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American Rebel Light Beer Expands Distribution Network to the Commonwealth of Kentucky with Clark Distributing Company

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American Rebel Holdings (NASDAQ: AREB) has expanded its beer distribution network by partnering with Clark Distributing Company in Kentucky. Clark, a premier distributor with over 55 years of experience and access to more than 5,000 customers, will distribute American Rebel Light Lager throughout their Kentucky territory by year-end. The agreement follows American Rebel's recent introduction of a 16oz 'Tall Boy' can alongside their existing 12oz offering. The beer is produced in partnership with AlcSource, the largest integrated beverage development and production solutions provider in the U.S.

American Rebel Holdings (NASDAQ: AREB) ha ampliato la sua rete di distribuzione di birra collaborando con Clark Distributing Company nel Kentucky. Clark, un distributore di primo piano con oltre 55 anni di esperienza e accesso a più di 5.000 clienti, distribuirà American Rebel Light Lager in tutto il suo territorio del Kentucky entro la fine dell'anno. L'accordo segue l'introduzione recente da parte di American Rebel di una lattina da 16oz 'Tall Boy' insieme alla loro offerta esistente da 12oz. La birra è prodotta in collaborazione con AlcSource, il più grande fornitore integrato di sviluppo di bevande e soluzioni produttive negli Stati Uniti.

American Rebel Holdings (NASDAQ: AREB) ha ampliado su red de distribución de cerveza al asociarse con Clark Distributing Company en Kentucky. Clark, un distribuidor de primer nivel con más de 55 años de experiencia y acceso a más de 5,000 clientes, distribuirá American Rebel Light Lager en todo su territorio de Kentucky antes de fin de año. El acuerdo sigue a la reciente introducción por parte de American Rebel de una lata de 16oz 'Tall Boy' junto con su oferta existente de 12oz. La cerveza se produce en colaboración con AlcSource, el mayor proveedor integrado de desarrollo de bebidas y soluciones de producción en EE. UU.

American Rebel Holdings (NASDAQ: AREB)는 Clark Distributing Company와 협력하여 켄터키에서 맥주 유통 네트워크를 확장했습니다. Clark는 55년 이상의 경험을 가지고 있으며 5,000명 이상의 고객에게 접근할 수 있는 주요 유통업체로, 연말까지 켄터키 전역에 American Rebel Light Lager를 유통할 예정입니다. 이번 계약은 American Rebel이 기존 12oz 제품과 함께 16oz 'Tall Boy' 캔을 최근에 출시한 것에 따른 것입니다. 이 맥주는 미국에서 가장 큰 통합 음료 개발 및 생산 솔루션 제공업체인 AlcSource와 협력하여 생산됩니다.

American Rebel Holdings (NASDAQ: AREB) a élargi son réseau de distribution de bière en s'associant avec Clark Distributing Company dans le Kentucky. Clark, un distributeur de premier plan avec plus de 55 ans d'expérience et un accès à plus de 5 000 clients, distribuera American Rebel Light Lager sur l'ensemble de son territoire au Kentucky d'ici la fin de l'année. Cet accord fait suite à l’introduction récente par American Rebel d’une canette de 16oz 'Tall Boy' en complément de leur offre existante de 12oz. La bière est produite en collaboration avec AlcSource, le plus grand fournisseur intégré de développement de boissons et de solutions de production aux États-Unis.

American Rebel Holdings (NASDAQ: AREB) hat sein Biervertriebsnetz durch eine Partnerschaft mit Clark Distributing Company im Kentucky erweitert. Clark, ein führender Distributor mit über 55 Jahren Erfahrung und Zugang zu mehr als 5.000 Kunden, wird American Rebel Light Lager bis Ende des Jahres im gesamten Kentucky-Gebiet vertreiben. Die Vereinbarung folgt der kürzlichen Einführung von American Rebel einer 16oz 'Tall Boy'-Dose neben ihrem bestehenden 12oz-Angebot. Das Bier wird in Zusammenarbeit mit AlcSource, dem größten integrierten Anbieter von Getränkeentwicklung und Produktionslösungen in den USA, produziert.

Positive
  • Expansion into new state market through established distributor
  • Access to over 5,000 potential customers through Clark's network
  • Product line expansion with new 16oz 'Tall Boy' can format
Negative
  • None.

Insights

The distribution agreement with Clark Distributing Company represents a modest expansion opportunity for American Rebel's beer division. Clark's network of over 5,000 customers in Kentucky provides a significant new market presence, though several factors temper the immediate financial impact:

The beer market is highly competitive, with established players dominating shelf space. As a new entrant, American Rebel will face challenges in gaining market share despite Clark's extensive distribution network. The patriotic positioning may resonate in Kentucky, but conversion to meaningful sales volumes will take time.

The expansion aligns with the company's growth strategy but is unlikely to generate material near-term revenue given typical penetration rates for new beer brands. Investors should view this as a building block rather than a transformative deal.

Nashville, TN, Oct. 30, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (americanrebelbeer.com), entered an agreement in the Commonwealth of Kentucky with premier distributor Clark Distributing Company (ccclark.com) to distribute American Rebel Light Lager – America’s Patriotic Beer.

“We are excited to enter the Kentucky market with Clark Distributing Company,” said Andy Ross, Chief Executive Officer of American Rebel. “Clark Distributing Company is an institution in the state of Kentucky and adding them to our distributor roster will make American Rebel Beer available in another key state within our targeted expansion across this patriotic, God-fearing country of ours.”

Clark Distributing Company will begin distributing American Rebel Beer by the end of the year. Adding Clark will allow American Rebel to service retail and restaurant customers within Clark’s territory throughout Kentucky. American Rebel Beer recently introduced a 16oz “Tall Boy” can to its lineup joining the 12oz can.

“Clark Distributing Company provides American Rebel Light Beer a premier partner that has been around for over 55 years. Clark will help us reach new customers and continue positioning our beer for additional growth,” added American Rebel Beverages, LLC President Todd Porter.

Clark Distributing Company COO Dave Mansky commented on the new partnership, “We think that by leveraging our long history, deep relationships, and extensive infrastructure throughout the Commonwealth, we will be able to get American Rebel Light Beer to our over 5,000 customers who have been looking for a non-craft lager alternative.”

American Rebel Light Beer is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S. American Rebel Light Beer is a Premium Light Lager and is America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.

For an updated list of locations featuring American Rebel Light, visit americanrebelbeer.com.

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) operates primarily as a designer, manufacturer and marketer of branded safes, personal security and self-defense products, and American Rebel Beer (americanrebelbeer.com). The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebel.com. For investor information, visit americanrebel.com/investor-relations.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, actual size of Clark Distributing Company, actual sales to be derived from Clark Distributing Company, implied or perceived benefits resulting from the Clark Distributing Company agreement, actual launch timing and availability of American Rebel Beer in additional markets, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2022. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
info@americanrebel.com

James “Todd” Porter
American Rebel Beverages, LLC
tporter@americanrebelbeer.com

Investor Relations:
Brian M. Prenoveau, CFA
MZ Group – MZ North America
areb@mzgroup.us
561-489-5315


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FAQ

When will Clark Distributing Company begin distributing American Rebel Beer (AREBW) in Kentucky?

Clark Distributing Company will begin distributing American Rebel Beer by the end of 2024 throughout their Kentucky territory.

What new product size did American Rebel Beer (AREBW) recently introduce?

American Rebel Beer recently introduced a 16oz 'Tall Boy' can to complement their existing 12oz can offering.

How many potential customers will American Rebel Beer (AREBW) reach through Clark Distributing in Kentucky?

Through Clark Distributing Company, American Rebel Beer will have access to over 5,000 potential customers in Kentucky.

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