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Asana Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Collaborative Work Management (CWM), once again

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Asana has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Collaborative Work Management for the second consecutive year. The company was evaluated based on its 'Completeness of Vision' and 'Ability to Execute.'

The recognition highlights Asana's Work Graph® data model, which maps work relationships and context. The company has also introduced Asana AI Studio, enabling AI integration into workflows to enhance productivity. Additionally, Asana received the Gartner® Peer Insights™ Customers' Choice distinction, with positive customer reviews emphasizing reduced admin time, effective task management, and improved cross-organizational collaboration.

Asana serves over 150,000 customers, including major companies like Amazon, Accenture, and Suzuki, helping them manage and automate various aspects of work from goal setting to product launches.

Asana è stata nominata Leader nel Magic Quadrant™ di Gartner® per il Collaborative Work Management per il secondo anno consecutivo. L'azienda è stata valutata in base alla sua 'Completezza della Visione' e 'Capacità di Esecuzione'.

Questo riconoscimento mette in evidenza il modello di dati Work Graph® di Asana, che mappa le relazioni e il contesto del lavoro. L'azienda ha anche introdotto Asana AI Studio, che consente l'integrazione dell'IA nei flussi di lavoro per migliorare la produttività. Inoltre, Asana ha ricevuto la distinzione Gartner® Peer Insights™ Customers' Choice, con recensioni positive da parte dei clienti che sottolineano la riduzione del tempo di amministrazione, una gestione efficace dei task e un miglioramento della collaborazione tra diverse organizzazioni.

Asana serve oltre 150.000 clienti, incluse grandi aziende come Amazon, Accenture e Suzuki, aiutandole a gestire e automatizzare vari aspetti del lavoro, dalla definizione degli obiettivi al lancio dei prodotti.

Asana ha sido nombrada Líder en el Magic Quadrant™ de Gartner® para la Gestión del Trabajo Colaborativo por segundo año consecutivo. La compañía fue evaluada según su 'Integralidad de Visión' y 'Capacidad de Ejecución'.

Este reconocimiento destaca el modelo de datos Work Graph® de Asana, que mapea las relaciones y el contexto del trabajo. La empresa también ha introducido Asana AI Studio, permitiendo la integración de IA en los flujos de trabajo para mejorar la productividad. Además, Asana recibió la distinción Gartner® Peer Insights™ Customers' Choice, con reseñas positivas de los clientes que enfatizan la reducción del tiempo administrativo, la gestión efectiva de tareas y la mejora de la colaboración entre organizaciones.

Asana atiende a más de 150,000 clientes, incluidas grandes empresas como Amazon, Accenture y Suzuki, ayudándolas a gestionar y automatizar varios aspectos del trabajo, desde la fijación de metas hasta el lanzamiento de productos.

아사나는 2024년 가트너® 매직 쿼드란트™에서 협업 작업 관리 부문 리더로 선정되었습니다. 이는 두 번째 연속으로 이루어진 평가로, '비전의 완전성'과 '실행 능력'을 기준으로 평가되었습니다.

이번 인정은 아사나의 워크 그래프® 데이터 모델을 강조하며, 이는 작업 관계와 맥락을 매핑합니다. 또한 아사나는 아사나 AI 스튜디오를 도입하여 워크플로우에 AI 통합을 가능하게 하여 생산성을 향상시키고 있습니다. 게다가, 아사나는 가트너® 피어 인사이트™ 고객 선정에서 Positive한 고객 리뷰를 통해 관리 시간 단축, 효과적인 작업 관리, 그리고 조직 간 협업 향상을 강조하는 반응을 얻었습니다.

아사나는 150,000명 이상의 고객를 대상으로, 아마존, 액센츄어, 스즈키와 같은 주요 기업들이 목표 설정부터 제품 출시까지 다양한 작업을 관리하고 자동화하는 데 도움을 주고 있습니다.

Asana a été désignée Leader dans le Magic Quadrant™ de Gartner® pour la Gestion Collaborative du Travail pour la deuxième année consécutive. L'entreprise a été évaluée sur sa 'Complétude de Vision' et sa 'Capacité d'Exécution'.

Ce prix met en lumière le modèle de données Work Graph® d'Asana, qui cartographie les relations et le contexte du travail. L'entreprise a également introduit Asana AI Studio, permettant l'intégration de l'IA dans les flux de travail afin d'améliorer la productivité. De plus, Asana a reçu la distinction Gartner® Peer Insights™ Customers' Choice, avec des avis clients positifs soulignant une réduction du temps administratif, une gestion efficace des tâches et une amélioration de la collaboration inter-organisationnelle.

Asana sert plus de 150 000 clients, y compris des entreprises majeures comme Amazon, Accenture et Suzuki, les aidant à gérer et automatiser divers aspects du travail, de la définition d'objectifs aux lancements de produits.

Asana wurde zum zweiten Jahr in Folge als Leader im Magic Quadrant™ von Gartner® für Collaborative Work Management ausgezeichnet. Das Unternehmen wurde auf der Grundlage seiner 'Vollständigkeit der Vision' und 'Umsetzungsfähigkeit' bewertet.

Diese Auszeichnung hebt das Work Graph® Datenmodell von Asana hervor, das Arbeitsbeziehungen und Kontexte abbildet. Das Unternehmen hat außerdem Asana AI Studio eingeführt, das die Integration von KI in Arbeitsabläufe ermöglicht, um die Produktivität zu steigern. Darüber hinaus erhielt Asana die Auszeichnung Gartner® Peer Insights™ Customers' Choice mit positiven Kundenbewertungen, die eine reduzierte Verwaltungszeit, effektives Aufgabenmanagement und verbesserte abteilungsübergreifende Zusammenarbeit hervorheben.

Asana bedient über 150.000 Kunden, darunter große Unternehmen wie Amazon, Accenture und Suzuki, und hilft ihnen, verschiedene Aspekte der Arbeit vom Zielsetzen bis hin zu Produkteinführungen zu verwalten und zu automatisieren.

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SAN FRANCISCO--(BUSINESS WIRE)-- Asana, Inc. (NYSE: ASAN) (LTSE: ASAN), a leading enterprise work management platform, has again been recognized as a Leader in the Gartner® Magic Quadrant™ for Collaborative Work Management.1 The company was evaluated for its ‘Completeness of Vision’ and ‘Ability to Execute.’

“We believe our recognition as a Leader for two consecutive years in the Gartner® Magic Quadrant™ for Collaborative Work Management reinforces our platform’s ability to bring clarity and accountability to customers’ complex work environments,” said Alex Hood, Chief Product Officer at Asana. “At the heart of Asana is our unique Work Graph® data model, which maps the context and relationships of all work – who is doing what by when, how, and why. This is the key to being able to coordinate work and collaborate efficiently, at scale.”

“With the introduction of Asana AI Studio, we’re amplifying our value by enabling customers to embed AI directly into critical workflows. Asana AI works alongside employees like a real teammate; it can advise where to focus, surface insights, action tasks, and assign work. As a result, our customers experience unprecedented productivity gains.”

Asana has also been recognized with the Gartner® Peer Insights™ Customers’ Choice distinction. This recognition was only given to vendors who meet or exceed both the market average “Overall Experience” and “User Interest and Adoption” criteria set by the analyst firm. Some recent customer reviews from Gartner Peer Insights speak to Asana’s value:

  • “Overall Asana has helped my organization greatly because it has reduced our admin time and allowed us to focus on more complex issues.” - Director of Finance - Banking
  • “Asana is - in my experience - the best software for managing large amounts of tasks and projects both personally and collaboratively across multiple teams.” - Head of Marketing - Miscellaneous
  • “Asana has been a game changer not only with my immediate team, but also when collaborating with the wider team and other departments.” – Marketing Manager, Telecommunications
  • “The Asana UI is easy to use. It helps with cross-organizational visibility and collaboration while automating workflows.” – Sales Enablement, IT Services

To learn more about why Asana was recognized as a Leader in this year’s report, visit: asana.com/resources/gartner-magic-quadrant-collaborative-work-management-2024.

“A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view. Gartner defines the collaborative work management market as products that provide task-driven workspaces to enable end users to plan, coordinate, and automate their work.”

1 Source: Gartner, Magic Quadrant for Collaborative Work Management, Nikos Drakos, Joe Mariano, Lacy Lei, Hironori Hayashi, 2 December 2024

Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of the Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

About Asana

Asana, a leading enterprise work management platform, is where work connects to goals. Over 150,000 customers like Amazon, Accenture, and Suzuki rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches. To learn more, visit asana.com.

Asana Analyst Relations

Jerry Weltsch

analystrelations@asana.com

Asana Communications

Alexandra Tadeu

press@asana.com

Source: Asana, Inc.

FAQ

What recognition did Asana (ASAN) receive in the 2024 Gartner Magic Quadrant?

Asana was recognized as a Leader in the 2024 Gartner Magic Quadrant for Collaborative Work Management for the second consecutive year, evaluated for Completeness of Vision and Ability to Execute.

What is Asana AI Studio and how does it benefit users?

Asana AI Studio is a new feature that embeds AI directly into workflows, working alongside employees to advise on focus areas, surface insights, action tasks, and assign work, resulting in productivity gains.

How many customers does Asana (ASAN) currently serve?

Asana serves over 150,000 customers, including major companies like Amazon, Accenture, and Suzuki.

What is Asana's Work Graph data model?

Asana's Work Graph data model maps the context and relationships of all work, showing who is doing what by when, how, and why, enabling efficient work coordination and collaboration at scale.

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