Asana Appoints Revenue Leader Marc Boroditsky to Board of Directors
Asana (NYSE: ASAN) has appointed Marc Boroditsky to its Board of Directors, bringing significant go-to-market expertise from his experience at high-growth SaaS companies. As former President of Revenue at Cloudflare, Boroditsky transformed the company's go-to-market approach and built metrics-driven processes that delivered record-setting enterprise sales results.
Previously as Senior Vice President of Global Sales and Chief Revenue Officer at Twilio, he implemented a hybrid model that increased revenue tenfold and grew customers from 40,000 to over 250,000. This strategic appointment comes as Asana positions itself as a platform for AI and human coordination, with CEO Dustin Moskovitz highlighting Boroditsky's experience in scaling companies with enterprise sales and self-service businesses into multi-billion dollar enterprises.
Asana (NYSE: ASAN) ha nominato Marc Boroditsky nel suo Consiglio di Amministrazione, portando un'importante esperienza go-to-market grazie al suo percorso in aziende SaaS ad alta crescita. In qualità di ex Presidente delle Entrate presso Cloudflare, Boroditsky ha rivoluzionato l'approccio go-to-market dell'azienda, creando processi basati su metriche che hanno portato a risultati record nelle vendite aziendali.
In precedenza, come Senior Vice President delle Vendite Globali e Chief Revenue Officer di Twilio, ha implementato un modello ibrido che ha moltiplicato per dieci il fatturato e fatto crescere i clienti da 40.000 a oltre 250.000. Questa nomina strategica arriva mentre Asana si posiziona come una piattaforma per la coordinazione tra intelligenza artificiale e persone, con il CEO Dustin Moskovitz che sottolinea l’esperienza di Boroditsky nella scalabilità di aziende con vendite enterprise e business self-service fino a diventare imprese multimiliardarie.
Asana (NYSE: ASAN) ha nombrado a Marc Boroditsky en su Junta Directiva, aportando una gran experiencia en estrategias go-to-market gracias a su trayectoria en empresas SaaS de alto crecimiento. Como ex Presidente de Ingresos en Cloudflare, Boroditsky transformó el enfoque go-to-market de la compañía y estableció procesos basados en métricas que lograron resultados récord en ventas empresariales.
Anteriormente, como Vicepresidente Senior de Ventas Globales y Director de Ingresos en Twilio, implementó un modelo híbrido que multiplicó por diez los ingresos y aumentó los clientes de 40,000 a más de 250,000. Este nombramiento estratégico llega en un momento en que Asana se posiciona como una plataforma para la coordinación entre inteligencia artificial y humanos, con el CEO Dustin Moskovitz destacando la experiencia de Boroditsky en escalar empresas con ventas empresariales y negocios de autoservicio hasta convertirlas en compañías multimillonarias.
Asana (NYSE: ASAN)는 Marc Boroditsky를 이사회에 임명하여 고성장 SaaS 기업에서 쌓은 뛰어난 시장 진출(go-to-market) 전문성을 더했습니다. Cloudflare의 전 최고매출책임자(CRO)였던 Boroditsky는 회사의 시장 진출 방식을 혁신하고, 기록적인 기업 매출 성과를 이끈 데이터 중심 프로세스를 구축했습니다.
이전에는 Twilio에서 글로벌 영업 수석 부사장 겸 최고매출책임자로서 매출을 10배 증가시키고 고객 수를 40,000명에서 250,000명 이상으로 확대한 하이브리드 모델을 도입했습니다. 이번 전략적 임명은 Asana가 AI와 인간의 협업 플랫폼으로 자리매김하는 가운데 이루어졌으며, CEO Dustin Moskovitz는 Boroditsky가 기업용 영업과 셀프서비스 비즈니스를 수십억 달러 규모의 기업으로 성장시킨 경험을 강조했습니다.
Asana (NYSE : ASAN) a nommé Marc Boroditsky au sein de son conseil d'administration, apportant une expertise significative en stratégie go-to-market grâce à son expérience dans des entreprises SaaS à forte croissance. En tant qu'ancien président des revenus chez Cloudflare, Boroditsky a transformé l'approche go-to-market de l'entreprise et mis en place des processus basés sur les indicateurs qui ont permis d'atteindre des résultats record en ventes aux entreprises.
Auparavant, en tant que vice-président senior des ventes mondiales et directeur des revenus chez Twilio, il a mis en œuvre un modèle hybride qui a multiplié par dix les revenus et fait passer le nombre de clients de 40 000 à plus de 250 000. Cette nomination stratégique intervient alors qu'Asana se positionne comme une plateforme de coordination entre l'IA et l'humain, le PDG Dustin Moskovitz soulignant l'expérience de Boroditsky dans la montée en puissance d'entreprises avec des ventes aux entreprises et des services en libre-service jusqu'à devenir des sociétés de plusieurs milliards de dollars.
Asana (NYSE: ASAN) hat Marc Boroditsky in seinen Vorstand berufen und bringt damit umfassende Go-to-Market-Expertise aus seiner Erfahrung bei schnell wachsenden SaaS-Unternehmen mit. Als ehemaliger Präsident für Umsatz bei Cloudflare hat Boroditsky den Go-to-Market-Ansatz des Unternehmens grundlegend verändert und datengetriebene Prozesse etabliert, die rekordverdächtige Vertriebsergebnisse im Unternehmensbereich erzielten.
Zuvor implementierte er als Senior Vice President Global Sales und Chief Revenue Officer bei Twilio ein hybrides Modell, das den Umsatz verzehnfachte und die Kundenbasis von 40.000 auf über 250.000 erhöhte. Diese strategische Ernennung erfolgt, während Asana sich als Plattform für die Koordination von KI und Menschen positioniert. CEO Dustin Moskovitz hebt Boroditskys Erfahrung hervor, Unternehmen mit Enterprise-Vertrieb und Self-Service-Geschäftsmodellen zu milliardenschweren Unternehmen zu skalieren.
- Strategic board addition with proven track record in scaling billion-dollar SaaS companies
- Expertise in both enterprise sales and self-service business models
- Successfully led 10x revenue growth and 6x customer base expansion at Twilio
- Demonstrated experience in implementing metrics-driven processes for sales growth
- None.
Boroditsky brings decades of experience scaling go-to-market strategies and revenue operations for Twilio, Cloudflare, as Asana charts new era as platform for AI and human coordination
“I'm excited to welcome Marc to our Board," said Dustin Moskovitz, CEO and co-founder of Asana. "Marc's extensive experience scaling SaaS companies with significant enterprise sales and self-service businesses into multi-billion dollar enterprises with sustained double-digit growth rates will be invaluable to Asana as we chart our path to becoming the definitive platform for human + AI coordination."
During his time as President of Revenue at Cloudflare, Mr. Boroditsky transformed the company's go-to-market approach by building customer journeys that foster full platform adoption. He built a collaborative culture based on first principles and accountability, implementing metrics-driven processes that delivered record-setting enterprise sales results and productivity. Previously at Twilio, Marc was Senior Vice President of Global Sales, then Chief Revenue Officer, where he reimagined the go-to-market strategy by creating a hybrid model that fueled self-service growth, along with enterprise sales, resulting in a tenfold increase in revenue and customer growth from 40,000 to over 250,000.
"I'm incredibly excited to join Asana's Board at such a transformative time for the company," said Marc Boroditsky. "The opportunity to work with a leading team building a product that is poised to deliver on the promise of AI transforming how we work is something I couldn't pass up. I'm impressed by Asana’s vision to apply AI not just as a feature, but as a trusted teammate to reinvent how organizations operate and achieve greater business outcomes faster.”
Mr. Boroditsky's appointment strengthens Asana's board with his unique blend of entrepreneurial vision and operational excellence. His experience spans from early-stage startups to publicly traded companies, with demonstrated expertise in profitable, high-growth global companies scaling across both product-led and sales-led go-to-market models.
About Asana
Asana, a leading enterprise work management platform, is where work connects to goals. Over 169,000 customers like Amazon, Accenture, Morningstar, Anthropic and Suzuki rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches. To learn more, visit www.asana.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250417998166/en/
Eva Leung
Asana Investor Relations
ir@asana.com
Frances Ward
Asana Communications
press@asana.com
Source: Asana, Inc.
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