Associated Banc-Corp Decreases Prime Rate

Rhea-AI Summary

Associated Banc-Corp (NYSE: ASB) said Associated Bank decreased its prime rate from 7.25% to 7.00%, effective October 30, 2025.

The change updates the bank's benchmark lending rate and may affect variable-rate loans and loan repricing tied to prime.

News Market Reaction – ASB

-0.36%

1 alert

-0.36% News Effect

On the day this news was published, ASB declined 0.36%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

GREEN BAY, Wis., Oct. 29, 2025 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB), the holding company for Associated Bank, N.A., announced today it has decreased the bank's prime rate from 7.25% percent to 7.00% percent, effective October 30, 2025.   

ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NYSE: ASB) has total assets of $44 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota, and Missouri. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

Associated Bank Contact: Andrea Kozek 
VP/Senior Manager, Public Relations
920-491-7518

View original content:https://www.prnewswire.com/news-releases/associated-banc-corp-decreases-prime-rate-302598846.html

SOURCE Associated Banc-Corp

FAQ

What change did Associated Banc-Corp (ASB) announce on October 29, 2025?

Associated Banc-Corp announced it decreased the bank's prime rate from 7.25% to 7.00%, effective October 30, 2025.

When does ASB's new prime rate of 7.00% take effect?

The new prime rate of 7.00% takes effect on October 30, 2025.

How might ASB's prime rate cut to 7.00% affect borrowers with variable-rate loans?

Borrowers with loans tied to prime may see lower interest costs when loans reset to the new prime rate, depending on individual loan terms.

Does ASB's prime rate change alter fixed-rate loans or deposits immediately?

No; the prime rate change primarily affects variable-rate lending products and does not automatically change existing fixed-rate loans or deposit rates.

Why is the effective date of ASB's prime rate important for investors?

The October 30, 2025 effective date defines when loan repricing tied to prime may begin, influencing near-term net interest margin and loan yields.