal en ciberseguridad, permitiendo a los socios personalizar su enfoque para satisfacer las necesidades únicas de los clientes.
브로드컴 주식회사 (NASDAQ: AVGO)가 카탈리스트를 발표했습니다. 이 제품은 자사의 액셀러레이트 프로그램의 확장으로, 시만텍과 카본 블랙 고객에 대한 서비스를 개선하는 데 목적이 있습니다. 이 글로벌 이니셔티브는 엘리트 기업 보안 그룹(ESG) 파트너들이 이러한 포트폴리오에 대한 고객 관계 및 시장 진입 전략을 주도할 수 있게 합니다. 주요 카탈리스트 파트너로는 TD SYNNEX, Arrow Electronics, MBCOM Technologies, Westcon-Comstor 및 Carahsoft Technology Corp.가 있으며, 각각 특정 지역을 담당합니다.
카탈리스트는 파트너들이 부가 가치를 제공하면서 이익 성장을 이끌 수 있도록 합니다. 브로드컴은 제품 관리, 마케팅 및 지원 도구, 그리고 고급 Tier 3 지원을 계속 제공할 것입니다. 이 이니셔티브는 사이버 보안의 채널 파트너십을 혁신하고, 파트너들이 고유한 고객의 요구 사항을 충족하도록 접근 방식을 맞춤화할 수 있게 하는 것을 목표로 합니다.
Broadcom Inc. (NASDAQ: AVGO) a lancé Catalyst, une extension de son programme Accelerate, visant à améliorer le service pour les clients de Symantec et Carbon Black. Cette initiative mondiale permet aux partenaires d'élite du groupe de sécurité des entreprises (ESG) de diriger les stratégies de mise sur le marché et les relations avec les clients pour ces portefeuilles. Les partenaires clé de Catalyst comprennent TD SYNNEX, Arrow Electronics, MBCOM Technologies, Westcon-Comstor et Carahsoft Technology Corp., chacun couvrant des régions spécifiques.
Catalyst permet aux partenaires de stimuler la croissance des bénéfices tout en offrant des services et un soutien à valeur ajoutée. Broadcom continuera d'offrir des outils de gestion de produits, de marketing et d'habilitation, ainsi qu'un support avancé de niveau 3. Cette initiative vise à révolutionner les partenariats de canal en cybersécurité, permettant aux partenaires de personnaliser leur approche afin de répondre aux besoins uniques des clients.
Broadcom Inc. (NASDAQ: AVGO) hat Catalyst eingeführt, eine Erweiterung seines Accelerate-Programms, die darauf abzielt, den Service für Symantec- und Carbon-Black-Kunden zu verbessern. Diese globale Initiative ermöglicht es erstklassigen Partnern der Enterprise Security Group (ESG), die Markteinführungsstrategien und die Kundenbeziehungen für diese Portfolios zu leiten. Zu den wichtigsten Catalyst-Partnern gehören TD SYNNEX, Arrow Electronics, MBCOM Technologies, Westcon-Comstor und Carahsoft Technology Corp., die jeweils spezifische Regionen abdecken.
Catalyst ermöglicht es Partnern, das Gewinnwachstum voranzutreiben und gleichzeitig Mehrwertdienste und Unterstützung anzubieten. Broadcom wird weiterhin Produktmanagement-, Marketing- und Enablement-Tools sowie fortschrittlichen Tier-3-Support anbieten. Diese Initiative hat das Ziel, Kanalpartnerschaften im Bereich Cybersicherheit zu revolutionieren und den Partnern die Möglichkeit zu geben, ihren Ansatz individuell anzupassen, um den einzigartigen Bedürfnissen der Kunden gerecht zu werden.
- Empowerment of elite partners to lead go-to-market strategies for Symantec and Carbon Black
- Potential for significant profit growth for Catalyst partners
- Broadcom's continued support in product management, marketing, and advanced customer support
- Customization of offerings to meet specific customer needs
- Expansion of partner presence in SMB and mid-market segments
- None.
Insights
Broadcom's Catalyst initiative represents a strategic shift in channel partnerships for their Enterprise Security Group (ESG). This move aims to empower elite partners to lead go-to-market strategies and customer relationships for Symantec and Carbon Black portfolios. While this could potentially accelerate growth and improve customer service, it also carries risks of execution and potential customer confusion.
The initiative's success hinges on the partners' capabilities to effectively manage these prestigious security brands. If successful, it could lead to increased market penetration and tailored solutions for specific regions and sectors. However, the transition period may see some short-term disruptions as partners adapt to their new roles.
For investors, this move signals Broadcom's focus on core engineering while leveraging partners for sales and support. This could potentially improve profit margins in the long run but may require close monitoring of partner performance and customer satisfaction in the near term.
Broadcom's Catalyst initiative is a bold move in the cybersecurity landscape. By empowering partners to lead go-to-market strategies for Symantec and Carbon Black, Broadcom is essentially creating a network of specialized distributors. This approach could lead to more localized and tailored solutions, potentially addressing specific regional cybersecurity needs more effectively.
The inclusion of Carbon Black in this initiative is particularly noteworthy. It suggests Broadcom is integrating its acquisitions more deeply into its partner ecosystem, which could lead to more comprehensive security offerings. However, the success of this model heavily depends on the technical expertise and market understanding of the Catalyst partners.
From a technical standpoint, the tiered support system (with partners handling Tier 1 and 2 and Broadcom providing Tier 3) could lead to faster issue resolution for customers, but it also risks creating communication bottlenecks if not managed properly.
Broadcom's Catalyst initiative represents a strategic shift in its Enterprise Security Group's business model. By delegating go-to-market responsibilities to partners, Broadcom could potentially reduce operational costs and improve scalability of its security offerings. This move aligns with Broadcom's engineering-first approach, allowing the company to focus on product development while leveraging partners for sales and support.
Financially, this could lead to improved profit margins in the long term, as partners take on more customer-facing roles. However, the short-term financial impact may be less clear, as the transition could involve initial costs and potential disruptions. Investors should monitor key performance indicators such as partner sales growth, customer retention rates and ESG segment revenue to gauge the success of this initiative.
The inclusion of both Symantec and Carbon Black in this program suggests Broadcom is looking to maximize synergies from its security acquisitions, which could lead to increased cross-selling opportunities and potentially higher revenue per customer.
Catalyst Partners now lead the go-to-market strategy and customer relationships for Symantec and Carbon Black
PALO ALTO, Calif., Aug. 13, 2024 (GLOBE NEWSWIRE) -- Broadcom Inc. (NASDAQ: AVGO) today announced Catalyst, an extension of Broadcom’s Accelerate Program and a revolutionary global initiative that enlists elite Enterprise Security Group (ESG) partners to lead the go-to-market and customer relationships for the Symantec and Carbon Black portfolios, with certain sole distribution relationships by region.
Inaugural Catalyst Partners include TD SYNNEX (Americas), Arrow Electronics (North, Central, and Southern Europe), MBCOM Technologies (Emerging Markets), Westcon-Comstor (Asia Pacific), and Carahsoft Technology Corp. (United States Federal Government, State, Local, and Education).
Backed by Broadcom’s product innovation and enablement tools, Catalyst unlocks each partner’s potential to drive significant profit growth while empowering elite, in-country technical experts to deliver value-added services and Tier 1 and Tier 2 support to the customers of these iconic security brands.
Broadcom will continue to provide the product management, marketing, sales operations support, and enablement tools designed to ensure the success and growth for Catalyst partners. In addition, Broadcom will provide advanced, Tier 3 customer support and additional engineering resources to ensure both partners and customers are fully benefiting from their investment in Broadcom’s ESG solutions.
“With the introduction of Catalyst, Broadcom is blazing a new path forward for channel partnerships in the cybersecurity industry,” said Rob Greer, Vice President and General Manager of the Enterprise Security Group at Broadcom. “Catalyst partners have a vested interest in the success and growth of the Symantec and Carbon Black portfolios and are also empowered to customize the go-to-market execution to meet the unique needs of their customers. As an engineering-first company, Broadcom will remain focused on developing the most advanced security solutions to help our customers solve the most complex security challenges.”
Hear from the Catalyst Partners:
“Symantec and Carbon Black are two leading security brands. Based on our success selling Symantec, we are tremendously excited to be able to sell Carbon Black. Historically the software vendor has been responsible for managing the channel sales business, and now we have the flexibility to localize programs and package offerings to best fit the needs of our shared customers. The Catalyst initiative further drives our ability to expand our presence in the SMB and mid-market,” said Eric Nowak, president of Arrow’s global enterprise computing solutions business.
“Federal, state and local governments continue to be top targets for today’s ransomware groups. Broadcom deeply understands the difficult security and regulatory challenges facing the public sector. With the launch of Catalyst, Carahsoft is further empowered to develop specific security strategies leveraging Symantec and Carbon Black that will significantly reduce the risk of ransomware and other cyberthreats,” said Brian Snell, Carahsoft Sales Director for the Broadcom Software Business.
“Although many of our customers face similar cyberthreats, from ransomware to nation-state attacks, their environments are unique and require experts with deep technical knowledge to manage the threats. MBCOM Technologies has been the sole regional partner for Broadcom in EMEA Emerging Markets for the past 4 years. Catalyst extends our partnership further by now allowing us to build solutions leveraging both the Symantec/Carbon Black brands and expand our presence in the region,” said Nehme Mouchantaf, VP at MBCOM Technologies.
“This new agreement with Broadcom represents a great opportunity to continue to empower our partners and meet them where they are in their buying journey,” said Mike Heintzelman, SVP, Vendor Solutions, TD SYNNEX. “Our team is extending our level of involvement through our expansive enablement resources and tools, demand generation efforts, and best-in-class technical support. It is our mission to be an accelerated extension of their team to ensure both ease and success for our partner community.”
“Westcon-Comstor became the aggregator partner for Broadcom’s Symantec cybersecurity portfolio in APAC several years ago, and since then our collaboration has expanded significantly in terms of both geographic reach and customer profile. We have harnessed our cybersecurity expertise, expansive channel reach and strong partner ecosystem in every key APAC market to onboard a wide range of cybersecurity partners for Symantec. Westcon-Comstor provides highly reliable customer support services to end users, and full enablement to our partners. The model we have built with Broadcom’s Enterprise Security Group is creating new opportunities for partners to grow and succeed with one of the world’s leading cybersecurity portfolios. The Catalyst initiative coupled with Broadcom’s innovative go-to-market model that now includes Carbon Black will help us drive more revenue and profitability while also better serving partners and customers,” said Patrick Aronson, APAC executive Vice President and global Chief Marketing Officer (CMO) at Westcon-Comstor.
Broadcom has a history of cutting-edge go-to-market business models to help the company’s partners grow their businesses, including Broadcom’s services partner program: Expert Advantage (2021), and Cybersecurity Aggregator (2020) which recently evolved into Accelerate (2024). The Catalyst partner initiative evolves from Accelerate, featuring higher levels of collaboration between Catalyst Partners and ESG.
Additional Resources
To learn more about how the Catalyst program benefits both partners and customers, read the blog, New Go-to-Market Approach for Symantec and Carbon Black Puts Customers First.
About Broadcom
Broadcom Inc. (NASDAQ: AVGO) is a global technology leader that designs, develops, and supplies a broad range of semiconductor, enterprise software and security solutions. Broadcom's category-leading product portfolio serves critical markets including cloud, data center, networking, broadband, wireless, storage, industrial, and enterprise software. Our solutions include service provider and enterprise networking and storage, mobile device and broadband connectivity, mainframe, cybersecurity, and private and hybrid cloud infrastructure. Broadcom is a Delaware corporation headquartered in Palo Alto, CA. For more information, go to www.broadcom.com.
Broadcom, the pulse logo, and Connecting Everything are among the trademarks of Broadcom. The term "Broadcom" refers to Broadcom Inc., and/or its subsidiaries. Other trademarks are the property of their respective owners.
Press Contact:
Dan Mellinger
Enterprise Security Group Communications
daniel.mellinger@broadcom.com
Telephone: +1 415 572 0216
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